October 23rd.
The English and Japanese versions of "Return to the Shore" are officially on sale!
On the emerging foreign live broadcast website linklive, Hao Shuaihai has downloaded the English version as soon as possible and restarted the weekly game.
It’s just that this time he is no longer playing the game according to the conventional route, but is pursuing speedrunning.
After such a long period of live broadcasting, the number of Hao Shuaishuai’s live broadcast subscribers has been growing, and now it has reached more than 100,000 subscriptions, which is already quite impressive on LinkLive, an emerging live broadcast website.
Every day during the live broadcast, you can see the audience asking: "When will this game be released in English?"
On Ellie Island, the video of "Return to the Shore" released by Hao Shuaihai also It has gained extremely high popularity, and the speeches made by foreigners when watching the live broadcast of this game have also become a hot topic among domestic players.
Now that the English version of "Back to the Shore" has finally come out, Hao Shuaishuai naturally wants to take this opportunity to promote it to all audiences.
The audience in the live broadcast room naturally cheered.
"I have been watching the live broadcast of this game. It seems that this is a very difficult action game. Thank you very much to the blogger for introducing us to such a fun game!"
< p>"It's great, the English version is finally out! Who knows what I went through when playing the Chinese version.""I have to say that the English version of this game is quite good. I took a look and found that some of the key translations were done just right, and the meaning of the original work was well translated. It is a conscientious developer that strives for excellence in details. ”
“One of my favorites! This is a game that even people who have no interest in Chinese culture are addicted to."
"I have watched the blogger play through it several times, and I believe this game will not be a problem for me."< /p>
Many players also left messages of support on official overseas platforms, or spontaneously promoted the game on major forums and websites.
The overseas version of "Return to the Shore" is in a great situation!
……
Tengda Network Technology Co., Ltd.
Li Yada has been paying attention to the data on the external network. The more he pays attention, the more emotional he becomes.
"I didn't expect that the data on the external network would be better than the domestic data?"
"Mr. Pei is so awesome!"
Li Yada is completely convinced.
The multi-lingual version of "Return to the Shore" this time was produced with the help of the official platform, and the translation quality is extremely high, but even so, Li Yada is not 100% sure that this game will become popular abroad.
The reason is very simple, the cultural differences are too big!
The domestic and foreign game markets are completely different things.
There are many popular games in China, but they are not adapted to the local conditions abroad, and no matter how they are promoted, they have no effect;
There are also some games that have no sound in China, but they are very prosperous overseas.
Therefore, there are even a number of domestic publishers that specialize in overseas markets. They will work hard to study the tastes of foreign users and be responsible for the overseasization of some local games. There are also huge profits in this.
The so-called "overseasization" refers to the comprehensive transformation of a local game from many aspects such as the style of play, gameplay, game details, publicity methods, etc., so that it can better cater to the tastes of overseas players.
Sometimes in order to achieve better results, it is even necessary to replace the entire worldview packaging with a Western fantasy background that is more acceptable to foreign players.
Therefore, if a certain game becomes popular at home or abroad, it is an extremely low-probability event.
Games that achieve this have undoubtedly become pillar games and cash cows for game companies.
So, Li Yada was very surprised that "Return to the Shore" could also achieve good results overseas.
"To put it bluntly, "Back to the Shore" doesn't look like a game that will be popular in overseas markets."
"The entire story background is based on traditional Chinese culture. Materials, many elements that have strong resonance with domestic players, such as Naihe Bridge, Sansheng Stone, Meng Po, etc., may not be relevant to foreign players."
"But even so, foreign players. We still love this game so much, which shows how successful this game is."
"This is all due to Mr. Pei's hard work!"
Thinking of Mr. Pei's contribution to " Li Yada admires all the efforts he has put into "Return to the Shore" from the bottom of his heart.
"The first is the design of the game itself."
""The Return to Shore" is a very hard-core action game that is very in line with the tastes of overseas players."
"Mr. Pei took the risk of not being accepted by domestic players and formulated a difficult gameplay. Perhaps it was for the benefit of both domestic and overseas players from the beginning?"
"The second is the promotion method."
“Many foreign bloggers on linklive live broadcast “Back to the Shore” while looking up dictionaries, which has given the game wide popularity overseas and also created a hot topic for discussion.”< /p>
“It is a small probability event that a foreign blogger spontaneously recommends it, but having said that, this is also determined by the characteristics of the game itself.”
“The game itself is so good, even if there is no Hao Shuaishuai, other foreign bloggers will discover this game and spread it spontaneously."
"Finally, Mr. Pei told me not to rush to launch an overseas version."
"One. On the one hand, it is to wait patiently for the game to gain popularity overseas, and on the other hand, it is also to leave more time for translation, so that the cultural connotation of this game can be accurately and elegantly translated.”
”All kinds of things. The combination of factors led to the success of the overseas version of "Return to the Shore"
"Perhaps this is the so-called 'strategic planning, victory thousands of miles away'?"
"Mr. Pei is really thoughtful and thoughtful!"
"It seems that I still have a lot to learn!"
Li Yada said sincerely.
While sighing, Pei Qian came to work.
