Although Zhang Yuan doesn't particularly understand these things, he still has the most basic judgments.
To choose a shop, you must first look at the location.
In some places called "Golden Streets", shop rents can reach six to seven yuan/square meter/day. Why?
It’s because of the good location!
The location is good, prosperous, and has a large flow of people. You can make money by doing anything.
On the contrary, places with poor locations have less foot traffic. Even if your store does well, who would come all the way here?
So, the best place is definitely inside some big business districts, especially inside big shopping malls.
The area around the university is also very good.
However, this location is located around an ordinary business district, across a street from the shopping mall. The surrounding area is deserted and deserted, and the number of customers is not large at first glance!
The rent of three and a half yuan is indeed not expensive, but the problem is that this location is not worth it!
Zhang Yuan was thinking about whether he should say it or not.
After all, he is just a newcomer. Would it be inappropriate to speak rashly?
But if you don’t speak up, this matter will be ruined...whose fault is it?
Zhang Yuan was very confused.
"Okay, this place is good, this is it!" Pei Qian made the decision on the spot.
Zhang Yuan: "..."
No need to worry now.
Mr. Pei has made the decision. Wouldn’t it be uncomfortable to find fault with this place now?
Zhang Yuan had no choice but to swallow the words that came to his lips.
"Do you have a floor plan of this place?" Pei Qian asked.
"Yes, yes!" Ma Yang quickly clicked the mouse and found the floor plan of the building, "Here."
Pei Qian looked at it and found that the place was indeed not small, three thousand flat.
Just in terms of area, it is similar to the company’s current office space.
It’s just that it is divided into two floors, with the upper and lower floors each covering 1,500 square meters.
"I will briefly explain the plan, and then you will follow this."
"Internet cafes are just one of the businesses of this store. Computers are only equipped with 50 Taiwan. If there are more than 50 customers, let them queue up."
"The price...10 yuan an hour is not too much, right?"
"We need to plan one. At the bar, all kinds of drinks and drinks are made according to the bar's standards. Doesn't Zhang Yuan know how to mix drinks? There won't be many customers anyway. When you have nothing to do, just make them two drinks to show off your skills. Anyway, it's okay. "Idle time."
"An area next to the bar is used to entertain guests. During the day, it can be used as a cafe, playing some light music, allowing everyone to drink tea, play board games, etc.; at night, it can be used as a bar, Zhang Yuan Can't you be a resident singer? Go up and sing a few verses when you're in a good mood."
"Also, set aside a separate area to put some books from the Internet or the bookstore. Approval of books.If the guests have nothing to do while drinking coffee in the lounge area, they can also read a book to cultivate their sentiments or something. ”
“In addition, we provide three meals here! Wasn't this originally a restaurant? The kitchen should be complete, but don’t keep the pots and pans they used, buy new ones! ”
“Recruit a professional chef online. Don’t make fancy French or Japanese food, just make home-cooked meals!” Tomatoes and eggs, fish-flavored shredded pork, hand-shredded cabbage, etc. ”
“Don’t have too many menus. Just have about ten kinds of dishes every month. If you feel tired of it, just change the menu after a month.” ”
“The price is higher than that of restaurants outside. After all, our chef is very good at his craftsmanship!” Of course, don’t be too expensive, just 30% more expensive. ”
“There is an area set aside on the second floor as a store. You can sell peripherals such as mice, keyboards, and controllers. They are all expensive foreign brands! Don't expect to make money, just recover the cost. ”
“Build a small cinema next to it and use it as a private cinema, with just a dozen or so seats. "
"Well, this whole set should be almost done. ”
“Our place, although small, has all the internal organs, perfect! ”
Ma Yang recorded it quickly.
Zhang Yuan was stunned for a while.
Did I hear it correctly?
Isn’t this place only 3,000 square meters in total?
I thought Mr. Pei owned an entire shopping mall!
This is a hodgepodge! p>The key is, which group of customers are you targeting?
Are they here to surf the Internet, to eat, or to drink coffee?
And? , the input and output are definitely not proportional!
Building a private cinema, but only a dozen seats in total?
A 3,000-square-meter detached building? Building, just provide 50 computer stations?
And the idea of using it as a cafe during the day and a bar at night is quite strange...
And there is also a bookshelf. , buy a large number of books?
Who reads them?
On the surface, the more supporting services, the better, but in fact this is not the case at all.
As the saying goes, you can’t bite off more than you can chew!
Nowadays, Internet-addicted teenagers are very poor. They only surf the Internet for liver games and are not particular about food and drink. Going to the supermarket to buy a bottle of mineral water will not buy you any alcoholic beverages!
Besides, no one can afford this for ten yuan an hour.
The place is relatively remote, even if some people come to drink coffee, it can't support the cost of the store.
The food provided is all traditional home-cooked food, which is even more outrageous.
There are also bars...
People’s bars have to do all kinds ofActive! Like free beauties at nightclubs, performances by awesome bands... In short, you have to use certain marketing techniques!
In a place as big as yours, if you use a few hundred square meters to build a small bar, what kind of success can you create?
And when people order food, they get a menu. On the front are various high-end foreign wines, and on the back are tomatoes, eggs, and fish-flavored shredded pork?
Isn’t this ridiculous?
The more Zhang Yuan thought about it, the more unreliable it became.
This... I'm afraid it will be cold in a month or two!
Seemingly sensing Zhang Yuan’s doubts, Pei Qian took the lead and left him speechless.
“This store is the first step for Tenda Group to become a real entity, so don’t worry about short-term losses! It is a large-scale entertainment venue integrating entertainment, life, games and other elements. In the short term, It’s normal not to be accepted, the key is to slowly change people’s ideas!”
Zhang Yuan opened his mouth and found that he had nothing to say.
Okay, since Mr. Pei has said not to worry about short-term losses, then let’s do it...
Anyway, the salary is more than 10,000 yuan a month...
......
Pei Qian felt much more relaxed after sending away Ma Yang and Zhang Yuan.
Pei Qian is particularly satisfied with this location selection.
Especially when he heard that it was originally a restaurant and closed down, Pei Qian was even more satisfied!
If you make a hodgepodge and make a bunch of flashy things, it’s probably a sure thing to make ends meet and get cool quickly!
Games and physical stores are the main drivers of losses, so Pei Qian should pay more attention to them.
As for Huang Sibo, the loss is only one million at most, so it is not worth spending too much attention on.
As long as it is not too likely to make money, Pei Qian is too lazy to take care of it.
It’s just a short video. Even if you can get one or two advertisements that are just right, how much money can you make?
Nothing to worry about!