Monday, February 28th.
OTTO Technology.
"This is the final product of the mobile phone. It is already in mass production. It is difficult to change it even if you want to." Chang You handed a mobile phone to Lin Wan.
Lin Wan reached out to take it and found that the prototype was still as heavy as the previous prototype, but there was a very obvious difference in appearance.
The impression that the previous prototype gave to Lin Wan can be summed up in a simple way: it was stupid, big, black, and thick. The black plastic shell had no decorations on it. It felt heavy and heavy in the hand, no matter what. Whether it is the front, back or side, it basically has 360 degrees of blind spots. No matter how you look at it, it will not sell.
But now, after replacing it with a customized glass shell, the feeling is instantly different!
The glass casing feels good in the hand, and it is matte and frosted so that it will not become a fingerprint collector. Compared with the prototype, it seems to be slimmer and has a much rounder feel.
The back is very simple, with only a solid-color logo, which is the one that appeared in the movie "A Better Tomorrow".
Moreover, it emits light and can turn on the breathing light effect.
Of course, if you are worried about power consumption, you can also turn it off.
However, for a mobile phone with a large 5800mAh battery, even if the light is always on, the mobile phone can last for a whole day.
The front design is relatively regular, with a forehead and a chin, but it has been made as narrow as possible.
The full-screen solutions currently on the market are still very immature. At the same time, considering the relatively high configuration of this phone, it is not an exaggeration to say it is a gaming phone, so when playing games in landscape orientation, The hands must have somewhere to hold them.
So no matter how you think about it, the front can only be made in this form.
The side is also somewhat different from other mobile phones on the market. The charging port for the power cord is on the side, which ensures that the charging cord will not touch your hands when playing games while charging.
In short, this appearance is highly similar to the appearance of the mobile phone in the movie. The overall style is relatively simple, and at the same time it has a certain sense of technology and future.
It’s not exactly the same because the mobile phone in the movie is designed to have a complete full-screen form in order to show a better sense of the future, but it can’t be done in reality.
But if you look at it from the back, the side, or the front with the screen off, it is almost the same as the mobile phone in the movie.
Lin Wanqing couldn't help but weigh it with her hands.
Well, it’s still Shen.
Although after replacing the official glass casing, the appearance seems to be smaller than the prototype and looks like a relatively normal large-sized mobile phone, but the weight has not changed and is still a bit heavy.
However, high refresh rate screens and top-level SOCs are all large power consumers. Without a large 5800mAh battery, battery life seems to be a problem. If you want a large battery, you will inevitably have to sacrifice heavy power.quantity.
For fingerprint unlocking, there are very few native applications on the desktop, and there are no bundled applications at all. The only thing worth mentioning is that the various UI animations are very smooth.
Chang You coughed twice and explained: "Mr. Pei asked."
"Don't let us do those bundled functions, and maintain the original ecology of the Eldraine system as much as possible." , so there is no bundled software, and all the software that users may need is put in the mobile application market and put in the recommendation column.”
“Of course we are not idle, and we have integrated all aspects such as UI animation. It’s been optimized.”
“I can’t say it’s completely useless, at least it seems a lot smoother...”
Chang You himself said that he was a bit unsure.
Optimize UI animations. For example, switching between various software and zooming will be more convenient. It is indeed quite comfortable under a high refresh rate screen, but in fact it is just a change in feeling and not practical. Improve the performance of your phone.
Lin Wan's eyes lit up and she was very surprised.
She repeatedly opens an APP, deletes the process, opens it again, and deletes the process again, never getting tired of it.
Then she took out her latest Shenhua flagship phone for comparison. It was obvious that in terms of experience alone, this phone from OTTO Technology was superior.
"I think it's very good. This is in line with Mr. Pei's consistent design philosophy, which is to make simple things perfect." Lin Wan was full of praise for this.
After reading the phone from beginning to end, Lin Wan came to a conclusion.
"It seems that apart from being heavy and expensive, there are no other major shortcomings."
Chang You nodded: "That's true, but these two shortcomings are It’s not easy to make up for it...”
“Of course, we only produced a thousand units of mobile phones at the beginning, and each unit sold for 8,199. Because of the small production volume, the current approach is not impossible, and it is not targeted at people anyway. For Volkswagen’s models, we don’t pursue tens of millions of sales. We will just sell thousands or tens of thousands of units to takeaways.”
“Even if they are a little heavier and more expensive, as long as they are sold with the right weight and quality. It’s just for people who are not very price sensitive.”
“The key is whether this phone has something that can attract them and make them willing to sacrifice some weight and wallet for it.”
Lin Wan nodded: "That's what I'm here for today."
She pushed a form to Chang You and explained: "This is all the benefits that can be obtained for this phone at present. Look Take a look."
Chang You reached out and took it, and found that the form was all filled with the exclusive benefits customized for OTTO, which were roughly divided into several categories.
【Game Category】
The mobile version of "War Song" can enable high frame rate mode and is specially optimized.
GOG mobile game version (not yet completed) can enable high frame rate mode and is specially optimized.
Bind Tenda Game Account and receive a new game every yeargame.
Tengda Games will regularly launch specially prepared exclusive appearances, skins, firearms and other benefits for purchase at low prices.
[Entertainment Category]
Terminal Ultimate VIP: The initial recommended ticket and monthly ticket are the highest in the entire site, 30% off subscription, and priority for trial use of various test functions.
Feihuang Studio Connoisseur: All online dramas are free to watch, and new movie releases come with two on-demand movie tickets.
