Pei Qian was a little dizzy.
I couldn’t even make a reservation at the restaurant I opened?
Lin Canrong reminded: "But don't worry, Mr. Pei, according to your previous request, the largest private room will be reserved on the 20th of even-numbered months, and on the first and third Sunday of each month. "
"So next Sunday, September 5th, you can still come over for dinner."
Pei Qian: "..."
He had indeed arranged before that on the 20th of even-numbered months, Mingyun Private Kitchen would reserve the room for company team building; on the first and third Sunday of every month, the largest private room would be reserved for possible business meetings. Banquet.
Now that I think about it, this standard seems a bit conservative, and I should reserve a few more days.
The main reason is that at that time, Pei Qian could not have imagined that Mingyun Private Kitchen would become what it is now...
Pei Qian originally thought that even with a group of regular guests, So what, Mingyun Private Kitchen has so many private rooms. For lunch and dinner every day, wouldn’t it be enough to just leave one or two rooms?
As a result, now, I am severely slapped in the face by reality!
So...how did the news leak out? ?
Is it possible that Lin Wan is causing trouble again?
Pei Qian thought for a while and realized that most of his treasured employees were grassroots who were promoted by himself. None of them had a deep background and should not have such great energy.
The only employee with this kind of energy should be Lin Wan.
However, Shenhua Group’s local influence in Jingzhou is not very strong. Their business is mainly in Pengcheng. How can they find so many people to eat at Mingyun Private Kitchen?
Or...are there other enemies? ? ?
Pei Qian didn't speak for a long time. On the one hand, he had not recovered from this violent blow, and on the other hand, he was thinking about which link had gone wrong.
Hearing that Mr. Pei on the other side of the phone had not spoken for a long time, Lin Canrong thought that Mr. Pei was always happy for the popularity of Mingyun Private Kitchen, so he quickly took this opportunity to flatter him again.
Oh no, how can you call it flattery? What he is going to say is all the truth, and there is absolutely no lie.
"Mr. Pei, I have to say that you were very far-sighted and right when you asked us to focus on the private kitchen business and not think about publicity!"
"What do you think about Beijing?" The mentality of the rich in the state has reached the highest level, and every step is admirable."
Pei Qian: "?"
What are you talking about? Why can’t I understand you at all?
Pei Qian knew that this was Lin Canrong blowing a rainbow fart. He was not interested in this kind of rainbow fart at all, and was even very disgusted.
This kind of rainbow fart is simply exposing Mr. Pei’s scars!
But Pei Qian had to listen because he had to find out through Lin Canrong’s rainbow farts that Mingyun’s private chef had arrived.Which link is the problem?
Lin Canrong on the other end of the phone did not feel Mr. Pei's surprise and continued to talk excitedly.
“Now that I think about it, my understanding of the rich circle is too shallow. The local rich circle in Jingzhou is not large, and most of them know each other. Our private chef mainly caters to customers in this small circle, so You are right to think that there is no need for publicity."
"Because information spreads too fast in this small circle!"
"The guest named Xue Zhebin is. I found it after reading Zhang Zuting’s Weibo, and then he asked Mr. Wang Peng and Wang from Dianping to come over. As a result, Mr. Wang reviewed it on the review website, and Mingyun Private Kitchen became popular immediately.”
"I never imagined that it would be so easy for a low-key restaurant like ours to become popular!"
"Of course, your other decisions also have the icing on the cake."
“Mingyun Private Chef has no name, so Mr. Wang did not write a name in his review on Dianping. This immediately showed the unique temperament of Mingyun Private Chef and triggered widespread discussion!”< /p>
“Moreover, the lack of a name means that it can be found every time when searching for keywords with spaces, so our exposure has been greatly improved!”
“The most important thing is One thing, the rules you set for the restaurant, such as not taking pictures, changing tableware according to the dishes, and the service of the waiters like a breeze... all perfectly meet the needs of the target customers, and are highly praised among the wealthy groups! ”
“The good reputation among the wealthy groups has in turn affected ordinary consumers. Although the prices of our dishes are relatively high, most ordinary consumers also feel that they have a good value for money after coming to consume. It’s worth it, precisely because of the word-of-mouth effect of those wealthy people at the top!”
Lin Canrong was full of praise for the successful model of Mingyun Private Kitchen. This was not just to boast in front of Mr. Pei, but also Feeling sincerely.
He experienced the whole incident personally, and at first he had a lot of misunderstandings about Mr. Pei's arrangements, and was even very unfavorable about the future prospects of private chefs.
But now, the doubts have been completely solved, and Mr. Pei’s unexpected arrangement worked perfectly!
Pei Qian was silent. Lin Canrong's rainbow farts all went in from the left ear and out from the right ear. There was no need to remember them, but he did remember these two names.
One Xue Zhebin, one Wang Peng, two culprits!
Xue Zhebin came here after reading Zhang Zuting’s Weibo. In this case, Zhang Zuting is also to blame!
Pei Qian just wants to say four words now: It’s impossible to guard against it!
There are too many enemies, and we are surrounded on all sides.
Pei Qian sighed silently, hey, there are three more names in the notebook.
"Then book me a private room for next Sunday. Just make the menu different from last time."
Pei Qian said this weakly.
...
...
After hanging up the phone, Pei Qian felt that he was under a lot of pressure and was not in a good mood.
According to the current popularity of Mingyun Private Kitchen, it will definitely make money.