Li Yada quickly stood up: "Mr. Pei, regarding the overseas version of "Back to the Shore", the current situation..."
Pei Qian's face darkened, and he quickly raised his hand to signal her to stop. : "No need to say it."
Li Yada nodded quickly: "Ah, okay Mr. Pei."
Sure enough, Mr. Pei had expected this, and now reporting the good news is a bit unnecessary.
Pei Qian was speechless.
It’s bad luck to hear such bad news so early in the morning!
"Mr. Pei, the project team has no other tasks at the moment, only some simple bugs to be fixed. Li Yada said, "I plan to arrange some version optimization work for them, or prepare to develop DLC. What do you think? ""
"DLo!" Pei Qian was startled and quickly stopped this dangerous idea.
He looked at Li Yada and said seriously: "We have all worked hard for so long, why don't we take a good rest?"
"Employees are Tenda's most valuable asset. We must not It’s so tiring!”
“Furthermore, no matter how much inspiration you have, you will run out of ideas.”
“As a game maker, you must play more games. Only by collecting materials can we always make good games that are refreshing to players, do you understand?"
"Don't do anything this week, uh... let Bao Xu lead everyone to play games."
"Bao Xu, you will be the game leader from now on, responsible for leading everyone to play games."
"Plan it and arrange tasks for everyone. No matter what game it is, everyone's game time this week must be If it reaches 40 hours, you don’t have enough game time.”
Bao Xu, who was shrinking his neck and trying to reduce his presence, was shocked.
Do it! My head almost hit the monitor, why was it arranged by Mr. Pei!
Bao Xu stood up quickly: "Okay, Mr. Pei."
Pei Qian went to his office angrily.
Everyone in the office area looked at each other, and then all turned their attention to Bao Xu.
Bao Xu spread his hands speechlessly: "What are I going to do? Everyone, hurry up and take action...don't make it difficult for me."
Everyone in the office area looked at each other. , and then hurriedly put down the unimportant work at hand and opened the game in a hurry.
......
In the office, Pei Qian used his construction site English skills to read the reviews of the English version of "Back to Shore" and sighed silently.
Alas, although this result was foreseen before the English version was produced,...There is nothing you can do!
Pei Qian originally thought that more than 90% of overseas players could be blocked by relying on cultural barriers and cultural barriers. However, now he realizes that he was too optimistic.
I really didn’t expect that these foreign players could chew raw meat in order to suffer, and they also made a group of Chinese-speaking bloggers popular!
As a result, the official platform saw the enthusiastic response of the game at home and abroad, and decided to help find a translation team to publish an overseas version. Everything happened so naturally.
"Forget it, just let it go."
Pei Qian is powerless to do anything about it.
Finally, I entered a state of sharpening my skills before the battle, and went through all the activities of the 1024 Digital Festival again.
In the afternoon, Pei Qian watched a drama and took a nap in the office, waiting for the farewell banquet arranged for Editor Xia and others in the evening.
......
......
In the evening, a seven-seater commercial vehicle owned by Tenda and an ordinary commercial vehicle parked at the door of Mingyun Private Kitchen .
Xia Jiang got off the car, his face was pale, and he looked not in good spirits.
The faces of the people who got out of the car behind her were not very good. There was a strong cameraman who was a little unsteady in his walking. He looked weak and probably had vomited.
Obviously, most people are not too adaptable to this extremely exciting entertainment activity.
Xia Jiang felt bad as he recalled today’s unforgettable experience at Jingzhou Xintiandi Amusement Park.
Roller coaster, jumping machine, big pendulum, haunted house...
Xia Jiang doesn’t know how he persisted, and his legs are still a little weak now.
Pei Qian had been waiting at the door of Mingyun Private Kitchen in advance. Seeing everyone's mental state was so depressed, he couldn't help but raise the corners of his mouth slightly, revealing a heartfelt smile.
Haha, we finally made it back!
Let’s see if you dare to backstab me again!
Pei Qian couldn't help but wonder happily, should we arrange a similar "death-and-forth" for all reporters coming to Jingzhou, so that no one would dare to come for interviews in the future?
"How are you, Editor Xia, did you all have fun today?" Pei Qian's face was full of joy and he smiled warmly.
Xia Jiang forced out a smile: "Happy..."
Pei Qian nodded with satisfaction: "As long as you are happy! Everyone has a good rest after dinner tonight, and I will return it to you tomorrow. A high-altitude skydiving event is arranged, which is very fun. You must not miss it."
Xia Jiang: "..."
...
...
< p>The next morning.The staff came to the hotel where Xia Jiang and others were staying, and found only trophies, certificates and a bonus of 100,000 yuan left for Mr. Pei in the room.
Beside the trophy, a letter was left.
"Mr. Pei:"
"Thank you very much for your warm hospitality during this time. We are in JingzhouHad a very unforgettable time! ”
“Due to the heavy workload, the leader suddenly arranged a new interview task, so we could only rush back. Mr. Pei is very busy with work and was unable to say goodbye in person. I apologize deeply. ”
“Don’t worry, Mr. Pei, this interview will be successfully completed! Hope to have the opportunity to cooperate next time! ”