On the morning of November 20, Guoke Electronics’ first dealer conference was officially held. There were about 100 representatives from all over the country, and the overall scale was not small.
Some of these dealers were from New Century, and some were merchants who took the initiative to contact the stores when Guoke MP4 became popular.
But now they are all treated equally. The fact that they can come to Jianye has proven that these people are very optimistic about the prospects of Guoke mobile phones.
Everything has been prepared for Guoke. The speakers, projectors, and mineral water in the conference room are all properly arranged. The promotional brochure of Guoke mobile phone is also placed on the table. Chen Hansheng and Kong Jing are standing there. Welcome greetings at the door of the conference room.
Sister Kong Yu is wearing a white suit today. The abdominal design highlights her slim waist. She also wears a pair of white pointed high heels. Her hair is pulled into a stewardess-style bun, showing her smoothness. The fair forehead looks quite neat and refreshing.
At this age, she exudes feminine charm. Even if she doesn't speak, she has a maturity and demureness like a spring breeze.
Chen Hansheng was dressed in simple casual clothes, jeans and a jacket, standing next to Sister Kong Yu like an inconspicuous young man.
This is the first time that Chen Hansheng has semi-disclosed his identity. The reason why it is called "semi-disclosure" is because this meeting was held inside the Guoke Electronics Factory.
However, after this "appearance", it basically means that Chen Hansheng is about to reveal his identity to the entire society. From now on, "Chairman of the Finance Student Union" will no longer be his main label. He is the boss of Guoke Electronics Factory and a famous angel. Investors, famous young entrepreneurs under the age of 25... these are the auras.
After the dealers arrived, they heard Kong Jing's identity as "General Manager of Guoke" and immediately greeted him politely without looking around.
Of course, these old fritters may comment in their hearts: This young female manager is really cool.
Suning, a local electrical appliances company in Jianye, can barely count as half a host, and the participating representatives will take the initiative to chat with Kong Jing, reflecting their different "identities."
Originally, Gome was planning to exchange a few words with Kong Jing, but seeing Suning taking the lead, they could only glare with dissatisfaction.
However, whether it is Suning, Gome, or other electrical appliance store channel dealers, they were almost stunned when they heard Chen Hansheng's identity as "Guoke founder".
It wasn’t until he repeatedly confirmed that he heard correctly that he shook hands with Chen Hansheng in stunned silence.
When Guoke defeated New Century and quickly occupied the thousand-yuan MP4 machine market, its business operations were sharp and decisive. At the same time, it did not rest on its laurels and count the money. Instead, it directly turned to bigger products. A more complex mobile phone market.
This decision brought little hesitation to Chen Hansheng, but in the eyes of dealers, corporate transformation requires great courage and determination. Just look at the cowardice of Tsinghua Unigroup.
But who would have thought that the big boss who directs the development of the company is actually so young. I heard that he is still a college student. This result is somewhat shocking. The dealers who were so cheerful and bragging suddenly felt a little dull.
Zhang Kun, the attending representative of Suning Appliance, found his seat. Suning is a large distributor and the seat was at the front. Zhang Kun flipped through the information on the table and quickly closed it again.
These are old people, they don’t care about these fancy brochures, they only focus on actual results and benefits.
Zhang Kun raised his head and looked at the layout of the venue, and then started the exclusive skill of experienced people - casually chatting up strangers around him.
On his left is a young woman, wearing a high-end long windbreaker with a belt casually tied around her waist. Her brown hair is full and she is lowering her hair to send a message.
"Damn, why are there so many back waves lately? Are we going to die on the beach from the front waves?"
Zhang Kun muttered in his heart.
Chen Hansheng founded Guoke Electronics before graduating from university. The woman next door, who must not be very young, is actually a representative of the dealer?
"Cough~"
Zhang Kun cleared his throat: "I am Zhang Kun, the purchasing manager of Suning Appliance Jianye Branch. Beauty, which company do you work for?"
The other party was dressed very exquisitely, and Zhang Kun's attitude was still very polite.
"Me?"
The other party raised his head, smiled and waved his hand and said, "I'm not here for the meeting, I'm just casually strolling around to take a look."
This woman is about 25 or 26 years old, and her face is even more beautiful. Her facial features are prettier than Manager Kong just now, but she doesn't have that smell yet.
