The other data are all good, but there are two data that have big problems.
From the step of clicking on the advertisement to logging into the game, too many players are lost, basically six or seven times more than other web games!
In addition, the payment rate of players in the game is very high, but the total income is very low.
The reason is also very simple.
The former is because the micro-client installation package is too large. The 370M installation package is not in line with the habits of most web game players, so they do not download the game at all and do not try it out. gave up.
The reason for the high player payment rate is that the payment model of this game is too conscientious and only sells stamina potions.
But it is useless to have a high payment rate, because the game’s krypton gold ceiling is too low, and rich people have nowhere to spend it, so the total recharge amount cannot be increased.
Pei Qian's estimate is completely correct. Although the advertisement for "The Power of War Song" was shot well, the target audience was completely wrong.
Most of the players attracted by advertisements are traditional web game players. The 370M micro-client download has dissuaded most of them, and the krypton gold ceiling has dissuaded a large number of wealthy people.
Most of those players who pursue fair games are playing client games.
They don’t mind the 370M micro-client installation package, but these people have deep prejudices against web games. They were dissuaded by this advertisement from the beginning, fearing that they would avoid it at all. Click in.
So, it has become a dead end.
After reading the data, Pei Qian leaned back in his chair and felt more comfortable than ever before.
This is right!
This is how the script should be and is reasonable!
Finally, one thing developed as I expected!
Pei Qian felt more satisfied than ever.
The sudden popularity of Mingyun Private Kitchen some time ago caused Pei Qian to suffer a heavy blow and made him a little anxious. But now that he sees the status of "The Power of the War Song", he finally feels a little more relieved.
Because according to the model of web games, the start of the game collapsed like this, and it is almost impossible to make a comeback.
Most web games are about making quick money. At the beginning, they heavily advertised and invited celebrities to endorse them, which instantly became popular. In just a few days, they became popular all over the Internet and attracted a large number of players.
But this popularity will soon fade away, revenue will drop off a cliff, and it will be a waste of money to start rolling out the server model.
So, a web game that starts off hot may still die suddenly;
A web game that doesn’t get off the ground, let alone a web game, is definitely a dead end.
The data on the first day of "Blooded War Song Power Enhanced Edition" was so poor, and the possibility of a comeback later was almost non-existent.
The key to why most web game players are discouraged is the 370M micro-client installation package. How to solve this problem?
We can’t just cut off all the 370M micro-ends and start over again.Is it a ready-to-play mode? Isn't that a waste of time?
So, from any angle, Pei Qian's attitude towards "The Powerful Enhanced Edition of Hot-Blooded War Song" is quite optimistic.
Of course, he also knows that he cannot take it lightly.
There have been too many examples in the past of good starts but overturning in the middle. It is only the first day of the launch of "Blooded War Song Power Enhanced Edition", so we can't be too optimistic yet.
You still have to observe it carefully for a period of time before you can feel completely at ease.
……
……
At the same time, Yangyang Games.
Everyone was in a very low mood, and it could be said that the whole country was in mourning.
The data that Pei Qian can see can also be seen by Ye Zhizhou, Wang Xiaobin and Lin Wan. Naturally, Ye Zhizhou and Wang Xiaobin can also discover the problems that Pei Qian can find.
But there is no way to solve it even after discovering it!
Ye Zhizhou and Wang Xiaobin both sat at their workstations without saying a word, their brows furrowed.
The 370M micro client is a design plan proposed by everyone, and Mr. Pei also nodded in approval.
But now, the painful fact has hit me hard in the face. Such a large micro-client is simply not feasible in the web game circle, and players will not accept it!
Old players of "War Hymn" are more accepting. After all, they already have feelings for "War Hymn", and the 370M micro client brings a huge leap in graphics, game smoothness, etc. They definitely had more fun.
But "War Song" was originally a cool game that was almost out of business. How many old players can it have?
With just their recharge, it would be difficult to cover the company's daily operating expenses, let alone recover the research and development costs.
