Chapter 482 What is shock therapy?

Pei Qian smiled slightly, took the teapot next to him, poured a cup of tea with his own hands, and pushed it to Rui Yuchen's hand.

"Your answer is good."

Rui Yuchen hurriedly took the teacup with both hands and began to murmur in her heart.

Good answer?

What does it mean?

I said "I don't know"!

Mr. Pei doesn’t often praise others!

Do you think I am telling the truth and being more honest?

Impossible!

Although the quality of honesty is very valuable, Mr. Pei will not praise others just because of it!

Or maybe Mr. Pei saw that I was pretending to be stupid? Do you think I took care of his face by answering this way, so he is satisfied with my answer?

No, it’s impossible.

Mr. Pei is not a superficial person.

Or maybe my answer was a mistake, catering to the deeper meaning of Mr. Pei’s question?

After eliminating the two wrong answers, Rui Yuchen's brain began to spin rapidly. He realized that there must be a lot of very important information hidden behind Mr. Pei's simple compliment.

Could it be that Mr. Pei has set a seemingly wrong operating model for Moyu Takeout, but actually has a deeper meaning?

The reason why he asked this was to test me. Can I see the deep meaning behind this?

If I answer honestly "This model does not make money", then Mr. Pei will know: I only saw the first layer, but I was completely unaware of the existence of the second layer;

And now I answer "I don't know", which just proves that I not only saw the first layer, but also realized the existence of the second layer.

Although I couldn't get the correct answer. At least the idea of ​​solving the problem is correct.

There is no perfect score, but there is at least 60 step points.

Mr. Pei's praise for me is probably because of this...

A series of thoughts flashed through Rui Yuchen's mind.

Seeing Rui Yuchen's serious expression, Pei Qian thought he was nervous and couldn't help but smile.

"Don't be nervous, it's not that important whether you can make money by taking out food, understand?"

Rui Yuchen was shocked.

Sure enough, for Mr. Pei, the second goal of taking out fish is profit, and the first goal is other things!

What is it?

Is it providing benefits to employees?

Is it to be linked with other industries so that Tenda’s tentacles can penetrate into all aspects of life?

Is it to provide consumers with healthier dishes and change their eating habits? Guide everyone to live a healthy life?

Although I am not sure which one it is, it must be one of the three!

Rui Yuchen was a little lucky. She had just answered "I don't know" and she had indeed hit the right answer!

Although there were big deviations in the problem-solving process, the results were right.

He quickly cheered up and continued to listen carefully.

Pei Qian continued: "I called you here today because I am going to give you several tasks."

"First, starting from today, the business of Moyu takeout will be from If you become independent from Moyu Internet Cafe, you will no longer report to Xiao Peng, but will report directly to me."

"Moyu Takeout will be independent, build its own stores, expand spontaneously, and no longer be dependent on others. Moyu Internet Cafe."

"I know you want to ask where the money comes from."

"Ask for the money directly."

"Second, Hire some nutritionists and experts at a high price and set up a 'Food Laboratory' to develop a variety of healthy meals suitable for takeout, including the selection and procurement of tableware and various ingredients, all of which are also managed by the 'Food Laboratory' Take responsibility and strive to improve the taste of Moyu takeout. "Third, develop a set of fitness meals as a ration for the gym."

As for the arrangement of Moyu takeout, Pei Qian has been thinking about it for a long time.

More than a year has passed since the establishment of the Moyu takeout business. It has not only solved the problem of food for employees, but has also been working hard to make losses, although it is somewhat compared to other profitable projects. It's a drop in the bucket, but Mr. Pei sees this kind of effort.

However, Moyu Takeout is currently dependent on Internet cafes. If you want to make more money with takeout, you have to open more Internet cafes, and Internet cafes now make more money than Moyu Takeout. The money is much more...

This is an endless loop.

Therefore, Pei Qian felt that it was time to make takeout independent.

Let Moyu Takeaway open some stores, which will allow it to spend more on rent. At the same time, it will be able to expand more freely after leaving Moyu Internet Cafe.

At the same time, Pei Qian thought it would be a good idea to spend money on research and development for Moyu Takeaway.

Of course, it is definitely not the research and development of fast food, which is too profitable. Pei Qian does not want to suddenly come up with a fast food brand such as Kenda Chicken and Silver Arches one day, which will cause big problems. .

What Pei Qian wants to do is to make some not-so-palatable healthy meals, fitness meals, fat-reducing meals, etc., and at the same time use relatively high prices to dissuade mainstream diners.