But Zhang Kun was startled. He was an old employee of Suning's purchasing department. He recognized at a glance that this was Zheng Guanti, the former boss of New Century and the current boss of Xiaomi.
"Mr. Zheng, I didn't expect you to be here..."
Zhang Kun was a little embarrassed, because Chen Hansheng and Zheng Guanti had high status, and they would not directly Responsible for the sales business, Zhang Kun can only see news and reports about these people from newspapers and television.
What’s more, New Century is still an old electronics factory in Jianye. Although it has gone through twists and turns and even changed its name, its reputation is still there.
"It's okay."
Zheng Guanti was more easy-going than expected. She smiled and lowered her hair again, with strands of hair hanging on the side of her face.
It is difficult for Zhang Kun to understand why he saw Mr. Zheng here. At the beginning of the year, Guoke and New Century were still in a never-ending situation. Could it be that they have reconciled again?
“Forget it, these are disputes between the bosses.”
Zhang Kun glanced at Zheng Guanti quietly and found that she was using a fruit-shell mobile phone with white palms and flexible hands. Holding the agate red fuselage with your fingers, there is suddenly a strong contrast between the colors.
“This is a hot item for women.”
Zhang Kun has worked in a hypermarket such as Suning Appliance for more than ten years and has the best understanding of market demand.
This phone is even more glamorous than in the photos and advertisements. The flip cover seems to be full of stars. The appearance design may be the most outstanding among the mobile phone products this year, until...
Until Zhang Kun saw Zheng Guanti's secretary walking over, she was holding a silver-gray fruit shell mobile phone in her hand.
This style is not as eye-catching as agate red. There is no unnecessary decoration on the whole body, only a "K?" logo on the back. The overall look is as cold as a super sports car.
“It’s so awesome.”
Zhang Kun thought that if young people had this phone, they would really take it out eight times a day to show off.
Although there is a black mobile phone that has not been seen in real form, Zhang Kun is not in a hurry, he will definitely see it soon.
“No wonder everyone has shell fans now.”
It was difficult for Zhang Kun to understand before that why an electronic product can have “fans”, but now he gradually understands. The shell appropriately combines the characteristics of fashion, trend and high cost performance.
“Mr. Chen is really a great talent.”
Zhang Kun couldn’t help but praise: “After the launch of Guoke mobile phone, coupled with a series of operational methods, Mr. Chen’s net worth immediately increased. It’s dozens or even hundreds of times. It’s really an astonishing rise.”
“Is Chen Hansheng so powerful?”
Zheng Guanti closed his phone with a snap. Guy, his movements are so handsome: "I have known Chen Hansheng for so long, and I feel that he is just a lazy scoundrel."
Before Zhang Kun had time to reply, he heard someone behind him say: "Zheng Guanti, what do you say? Who is the scoundrel?"
It turns out that the dealers have arrived and the press conference is about to officially begin, so Chen Hansheng no longer needs to greet everyone's "horrible" shocked looks.
Chen Hansheng nodded towards Zhang Kun, but asked Zheng Guanti: "Who approved your coming? I didn't invite Mr. Zheng to participate."
"Oh, Chen Why are you so stingy~"
My best friend Zheng said with a smile: "I just took a few casual steps, and I didn't expect to get here."
"Mr. Zheng's steps are pretty good. It's big."
Chen Hansheng smacked his lips and said, "If Cao Zhi was as good as you, he wouldn't be able to compose poetry. He would just run out of Wei State in seven steps."
"Goose. Goose goose..."
Zheng Guanti's little secretary Jiang Yunyun giggled first. After the Guomi Joint Research Institute was established, Jiang Yunyun himself was often confused. How could Guoke and Xiaomi cross over? Looks more like a family, right?
Chen Hansheng knew that Zheng Guanti was here to "learn lessons". After all, Xiaomi had to hold the nut shell to cross the river. He sat down next to Zheng Guanti and took out two mobile phones from his pocket.
One is the Nokia 6260, and the other is the gemstone black of a nut shell.
Zhang Kun observed it, althoughAlthough Nokia 6260 is known as the "King of Mobile Phones", but that refers to the overall quality, but in terms of appearance, it really can't compare to this obsidian-like fruit shell phone.