So, this is an impasse.
Wang Xiaobin knows best how bad the current situation is.
If there is a problem with some less important links, it can still be remedied.
For example, if a player’s next-day retention is too low and he or she doesn’t come online after playing on the first day, then you can create a function that allows you to log in the next day and receive props, which can effectively increase the next-day retention.
But there is no way to remedy this situation!
Most people didn’t even come in to play the game after clicking on the ad. They just ran away because the 370M micro-client was too big. How to remedy this?
Wang Xiaobin and Ye Zhizhou looked at each other silently, knowing each other's thoughts well.
But it’s not easy to wait like this. We have to find a way.
Mr. Pei treats everyone well, and it is now more important to brainstorm to help Mr. Pei share his worries.
Ye Zhizhou thought for a moment and suggested: "Brother Wang, how about this? Let's subdivide the micro-client and make an initial micro-client of about 5M, and let the players wait for a while after clicking. You can play it first.”
“Wait for the players to play for about ten minutes, and then prompt them to download it.resources, or download the remaining resources in the background while they play. ”
“Would this be better? "
This is the only way Ye Zhizhou can think of.
Wang Xiaobin shook his head: "The idea is good, but there is no operability. ”
“Our initial design is to allow players to go around the royal city shortly after entering the game, experience the bustling scene of the royal city in advance, and improve their first impression of the game, so there are many important resources. They are all placed at the beginning of the game process. ”
“To make the initial micro-client, there are a lot of resources that need to be loaded. Our characters, monsters, and scene models of the royal city are all 3D, which takes up a lot of resources. Moreover, the game program must also be included in the initial micro-client, right? "
"Calculated in this way, such an initial micro-end will be compressed to 70 or 80 MB under ideal circumstances, and it is impossible to compress it to 5 MB. ”
“Although there is a big gap between 70M and 370M numerically, from the experience of web game players, both cannot play immediately and take a long time to download. There is no difference. So big. "
"If there is no better way, it doesn't hurt to try, but... I'm afraid it won't have very good results. ”
Ye Zhizhou has nothing to say.
The root of this problem is that when we were developing it, we did not consider that micro-clients would bring such strong dissuasion to traditional web game players. The effect!
At that time, everyone was focused on changing 2D to 3D and mosaic to high-definition, and they were too optimistic about the prospects of "Blooded War Song Power Enhanced Edition"
So, no matter what. Neither the early game process nor the scene settings took into account the possibility of splitting the client.
Now if we want to force the client into two parts, we can only make major changes to the game, which is time-consuming and labor-intensive. Even if you don't say it, the consequences are unpredictable.
Ye Zhizhou feels very sad. This seems to be an unsolvable situation!
However, Pei always agreed to this plan.
p>Is it possible that Mr. Pei also misjudged the situation?
Mr. Pei also did not expect that the micro-client would fail.
I have always admired Mr. Pei’s design philosophy. It was difficult for Ye Zhizhou to accept this fact.
Wang Xiaobin sighed and comforted himself: "Looking at the bright side, the game's failure will not affect our bonuses too much. ”
“Starting from this month, our company’s bonuses will be distributed based on the game’s reputation. Although "Blooded War Song Power Enhanced Edition" is not profitable, its reputation is still very good. ”
“According to the basis of bonus calculation based on the investment in this game, each of us should get a lot of bonuses. "
Ye Zhizhou shook his head: "That's true, but the game doesn't make money, and no matter how good the reputation is, it still feels dull. ”
“Besides, TPDb not only has internal ratings and player ratings, but also netizen ratings. Didn’t play a lotIt is very possible that people who have played the game will give it a low score just because of our advertisement. ”
“If netizens’ ratings are too low, the total TPDb score will also be lowered. ”
“Maybe in the end this game will make neither money nor reputation. "
Wang Xiaobin was speechless for a long time, and after a long time he whispered: "Fuck...that seems to be what happened..."