Pei Qian thought for a moment and looked at Zhang Yuan: "What is the current income and expenditure situation of these Internet cafes?"
Zhang Yuan immediately replied proudly: "Relatively optimistic!"
p>"The current monthly turnover of the flagship store is about 700,000 yuan. After deducting expenses, the net income fluctuates around 20,000 to 300,000 yuan."
"Others A few stores are slightly worse, but generally they can break even."
"The Mingyun Villa store originally suffered a lot of losses, but its sales have increased recently, and it is expected to be very fast. We can also turn losses into profits."
Hearing these words, Pei Qian felt his heart bleed.
However, this also gave him preliminary verification of his previous thoughts.
Pei Qian asked again: "At present, the main income of Internet cafes still comes from drinks?"
Zhang Yuan nodded: "Yes. The current income of Internet cafes Mainly from drinks, coffee, commissions for tipping singers, etc. Internet fees are also an important part of the income, but although the attendance rate of our Internet cafe has improved significantly compared with before, it is still not very high. ” p>
Pei Qian felt confident.
“It’s about expansion.”
“Open new stores and open them where the store rents are the most expensive!”
Ma Yang just said “Continue to expand.” ", gave Pei Qian a warning.
Pei Qian instinctively did not want to spend any more money on the failed project of Moyu Internet Cafe.
Now the flagship store of Moyu Internet Cafe is popular, and the Mingyun Villa store is also popular. On Dianping.com, Moyu Internet Cafe has also received good ratings. This reputation has been spread in Jingzhou. .
Once the awareness of this high-end brand is established in the minds of consumers, there will probably be many people who will support it when it opens a new store.
Therefore, opening a new store is a negative-profit behavior for Mr. Pei.
If you can’t lose money, what’s the use of you?
But Pei Qian thought about it and discovered a new problem.
In terms of money alone, Headwind Logistics is definitely better.
However, Ma Yang is also the CEO of Moyu Internet Cafe after all. Now that Moyu Internet Cafe has become prosperous, turning losses into profits and gaining a good reputation, is this going to stop?
How should Pei Qian explain to Ma Yang?
Of course, Mr. Pei does not need to explain to anyone. He can leave Moyu Internet Cafe aside as he pleases. Anyway, making hundreds of thousands a month is a small burden that Mr. Pei still has to bear. Live.
But will others become suspicious?
There is something wrong after all.
So, Pei Qian thought of a better way.
It doesn’t matter if you make a little money now, the settlement is still more than a month away. Wouldn’t it be enough to spend this money on Headwind Logistics and the new Moyu Internet Cafe store?
Nowadays, several Moyu Internet cafes are making money. Isn’t it okay if new stores don’t make money?
These fishing internet cafesIt is indeed close to turning a loss into a profit, but this is based on two premises:
First of all, a large part of the income comes from drinks and rewards for singers. At present, most consumers are more I like to think of Moyu Internet Cafe as a cafe or bar rather than a place to play games online.
Pei Qian was also speechless about this.
His original intention was to create a hodgepodge that would make the positioning of the entire Internet cafe very unclear and reduce the chance of the Internet cafe becoming popular as much as possible.
But I never expected that except for the Internet business, which was not popular, the other coffee and bar businesses were all popular.
It can only be said that man’s calculation is not as good as God’s calculation.
Secondly, these Moyu Internet cafes are currently located in remote locations, so the rents are very cheap.
The location was specially chosen by Pei Qian, in order to be as low-key as possible and to have as little traffic as possible. In this way, the brand of Moyu Internet Cafe would not be able to spread, and there would not be enough high-end people, so it would naturally not be able to support it. Expenses required for daily operations.
But now, the situation is different.
Now that the Moyu Internet Cafe brand has been launched, it may not work if you hide it. You might as well rent some particularly popular shops and spend more on rent!
Pei Qian thought, as long as these two problems are solved, won't Moyu Internet Cafe still have to continue to lose money?
So, people have to learn to think reversely.
Don’t the resident singers help me make money? Get rid of it!
Isn’t the current rent cheap? Find an expensive place!
Pei Qian thought about it for a moment and immediately thought of a solution that had the best of both worlds.
"In this case, the layout of Moyu Internet Cafe can almost enter the second stage." Pei Qian said seriously.
Ma Yang and Zhang Yuan instantly became energetic and listened carefully.
The second stage!
It seems that our work at Moyu Internet Cafe is indeed very effective and has been recognized by Mr. Pei!
Pei Qian continued: "After entering the second stage, we will further build the brand of Moyu Internet Cafe, and at the same time, return the business to the essence of an Internet cafe as much as possible."
Ma Yang heard it half-understood.
Zhang Yuan was confused when he heard this.
What does it mean to "return the business to the essence of an Internet cafe"?
Isn’t diversified management the biggest advantage of Moyu Internet Cafe?
Currently, the coffee and wine businesses are the most profitable!
With doubts, Zhang Yuan continued to listen.
Pei Qian took out his phone, opened the map, glanced at it, and locked in several large shopping malls in Jingzhou.
"In the second phase, we will first open a new branch to test the waters. As for the location...we will choose it in these large shopping malls."