"Mr. Chen."
Zhang Kun asked politely: "When is the mobile phone launch conference scheduled?"
"I will be at the meeting later. It was announced earlier."
Chen Hansheng said calmly.
Zhang Kun nodded, it should be early December, and the Guoke mobile phone was equivalent to a high-profile ending for the mobile phone industry in 2005.
"Mr. Chen."
Jiang Yunyun was much more casual: "Who is the host of the dealer meeting, Sister Jing, Brother Kai, or Mr. Cao? "
"No?"
Chen Hansheng pointed to the front: "Nie Xiaoyu"
"Huh?"
Jiang Yunyun was stunned for a moment.
Sure enough, Nie Xiaoyu stood in front of the microphone with her speech script. She was wearing a lady's suit and her face was a little serious.
"Can the little secretary preside over this kind of meeting?"
Jiang Yunyun glanced at his boss.
We are all little secretaries. Mr. Chen gave this training opportunity to Nie Xiaoyu. Mr. Zheng, you can do it too.
When it comes to "painting" the little secretary, you must not lose to Mr. Chen!
"Don't think about it, you can't do it now."
Zheng Guanti glanced at Chen Hansheng: "Xiaoyu can't do it either."
Chen Hansheng smiled and nodded. .
...
These manuscripts were prepared by the staff of the administrative department, and there is basically no difficulty. Below are the three mobile phones that Nie Xiaoyu took out from the Guoke to introduce and display.
Other dealers had the same reaction as Zhang Kun. They all stood on tiptoes to observe, and were still discussing and studying with each other. The venue environment gradually became noisy, and more and more people asked questions.
The dealer conference is originally a meeting focused on communication, and Nie Xiaoyu held up the microphone to answer questions one by one.
"Manager Nie, can you show us that agate red phone?"
"Okay, no problem."
·······
"Excuse me, Manager Nie, what is the final price of the mobile phone?"
"Hello, our final market price is 2,988 yuan."
... The public offering price is 2988, but due to different economic conditions in different regions, the quotations are also different."
······
"Manager Nie, this is unfair. Ah, no one’s money comes from the strong wind., why are the quotes different? "
"This, this, this... everyone is like this. ”
The first few questions were relatively routine, and Nie Xiaoyu could handle them more than enough. However, after she made a mistake in answering a certain question, she immediately began to be besieged by these old fritters.
Each question is more tricky than the last, but each one is more real than the last.
“Manager Nie, the appearance of your mobile phone is nothing to say, but the price is so cheap, does it mean that the quality in other aspects is average? ”
“Manager Nie, if it’s just the price advantage, there are still mobile phones on the market that cost less than 2,000 yuan. ”
“Manager Nie, I was just kidding. How much does it cost to produce this mobile phone? You don’t need to elaborate, just give a rough range.” ”
·······
Nie Xiaoyu couldn’t answer these questions.
For example, the cost of the Guoke mobile phone is about 1,200 yuan Or so, this is because some spare parts such as cameras are purely imported. Otherwise, even with the assembly cost, the cost would be less than 1,000 yuan.
But how can we tell the truth? The dealer representatives were urging again.
Now in the conference room, several executives had the ability to save the situation, but they did not go out because Chen Hansheng stood up.
The identity of "Founder of Guoke Electronics" is still very effective. The conference room quickly became quiet. These dealer representatives did not really want to cause trouble. Firstly, these problems do exist. Secondly, these old fritters are born He likes to bully little girls.
Chen Hansheng walked up to the stage and took the microphone from Nie Xiaoyu. The originally sassy and bold little secretary now looked aggrieved.
“If you don’t listen to the boss, you will suffer a lot. Yes or no? "
Chen Hansheng joked with a smile, patted the little secretary's shoulder to comfort him a few times, then he held the microphone in one hand and put his hand on his waist, his body was very relaxed.