Speaking of takeout, there is a joke.

Why do many takeaways such as healthy vegetable salads not sell well?

Netizen replied: I have already eaten takeout, why do I care about my health?

Of course, this certainly does not represent everyone’s thoughts, but it does make sense.

Most people order takeout just for the oily and salty taste. It’s really not delicious to eat green vegetable leaves, and most people can’t stand it.

Therefore, Pei Qian feels that engaging in this so-called healthy meal should be the lowest-risk option. Even if there are some urban white-collar workers ordering this meal to lose weight, the number of people will not be very large.

The characteristics of Moyu takeout (tableware recycling) determine the localIt is impossible to make a profit until the scale reaches a certain level.

This set of fitness meals can be bundled with gym memberships, and at the same time dissuade gym customers and takeaway customers, killing two birds with one stone!

Pei Qian was a little impressed by his wit.

After hearing what Mr. Pei said, Rui Yuchen fell into silence, not knowing what to say for a while.

I kept losing money, but not only was I not criticized, I was even promoted!

Now Moyu Takeout and Moyu Internet Cafe are on the same level. Not only that, but you can also report directly to Mr. Pei.

Anyone who has watched court dramas knows that being able to speak in front of the emperor is a great power in itself!

This means that Moyu Takeaway no longer has to succumb to Moyu Internet Cafe and can only cooperate and provide assistance to Moyu Internet Cafe. Instead, it can break out of this framework and develop better!

As for the "food laboratory" and "fitness meal", they are even more meaningful.

The former means that Mr. Pei attaches great importance to the prospect of Moyu Takeout, while the latter means that Mr. Pei is willing to use other industries to help Moyu Takeout!

These three points exude a strong hint.

You can show your talents as much as you can, I will support you unconditionally!

Rui Yuchen couldn't help but feel inexplicably moved, and she was even more certain of her previous thoughts!

Mr. Pei’s initial question does indeed have a second meaning!

Moyu Internet cafes do not make money because of the operating model.

Healthy meals that do not pay attention to taste are inherently unpalatable;

The steps such as damage, cleaning, disinfection, and recycling of tableware increase the cost, which can only be recovered if it reaches a certain scale. Cost;

In Mr. Pei’s view, making money is only secondary to Moyu Internet Cafe.

So, what is the first place?

Originally Rui Yuchen was just guessing, but now she is completely certain.

The first goal of Moyu Takeaway is to guide consumers so that everyone can live a healthy lifestyle starting from diet! At the same time, Tenda Group will also make arrangements in advance in this process to lay a solid foundation for the future development of various related industries!

This goal was most likely set by Mr. Pei from the very beginning of Moyu Takeout. However, due to financial problems and related industry problems, the conditions were not mature, so naturally there was no need to ask Moyu Takeout mentioned by the person in charge.

But now, the conditions seem to be ripe.

Now Moyu takeout has reached a considerable scale and has gained a certain reputation among consumers.

If we continue to expand and everyone establishes the concept of "healthy eating", won't making money be easy?

Sure enough, the previous losses from Moyu takeout were all calculated by Mr. Pei!

Rui Yuchen wanted to say loudly: Mr. Pei, I understand! I understand why Moyu Internet Cafe has been losing moneyOkay, I understand the true meaning of this operating model!

But seeing the faint smile on the corner of Mr. Pei's mouth, Rui Yuchen felt that this was unnecessary.

Obviously, Mr. Pei already knew that I would guess this. It was just a matter of earlier or later.

Now that you are shouting about this, you look very helpless.

As we all know, Mr. Pei dislikes subordinates who always talk about their achievements. Instead, he prefers subordinates who only talk about problems, not achievements, and work hard.

Rui Yuchen thought about it, and finally a thousand words came together into one sentence.

"Don't worry, Mr. Pei, I will complete the task beautifully and never let you down!"

Pei Qian nodded with satisfaction.

Well, a kid can be taught!

……

At the same time.

Huang Sibo was lying on the sofa in his residence. He had just watched a foreign movie and suddenly felt a little bored.

Looking at the date, it has been more than a week since Feihuang Studio officially went into shock.

Arrangements are still being made for the overseas release of "Better Tomorrow", and the domestic box office receipts should be arriving soon.

Mr. Pei arranged a full four-month "shock" period for Feihuang Studio. It had only been a week, and Huang Sibo was already a little overwhelmed.

“I’m too busy at home...”

Although paid vacation sounds very refreshing, staying at home with nothing to do but watch movies every day can also be frustrating. of!

