After sending Zhang Zuting away, everyone at Yangyang Games began to busy cutting this material into a suitable advertisement.
Ads placed on web pages, video sites, and some other places require different forms and durations. For example, advertisements in some places can only be a banner or a pop-up window, while advertisements in other places are short videos of a few seconds or more than ten seconds.
So, the same material has to be changed into many different forms.
Cut dozens of seconds of advertising into a few seconds, and naturally find a way to retain the most essential part of the advertising words.
At this time, everyone began to realize Mr. Pei’s foresight.
The recorded video can be cut into a perfect web game advertisement!
Because these lines spoken by Zhang Zuting are basically short sentences, and the amount of information they contain is not small. After being cut and put together at will, the original meaning will not be too affected. This gives There is a lot of space for post-production cropping.
If there is an advertisement in the future that players are tired of seeing, it can be cropped slightly and become a new advertisement.
"Mr. Pei, Zhang Zuting's Mandarin is not very good. He feels a bit awkward. Do you want to find a dubbing actor to dub him? Anyway, dubbing is not expensive now." Ye Zhizhou suggested.
Pei Qian immediately shook his head: "No, that's it! You have to believe in the actor's acting skills and line skills. Besides, this natural feeling can invisibly shorten the distance between you and the audience. If you find someone special Dubbing means losing your soul, understand?"
"Uh..." Ye Zhizhou vaguely felt that there was something wrong with what Pei Qian said.
But then I thought again, I have already finished shooting such an embarrassing video, do you still care about how to edit it?
According to Director Lin's guess, the reason why Mr. Pei deliberately hired a famous Hong Kong star to make such an embarrassing video was to attract as many traditional web game players as possible to play the game.
In this case, this advertisement has nothing to do with being tall, and a more awkward cut seems to be reasonable.
Thinking of this, Ye Zhizhou didn't say anything else, but honestly prepared the promotional materials. After the game development was completed, these advertisements were directly spread out.
"The Powerful Enhanced Edition of Hot-Blooded War Song" has been developed for about a month and a half so far.
Although this game is made from scratch, the gameplay basically adopts the mature gameplay of "War Song". The demand for many art resources is also very clear, and it only needs to be updated.
The main workload is in art, and the art in the game is outsourced to several companies, and resources are provided very quickly.
According to estimates, the game should be developed in early September, which is slightly faster than expected.
If the game is developed early, you can spend more time testing, fine-tuning specific game data, and competing with other competing games...
In short, there are many advantages.
Now that the publicity matters have been settled, Ye Zhizhou plans to devote all his energy to research and development so that the game can be introduced to players as soon as possible.
……
……
On the other side, Pei Qian is also busy.
While he was paying attention to the development progress of Tenda Games, he was also wary of the situation at Feihuang Studio.
The research and development work of "Return to the Shore" is also going smoothly. The completion rate so far has reached about 60%. According to this progress estimate, plus the time for testing, adjustment, and optimization, the game will be officially released for about Not until mid-October.
Pei Qian asked Li Yada to release a playable demo in the near future because he wanted to experience it for himself.
On the one hand, it is to see whether the difficulty of this game has reached the level that I expected. On the other hand, it is to find an opportunity to secretly stuff Mr. Pei’s exclusive weapons into it and put it in a place where everyone can Unimaginable places.
The system requirement is that Pei Qian must beat the game on his own.
To be fair, Pei Qian is not a special talent, and of course, he is not particularly strong either.
He is just an ordinary player, the kind who can carry a little bit in the patient game.
The system sets such a requirement mainly to prevent Pei Qian from taking advantage of the loopholes.
For example, Pei Qian set the mobs that had just entered the first level to be N times stronger than the player's basic attributes. Whether it was attack power, attack frequency, movement speed, etc., they all crushed the player, even if No matter how powerful the players are, they can only lie down for one second, or only a very small number of masters can barely pass.
In this case, it is tantamount to maliciously trying to persuade players to quit, which is actually very unreasonable.
Now, the system puts forward such a requirement, which means that an average player with an above-average level can succeed after understanding the game well (Pei Qian can fully understand the game mechanics) and trying hard many times. Clear customs.
In this way, although the game may still be difficult, it at least gives the vast majority of players a possibility to persist.
However, Pei Qian is so smart that he can naturally come up with corresponding countermeasures.
He mainly considered it from three aspects:
First of all, the system asked me to clear the level, but it didn’t tell me how long it would take me to clear the level!
