Pei Qian has been very busy these days.
Having been busy with company matters throughout the summer vacation, and with the start of school approaching, Pei Qian finally found time to go home and rest for two days.
I received some questioning. For example, my mother asked why Pei Qian did not play a new role in Feihuang Studio’s new program "One Day in the Life of the Great Inventor". Pei Qian’s answer was that he is now behind the scenes. .
Pei Qian did not buy any new things for his home this time. The new furniture and appliances he could buy were basically enough. The next goal may be to change to a larger residence.
But Pei Qian’s personal property on hand is not enough yet, and he can only wait until this loss is completed.
So, after Pei Qian stayed at home for two days, he hurried back to work and continued to devote himself to work with high enthusiasm.
When I returned to the company, I found that Li Yada's efficiency was quite high. The version of "Back to Shore" has been updated, which fixed the bug that it was too easy to clear the level with certain weapons.
Pei Qian was not affected at all, because the weapon "Pudu" was not chopped down.
Furthermore, Pei Qian’s route can jump directly from Huangquan Road to Six Paths of Reincarnation. The scenes with increased difficulty this time are mainly the Forgotten River, Sansheng Stone, etc. Pei Qian will not fight at all.
After suffering for a while, Pei Qian planned to go to a video website to catch up on a drama and relax a little.
As soon as I clicked in, I saw a familiar face.
Pei Qian was stunned, oh? Isn't this Zhang Zuting?
After looking at the date, Pei Qian remembered, yes, today is the day when the "Powerful Enhanced Edition of Hot-Blooded War Song" will be launched.
The advertisements are synchronized with the games and must have appeared on major websites.
Pei Qian, who was a little sleepy at first, suddenly became energetic and stopped following the drama. He quickly checked the status of "The Powerful Enhanced Edition of Hot-Blooded War Song".
Mingyun Private Kitchen has become cold, and now it’s time to point to this game to give yourself some reassurance!
Pei Qian first opened several popular websites, including video websites, game portals, etc., and saw advertisements for "The Power of the War Song Enhanced Edition" on all of them.
On video websites, many game-related videos also play Zhang Zuting’s advertising slogans in a loop at the beginning: “I am fried pig’s trotters, come and bite me if you are a brother!”
Under this overwhelming offensive, it is difficult for netizens not to notice.
Pei Qian hurried to Elly Island, directly searched for the keyword "Zhang Zuting", found a collection of this advertisement in a series of retrieved videos, and checked the comments and comments.
The title of this series of videos is: "No Guarantee for Late Night?" Collection of web game advertisements by Zhang Zuting: I am Fried Pig Trotters.
The barrage and comments here can reflect the attitude of some people who eat melons.
"As a fan of Teacher Zhang, I am torn apart. How short of money does Teacher Zhang have to accept such an advertisement..."
"It’s this kind of web game advertisement that pollutes the environment again, ugh! ”
“Actually, it’s not bad. At least this web game advertisement doesn’t have any sidesteps. It doesn’t use street-style solicitation techniques or heavy-dollar solicitation-style inducement words. It can be considered a breath of fresh air in web game advertisements. . But I still want to ask, why do you want to ruin Teacher Zhang’s innocence..."
"Pfft, is this how Zhang Zuting speaks Mandarin? I used to listen to the dubbing in his movies before, but I didn’t expect his accent to be so magical? ”
“Could it be stolen art materials? ”
“Zhang Zuting himself said on Weibo that he has been cooperating with game manufacturers recently, and it seems that this advertisement has not run. ”
“You should think on the bright side. Other web game advertisements are pure deception, and the advertisements have nothing to do with the actual game content; but this advertisement is much better. They really We hired celebrities as spokespersons, made costumes and props based on the scenes in the game, and the advertising slogans were basically consistent with the content of the game. This is simply the most conscientious web game advertisement of the year, isn’t it? ”
“Hello everyone, I’m not a fried pig’s trotter, but a brother, come and bite me!” You can't miss it! ”
The reaction of the people who eat melons is not too intense.
Everyone has experienced many battles and has seen a lot.
The current web game department At a critical turning point, it is considered the last glorious period of the web game industry, and it is also the most profitable period for major web game manufacturers.