(Implied benefits) High-weight users of TPDb website.
[Lifestyle Category]
Moyu Internet Cafe Game Master: 30% off on purchases and a free drink of any choice every day.
Moyu Takeaway Premium Membership: Regular red envelopes and free delivery fees.
Mingyun Private Kitchen VIP: A single dish will be given for a single purchase of RMB 3,000 (the specific gift will depend on the specific consumption amount).
Headwind Logistics VIP customers: priority for sending and receiving express delivery.
[Other Categories]
Trade-in: An additional discount of 500 on the valuation of the old mobile phone.
Replacement without repair: If the mobile phone is not damaged by human factors, a new one will be delivered to your door and data will be transferred, and the old mobile phone will be recycled; if it is damaged by human factors, it will be repaired free of charge three times a year.
Accessories included: Apply for this model of mobile phone film and mobile phone case for free up to five times per year.
15% off on all categories of consumption: It can be used in Tenda-related industries (projects existing on the TPDb website), and you can enjoy an additional 50% off on any consumption based on the original discount.
Lifetime benefit updates: Every time Tenda launches a new business, it will open an exclusive benefit content for OTTO.
......
Chang You read this form from beginning to end and couldn't help but sigh.
Now it is finally worthy of the price of 8199!
Fortunately!
Previously, Mr. Pei asked that the phone be directly upgraded to the 8,000 range. Chang You still thought it was very difficult and almost impossible to do.
But now it seems that Mr. Pei has long known that with the "backing" of Tenda Group's many industries, this mobile phone can indeed be sold for 8,000 yuan.
The discounts here cover a wide range. Some standards are very clear, while others are more vague and are suspected of being rounded up.
For example, this "lifetime benefit update" only promises that Tenda will open exclusive benefits for any new industries in the future, but it does not promise the specific amount of benefits.
This is mainly because I am afraid that if I say too much, I will not be able to fulfill it in the future, which will be embarrassing.
These discounts basically involve various departments of Tenda, and the discount range is not small, especially if you live in Jingzhou, you can enjoy the harvest.
Of course, users take advantage of Tenda, and Tenda in turn uses these benefits to attract new users, so no one suffers.
These benefits are not simply the transfusion and profit transfer of various industries to OTTO Technology;The phone is priced at a premium.
This phone is priced at 8,199, which is two to three thousand more expensive than the current flagship phones of Pineapple and Shenhua. After the hardware configuration offsets the brand premium, the cost lies in these additional services.
After the mobile phone is sold, Changyou will naturally return part of the profits to these departments.
With only a thousand units sold in the initial stage, this rebate is definitely better than nothing, but if the sales of mobile phones can really reach hundreds of thousands or hundreds of thousands in the future, this part of the profit will be very considerable.
As for the specific way to achieve it, it is very simple. There is NFC in the mobile phone. After binding the identity and account, you can go to Internet cafes and offline stores to directly swipe the phone, and you can get everything done with a Tenda account online.
Chang You took a closer look at the details of these benefits and had some questions.
"What kind of game is this GOG? Is it difficult to open high frame rate mode and exclusive optimization?"
Lin Wan replied: "It is the one currently being developed by Tenda Game Department A battle game, referred to as GOG. "
"High frame rate mode and exclusive optimization are not difficult, but it is not planned to be open to other models of mobile phones because the high frame rate mode has requirements for the screen refresh rate. And the power consumption will also increase significantly."
"The mobile version of GOG has not been fully developed yet and may not be released to the mobile app store until the phone is officially released."
" "War Hymn" has already been arranged. The high frame rate mode of this game may be more gimmick than actual effect, but it doesn't matter. There are many players of this game. With a little publicity, a lot of mobile phones can be sold. "
Chang You hesitated: "I'm a little worried that I owe too many favors to other departments, which will be difficult to deal with in the future."
Lin Wan smiled: "You don't have to worry about this. "
"There is no distinction between departments within Tenda. As long as OTTO technology can develop and grow, and mobile phones will be sold in the millions or tens of millions like Shenhua, it will be promoted through mobile phones in turn. Other businesses."
"Don't be embarrassed, as long as you do a good job in the mobile phone business, it will be the best reward."
"By the way, we have a few plans now. A product line?"
Chang You was silent for a moment: "We have no plans to plan a product line for the time being."
"Because in Mr. Pei's plan, we only make high-end machines. An 8,000 yuan mobile phone must ensure that the overall net profit margin is not high, and it must be stacked.”
“The product line planning focuses on business, photography, or appearance, etc., and is aimed at different groups of people. It is necessary to castrate some content that the target group does not attach much importance to. For example, camera phones for girls are often very good-looking, but do not have such good flagship chips.”
“Ours. This mobile phone has basically all the accessories, which can be summarized as buckets and straight men. The product form has basically been determined."
"So... I haven't thought about it yet.Is there any need to plan his product line? ”
“Let me find an opportunity to ask Mr. Pei for instructions again. He may be busy with other work recently and has been unable to be contacted. "
Lin Wan thought for a while: "Well, that's right, I thought wrong. Before I even learned to walk, I was thinking about taking off. Let’s still focus on this mobile phone and sell these 1,000 units first. ”
“Then, is it called OTTO1? Seems a little strange. "
Lin Chang said: "It's called OTTOE1. ”
“E stands for the prefix extra in English, such as extraordinary and extravagareme, which means that our mobile phone is extreme, luxurious and full of added value. ”