On June 21st, the documentary "Butterfly" filmed by Feihuang Studio was officially released on the Ellie Island website!
As a documentary, "Butterfly" does not have any advertisements embedded, nor does it receive any special sharing agreement from any website.
If we estimate according to Ellie Island's regular incentive plan, even if the number of views exceeds one million, the income will only be a few thousand yuan, which can be said to be a drop in the bucket.
So, Huang Sibo and Zhu Xiaoce have almost given up on this thought, and regard it as using love to generate electricity.
Since Feihuang Studio has previously released the series of short videos "Mr. Pei's Daily Life" and already has a large number of fans, this documentary immediately attracted widespread attention once it was released!
In the video, Li Zhengwei faced the camera and talked about his mental journey over the years.
“After my dad left, I kicked open the door and ran to Shanghai alone to start my career.”
“Looking back now, I don’t regret it. This choice. I feel that I was born for e-sports. If I go out to work, get married and have children step by step, I am afraid that I will spend my whole life in regret."
"I am not like those people. For those of the second generation who were born with a golden spoon, I was unlucky to be born in a poor family. But from another perspective, I was also lucky. I chose a career that I liked and made a name for myself.”
“But I don’t recommend that children take my path.”
“After I become famous professionally, many people will ask me about playing professionally.”
"My answer is always the same:"
"If you have really decided, then you will not ask me this question. You will be the same as me." , just kicked the door and left, and I will always believe in it in the future. This is my dream and I will fight for it for the rest of my life."
"If you need my advice to make up your mind, then my. My suggestion is to figure out one thing first: are you afraid of learning and want to avoid it, or do you really understand the price of choosing to become a professional player? ”
……
Soon, a large number of players left messages in the comment area of the video.
"Sofa!"
"I also asked why Feihuang Studio didn't make "Mr. Pei's Daily Life" anymore. It turned out to be a big move!"
p>"This documentary looks very high-end, a big production!"
"It turns out to be my favorite documentary about professional players, I must support it!"
" I didn’t expect the life of a professional player to be so hard... It’s too miserable to kick out the door and start playing professionally. Fortunately, my parents approved after I achieved results.”
“Brother Li’s every word is very sincere. Ah."
"This documentary is really meaningful. I have a younger brother who doesn't do well in school. He skips classes and plays games online every day, and he also wants to play professionally. I think what Brother Li said is very good. right,He didn't really love it, nor did he consider whether he had the talent, but just to escape. ”
“Yes, this documentary not only advocates passion, struggle, and e-sports spirit, but these have been badly filmed. For young people, this is misleading.” The valuable thing about this documentary is that it also reflects the hardship and sadness of this industry, especially letting us know that there are still so many professional players who have not yet achieved success. It can be said to be very objective. ”
“I didn’t expect Feihuang Studio to produce such realistic content. I support it! ”
The player comments below the video are simply rave reviews!
“Butterfly from Cocoon” quickly entered the popular list of the game division, and then appeared on Ellie Island The homepage is extremely popular!
……
……
On June 23,
Moyu Internet Cafe. Pei Qian turned off the documentary video on his phone, took a sip of the coffee in front of him, and temporarily let go of his worries.
"Huh... the painting style is finally normal again. ”
“It’s really not easy to make any money!” "
"Butterfly" has been released for three days. During these three days, Pei Qian was simply trembling with fear.
For fear that Huang Sibo would suddenly call without warning. Said: "Mr. Pei, the documentary has made money again! ”
Fortunately, a similar plot did not happen.
Pei Qian repeatedly confirmed that although "Butterfly" has achieved nearly 2 million views in three days In terms of volume, it ranks among the top three in the rankings of the entire site, but it does not bring any revenue.
If calculated according to the incentive plan, the final revenue from this video is only a few thousand yuan, which is a drop in the bucket. .
This is completely in line with Pei Qian’s previous prediction.
“Yes, I have gained valuable experience about losses. ”
“Facts have proved that making this kind of documentary that does not make money is indeed a good choice. ”
“I feel like I can continue to invest money in Feihuang Studio. "
Pei Qian suddenly discovered that after Moyu Internet Cafe, he seemed to have found another good way to lose money.
That is to make movies that are well-received but not popular!
After so many failures, Pei Qian has realized that losing money is not as simple as he thought.
The system has many restrictions to prevent Pei Qian from being malicious. To create losses, for example, the system stipulates that products cannot be shoddy or shoddy, games must be profitable, etc.
In other words, the products launched by Pei Qian must be of high quality and cannot be done deliberately. Smashed.
But now Pei Qian realizes something: in the system's judgment rules, "high quality" obviously not only refers to making money, but also includes reputation!
Like "Breaking Out of the Cocoon" The possibility of recovering the cost of a documentary like "Butterfly" is very low, butThe system did not block it.
Including Pei Qian opening a Moyu Internet cafe, the possibility of losing money is very high, and the system does not prevent it.
This shows that "word of mouth" is also a very important indicator in the system's judgment. As long as it can get enough and good enough reputation, the system will also recognize this product and will not think it is Pei's product. Qian Zai deliberately lost money.
Pei Qian had vaguely felt this before, but he did not dig deeper, mainly because the profit methods of games and movies are different.
In the gaming field, building a good reputation often means high sales. Under the premise that the system mandates the addition of profit points, the possibility of losing money in high-reputation games is extremely small.
Although there have been games that were both well-received and not well-received in history, compared to movies, the number is much smaller.
But videos are different. No matter how good the reputation is and how high the playback volume is, it may still be unable to be monetized, such as this documentary.
"So, as long as I continue to let Feihuang Studio make these films that are both popular and not popular, I can steadily make losses!"
Pei Qian found Feihuang instantly The future direction of the studio.
Next time I see Huang Sibo and Zhu Xiaoce, try to fool them so that they never come back on the documentary road. This will create an opportunity for stable losses. How great!
It’s just that Huang Sibo and the others probably won’t shoot e-sports themes next time. The specific content needs to be discussed again.
There is only one week left before settlement, so there cannot be any unreleased products.
In other words, there is not much that Pei Qian can do now. He can only spend money suddenly while praying that things will not change.
Pei Qian looked at the system funds and found that they were currently at a loss.
“Everything that needs to be done is almost done. The question now is how to maintain this loss-making state.”