Ma Yiqun quickly took a look at the official comments on "Back to the Shore" and found that many of the authors came from the game "Back to the Shore".
Of course Ma Yiqun knew that this game was online. After all, he wrote the plot of the game with the editors and devoted his own efforts to this game.
But what Rang Maqun didn’t expect was that there would be so many readers coming here for sightseeing?
Plot planning is Ma Yiqun’s specialty, so he is very clear about the current situation of the domestic game industry.
Plot planning is basically equivalent to "reskin planning".
Because in the current domestic game industry, the plot is considered the least valued part of a game.
Especially in mobile games and web games, many project teams simply do not hire plot planners, and directly let an executive planner with better writing skills take on the role.
Even if some PC games require certain plot content, they will not spend a lot of money to recruit specialized plot planners. At most, they will find a fresh graduate from the literature department and pay them a basic salary. , highlighting a stinginess.
In short, most domestic game companies do not pay attention to the plot, and most players do not pay attention to the plot.
Is it specifically because players don’t pay attention to the plot, so game developers don’t make plots, or is it because the plots made by game developers are too rubbish, so players don’t want to watch the plot?
This is a question of which came first, the chicken or the egg. It’s hard to tell.
In short, the plot of domestic games is not taken seriously. This is the status quo.
Not talking about China, even for some foreign 3A game masterpieces with great plots, there are very few players who go out to read the original works.
Ma Yiqun thinks that the official plot of "Back to the Shore" is well written, but it shouldn't achieve such a good effect, right?
So, the current situation made Ma Yiqun unexpected and very shocked.
He quickly studied the trick carefully.
There was a fan tour group of Qiao Laoshi in the comments, so a group of horses found Qiao Laoshi's video.
After reading this, Ma Yiqun suddenly realized.
It turns out that this is not just a matter of plot!
The plots of those foreign 3A games are indeed very good. However, the plot of the game and the plot of the game are repetitive to a certain extent.
Even the plots in some games are imperfect, and the game has made a lot of expansions based on the plots.
Considering the content, if it is 7 points, then the game has achieved 10 points.
Considering that games are a highly interactive and visual artistic medium, which is much more expressive than simple text, the actual gap with games will be even greater.
Most players will not want to read the original work, because the original work is at best a reduced version of the game.
But "Return to the Shore" is completely different!
The plot in the game is very obscure. If the plot in the original book is 10 points, then the game can only achieve about 5 points.
Moreover, there are many plots in the game that only reveal the tip of the iceberg, leaving a foreshadowing in prop descriptions and other places.
However, the game "Return to the Shore" is very well done and has very profound connotations. Players have a strong resonance with the characters in the game during the game, so players naturally have a strong interest in the plot of the game. Strong interest!
When they encounter some unresolved plots, they will naturally come to the official to solve their confusion.
The horses couldn’t help but sigh, how wonderful!
Why didn’t we think of this level when we were writing the official plot?
Ma Yiqun was originally not too concerned about the plot and the official. Zhu Xingan has always been very enthusiastic, otherwise the official would not have been able to keep updating until now.
"I didn't pay much attention to such an important matter and almost delayed Mr. Pei's important event. It was really inappropriate."
"It seems that Zhu Xing'an is indeed a terrible person." ”
“Wait a minute, now is not the time to think about this, we must seize the time to keep this heat!”
Ma Yiqun suddenly realized something very important. Question: As the CEO of Endpoint, he should be playing a role now!
Mr. Pei has finally used games to attract so many new users and readers to the terminal. We must keep them!
Ma Yiqun is very clear that the game "Back to the Shore" will continue to attract traffic to the website for a period of time. In the next few days or even weeks, the website's traffic will continue to increase.
But these traffics are all fake. Most people just come in to take a look at the official version of "Back to the Shore". It's really hard to say how many people will stay.
So, we must find a way to keep all these people!
Ma Yiqun made a prompt decision and called Zhu Xingan over.
“Quickly, arrange the operation staff to organize an operation activity and try to keep all these new readers!”
“Didn’t the website have an activity for new users to read freely before? ? Increase efforts on that basis!"
"Just follow the seven-day login of the game"
Ma Yiqun was worried that Zhu Xingan was not clear about the seven-day login of the game. Explained in detail.
For a game, as long as the player can insist on being online every day for the first seven days, then the habit will basically be formed and retained.
In order to get players to stay, web games and mobile games have developed a seven-day login system. In short, within seven days of starting the game, players will be given arrangements every day. Some activities provide some very good rewards to cultivate players’ login habits.
I have to say that although this thing is old-fashioned, it is really useful.
Otherwise it will not be released slowlyIt has become a standard feature of almost all web games and mobile games.
"Arrange some activities for readers every day, such as reaching a certain time, adding some books to the collection, etc."
"These activities should not be too difficult, just move your fingers a little Just finish it.”
“As for the rewards, the rewards on the second and seventh days are the most important. The rewards on the seventh day are slightly worse, but still. It must be attractive enough."
"Any good ideas?"
Ma Yiqun looked at Zhu Xingan.
