Continue to spend money on mid-level and bottom-level authors?
The horses were a little confused and confused.
In his opinion, the benefits provided by Dingmin to middle-level and low-level authors are good enough, and are basically on par with big sites like Infinite.
However, it is difficult to further increase the benefits that middle-level and low-level authors bring to the website.
Because writing is a kind of literary creation and itself is a very subjective matter.
Some authors, after ten years of writing, still can’t write a hit;
And some great masters, just write a million words and immediately grasp the essence of the Internet article and strive for the top spot. Supreme.
So, the key still depends on the person.
Even if the website puts all its efforts into digging and cultivating, the number of authors is just there, and finding a great one is like buying a lottery ticket.
What should we do if the person digging is not the material at all?
In comparison, it is obviously more reliable to poach people directly from other websites.
But since Mr. Pei has already said it, the horses have no choice but to obey.
"Okay, Mr. Pei, I'll do it right away."
......
Go upstairs and return to the finish line, where a group of horses are sitting in their office Come down and start thinking about what kind of plan you should come up with.
Mr. Pei’s guidelines have been determined, that is, this money cannot be used to poach people, and can only continue to be spent on the mid- and low-level authors of the website.
Of course, the standards are unified, and senior authors of the website will definitely be able to enjoy this benefit.
But for high-level authors, the end point has not yet reached the stage where they can operate copyrights. Their main source of income is subscriptions. This kind of benefit can only be regarded as the icing on the cake for them and will not become a decision. factor.
Ma Yiqun thought about it.
For middle- and low-level authors, Infinite provides benefits such as perfect attendance and finishing points, and the standards are a little higher than Infinite.
To continue to provide benefits, we must work hard on benefits that other web sites are reluctant to give.
Furthermore, when it comes to benefits for middle- and low-level authors, the middle-level authors are definitely considered.
Because there are too many low-level authors to consider at all.
Some people apply for a pen name on a whim and write thousands of words, and they can still be considered low-level authors.
If you want to consider providing benefits to such people, then the website will become a charity. No matter how much money you make, it will not be enough. After all, this is a purely loss-making business.
The key is mid-level authors.
They stand out from the bottom, proving that they have the perseverance and ability to continue to create, are relatively reliable, and will not suddenly let go of readers or websites; with the accumulation of experience and enrichment of experience, and the With a little luck, some of them might grow into top authors.
So, the money still has to be spent on them.
A group of horses are trappedDeep in thought.
“So, for these middle-level authors, apart from the unlimited things that can be given, such as royalties, readers, and popularity, what do they need most?”
“Yes ...Guarantee."
"Career development planning and guidance."
"Light social relationships"
"And...more regular, A healthier lifestyle. "
"In this way, this guarantee can only be given to some people, and must go through strict screening."
Ma Yiqun felt that he had found it. In the right direction, start writing plans.
Mr. Pei is right, you can’t compete with unlimited money. Even if you can poach some authors, it is not a long-term solution.
Because Infinite has a wide readership and a large author base, its hematopoietic capacity is much higher than the end point.
So, no matter how you think about it, in terms of the development prospects of middle-level authors, Infinity will crush the finish line.
So, if you want to attract more mid-level authors, you must make use of your strengths and avoid weaknesses. Don’t worry too much about royalties, readers, and exposure, which everyone can see, but focus on what everyone can’t see. work hard.
For example, the most basic life security.
The author has no basic salary, no five insurances and one housing fund, and the success of every book is full of risks. The income of middle-level authors may not be low, but their ability to resist risks is far from equal to their income. match.
It’s not impossible to pay the five insurances and one housing fund yourself, but you have to pay the company’s share as well, which is equivalent to paying two shares.
Another example is career development planning and guidance.
Most authors are basically left alone. There are many authors and few editors. Many middle-level authors cannot speak a few words to their editors in a year.
Of course, many conscientious editors will discuss writing issues with authors, but the current situation of too many authors determines that this can only be enjoyed by a small number of authors.
That’s why many authors establish author groups, where they can exchange experiences and grow together.
Compared with the "old and new" model of ordinary companies, the career development planning and guidance in the online literature industry can basically be said to be close to zero, and it all depends on the author's own enlightenment.
Also, a healthier lifestyle.
Internet article writers are freelancers, and many of the common problems of freelancers are irregular lives.
Irregular living will directly have physical consequences, such as cervical and lumbar spine diseases, high blood pressure, obesity and other problems. News of sudden death also occurs from time to time.
After all, self-control is only one factor in maintaining a healthy lifestyle.
Everyone’s self-control is different, and another key factor is the environment.
Many people just want to play at home and have no efficiency at all. But when they go to the company or the school study room, their efficiency will increase. This is the impact of the environment.
From this point of view, it is difficult to say that those full-time authors who have updated more frequently have self-control in other aspects, but their self-control in this aspect of work is definitely very strong.
So, Ma Yiqun thought for a long time and finally decided.
At the end, we need to hold a class!
This is not the kind of study class that only teaches theory, but an experiential class that provides protection, career planning and guidance, and cultivates a healthy lifestyle for mid-level authors!
