At the same time, OTTO Technology.
Chang You, Lin Wan and other key members of the company gathered in the company's conference room to discuss the general development direction of this mobile phone.
Lin Wan just came from Yangyang Games.
The research and development of "BEQUIET" is currently in progress. Ye Zhizhou, Wang Xiaobin and several other designers are already working on the design draft, and basic work such as art requirements are also being advanced simultaneously.
Lin Wan didn't need to be responsible for this kind of work, so she just took time to visit OTTO Technology today to hear about the new mobile phone.
The other employees of the company were sitting upright, with serious expressions, and looked very serious.
From Hongcheng Technology to OTTO Technology, although we are still wage earners and still making mobile phones, everyone’s mentality has undergone subtle changes.
While at Hongcheng Technology, although Chang You was the vice president, he did not have a strong say.
There are several vice presidents at the same level as Chang You, not to mention a CEO above them.
High-level leaders have different ideas, so friction and wrangling are inevitable.
Chang You is the vice president and yet he is not free, let alone the brothers under him.
But now, Changyou is trusted by Mr. Pei and can completely decide the research and development direction of this product by himself, greatly increasing his autonomy.
His brothers are naturally no longer as aggrieved as before.
Moreover, the company originally went bankrupt and everyone was looking for a way out, but now they are reunited. Most people feel a little bit in the dark, which also makes them feel grateful.
Chang You hung up the phone and said to everyone: "Mr. Pei said that he won't come over because he has something else to do. Let us make our own decisions on everything."
"Then we will Let's get started."
"Director Lin, as Tengda's representative, if you have any comments, you can always raise them."
Lin Wan nodded: "Okay."
She felt that she might not have any problems, after all, everyone else here was more professional than her.
But since the position is director, you still need to have the proper attitude.
Chang You began to hold meetings according to the established procedures.
“The template for this mobile phone will be based on the flagship phone solution previously developed at Hongcheng Technology. It just so happens that everyone should have some solutions that have been forced to discontinue, as well as some suppliers. The suppliers have also discussed the procurement plan in detail, and those without legal risks can be used.”
“Our company’s first mobile phone will definitely only be able to use the ODM model, which everyone should not have. Question."
"Currently we have two main tasks. The first is to develop a system unique to our own mobile phone brand. The second is to determine the general direction of this product and communicate better with the foundry. ”
“The importance of the system cannot be overemphasized.And Yu..."
Lin Wan listened silently, writing down notes in her notebook from time to time.
Although she had not deliberately learned about the inside story of the mobile phone industry, she was influenced by it. Below, some basic concepts are still very clear.
In the mobile phone industry, OEM and ODM are two common business models.
It is not necessarily the case that a technology company makes mobile phones. It is necessary to take over all aspects of design, production, branding, sales, etc., but only need to entrust the corresponding work to the corresponding professional manufacturers.
OEM is the company's design and outsourced production. , that is, "OEM", such as the Pineapple mobile phone.
And ODM, the manufacturer proposes specifications and requirements to the manufacturer, and the manufacturer designs and produces them, which is commonly known as "OEM". /p>
Of course, mobile phone manufacturers can also make some customized requests to ODM manufacturers. As long as the money is enough, this is easy to discuss.
OTTO Technology has just been established and cannot be completely independent. It is responsible for all the technologies required to develop a mobile phone, so taking the ODM route is a better choice.
"OEM" will not lead to poor quality, nor is it embarrassing, both domestically and abroad. A large number of mobile phones use the ODM model, including Shenhua, and many models are completed using ODM.
Many ODM manufacturers conduct mobile phone design and OEM all year round, and they are very good at everything from product design to hardware combination. The solution has rich experience, mature quality control and supply chain, and very reliable quality.
There was once a mobile phone manufacturer that used ODM to produce low-end phones that were of higher quality than its own high-end phones. Well, this is also a phenomenon that confuses consumers.
Of course, if the company can develop to the size and level of Shenhua and Pineapple, and completely independently design and manufacture flagship phones, it will be very difficult for maintenance. High-end brand value is obviously a better choice.
But for the current OTTO technology, this step is still a bit far away.
ODM is OEM, but it is also possible. Customized, of course, the cost varies depending on the degree of customization.
What everyone is currently discussing is the general plan of this phone, that is, how to integrate various solutions. /p>
Everyone started to speak freely.
“The chip must be of the latest generation. ”
“The screen must be the best, right? ”
“The camera must not be bad either. It seems that many flagship phones are using dual-camera solutions recently. Let’s get one too, right?” ”
“The battery should be as large as possible. Flagship chips and good screens consume power very quickly. "
"The memory must be larger. "
"Wait a minute, we purchase such a small amount, can we buy flagship chips and good screens? "
"If it doesn't work, just pay more. If such an expensive mobile phone doesn't use a flagship chip, will it be scolded to death? Whatever you say, you have to buy itah! ”
Everyone is talking to me, hoping that all the latest good things will be arranged for this mobile phone.
The prototype of this mobile phone is Hongcheng Technology’s flagship M9 , this was originally Hongcheng Technology's attempt to hit the high-end model.
However, the price of the M9 is only nearly 4,000 yuan.
Now it is mentioned as 8,000 yuan. File...
How many good things do you need to add to this?
Before, when making mobile phones, we had to find ways to reduce costs as much as possible. There are many good solutions that we are jealous of. But it’s too expensive, so I don’t dare to use it.
I can only save costs secretly on vibration motors, charging ports, NFC, etc.
