Pei Qian waited for a few minutes. Lin Wan did not raise any questions and knew that the matter was settled.
In fact, Pei Qian himself knew very well that the advertising plan he gave was really the most effective promotion plan for traditional web games.
It cannot be said to be the most cost-effective, but the effect is certainly not bad.
For web games, the most cost-effective solution should be to directly scrape materials from other games, or make some inexplicable sand sculpture videos. Anyway, whatever can convert as many clicks as possible.
For example, "Where is the world where I am constantly bathing and greasy?"
But it is actually illegal to do so. Art resources cannot be used indiscriminately, otherwise you will be punished.
Pei Qian definitely cannot do such illegal things.
So, we can only invite celebrities.
Traditional web games are aimed at middle-aged players, successful people with a lot of money, private entrepreneurs, coal bosses and the like.
These people will like Hong Kong and Taiwan movie stars very much. At the same time, they don’t care so much about the game graphics. They have a lot of money. At the same time, they will prefer the feeling of being surrounded by a lot of younger guys in the game.
So, if you shoot an advertisement for these people, it will really look like this.
The use of celebrities from Hong Kong and Taiwan increases the appeal and affinity to this group of people. At the same time, various promotional slogans also highlight the selling points of this game for the target player group in the most concise way.
For example, making money by selling equipment, free trade, national wars, etc. are all content that web game players are passionate about.
Speak out all these highlights in the advertisement as much as possible. It is simple, effective, and can produce excellent brainwashing publicity effects. It is actually a very cost-effective thing.
In this case, why does Pei Qian still shoot this advertisement?
The reason is very simple. If the publicity targets the wrong group of people, it will be useless no matter how good the effect is!
This publicity plan has attracted traditional web game players from the beginning and has been spurned by ordinary players.
The name "Hot-Blooded War Song Power Enhanced Edition" has the same reason.
In this way, a lot of money was spent on advertising. Although it had some influence, it attracted a large number of traditional web game players.
The characteristic of these people is that they don’t care about the game screen, they just want to spend money to kill people and recruit younger brothers in the game, and enjoy this feeling of being surrounded by stars.
However, what kind of game is the current "Blooded War Song Power Enhanced Edition"?
There is almost no krypton, everyone can only buy physical strength medicine. The ones who kill everyone on the battlefield are the lucky ones selected by the natural selection system...
Even the form of the game itself , all in order to improve the picture quality from traditional web games to micro-clients!
In other words, these people have to wait to download the client and cannot play immediately. Even their office computers may not be able to play the game. The improvement of the game's picture quality is not for them. It's not very sensitive...
They found that this was notThe kind of game I want, I will definitely leave at the speed of light, cursing.
Can this game not be cool?
We spent a lot of money to advertise with celebrities and put them on major websites, but the publicity effect was not good and players were lost one after another...
Absolutely lose!
And who should be the real target group of "The Powerful Enhanced Edition of Hot-Blooded War Song"?
It should be some students and office workers with little money, or ordinary players who like the traditional web game model but have no money to invest heavily, or some players of traditional client games and mobile games, they can also be included. Come in.
But the problem is that most of these people will be dissuaded by the name and the advertisement.
Just like Pei Qian can recite these advertising slogans, but he has never thought about actually trying it.
So, there is actually no big problem with the game, and there is no big problem with the way it is promoted.
But the game itself and the promotion method are aimed at different groups of players, which is a big problem!
In addition, the game itself has a huge investment, and the research and development and promotion together will cost at least seven to eight million. With a limited number of players and a single payment point, even if a group of players flow in , and it is almost impossible to recover the cost.
Pei Qian let out a sigh of relief. It seems that Yangyang Games can rest assured for the time being.
The next step is the development status of "Return to the Shore" on Tenda's side.
Two days ago, Pei Qian discovered that there was an official version of "Back to Shore" written on the other side of the finish line, which really frightened him.
After experiencing the previous incidents, Mr. Pei is now always on high alert and will not let go of the slightest disturbance.
Therefore, the official matter of the terminal serialization "Back to the Shore" was not hidden from him.
After reading the feedback from readers, Pei Qian felt relieved.
The development of Dingmin so far is still very slow. Although it has attracted some online writers with its excellent attendance conditions, the content of the library is too poor after all, so the growth rate of new users is worrying.
So far, the daily users of the terminal are only over 2,000, and that includes those who come to take a look out of curiosity and then say goodbye forever.
However, even so, hundreds of people have watched the official version of "Back to the Shore".
Because it is hung in a prominent position on the homepage of the website, most netizens will see it when they come in.
However, here are all negative reviews.
“What the hell is written, I can’t understand.”
“I read three chapters but I still can’t figure out who the protagonist is!”
“It’s all there It makes my brain hurt to read it."
"How rubbish is this website?"
"What kind of rubbish is the name?" , I don’t know what to say!”
“Strongly suspect that this is the work of a related party.Taste! There are so many books that are much higher than this level, but they don’t give such a good recommendation. "
"If it is a related user, it proves that this website has no future! ”
The game "Back to the Shore" is still under development, and there is no publicity and promotion at all, so the terminal did not publicize that this book is the official version of "The Back to the Shore", and did not try to capitalize on Tengda's popularity.
p>The original intention of Ma Yiqun and Zhu Xingan was to post the official version for their own entertainment and to hear the real feedback from the players.
If they were all Tengda fans. Look, you may start to brag regardless of the content. At that time, the rainbow fart may knock Ma Yiqun and Zhu Xingan out, and they will be unable to maintain an objective mentality, which will affect the subsequent plot content.
As a result, reader feedback. It's simply not too real...
Pei Qian also flipped through the two chapters and found that the readers were right to scold them.
The scolding of Zhu Xing'an and Ma Yiqun was not at all wrong. Unjust...
This book was written by Zhu Xingan, and others were responsible for putting forward ideas and opinions.
Ma Yiqun had to take care of the website and did not have that much time to create. He felt that his thinking was deeply influenced by Internet articles, and he might go astray when writing, so he gave this task to Zhu Xing'an.
But Zhu Xing'an had no foundation in writing Internet articles and wrote official articles. The world view of the plot is naturally based on some foreign game plots, including the original works of some foreign 3A masterpieces, official setting collections, etc.
The writing is confusing and confusing. It’s perfectly fine to use it as plot copy, but when it’s posted on a web site, it seems out of place.
I don’t know how many readers were turned away by this official post on the homepage of the website.
p>When many new readers come to the website, the first thing they will do is click on the book in a prominent position, because the book in this position often represents the highest level of the website.
As a result, they click on it. , that’s it?
I quit on the spot and wouldn’t open the second book.
Pei Qian watched all this silently and couldn’t help but feel secretly happy.
Very good, the finish line really lived up to my expectations!
A group of horses who made an initial order of 30, plus a group of laymen with zero understanding of online texts, this result finally met Mr. Pei’s expectations!
As for the official publication of "Back to the Shore" on the home page, Pei Qian doesn't intend to take care of it. Anyway, it has not played any role in attracting traffic so far, but has even persuaded people to quit. A large number of readers
What a blessing!