Huang Sibo really wanted to go to work, but he didn’t dare.

Mr. Pei said that Feihuang Studio must go into shock.

If Mr. Pei is caught secretly going to work, the consequences will be disastrous.

Can we maintain our current status for four months?

That would be worse than death!

Huang Sibo took out his mobile phone and sent a message to the Feihuang Studio group: "It's boring!!!"

Soon, everyone responded.

“Yes!”

“I watched four movies in one day and almost vomited.”

“I miss the time when I was filming "A Better Tomorrow". ”

“I miss it too. Although filming is tiring, it’s fun and a sense of accomplishment. Now that I’m on paid leave, I feel like I’m being scrapped.”

Everyone said. Make complaints.

Huang Sibo sighed silently, it seems that it is not his problem, everyone thinks so!

Zhu Xiaoce: "Don't complain in a hurry. I have been thinking hard these days, and suddenly realized a problem."

Huang Sibo was stunned, and quickly typed and asked: "What's the problem? ?"

Zhu Xiaoce: "What Mr. Pei told us was not 'paid leave', but 'shock'"

Huang Sibo was a little confused: "What's the difference? Is that what we are actually doing now?Paid leave. "

Zhu Xiaoce sent a "pensive" expression: "No, no, no, of course there is a difference. ”

“Paid leave means that when you are very tired from work, you should give some time to rest. A week at most is enough. "

"But Mr. Pei gave us four crazy months. ”

“This is obviously a serious timeout for a break. ”

“So, the word Mr. Pei used was ‘shock’. "

Huang Sibo was a little confused: "How to explain shock? "

Zhu Xiaoce: "'Shock therapy' is an economic concept, which means that when faced with a seriously unbalanced economic situation, some severe means are used to achieve a balance between social demand and supply, and it may even be possible in the short term. Internal control prevents social mechanisms from functioning properly, but if used properly, can quickly restore order after the onset of labor pains. ”

“We at Feihuang Studio are currently facing such a situation. "

Huang Sibo was a little confused: "No? We are not 'seriously unbalanced', nor are we facing any serious problems..."

Zhu Xiaoce: "Think about it again? ”

“Is everyone’s mentality really not out of balance? ”

“I, a directing graduate who has just graduated two years ago; Brother Huang, you have just transferred from the game industry not long ago; not to mention other people, although many of them are Although you have a professional background, who among you has participated in such a successful movie? ”

“Our studio has been making short plays, and the first movie we made made more than 200 million at the box office, which was well-received and a hit. ”

“Who dares to say that he is not floating? Who dares to say that his mentality is not unbalanced at all? ”

“Do you think that 200 million box office is not that difficult and can be easily achieved?” ”

Everyone fell into silence.

Huang Sibo calmed down and asked himself, director Zhu Xiaoce seemed to be right about this.

Indeed, everyone was a little confused. Yes!

But this is human nature. The first time a movie was made, it made more than 200 million at the box office, and it was so popular that it would be hard for normal people not to feel overwhelmed.

Huang Sibo thought for a while, then typed and asked: "Then what does this have to do with shock therapy? "

Zhu Xiaoce quickly replied in the group: "Think about it, what will happen if we plan to make the next movie with our current mentality? "

"The success of "Better Tomorrow" is firstly because of Mr. Pei's good script; secondly, because the inspiration accumulated by each of us burst out and achieved a super level in the process of film creation. ; Finally, it was our first time making a movie, and we were very cautious. "

"But what now? "

"I don't doubt that Mr. Pei can still come up with a good script, but the inspiration we accumulated has been exhausted. At the same time, we have expanded and can no longer maintain the same mentality as before. ”

“Shooting in this situationThe movie will definitely be smashed! "

"Obviously, Mr. Pei has long seen the serious imbalance in the mentality of everyone in Feihuang Studio, so he decided to use shock therapy to let us reflect on it and readjust the state! "

One word woke up the dreamer.

Huang Sibo suddenly felt that it made sense!

He quickly asked: "Then what should we do now? Woolen cloth? Stay at home and do nothing? "

Zhu Xiaoce: "Reflecting on oneself and restoring one's mentality is only one aspect. Another very important aspect is to supplement inspiration. ”

“In the film industry, it is impossible to just focus on hard work and not on methods. Without inspiration, you can only make bad movies. Not only will you not make money or gain reputation, but you will also burn money and get scolded. . ”

“Only with sufficient inspiration can we produce better works. ”

“So, we are going to study! ”

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