Zhu Xingan thought for a while: "Log in on the second day and give you a week of reading. Log in on the seventh day and give you a month of reading?"
"Uh... a bit Repeat." Ma Yiqun shook his head, "And for most readers, there is not much difference between reading in a week and reading in a month."
"If you like reading on our website, give me a message. If you don’t like reading on our website, you will stay after reading for a week.”
“There is still a lack of some more exciting rewards.”< /p>
Zhu Xing'an thought for a while: "Then let's do some linkage with the game? Since it is a game diversion, I must be more concerned about the game."
Ma Yiqun clapped his hands. : "Okay! This is a good idea!"
"Linked with the game, it will definitely be very attractive to players!"
"And this does not require additional funds, and There is no need to report to Mr. Pei, I can just tell Li Yada privately."
"That's it. Log in on the first day and you'll get three days of free reading on the entire site; log in on the second day and you'll get seven days. Read the whole site; log in on the seventh day and get linkage props in the game. "
"There are also rewards for logging in at other times, such as end points and coupons. "
Zhu Xing'an nodded: "Okay, I'll tell the operations staff right now to hurry up and come up with an activity plan."
The employees at the finish line instantly became active.
It takes a thousand days to raise an army, but it is spent in a short time. Mr. Pei has brought so much traffic to the website. If we cannot retain it, we will have failed Mr. Pei’s expectations and it is time to pack up and leave. !
Ma Yiqun sent a message to Li Yada to discuss in detail the specific plan for the linkage between the game and the website.
……
……
Headwind Logistics Headquarters.
At present, Pei Qian has opened more than 100 headwind stations, and will soon open more than 200 stations.
These headwind stations are scattered in various areas of Jingzhou City, but daily official duties, such as some clerical work, still require a unique office area.
The headquarters of Headwind Logistics is currently located in a second-floor shop. A Headwind Station is opened below for daily delivery. The second-floor area is used as the office area of Headwind Logistics.
When the scale of Headwind Logistics further expands, the office location will definitely be changed.
Pei Qian went straight to the second floor and found Lu Mingliang.
Lu Mingliang has adapted quite well to his new job. There are a lot of documents on his desk, and his computer has been replaced with a thin and light business notebook. It looks quite like that.
"Mr. Pei, why are you here in person for such a small matter?" Lu Mingliang stood up to greet him and poured tea for Pei Qian.
Pei Qian drank tea and sat on the sofa to relax a little.
Obviously, Lu Mingliang knew nothing about Mr. Pei’s situation.
What does "just such a small thing" mean?
This is no small matter!
My fortune and life are all pinned on Moyu Internet Cafe and Nifeng Inn!
If it weren’t for Moyu Internet Cafe and Nifeng Inn, the two big spenders, Mr. Pei might have gone to the rooftop by now.
Of course, Mr. Pei has always had the excellent quality of remaining calm despite the collapse of the mountain. At this time, he naturally remained calm and drank tea silently.
"How is the matter at the Niefeng Station going?"
Lu Mingliang was already prepared: "Don't worry, Mr. Pei, the new Niufeng Station has been arranged and is in progress. We are fully prepared. My idea is to recruit people and rent the venue at the same time, so that we can definitely open the headwind station as quickly as possible."
Lv Mingliang said as he took it out! A ready-made report provides Pei Qian with a detailed report on the location and layout of these new stations, as well as the current recruitment advertisements and recruitment status.
Pei Qian was a little surprised.
The reason why Pei Qian wanted to come over and supervise the work personally was because he was afraid that Lu Mingliang would not be able to accurately understand his urgent mood.
But now after listening to Lu Mingliang's report, Pei Qian found that he had thought too much.
Lu Mingliang is very reliable!
It seems that transferring Lu Mingliang to Headwind Logistics is a very correct decision.
Because the characteristic of Lu Mingliang is to be obedient. No matter what Mr. Pei says, he will implement it very faithfully and will never make his own decisions.
Pei Qian feels much more at ease by handing over a lifeline department like Headwind Logistics to Lu Mingliang.
After Lu Mingliang finished his report, he smiled and said, "Mr. Pei, does the layout of Headwind Logistics have any profound meaning?"
Pei Qian was stunned.
Deep meaning? What's the deep meaning?
The deep meaning is that if I don’t spend money, I will be dead!
Pei Qian was silent for a moment: "Why do you ask?"
Lu Mingliang said with an "I understand" expression: "If these headwind stations were not related to the future layout, Mr. Pei Why are you so anxious to roll out these stations in a short period of time?" Pei Qian thought for a while, oh, that's right.
In Lu Mingliang’s view, things like Nifeng Station are not so timely. Whether it is one month earlier or one month later, the impact will not be great.
But why is Mr. Pei doing this?Why do you care?
Obviously because it is closely related to the future layout!
Pei Qian drank tea and nodded gently, acquiescing.
You can think whatever you like. Anyway, if you help me seize the time to open these headwind stations and spend the money in my hand, I will thank God.
After finishing the tea, Pei Qian felt relieved and told Lu Mingliang a few more words to make sure he race against time before turning around and leaving.