And the advertising of web games is also beginning to transform in response to the trend.
p>During the savage growth period of web games, manufacturers were directly stealing materials, regardless of whether the materials were infringing or not; their advertising methods were also quite crude, including force pop-ups and psoriasis ads.
However, with the continuous integration of the web game industry, industry standards have become more and more standardized, and large manufacturers have begun to seek endorsements from various celebrities.
So, from the perspective of the melon-eating masses, " Compared with those advertisements for web games that have no lower limit, the advertisements for "Blooded War Song Power Enhanced Edition" are still a bit more powerful.
If anyone is the most dissatisfied, it should be Zhang Zuting's fans. , because they felt that this web game advertisement lowered Zhang Zuting's style, and they felt that their idol was insulted.
Pei Qian opened Zhang Zuting's Weibo again. The last Weibo was a Weibo about environmental protection that was retweeted a few days ago. The content was also very simple: "#protectEnvironment#Environmental protection is our common challenge, starting from me, let’s work hard together! ”
The original comments at the bottom of this Weibo were relatively normal, with some like expressions or comments like “Idol is awesome”.
But the new ones Comment, the style of painting suddenly changed.
“Brother Zuting, why did you go to shoot a web game advertisement? Oh my God, my world view has simply collapsed! ”
“Go and take a look, a lot of people are making fun of you, calling you ‘fried pig’s trotters’!” ”
“It’s so sad.Brother Zu Ting, who loves his feathers, actually got involved with the money-making web game manufacturers and got banned! ”
“It turns out that the cooperation with game manufacturers mentioned before is cooperation with web games... I’m really bothered. ”
The situation here on Zhang Zuting’s Weibo is quite pessimistic.
Among the fans who follow him, many have prejudices against web games and web game advertisements, and feel that it is unfair to web games. Game endorsements are just bad money and self-destruction, so I won’t experience the content of this game at all. The first thing I do is come to Zhang Zuting’s Weibo to protest.
So far, Zhang Zuting. He didn’t reply to anyone, and he didn’t dare to post any new posts on Weibo.
Pei Qian knew that Zhang Zuting was a person who liked interacting with fans and frequently checked Weibo. It was impossible that he hadn’t seen these messages yet. .
He must have seen it, but he just didn’t know how to reply.
One side is the fan and the other side is the sponsor.
Besides, Mr. Pei even invited him to dinner.
As the saying goes, you are soft-spoken and short-handed. Now you just lost some fans. You can't blame Mr. Pei because of this.
Zhang Zuting couldn't express his pain, so he could only remain silent.
Pei Qian looked at everyone's feedback on this advertisement and found that it was basically as expected. Too much.
Pei Qian was a little disappointed because everyone's resistance seemed not as strong as he thought.
But this may also be because this advertisement has just been aired. How long has it been since the hatred has not been enough?
At present, there are not many people making fun of me, and this advertisement has not yet produced a brainwashing effect. Everyone’s resistance is not high, but it is reasonable. .
The key is to look at the data of the game.
Pei Qian opened the data backend of the game and took a look at the data of "Blooded War Song Power Enhanced Edition", including Number of registrations, retention, per capita payment, etc.
It has to be said that the effect of this advertisement is still good, attracting a lot of web game players.
Although this advertisement is very effective. The advertisement seems very stupid to ordinary people and has no desire to click in, but for web game players, this advertisement is very attractive.
The web game advertisement is a very complete introduction to players. There will be statistics for each step of the process.
How many people clicked on the ad after the ad popped up;
How many people downloaded the micro-client of the game after clicking on the ad;
After downloading the micro client, how many people registered accounts and entered the game;
After entering the game, how many people persisted in playing for more than an hour;
Yesterday After playing the game, how many players will be left the next day?
How much money do players recharge on average and what is the highest recharge...
These data are very It is accurate and can reflect many problems.
There is a saying that "data does not lie".When people's concepts deviate from actual data, if there is no error in data statistics, then there must be something wrong with people's concepts.
Pei Qian glanced at it and the corners of his mouth turned up involuntarily.
The situation is basically consistent with what he expected!