Ma Yiqun’s initial plan is to select 30 people from the current middle-level authors at the end of the term through voluntary registration by authors + screening by website editors.
This is the first batch, test it first and see how it works.
I will reimburse them for expenses. After arriving in Jingzhou, they will arrange food and accommodation in a unified way. Anyway, they can eat and take out food, and the rent will not cost much.
Give these people a basic salary of 3,000, and pay five social insurances and one fund based on this standard.
Find an office building near where you live, rent 30 relatively cheap workstations, and require them to clock in and get off work according to Tengda's working hours every day.
In addition, some seminars and experience sharing meetings are held regularly to allow some authors with good results to talk about their experiences.
When every author wants to start a new book, or when a key point in the plot cannot be advanced, he can discuss it with other authors and fully listen to their opinions.
In such an environment, the relationship between these authors is not like colleagues, but more like classmates and friends.
Of course, not all authors are interested in such an experience class.
Many authors, especially older and more experienced authors, are not interested in a basic salary, moving to Beijing to take care of food and housing, and writing like other authors commuting to and from get off work.
They will think that Internet writing is a freelance profession. The advantage of freelancing is that you don’t have to go out at home. If you ask me to go to Jingzhou to work, isn’t that going backwards?
For this kind of author, obviously he will not force it.
Therefore, this study class is mainly for young and unmarried authors.
These authors are motivated, have great potential, and make rapid progress, but they have poor self-management awareness and have certain social needs and career development aspirations.
This study class will be opened for a month to test the water and see how it works.
If it is indeed effective, then we can expand the scale and extend the time.
......
After sending the group of horses away, Pei Qian read the notes for less than half an hour.
“Ding!”
A message was received on the phone.
Pei Qian picked it up and saw that it was from Chef Lin.
"Mr. Pei, it seems that a new high-end restaurant has opened in the city, and it seems that it is for Mingyun Private Kitchen. It is called Mingfu Family Banquet, and it is also a high-end catering route!"
“It seems that it has been opened in the past two days. It can be seen that the recent reservations of Mingyun Private Kitchen have obviously decreased. What should I do?”
Pei Qian was stunned for a moment when he saw this message.
Ming Mansion’s family banquet?
High-end catering marked with Ming Yun’s private kitchen?
p>
Could it be the one that Mr. Li invested in?
Pei Qian remembered that Mr. Li did mention this matter last month, saying that he, Xue Zhebin and Wang Peng had been It was very painful not being able to book a seat at Ming Yun's private chef, so they wanted to cooperate with Pei Qian to open a chain of unknown restaurants, but Pei Qian refused.
So, the three of them could only fiddle around on their own. The store has been opened.
Calculating the time, Li Shi and Pei Qian should have been preparing for it before they officially explained it. Pei Qian just opened the store in the past two days.
Pei Qian told Lin Da. Chef replied "I understand" and then dialed Li Shi's phone number.
"Mr. Li, is Mingfu Family Banquet a high-end restaurant opened by you? "
On the other side of the phone, Li Shi smiled and said: "Yes, Mr. Pei. Why, you say you don't care, but you are actually paying attention? "
Pei Qian: "..."
I have been paying attention to a ghost.
If Chef Lin hadn't sent me a message, I wouldn't have known about it. Your high-end restaurants are officially open for business.
Pei Qian didn't bother to say anything. The matter was getting darker and darker, so he just went straight to the point: "Mr. Li, I didn't say that I would wait until your restaurant opens. Going to have your first meal? Why didn't you notify me? "
Li Shi coughed twice: "Ahem, Mr. Pei, I'm really sorry. I've been a little busy lately, and I tend to forget things when I'm busy. Besides, I thought you were just talking casually. ”
“My fault, if you come over for dinner someday, I’ll ask the restaurant to give you a 30% discount!” It's considered compensation. ”
Thirty percent off? Not free of charge?
Mr. Li is quite stingy.
But when Pei Qian thought about it, even if Mr. Li really gave it I can’t accept it if I get a free order.
Just 30% off.
“Okay, let’s just choose a day, let’s do it today! Reserve a seat for me tonight and I'll reserve the place. "Pei Qian is quite casual.
"Paid... reserved the venue? tonight? On the other side of the phone, Li Shi was obviously stunned for a moment, "Well, it's a bit difficult to book a reservation tonight. There are already many people making reservations at 7pm." "
"I don't eat after seven o'clock. I will arrive at four o'clock and can finish it after five o'clock. You can pack up and welcome the next wave of customers without delay. ”
“Do you have enough ingredients for your dishes?” ”
Pei Qian looked at his watch. The time is now 3:40 pm.
The Mingfu Family Banquet is not very far from here. If you take a taxi, you can get there in about 20 minutes.
Li Shi was silent for a long time: "Some ingredients may not be enough, but most of them are enough. Okay, Mr. Pei, if you can come now, of course that would be great. You are welcome. ”
Pei Qian: “Okay, see you later.” "
After hanging up the phone, Pei Qian immediately stood up and put away his notes.
What to study, let’s go eat!
We arrived at four o'clock and ate until after five o'clock. This was just the right time, so that it wouldn't delay everyone's return home from get off work and rest.