Lin Wan continued to experience the game seriously.
Although I still couldn't like this type of game, in order to be able to complete this historic initiative and witness the birth of a new game mode, Lin Wan still decided to show enough professionalism.
As a designer, even if it is a game type that you don’t like, in order to complete your work, you must play hard and fully understand it!
"Huh? I got the Chosen One!"
On the screen, Lin Wan's game character suddenly glowed with golden light, and the entire model expanded two or three times. As majestic as a giant.
This is a sign of being drawn by the natural selection system. At this moment, Lin Wan's game character's combat power skyrocketed!
Lin Wan immediately began to "work seriously" and rushed into the battlefield to kill.
About half an hour later, the national war ended.
Ye Zhizhou knocked on the door lightly and came to discuss something with Lin Wan.
He had been here before and saw that Lin Wan was studying the game seriously, so he was not too embarrassed to disturb him. He only came again after the national war was over.
"Director Lin, I would like to discuss the publicity matter a little bit."
"Although it is still more than a month before the game is actually released, the publicity must be prepared in advance. ”
Based on previous research and development experience, Ye Zhizhou and Wang Xiaobin felt that it was almost time to prepare a publicity plan.
Lin Wan was stunned: "Huh? Is it so early?"
In her impression, Tenda seemed to have reached the upper limit of the game for a while before the publicity effect became apparent, and then instantly Explosion.
Lin Wan has always felt that this was the norm in the game.
But when I think about it, it might just be because I don’t know.
Performance art-style announcements like "Game Producer" were obviously arranged by Mr. Pei long ago. The publicity effect will only come after the game is launched, but the preparations for the publicity work must have been in progress for a long time. .
Thinking of this, Lin Wan nodded: "Okay, how do you plan to promote it?"
Ye Zhizhou thought for a while: "According to original experience, the best way is to buy web advertising. , Video website advertisements, the kind that automatically pop up a game window when you click on it..."
Lin Wan frowned subconsciously.
It’s too low.
Lin Wan has always hated this kind of psoriasis advertisement on the web, but now his own games also rely on this to promote themselves?
Resist!
Ye Zhizhou added: "However, the problem now is that our games are micro-clients."
"Even if a pop-up window pops up, players who want to play our games need to download a small client." Installing the package will greatly reduce the click conversion rate of our game."
"This is a very serious problem, and it is difficult to estimate the consequences."
Lin Wan was speechless.
It means, even this kind of low and flatteringThe annoying publicity method may not be effective?
Lin Wan thought for a while: "I will seek Mr. Pei's advice on this issue."
Ye Zhizhou was very happy: "This is the best!"
Pei Qian said before that if there are any problems during the game production process, just listen to Director Lin.
This is indeed what Ye Zhizhou and Wang Xiaobin did. All minor issues in subsequent research and development were all discussed internally, and then Lin Wanlai made the decision.
However, if you encounter some problems that everyone is undecided about, you must still ask Mr. Pei for advice.
In terms of publicity, no one thought of any good ideas, so they could only ask Mr. Pei.
With a slightly uneasy feeling, Lin Wan sent a message to Pei Qian, asking for advice on the promotion plan for "The Power of the War Song".
What if Mr. Pei doesn’t have any good publicity methods?
After all, after changing from a web game to a micro-client game, the type of this game has changed, and traditional promotion methods may no longer work.
Even Mr. Pei may have to think about it for a few days before getting a reply, right?
However, within a few minutes, Pei Qian replied.
"Wait a minute, I will send you a copy."
Five minutes later, Pei Qian sent a document.
Lin Wan opened the document and read it with Ye Zhizhou.
The publicity plan given by Mr. Pei is very simple, bombarded with advertising!
Still follow the traditional method of placing ads on web pages, video websites and other places.
It seems to be no different from the original propaganda method.
However, the publicity plan given by Mr. Pei even specifically required that celebrities be hired to wear cosplay costumes for filming. It was specifically stated that Hong Kong and Taiwan movie stars must read the advertising slogans themselves, even the content of the advertising slogans. It’s all written!
"Hello everyone, I am XXX. I have acted in many dramas, but in games, I only play "Hot Blooded War Song Power Enhanced Edition". It is a fair game so that everyone can experience the pleasure of being a rich man. Come here You'll earn it when you arrive. I'll be your brother on Jiewan's battlefield."
"XXX has booked "Blooded War Song Enhanced Edition". This game is really fun. If you miss it, you will have to wait a hundred dollars! Twenty years!"
"This is a new version that has never been played before. I need to play it for three times, and I will fall in love with this game!"
...
And so on.
Lin Wan and Ye Zhizhou looked at each other in confusion.
Close the document and reopen it.
I thought it was my opening method that was wrong!
Ye Zhizhou felt that he had completely gone astray.
Mr. Pei sent a copy so quickly, obviously he was well prepared.
This publicity method may have been something he had thought of early on.
But why choose this method of publicity?
These lines... are very interesting at first glance.Low!
Are you afraid that you will be scolded to death by then?
Ye Zhizhou feels that "Blooded War Song Power Enhanced Edition" is no longer a krypton gold game, it can be said to be a conscience game, and we have all been cleansed!
Now that you have been cleansed, why do you still want to do this kind of advertisement? Isn’t this just pouring dirty water on yourself?
If traditional krypton gold is also available, then this method of publicity is indeed good.
Because the theme players of the web game are wealthy people and coal bosses, they all prefer Hong Kong and Taiwan movie stars, and the advertising words are very direct, so it should be easier to win their favor.
However, the main target group of "The Powerful Enhanced Edition of Hot-Blooded War Song" is no longer the wealthy ones!
What's more, this kind of promotion method seems very vulgar and outdated. Even if it is judged by the advertisements of ordinary web games, it is quite low...
It's over, I don't understand it at all. What does Mr. Pei think?
Ye Zhizhou looked at Lin Wan with questioning eyes.
Lin Wan was also thinking. Obviously, her rejection of this advertisement was much higher than that of Ye Zhizhou.
However, she knows Mr. Pei better than Ye Zhizhou.
After thinking about it for a long time, Lin Wan nodded slightly: "I understand."
"Mr. Pei's goal was originally to make players no longer slaves to money, and to turn players around." Our taste!”
“In other words, when promoting, we must attract the target players of the krypton gold game as much as possible, so that we can use this game to change their consumption concepts! ”
“For this reason, Mr. Pei did not hesitate to use this seemingly low-level publicity method, even risking possible infamy, just to attract more traditional web game players to the game. Come on."
"You are going against the will of heaven, so what if you are misunderstood and ridiculed by everyone?"