Chapter 380 Advertisements in Movies

The shooting scene of "Better Tomorrow".

"Stuck!"

"Okay, this is passed."

"Thank you for your hard work. Let's take a rest. We will officially start shooting commercials later." "Yeah."

As soon as Director Zhu Xiaoce finished speaking, there was a burst of applause and cheers, and many people were relieved.

So far, the main part of the movie has been shot.

Although there were some minor problems in the early stages of filming, these problems were quickly overcome under the guidance of Mr. Pei and the joint efforts of all the people on the set.

In particular, the cooperation between Lu Zhiyao and other leading actors is becoming more and more tacit, and the rivalry scenes are becoming more and more exciting. At the beginning, reshoots are often required, but later it is often completed in two or three takes, and these two All three are very exciting, making Zhu Xiaoce feel a little difficult to choose.

If it’s difficult to make a decision, don’t make a decision first, and then make a decision later in the editing process.

So, all the regular shooting tasks have been completed.

Many staff members breathed a sigh of relief, after all, the only thing left to do was shoot commercials.

As for advertising, to put it bluntly, it is just a background board in a movie. Most people instinctively feel that this thing does not need to be as serious as filming a feature film, and it can be done casually.

But Zhu Xiaoce obviously doesn’t think so.

He was holding a thick stack of advertising planning books in his hand and was explaining it carefully to the actors in charge of the advertising shooting.

The people who filmed the commercials were all recast.

Originally, it was uncertain how the advertisement would be shot. Zhu Xiaoce also had the idea of ​​letting major brands embed advertisements and provide commercials himself.

But this idea was rejected by Mr. Pei, so it was finally finalized: the advertisement will be shot by oneself, and it cannot involve any real-life companies, trademarks or products.

After it was finalized, Zhu Xiaoce began to arrange for people to cast roles.

Because these advertisements will be played in the background of the movie, the starring actors who have appeared in the film will definitely not be able to participate again.

Many of the characters in the film are poor people, and in the context of the film, they are not qualified to shoot this kind of advertisement.

Only the judge played by Zhang Zuting and the male protagonist played by Lu Zhiyao (after becoming popular) can shoot a few commercials.

The young woman who was finally pushed by the judges to replace the male protagonist can also shoot a few commercials.

Except for these exceptions, other advertisements have to cast new people, and they must be new faces that have never appeared in the movie.

In the process of planning the advertisement, Director Zhu Xiaoce also spent a lot of effort, so he came up with such a thick stack of advertising planning books.

"First of all, let me emphasize to everyone that although we are shooting an advertisement and can only serve as the background in the movie, we must not take it lightly. It is as important as the movie itself, and even in a sense, Even more important! ”

“First of all, advertising plays a role of suggestion and connection.”

“Advertising will be used in movies to connect part of the storyline.”

"For example, before the hero and heroine participate in the talent show, he often sees the judges' endorsements and advertisements when watching TV shows. This allows the audience to see the role of the judge in advance and implies that the judge is a very rich and influential person. "After the male protagonist becomes popular, some advertisements shot by the male protagonist will be played, and they can be for many different products to hint at his overnight popularity."< /p>

"After the male protagonist was ruined, he was lying on the bed, and the advertisement for the girl who replaced him was playing on the TV. It also hinted that after he was plotted, the judges immediately recommended a new person to take over, and started It creates a cycle."

"Secondly, advertising can be used to allude to issues such as big data and privacy leaks that people are more concerned about now."

"We will shoot many categories. These ads will be directly related to the male protagonist’s experience.”

“For example, if the male protagonist has just drank a can of beer, fried chicken ads or red wine ads will be pushed to him on the screen.”< /p>

“The male protagonist just lost a lot of money while watching a TV show, and the advertisement will promote loan business for him.”

“And when the male protagonist makes a lot of money , we will push various financial products, insurance, luxury goods, etc. to him.”

“We spread these categories throughout the movie. As the hero’s life continues to change, what he sees. Advertising is also constantly changing. "

"On the one hand, it can heighten the atmosphere, and on the other hand, it can also metaphor and satirize the issues of big data and data leakage."

"Finally, advertising. It can strengthen the science fiction elements and is a conjecture about the cultural life of the future world."

"As Mr. Pei said, we need to make the advertisements stream-of-consciousness and cool enough, and use some elements of the future. The elements make the audience confused, so that they can constantly hint to the audience that this is the future world."

"These advertisements can make them feel the characteristics of the future world well. It is more conducive for them to immerse themselves in this world view."

Zhu Xiaoce looked around at the crowd, and then turned to one of the actors:

"Okay, it seems that everyone has understood what is coming next. The advertisement is for a takeout, and the content of the ad is very simple: a drone is flying over the city with a takeout."