“Guoke mobile phones have three sales channels. "
Chen Hansheng did not answer the question just now, but jumped to another thing: "One is direct sales. The consumer pays the money, and we ship it directly from the factory after receiving the payment. ”
“There are many ways of direct sales, including TV advertising and telephone advertising, all of which are possible. ”
Chen Hansheng continued: “The second one is online sales. There are also many ways. We can use e-commerce platforms, such as Taobao or JD.com, or we can put it on Guoke’s own mall, Guoke Community. There is such a section. ”
“The third one is that the dealer delivers the goods on your behalf. "
Chen Hansheng paused: "Actually, there is more than one way. We can put it in stores like Suning Gome, or we can open offline stores ourselves. ”
“Even! "
Chen Hansheng's volume suddenly increased a little: "We all don’t need a third channel, do you believe it? ”
After saying this, the atmosphere in the conference room suddenly became solemn.
If other people said this, these old fritters might start to ridicule, without us distributors Shang, go fuck yourself to the northwest!
But Guoke has the qualifications. Their MP4 just skipped all stores and finally occupied the third position in the domestic market share.
Guoke is now more popular than before. If Guoke mobile phones are only sold online, sales may be affected, but relatively speaking, the good years of channel dealers are in vain
< p>"It seems that Mr. Chen is a little dissatisfied with everyone's attitude just now. ”The dealer representatives knew it all.
Now is different from the past. Ten years ago, if Chen Hansheng dared to say such harsh words, half of the people in the audience might leave immediately.
It’s really not possible now. Besides, Mr. Chen is not bragging. His harsh words have been verified by practice - without you, Guohuo can still make money.
That’s it. This was "empty" for half a minute. After the old guys below understood the real demand relationship between the two parties, Chen Hansheng explained the question just now.
"There are three selling points of the Guoke mobile phone. It’s the appearance, one is for taking pictures, and the other is for listening to music. There are really not many advantages in other aspects. When you go back to promote it, you can learn from the relevant slogans of our sales department to highlight the advantages of the fruit shell phone. ”
“Secondly, for different regions and different stores, our quotations will definitely be different. If you want to unify the price, you can also do it. Guoke needs bargaining rights, will you give it? ”
The so-called “bargaining power” means that when a store wants to change the price of a certain product, it must obtain the consent of the manufacturer, otherwise it cannot be changed.
The store will definitely not be happy. , because this limits the right to adjust.
“Guoke has no intention of asking for bargaining rights. "
Chen Hansheng said slowly: "There is no need for you to unify the quotation. In short, the difference is only a dozen yuan. Let's understand each other." "
Dealer representatives no longer "make excuses", but everyone understands that there will be a boss with great character in the domestic electronics industry.
"Finally , I want to say one more thing. ”
Chen Hansheng’s tone softened: “We at Guoke Electronics don’t talk about price, only about value. Price is just a cold number, and value has warmth. Guoke Electronics never eats alone, and everyone with money Let's make money together, and please don't embarrass my little secretary..."
Zheng Guanti looked at Chen Hansheng who was chatting. The male best friend under the spotlight was full of energy, with a strong and domineering style, and she was overwhelmed. The old fritter dare not say anything.
“Besides being scumbag and not handsome, he doesn’t seem to have any other shortcomings. ”
Zheng Guanti couldn’t help but recall the interactions between herself and Chen Hansheng since they met.Bit by bit.
The first time he asked for directions at the east gate was when he and Xiao Rongyu came back from winter vacation;
Three days of "life and death" during the quarantine, and then watching him explode with his own eyes Shura Field;
Later, he unknowingly became the "best friend of men and women." At first, I thought he was just greedy for his own body, but later I realized that he was also greedy for the factory;
But when Hong Kong Zheng When the family is overbearing, the only person I can discuss with is this male best friend;
Later on, this scumbag rises step by step. After the Guoke mobile phone conference, he will probably reach an incredible level. Height;
·······
"Mr. Zheng, Mr. Zheng..."
While Zheng Guanti was daydreaming, the little secretary Jiang Yunyun shook her shoulders twice: "Chen Hansheng just said that the Guoke mobile phone launch conference is December 1st. Will Xiaomi launch it on January 1st, 2006? This is really interesting."< /p>
"Yes, it's really interesting."
Zheng Guanti smiled softly: "I hope everything will have a beginning and an end."
······< /p>
(I wrote a chapter before that I was not satisfied with and deleted it. Now it is really more important. The characters who appear in each chapter have profound meanings. Everyone criticizes Lao Liuman, but you can’t criticize him for being careless.)