After helping his eldest daughter Chen Zijin celebrate her birthday on the 19th, Chen Hansheng plans to go to the United States to see his younger daughter Chen Zipei. It has been more than half a month since he returned to China. Although Zhu Seven reports information every day, Chen Hansheng still misses his little daughter. Bag.
But before going to the United States, he had to wait for the promotional video of "Fruit 3" to be released. Fortunately, his subordinates acted very quickly. On the 22nd, the vlog with "Blue and White Porcelain" as the background sound was finally completed. , and gave it to Chen Hansheng for review.
After clicking on the video, two lines of text immediately appeared on the title:
Guoke 3rd generation mobile phone promotional video
Background sound: Jay Chou's new album song "Blue and White Porcelain"
Chen Hansheng grinned, "Guoke" + "Jay Chou" are already hot topics, plus the gimmicks of "three generations of mobile phones" and "new album songs released first", basically booked this Hot searches of the month.
At the same time, the sound of "The embryo outlines the blue and white brush strokes, and the peony painted on the bottle is just like your first makeup...", video The screen also shows sample machines of the "Fruit 3" in five colors, as well as the standards of various technical parameters.
Among them, the blue and white model appears the most often and is obviously the flagship model.
In addition, there are behind-the-scenes footage of the design, R&D, procurement, testing and other processes of mobile phones. Executives such as Chen Hansheng only occasionally appear, and more of them are technical engineers and ordinary assembly line workers. .
They were either studying seriously, or having intense discussions, and even put in two original sentences of engineers arguing. This is a vlog that has both a sense of technology and a down-to-earth atmosphere. Chen Hansheng watched it. Very satisfied.
Don’t make the promotional video a product introduction. There are too many complex and precise parts descriptions. Except for those special groups who pursue the performance of electronic products, most people will find it boring after watching it once.
However, after being mixed with these tidbits, the strong flavor of life will make consumers who do not understand technology read it several times and increase their desire to buy.
After the big boss Chen Hansheng made the decision, the vlog could actually be sent out, but Guoke’s publicity department still planned it carefully.
First of all, on the night of the 23rd, the Xinjiekou in Jianye, the Bund in Shanghai, Tiyuxi in Guangdong, and Wangfujing in the capital...these famous CBD business centers have large screens on high-rise buildings. On, all were bought by Guoke Electronics and an advertisement was inserted:
K? The third generation mobile phone, wait and see on the 25th!
The advertisement is quite simple, but the fans who have been waiting are very excited. Speaking of Guoke’s third-generation mobile phone, it is really a tormenting "little goblin".
Last year, Guoke had already released a dual-SIM dual-standby model.
In April this year, the detailed configuration was also released, and it is the ceiling of domestic mobile phone configurations so far, continuing to hold the title of "King of Cost-Effectiveness".
ThisAt the beginning of this month, the theme of the third-generation machine "Bingdi Lotus" was also released. While being discussed and sought after, fans are looking forward to the moment when "Fruit 3" is unveiled.
Now, Guoke has finally given an exact time. On the 25th, it will also launch a pre-sale activity for the third-generation mobile phone in Guoke Mall.
In addition, the "little goblin" methods don't stop there. On the 24th, an advertisement for "Fruit Three" also appeared on the big screen in Times Square in the United States.
In fact, Americans don’t even know this brand. The Guoke Promotional Department places advertisements here, obviously to increase traffic.
The effect is still very obvious, especially with the promotion of the navy.
Since the Guoke Network Department was upgraded to an independent quasi-listed company, a "public opinion and public relations department" was established below. On the surface, it is "public opinion public relations", but in fact it is "public opinion guidance", and the department The people in charge are all highly educated marketing talents.
This is equivalent to a wealthy and organized regular army. Whether it is promoting propaganda or fighting against black fans, it can play an important role.
With the support of these means, on the morning of the 25th, the background monitoring data of Guoke Community showed that the number of website views began to increase significantly.
The Guoke board of directors and other senior management of P8 and above gathered in the conference room, chatting and waiting for the results after the appearance of "Guoke 3 with Jay Chou".
Of course, judging from the current situation, the impact should be very explosive.
As time passed by, and it was almost 12 o'clock, the Guoke community webpage was already stuck. This was due to too many clicks and views.
Huang Liqian was a little ashamed and a little aggrieved.
The shameful thing is that he is the boss of the network department, and he is responsible for the lag in the Guoke community;
What is aggrieved is that he actually mentioned it to Chen Hansheng, The website load may be too heavy on the 25th, and some measures need to be taken to divert traffic.
However, Chen Hansheng rejected it because he just wanted to see the web page crash in order to have the effect of the program.