"It's just that there's a fire on the drone. A big fireball flew across the night sky of the city. Then you opened the door, reached out to take the takeout, opened the exquisite lunch box, and found that the exquisite steak inside seemed to be freshly grilled and still steaming..."< /p>

“Then the next article is a linkage advertisement between takeout and mobile phone.”

“The drone came to pick up the takeout, but the drone’s display screen prompted that the distance was too far. The battery is notNot enough to deliver. At this time, a close-up of a map was shown, and in a flash, this takeout was going to cross the desert and cross the ocean to another city. "

"At this time, the owner of the takeaway restaurant casually took his mobile phone, connected it to the drone with a cable to power it, and then the drone flew away. ”

“The next step is for the drone to cross the desert and the ocean, experiencing large sandstorms, storms and all kinds of bad weather. ”

“In the end, you opened the door. At this time, the drone started to return. After flying back, the restaurant owner took off the phone and found that there was still 30% battery left on it...”

He lost a lot of brain cells when deciding the content of the advertisement.

Some of the advertisements were stream-of-consciousness. It’s easy to do, just let the actors pose in futuristic costumes, shoot some inexplicable shots, and add some special effects.

But just having a stream of consciousness advertisement is not enough? < /p>

No matter how the world develops in the future, advertising should maintain a certain degree of diversity.

So, Zhu Xiaoce randomly thought of a few other styles of advertisements as an adjustment. p>

At the same time, Zhu Xiaoce also had a headache as to which products to advertise.

Because he had to at least create logos and advertising slogans for these ads, right?

So, the logo must be good enough. It’s just like a real commercial.

But it’s impossible for Zhu Xiaoce to think of so many advertisements all by himself, even if he’s exhausted?

It’s impossible to create all these logos from scratch. It was too difficult to start the design.

So, Zhu Xiaoce and Huang Sibo decided to ask their brothers for help!

Let Moyu Takeout come up with a takeout logo. Just use Moyu Takeaway’s logo and let OTTO Technology create an unused mobile phone logo so that the audience doesn’t feel deja vu.

In short, with the collective efforts of many departments. , these logos finally look like that.

Although they are all magic-modified brands, Zhu Xiaoce still gave some instructions and asked each department to claim their magic-modified brands in advance. Register.

I don’t expect this movie to have any publicity effect, but I am afraid that someone will try to register these trademarks.

If you register them in advance, you can save these things. Trouble.

Zhu Xiaoce estimates that although there are a lot of advertisements, most of them are very short, and they will be almost finished in about two weeks.

That’s when the soul is truly injected into this movie.

……

……

Tengda Game Department.

Ruan Guangjian breathed a sigh of relief: "Okay, then the concept design and original paintings of the first batch of heroes have been completed."

Li Yada clapped his hands: "Boss Thank you for your hard work!”

During this period, Ruan Guangjian has been doing various concept designs and original paintings for GOG heroes, often traveling back and forth between Jingzhou and Shanghai.

However, game development and original painting design are two parallel tasks and do not affect each other.

Ruan Guangjian’s job is to reshape the IP characters bought by Tenda Game Department, or to create some unique original characters, such as "Modist, the Guardian of Justice".

Overall, this is not a very arduous job. After all, not everything is original. Most of it is modified based on the existing image.

As long as you fully understand the characteristics of the character and make some changes based on the classic image, it is much easier than starting from scratch.

So, the design work of the original paintings is actually much faster than the development progress of the game. The game is still far away from the official launch or even public testing, but the original paintings have been completed.

Li Yada asked: "Big brother, what are your next plans? Do you want to tell Mr. Pei to celebrate the completion of the original painting?"

Ruan Guangjian quickly shook his head: "No, no, no. , No need. Mr. Pei is busy with work, so don’t bother him with such small things."

"Besides, I have visited all the amusement parks in Jingzhou, and there are no other exciting activities. "

"I plan to take a break these days, wander around Jingzhou, and maybe find something new to do."

Li Yada thought for a while and said. : "By the way, Tenda has another game department called Yangyang Games, which is the "Hot Blooded War Hymn" project, you know, right?"

Ruan Guangjian nodded: "Yes, but I am not familiar with "War Song" The style of art in "Blooded War Hymn" is nothing special."

Li Yada: "That's why I need you, boss, to improve the art level of this company! Don't worry, we are all Mr. Pei's subordinates. "Lack of money."

Ruan Guangjian hesitated: "With these two projects, I may be a bit overwhelmed..."

Li Yada waved her hand: "It doesn't matter, theirs. A lot of art resources have been released. Boss, just go and have a look and give some advice. It’s mainly for guidance. You don’t need to get started yourself.”

Ruan Guangjian thought for a while and nodded: “That’s okay. , then I can go over and take a look and make some comments."