"The venue will definitely not be the same as now. With so much money, we no longer consider the wine and coffee business, and all the space is used for computers."
Pei Qian's idea is very clear.
At present, many branches are still at the break-even stage. Even the Moyu Internet Cafe flagship store, which makes the most money, only earns 20,000 to 300,000 yuan a month.
What if the monthly rent is increased by another three to four hundred thousand?
Didn’t it suddenly turn from profit to loss?
Moreover, the main income of Moyu Internet Cafe now comes from the bar business, including drinks, coffee and tips for singers.
The new store will directly kill the singer, which means you don’t want to reward him, and I don’t intend to reward him.
Of course, there is no need to change the five old stores that have already been opened. They should stay the same.
This new Internet cafe opened in a shopping mall is operating in pure Internet cafe mode.
Zhang Yuan looked at the map and was a little confused: "Mr. Pei, is it really located here?"
It is located in a large shopping mall, and the flow of people is large enough, but there is a problem The rent is too expensive!
Nowadays, the rent of most Moyu Internet cafes is around three or four yuan. If you rent for 3,000 square meters, it only costs 300,000 yuan a month.
However, the rent in such a large shopping mall is not so cheap!
Almost all of them cost seven or eight yuan, or even more.
The price has doubled all of a sudden.
The shops in these large shopping malls basically sell clothes, jewelry, bags, cosmetics and the like from international brands. Otherwise, ordinary shops simply cannot afford such high rents.
Moyu Internet Cafe hasn’t made much money yet. If you spend such a large amount of rent all at once, isn’t it bound to make a loss?
Moreover, the number of Moyu Internet Cafe branches this time is different from the previous one.
Before, it was a diversified operation. The Internet cafe also had a cafe and a bar.
If the new store still follows this model, if it is opened in a shopping mall, it can at least sell more wine and beverages, and there will still be profit.
But now Mr. Pei wants Moyu Internet Cafe to "enter the second stage" and "return the business to the essence of an Internet cafe as much as possible", which means that this new store will only engage in online business.
Isn’t this even more unreliable?
Who would go all the way to the most upscale shopping mall in Jingzhou City, only to end up playing games online in an Internet cafe?
Isn’t that what you burn if you have too much money?
Of course, Zhang Yuan also knows that some men may be impatient when visiting shopping malls and have such a need to play games.
But this demand should not be the norm at present.
Even if your girlfriend is really merciful and lets you play games while she goes shopping by herself, how long can you play?
I played for an hour in the morning, had lunch at noon, watched a movie in the afternoon and walked around for an hour, and it was almost time to have dinner and go home.
This man spent more than two hours surfing the Internet, and that was only because his girlfriend showed mercy.
For this kind of person, heTheir gaming experience should be quite poor, and Internet cafes basically can’t make much money from them.
Thinking about it this way, the possibility of Internet cafes recovering their costs is extremely slim.
Unless...the price increases!
Zhang Yuan quickly asked: "Mr. Pei, should the charging standard of this new store be increased accordingly? For example, 20 yuan an hour?"
Pei Qian immediately Shaking his head: "No, the official guide price of Moyu Internet Cafe is 10 yuan. You must not raise the price without authorization."
Zhang Yuan: "..."
Ma Yang remained silent. , then raised his thumb: "Okay! Brother Qian, this is a good idea."
"Now is the critical moment for Moyu Internet Cafe to build a reputation. We can no longer hold it in such a remote place. , If you want to build a brand, you have to go to a big shopping mall like this!”
“When the time comes, we will be with those internationally renowned cosmetics, clothing, and jewelry brands. The brand effect will be great!”
Pei Qian and Ma Yang gave a tacit high-five: "We are in sync with each other!"
Zhang Yuan: "..."
Seemingly seeing Zhang Yuan's doubts, Ma Yang Yang smiled: "The temporary loss is not important at all!"
"Word of mouth is the long-term goal we pursue."
"Look at the flagship store of Moyu Internet Cafe just now Wasn’t it so bad that my mother didn’t even recognize it at the beginning? Then it turned around step by step and is now prospering?”
“Look at everyone’s reviews of Moyu Internet Cafe on Dianping.com, all of them have positive reviews. What is this called? The cause we planted before is now the result. It is precisely because we have always insisted on word of mouth that we can achieve our current success!"
"Do you understand?"
Pei Qian: "..."
This old horse said all my lines!
But then I thought about it. I had said this to Lao Ma at least four or five times. After repeated brainwashing, Lao Ma should remember it even if he didn't have a long memory.
Although he was robbed of his lines and had his scars uncovered, Pei Qian did not feel uncomfortable, but was a little relieved.
Lao Ma really understands me better and better!
If all my employees have the same understanding ability as Lao Ma, then as the boss, will I still be so worried and sleepless?
After a few more instructions, Pei Qian safely left the matter of the new store to Ma Yang.
After thinking of new ways to spend money, Pei Qian was not as sad as before.
Although something happened to Mingyun Private Kitchen, thinking about it carefully, it seems that it can still be controlled. As long as the newly opened Moyu Internet Cafe can benefit a little bit, and finally open dozens more headwind stations, then in the end It should not be a problem to create some losses.