However, you won’t make much money.
Because the reception capacity of Mingyun Private Kitchen is limited, the place is only so big, and it is fully booked at noon and evening every day, so it cannot accommodate many people.
The daily expenses of Mingyun Private Kitchen are also very high. It maintains several gold medal chefs, many well-trained waiters, and staff who move tables and change layouts. The labor cost remains high.
Although the prices of the private chef's dishes are high, they are not sky-high prices, so Wang Peng thinks it is a good deal.
So, Mingyun Private Kitchen will definitely make money, but it may not be possible to make back all the investment in the short term.
It can be said to be a blessing in misfortune.
Pei Qian bought this commercial and residential villa for a total of more than 6 million. If 10% is included in the system funds, it will be 600,000.
In other words, until Mingyun Private Kitchen earns back 5.4 million, it will be a good deal for Pei Qian.
But... it is only a matter of time before the distance becomes uneconomical.
Pei Qian feels the pressure. September is about to enter, and the settlement time is already halfway through, leaving Mr. Pei with little time left.
The most urgent things now are two things.
First, "The Powerful Enhanced Edition of Hot-Blooded War Song" was quickly released and died suddenly, giving Mr. Pei a reassurance.
Second, the previously thought-out mechanism of awarding bonuses based on word-of-mouth evaluation must be implemented immediately.
After coming up with the idea of "paying bonuses based on word of mouth", Pei Qian formulated a set of rules, which were almost finalized after discussion.
The base amount of the bonus is determined based on the initial investment in the project.
The coefficient is determined based on the word-of-mouth rating of the project, multiplied by the previous base number, and then the bonus value is determined and distributed. According to the position and the importance of the work undertaken, it is distributed to all project members.
The most important thing is how to determine the reputation of the project.
If you use the ratings from external websites, it is actually quite easy to spoof it, and it is likely to be inaccurate.
For example, for a game, some review websites give high scores and some review websites give low scores. Which one should be used as the standard?
It is not very reliable to hope that all netizens will rate together, because the rating can be brushed, or it may be maliciously assigned one star by competitors.
If it is a comprehensive score based on authoritative media, player opinions, and internal company opinions...
What is the difference between making an evaluation standard yourself?
So after thinking about it, Pei Qian felt that if he wanted to rely on word-of-mouth evaluation to issue bonuses, he must have a complete internal scoring mechanism, which cannot be circumvented.
In general, how to make the evaluation more accurate mainly depends on two points:
On the one hand, try to eliminate those malicious ratings as much as possible, such as ratings by trolls to brush stars and black people without brains; on the other hand, while focusing on target users in a certain field, we also Expand the subject of evaluation as much as possible.
There is a phenomenon in many movie or game ratings, that is, the more niche a movie or game is, the easier it is to get a higher rating.
This is because die-hard fans are willing to give high scores to niche films, but before the film is released, people who are not interested in this subject cannot reach it and will not rate it, so The scores will be inflated.
Once these niche films go out of the industry, a drop in ratings is almost inevitable.
So, taking these factors into account, Pei Qian finally finalized a set of Tenda's internal word-of-mouth evaluation mechanism, and gave it a rather Western name: TPDb, which stands for Tenda Project Database.
This database will include all Tengda projects and provide a comprehensive score based on the following factors.
Internal evaluation of Tenda’s senior management;
Comprehensive evaluation of ordinary Tenda employees;
Comprehensive evaluation of authoritative media;
Consumer evaluation;
p>
Netizen comments.
Each evaluation will be calculated into the total score according to different weights.
Among them, the evaluation weight of Tenda’s internal employees will be higher than that of ordinary netizens. Each employee’s evaluation is real-name, and only a few senior executives (such as Pei Qian) can see it.
It cannot be completely ruled out that internal employees may also give random points and friendship points, but at least everyone will cherish their right to score more, because the scoring records can be traced.
If you give high scores to your own projects in order to get more bonuses, or maliciously give low scores to suppress other projects, these behaviors will be seen by Mr. Pei.
Consumer evaluations and ordinary netizen evaluations use different weights. For example, for a game, the evaluation weights of consumers who actually bought the game are different from those of people who did not buy the game. The former It will be higher.
Of course, no matter which evaluation system is used, some people will find it inaccurate.
If Pei Qian started a Yiyantang and paid more bonuses specifically to those projects that were losing money, he would be able to lose money faster, but employees of other projects would definitely be suspicious, and this would not be fair enough.
That’s why Pei Qian thought of TPDb, a specialized rating database. With such a relatively comprehensive and fair evaluation system, everyone should not be able to issue bonuses based on the above ratings and project investment base. Any comments?
At the same time, bonuses are distributed in different ways for different projects.
The longer the operation, the more bonuses will be distributed.
For a project like Headwind Station, Pei Qian’s goal is to keep it open until the end of the world, so he can consider giving bonuses every quarter based on word-of-mouth.
For games with a buyout system like "Return to the Shore", you only need to give out bonuses two or three times.That’s it, if DLC is released in the future, it will be distributed based on the reputation of the DLC.
Of course, Pei Qian also has to consider the balance between various projects. Although Mr. Pei prefers projects like Headwind Station that will continue to burn money, he cannot make his preference too obvious.
After everything was done, Pei Qian handed the plan to Assistant Xin with satisfaction.
"Starting from next month, all project bonuses will be implemented in accordance with this standard."