I played this game a hundred times. I started playing it from the moment the demo came out and played it until I cleared it the day before the game was released. This is considered a clearance.
Secondly, the system did not require me to use any method to clear the level.
I secretly hid a particularly powerful weapon inside, the kind that most people can't find. I used it to chop melons and vegetables all the way, which can be regarded as clearing the level.
Finally, the system didn’t ask me which ending to clear.
You can make many endings for this game. One of the endings only requires playing about 30% of the game content. ThenAs long as I get through the shortest ending of this process, is it considered cleared?
So, Pei Qian was already prepared, waiting for the demo of "Return to the Shore" to be released, arrange the exclusive weapons himself, and then start practicing.
Maybe in just two or three days, the demo of the game will be released, and Mr. Pei will have to get busy.
It sounds a bit hard, but as the saying goes, only by enduring hardship can you become a better person. If you want to lose money, how can you not work hard?
The investment in "Return to the Shore" is nearly 20 million, and there is absolutely no room for failure!
......
......
In addition, Pei Qian is considering slightly changing some company systems.
At present, Tenda Games has project bonuses and dividends. 15% of the game’s net profit is used as a bonus and distributed to all employees.
Feihuang Studio is similar. 30% of profits are distributed to the members of the studio as a reward.
Pei Qian’s original intention in establishing this system was to distribute as much money as possible so that he would have less system funds on hand.
But after thinking about it for a while, Pei Qian suddenly felt that there were big problems with this system!
With the project dividends being so high, of course the employees are all focused on making money!
Just like Feihuang Studio, they didn’t make any money last time they made a documentary, so Huang Sibo and Zhu Xiaoce still received basic salary and no bonus.
Although the basic salary offered to them by Pei Qian is also very high, for them, although the documentary has gained reputation, their income has actually dropped.
So, this time they decided to do a digital review + short video program, and increased their efforts in chatting. Is this also related to it?
Of course, they must also hope to live up to Mr. Pei’s hopes and make Feihuang Studio more profitable, instead of always letting Mr. Pei fill the hole.
But earning more bonuses for yourself should also be part of the motivation.
So the more Pei Qian thought about it, the more something was wrong.
This bonus distribution system seems to be a bit like drinking poison to quench thirst!
Although more money was sent out in the short term, it greatly stimulated the enthusiasm of employees to make money and brought those evil money closer to Mr. Pei!
So, this system must be changed!
Of course, it is impossible to deduct these bonuses, that is not what humans do.
Moreover, if all these bonuses are in one’s own hands, wouldn’t it mean that one is causing trouble for oneself and increasing the pressure of losses?
So, Pei Qian needs a solution that has the best of both worlds.
It not only gives out money, but also makes employees less keen on making money.
After thinking about it for a while, Pei Qian quickly thought of a good idea.
On the premise of ensuring that employee benefits remain roughly unchanged or even slightly increased, bonuses will beThe standard has been changed from profit to reputation!
In other words, bonuses used to be based on how much the project earned, but now bonuses are based on the reputation of the project!
The better the reputation of the project, the greater the bonus. Even for projects like the documentary "Butterfly" that lost money, as long as the reputation is good enough, the bonus can be filled.
For example, the word-of-mouth rating for each project is divided into four SABC ratings. According to the investment in the project, each different word-of-mouth rating can receive different percentages of bonuses and distribute them to project members.
Depending on different projects, the allocation methods will also be different.
For example, game projects are basically long-term profitable projects, so the bonus distribution cycle will be longer; and the popularity of videos is mainly concentrated in the first three months, then these rewards will be distributed at once. .
In this way, employees are gradually guided to shift their focus from profits to word of mouth.
We should encourage everyone to do more projects that are not profitable but earn reputation. In this way, Mr. Pei will not make any money, but also pay a large bonus to the employees, killing two birds with one stone. Wouldn't it be nice?
Of course, there must be projects that are profitable and have a good reputation.
But such projects are in the minority after all.
In most cases, good reputation and making more money are in conflict, and it is difficult to balance both.
Therefore, Pei Qian plans to consider the feasibility of this approach, come up with a specific rule, and strive to implement it before the new game is launched.
As long as such a rule can be established and recognized by all employees, the impact will be far-reaching and it can be said to be beneficial to the future.
When he thinks that in the future, all employees will rack their brains to build word-of-mouth instead of racking their brains to think about how to make profits, Pei Qian feels as if the entire company has become noble!