But what about the good stuff now? Let it go, the results are not enough!
Moreover, mobile phones are very expensive, so it doesn’t mean that you can throw away all the latest and best solutions.
For example, it is still there. The full-screen technology that few people use can make the upper border of the mobile phone very narrow, but the problem caused by this is that the positions of the earpiece and some other components have to be rearranged, and there are bound to be many compromises in other aspects. < /p>
Although similar mobile phones would be more gimmicky, the sacrifices would be too great, and the practicality may not be very good.
We have also discussed a lot about these issues, but. Changyou finally decided to give up these beautiful-looking solutions and use mature, stable and expensive technologies as much as possible, and honestly piled up the hardware. The discussion was almost done soon. /p>
Lin Wan could understand part of it, and felt that this phone was not much different from Shenhua’s flagship phone in terms of hardware configuration, but it was definitely not comparable to Shenhua in terms of system, customized originals, and unique selling points.
p>The gap between brands is even greater.
Although this mobile phone also uses some new technologies in the supply chain, some of which look like good gimmicks, but they are not possible. Just because of this little gimmick, it surpasses the flagship phones of other big brands.
But Shenhua’s flagship phone sells for less than 6,000 yuan.
Currently, It’s hard to sell it for around 5,500 yuan. How can it be sold for 8,000 yuan?
Chang You said: “Let’s think of other ways. Mr. Pei gave the order to kill this phone. It must be sold for 8,000 yuan. ”
“When I talked with Mr. Pei before, Mr. Pei had already given me some ideas. For example, if this phone is only replaced and not repaired, if the phone is broken, a new one will be sent directly to your door and the data will be transferred on the spot. , and then initialize the old phone. "
"In short... find a way to add some additional services to this phone to make it worthy of the price. ”
Chang You started, and the others began to discuss it in various directions.
“How about a stronger exchange of old ones for new ones?” As long as we release new phones and users want to buy new phones, they can trade in their old phones for new ones. On the basis of the valuation of this old mobile phoneOn this basis, we will raise the standard by 500 yuan more, which will help bind users to our brand. ”
“I think the packaging box can also be made more exquisite, and the original film, mobile phone case and other accessories can be selected from the best, which can also slightly increase the value. ”
“Or we can discuss cooperation with some APP manufacturers, such as video websites. The APP is pre-installed on your phone, and you can watch videos on your phone and enjoy membership services directly. ”
Everyone discussed it in a flurry and thought of many ways, some spending more money and some spending less money.
But even if these are added together, there will be no solution. It is still difficult to raise the price of the mobile phone to 8,000 yuan.
After all, Mr. Pei said that the comprehensive net profit margin of the mobile phone is not higher than 5%. If the final value of the mobile phone is calculated, it will be too different. It’s hard to explain to Mr. Pei.
At the end, everyone fell into silence and was a little helpless.
This is normal, because the mobile phone industry is a very high-barrier industry, and those big manufacturers’ flagship phones. , they are basically bucket models, and they are not bad in all aspects.
Even if Changyou’s team has some new technologies that can be used at Hongcheng Technology, after all, the research and development capabilities of this team are not as good as before. Compared with major international manufacturers like Shenhua, it is far inferior.
So, just in terms of products, no matter how hard everyone works, the price of the mobile phone will be good if it is raised to 6,000, plus various small products. The welfare was barely raised to 7,000, but still could not reach the level of 8,000.
Chang You looked around at everyone and said, "Think again, is there any other way? If we still can't reach the 8000 level, then we have to buy some expensive customized components. ”
If you use these particularly expensive customized components, you can raise the price, but the price/performance ratio is too low. For a small factory like OTTO Technology, you will feel like you have been taken advantage of.
Seeing that everyone was at a loss, Lin Wan spoke up.
“If we were to discuss cooperation with other video websites and software apps, we would only be able to get a membership, which would be difficult. Talk about deeper cooperation. ”
“I can talk to other business departments of Tenda, and I should be able to get better benefits, and the value will definitely be higher. "
"For example..."
"Every time Feihuang Studio shoots a new movie before it is released, it gives this station two on-demand movie tickets. ”
“You can enjoy lifetime membership benefits when surfing the Internet at Moyu Internet Cafe, with discounts on Internet fees and a free drink every day. ”
“After binding your game account, you can receive a new Tenda game every year. ”
“As a lifelong member of the terminal, there are discounts on subscriptions, additional recommendation tickets, and monthly passes. ”
“Automatically become a VIP customer of Headwind Logistics and enjoy priority in sending and receiving express delivery. ”
“Become a VIP of Mingyun Private Kitchen, and you can get a free dish when your consumption reaches a certain amount. ”
“CurrentlyThese can be added. If there are any other benefits that can be added in the future, they can be added. "
Someone next to him raised his hand hesitantly: "Director Lin, you can get all these benefits? "
Lin Wan nodded matter-of-factly: "Of course, I am familiar with the heads of these businesses. I'll go talk to them and maybe they'll have better ideas. ”
Chang You felt his eyes light up: “Of course that’s the best!” Then this matter will trouble Director Lin! "
Lin Wan waved her hand: "No need to thank me. ”
“Mr. Pei once told me that as the director, I am indispensable in OTTO Technology and not to regard myself as an outsider. ”
“I think Mr. Pei should have hinted to me that as an old employee of Tenda, I should assume the role of bridge between OTTO Technology and other departments of Tenda Group. "
"The coordination with other departments is all my responsibility! ”