"Hey~"
Huang Liqian was a little sad. Looking at the already unstable Guoke community, he knew that once it collapsed, amidst the scoldings of fans, it would definitely be... He and the network department took the blame.
At 12 noon, under the attention of all the big guys, the operator cautiously released the promotional vlog. Then in an instant, the Guoke community’s webpage turned completely white, and no posts could be seen. arrive.
Obviously, it collapsed again.
"Huh~"
There were unexpected sighs in the conference room. Cui Zhifeng, the boss of the sales department, and Huang Liqian, who had always been in a competitive relationship, couldn't help but said sarcastically: "Old Huang, you have so many maintenance funds every year, why does the website crash at the critical moment?"
Huang Liqian glanced at ChenHan Sheng muttered to Cui Zhifeng: "You don't have to worry about it, you will recover soon!"
Of course Chen Hansheng would not help Huang Liqian explain, he picked up the "Meet" strawberry Bobo on the table Milk tea, I took a sip with my eyebrows lowered and waited quietly for the web page to be restored.
Twenty minutes later, the Guoke community finally recovered from the collapse, and the screen was filled with posts like this:
A: Fuck! Did I hear it correctly? The background sound is Jay Chou's new song?
B: Jay Chou’s new album in November? Now for the third-generation machine of Guoke, is it released in advance?
C: I have been stuck just now. Have you listened to the whole song? But the beginning is really nice.
D: Huang Liqian, your mother is dead, you hold so much money in front of P9, you can’t maintain a website well, and the community will collapse every time there is a big move!
E: I am abroad and the internet speed is pretty good and has not crashed. I have watched this vlog for the third time and am planning to watch it for the fourth time.
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In fact, at the beginning, the song "Blue and White Porcelain" was the most discussed by netizens. Of course, this is normal, because Jay Chou's new album usually They all come out in October or November.
A single was released in June, which is the first time in several years.
But the topic soon returned to the mobile phone itself. As for everyone’s satisfaction, feedback can be reflected from the pre-sale sales of Guoke Mall.
On the 25th, the first batch of 100,000 units for pre-sale has been sold out.
This is a real pre-sale, because the price of "Guo 3" has not been officially released. Consumers can only get a pre-sale code by paying 1,199 yuan, and they will wait until it is officially retailed in August. Only by paying the price difference can you get a new machine.
But that’s it, demand still exceeds supply.
On the 26th, Guoke Electronics added another 100,000 units, and they were sold out again.
Under pressure on the 27th, Guoke added another 100,000 units, and issued a statement that 300,000 units has exceeded the current limit of the company’s production line, and there will be no more pre-sales for the time being. .
Now fans who have not grabbed the pre-sale code are anxious and are asking for high prices online. At the end of June, the pre-sale code for the third-generation Guoke mobile phone has been raised from 1,199 yuan to 1,500 yuan. above.
As for the blue and white model, which is even more exaggerated, it has nearly doubled.
As for the song "Blue and White Porcelain", in the beauty salons in the streets and alleys of Jianye, those Tony teachers who follow the fashion trends have long started to sing the song on a loop.
Under this trend, "Guoke Network Co., Ltd.", which will be listed on the Hong Kong stock market in October, is increasingly favored by investors. Now some economists point out that Guoke Network is no longer just a company. It is a group, it is more like a platform, with countless small companies and industrial chains bound behind it. Stamping your feet can affect the vibration of the industry.
Chen Hansheng ignored these nonsense words.His domestic tasks are almost completed, and the next step is production and rush work, which belong to Cao Jiande.
However, just when Chen Hansheng was about to fly to the United States to visit the little fool, Wei Ming, the general manager of the China Mobile Post and Telecommunications Group, made a sudden visit and invited Chen Hansheng to attend an organizational meeting called the "Open Mobile Alliance" .
Chen Hansheng didn’t understand it at first. Later, after Manager Wei’s explanation, he realized that this was a global alliance organized by Google.
The purpose of this alliance is to develop an intelligent operating system called "Android". There are currently 85 organizational members worldwide, including mobile phone manufacturers, mobile phone chip manufacturers and mobile operators. .
Chinese members include China Mobile, China Unicom, China Telecom and Huawei. Now because of the popularity of the pre-sale of the third-generation Guoke, Guoke has also been added.
Chen Hansheng agreed without saying a word. He knew that this was the "parental family" of Android and the "executioner" who sent Saipan away.
At the same time, the opportunity for Guoke to truly surpass Nokia and Motorola is coming.
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(It seems that if you don’t update today, your investment will fail, so I will update a small chapter first.)