Monday, July 26th.
Shangyang Games.
Lin Wan pinched her nose and experienced "War Hymn" for two weeks.
From the initial disdain and confusion, to now, I feel more and more that this kind of game has its own meaning.
The original "War Hymn" was a traditional gold-based game. Rich people spent money to buy the experience. Ordinary players played with the rich people and acted as their little brothers or sandbags.
That is to say, "the rich support a financial field, and the poor support a personal field."
However, this kind of national war game is full of many negative emotions. The biggest problem is unfairness and forced hatred.
These two points are also the reasons why similar krypton gold national war games have always received extremely poor reviews.
It’s unfair. It means that the combat power in the game is obtained through recharge. The richer the player, the stronger he is.
The game company has divided the same game into three, six or nine levels. How much you recharge determines what kind of gaming experience you get.
If you recharge your money, you can kill everyone and completely trample on other players' gaming experience.
And this kind of unfairness itself can easily trigger negative emotions among players. After all, there is a saying that "Don't worry about scarcity, but worry about inequality."
As for forcibly creating hatred, many game manufacturers deliberately design some gameplay methods to stimulate the players' inner comparison mentality in order to stimulate players to recharge.
For example, the national war.
The person who seizes the royal city will be the king. There will be a broadcast across the entire server and a large number of benefits will be given to domestic players. This is a perfect opportunity to show off in front of players across the entire server.
Several tycoons all want to be kings, so they can only compete with who can charge more money and who can spend money more ruthlessly.
You charge 10,000, I charge 30,000, you charge 50,000, I charge 100,000...
Under this comparison mentality, an involution mechanism is formed. The two tycoons were applauded as they were played by the game dealer.
As soon as the version is updated and new equipment comes out, no matter how much you have charged in the past, you have to spend it again, otherwise you will soon be surpassed.
When players who have recharged a lot look back a year or two later, they will only feel that this game has brought them endless emptiness.
But, from another perspective, why is this kind of game so popular?
Precisely because it builds a world that is complete, rich, and diverse in the game.
Traditional mm online games are actually doing the same thing, such as "Fantasy World". There are also guilds in the game. Officials include guild presidents, guild management, dungeon leaders, battlefield commanders, etc. etc. Players are also playing different classes.
The role-playing of krypton-gold national war games like "War Song" is more complicated because interpersonal relationships are more complex and there are more classes.
The only difference is that a player's presence in "Fantasy World" depends on his online time and understanding of the game mechanics.The level of understanding; and a player’s presence in the Krypton Gold National War game depends on how much money he deposits.
And now, what we are doing after the new version of "Blooded War Song" is updated is to cut off the krypton gold elements as much as possible.
In this way, the negative emotions generated by players will be greatly weakened, directly reduced to the level of traditional mm like "Fantasy World".
At the same time, the complex hierarchies and interpersonal relationships in "War Song" are retained. Each player can play a different role, making the entire game like a miniature society that can operate in an orderly manner.
Just like the natural selection system in the national war, everyone has the opportunity to play a key role, and this kind of experience can never be given by other games.
After being selected by the natural selection system, your combat power will directly crush other players, and you can experience the feeling of being unparalleled in cutting grass.
Although lawn mowing games can also simulate this feeling, in that game you fight only NPCs, a group of dead people. In "War Song", you fight living people. , each ID is followed by a player.
You are invincible on the battlefield and help your own team conquer key strongholds. That is really showing off in front of hundreds of players. The sense of accomplishment is unmatched by other game types.
Therefore, the current changes in "War Song" are to delete as much as possible the "cancer" content that may cause players' negative emotions while retaining the unique experience of the krypton gold game.
This is what Lin Wan came to understand after playing "War Song" every day during this period, joining the player group and chatting with many players.
"I see, it seems that I was naive before and never knew that there were so many ways to do it."
"Now I can understand why so many rich people like it. Spend a lot of money here instead of playing games like "Fantasy World""
"In this way, Mr. Pei's goal is very clear."
"Why did he acquire Yangyang Games, which was suffering serious losses?"
"It was just to do a very risky thing with "War Hymn" and to do an experiment that no one had ever done before! ”
“Pei always hopes that players will no longer be slaves to money, in order to change the tastes of players, so that all players can enjoy the pleasure exclusive to wealthy players even if they do not top up money... "
"This motive... is really not noble!"
"In other words, this is simply going against nature!"
Lin Wan couldn't help but refresh her understanding of Mr. Pei again.
The reason why krypton gold games can make money is that they sell an exclusive and customized gaming experience to rich people at a high price.
Whether it is the big golden wings in the game or the title of king in the national war, they can be regarded as a kind of product specially customized for wealthy players, and wealthy players do not mind spending thousands or tens of thousands. funds to purchase.
In thisIn the process, the game company gained huge profits, and the local tycoons gained an exclusive customized experience. The only ones who suffered were the sandbag players who accompanied them.
Now, Mr. Pei has chosen not to make this money. He has taken back all the exclusive customized experiences from the rich and distributed them to ordinary players according to certain rules.
Isn’t this an act of defiance?
Lin Wan felt that the burden on her body was heavier.
Now, Mr. Pei has spent so much money to make "Hot-Blooded War Song Power Enhanced Edition" just to make up for the only shortcoming of this game, which is the graphics. If this game is made, and Tenda is powerful With their publicity and distribution capabilities, they may be able to slowly reverse the abnormal situation of the domestic krypton gold game market!
Of course, no matter what, this kind of krypton gold game will not disappear. As long as there are rich people paying, they will always exist.
But as long as "The Power of the War Song" can purify the game environment and change the taste of players, it can be said to be a great merit!
Among game developers, some are wooing rich players and using krypton gold games to make profits for themselves; while others are cherishing their feathers and seriously developing stand-alone games.
Only Mr. Pei, who has achieved great success in the field of stand-alone games, is not willing to wade into this muddy water and is willing to give up huge profits, just to change the taste of these players and guide them no longer Being a slave to money...
What a noble feeling this is!