Pei Qian only has one feeling now, that I am really stupid, really.
I simply thought that as long as Ming Yun Private Kitchen’s reservations were full, there would be no way for me to make more money.
I never expected that Dianping would intervene!
The topic of Dianping, coupled with a little hype, turned the fame of the unknown restaurant into real traffic. When it was introduced to other industries of Tenda, it turned into It became real money!
What’s even more egregious is that this topic seems to reveal some information in advance.
That’s the Panic Hostel!
Originally, Pei Qian’s plan was to let the Panic Hostel carry out construction secretly. Even if Mr. Li and the others wanted to publicize it, they would have to worry about it when it was almost completed.
But now that I add it to this topic, it has already been exposed!
Of course, the Panic Hostel has not yet been completed. Most of the projects are currently undergoing intense finishing work. The Golden Maze is even less complete, and it will take at least nearly a month before it can be opened for trial operation.
But the problem is that reservations at Ming Yun Private Kitchen cannot be made just by wanting to make a reservation...
Now that we are doing a special topic, many people have started to make reservations, waiting for them to come to Wuming Restaurant When we were eating, the Panic Hostel had already officially opened for business, and the time was just right.
Pei Qian looked at Li Shi with a smile on his face and realized that this guy definitely contributed to this.
Otherwise, for such a low-key project as the Panic Hostel, how could Wang Peng deliberately include it in this topic?
Mr. Li must be talking too much!
However, looking at the friendly smiles on their faces, Pei Qian didn't know what to say, but he just felt a little tired.
"Mr. Wang, thank you."
"If there is nothing else, I suddenly remembered that I have something else to do, so I will leave first."
Pei Qian said with a bit of gritted teeth.
Wang Peng was stunned for a moment and said quickly: "Okay, Mr. Pei, if you have any questions about the topic, you can contact me at any time!"
After watching Mr. Pei leave, Wang Pengnao He scratched his head and was a little confused: "Mr. Li, why doesn't Mr. Pei look happy at all?"
Li Shi chuckled: "It's okay, Mr. Wang, you don't have much to do with Mr. Pei." , if you deal with Mr. Pei as often as I do, you will get used to it."
"Mr. Pei is a showman, and he can't express his emotions or anger. When he has a good face towards you. Well, there is often a hidden danger behind the smile, so you must be vigilant at this time."
"On the contrary, if you give him real benefits, he will not react on the surface, or even appear very cold, but he will always be there afterwards. Repay you in some other way."
"As a business wizard, how can his thoughts be easily understood by ordinary people? He must wear a mask to hide it. Only those who have been with him for a long time can Only then can we understand the true nature of his heartidea. "
Wang Peng suddenly said: "Oh! I see! So according to Mr. Li, can I be friends with Mr. Pei in the future? "
Li Shi smiled: "At least Mr. Wang, you are going in the right direction. ”
Wang Peng nodded silently, thinking that he was lucky to have a friend like Mr. Li as a guide.
Otherwise, he would really not understand these aspects of Mr. Pei’s character!
< p>......Pei Qian left Moyu Internet Cafe and went straight to Moyu Takeaway No. 1
Because he suddenly realized something very dangerous.
One of Dianping’s special recommendations is Moyu Takeout!
Now Moyu Takeout is Mr. Pei’s favorite. If he makes money, why should he go into shock on the spot?
You must check the safety of Moyu Takeout immediately!
Pei Qian was a little confused at first. Logically speaking, Dianping should also have a takeout business, right? Should Moyu Takeout be included in this category? Are you among the competitors? Why do you still recommend Moyu Takeout stores?
But after checking it carefully on Qiandu and combining it with some previous memories, Pei Qian probably figured it out. .
The current Dianping has nothing to do with food delivery.
It should have been three or four years since Dianping issued a joint statement with a certain food delivery software. Strategic cooperation, the two are still competitors, and they are at odds with each other in the two concepts of "group buying" and "local life platform"
What's more, the current Moyu takeout is in the eyes of outsiders. The positioning should be more towards a fast food service such as "home delivery", not a takeout platform
Because Moyu Takeout actually only delivers its own meals, does not invite merchants to settle in, and does not provide ratings. , scoring, ranking and other things, the general direction obviously does not compete with Dianping.
That’s why Dianping is willing to arrange so many recommendations for Moyu Takeout.
In short, it is better to determine the safety of Moyu Takeout first!
First, ask Rui Yuchen in person, and then check with the insurance manager. Once you find any signs of profit from Moyu Takeout, you must take decisive measures. Measures to nip problems in the bud!
As for the specific decisive measures to be taken...
It can only be determined by looking at the situation.
Soon, Pei Qian came to Moyu Takeaway No. 1, where the food laboratory is located.
"Mr. Pei? ”
Rui Yuchen once again appeared as a waiter, and was a little surprised to see Mr. Pei coming in person.
Two customers who had just left seemed to have eaten from Gourmet Lab New products, Rui Yuchen has put forward some opinions, and is carefully recording them, preparing to submit them to the food laboratory for improvement.
Pei Qian decided to keep the story short: "Nothing special, I just wanted to ask about the current situation of Moyu Takeout. "
Rui Yuchen thought for a moment: "Everything goes well.Ah, Mr. Pei, everything is going according to the script in your plan. "
Pei Qian: "..."
God is following my script. Do you know what my script is!
My The script is to make Moyu Takeout keep losing money and never make it back to me!
Pei Qian coughed twice: "What's more accurate? There should be no surplus on the books at the moment, right? "
Rui Yuchen nodded: "Don't worry, Mr. Pei, I have used all the funds, including the funds you allocated, to open the branch in strict accordance with your requirements. I will never save any money! "
Pei Qian felt a little relieved and asked: "Then, how big of a gap is there to achieve a turnaround? "
"Uh..." Rui Yuchen pondered for a moment, "This is not easy to predict, Mr. Pei, I can only say that even if everything goes well, it is unlikely to turn a profit in the next few months. , after all, too much money was burned in the early stage, and various expenses such as opening a store and staff salaries are very..."
Rui Yuchen briefly introduced the current situation. In short, the cost of taking out food has always been If it remains high, profits are already low. If you want to turn losses into profits, you need to increase the number of customers significantly based on the current level. Pei Qian does not see this possibility in the short term.
Pei Qian. Weiwei nodded: "Then, what if Dianping wants to give Moyu Takeaway a special, long-term recommendation? "
Rui Yuchen's eyes lit up: "Really? "
Pei Qian's mouth twitched slightly: "What will happen? "
Rui Yuchen thought carefully: "Well, of course it is a good thing to have such a recommendation. It will give you more exposure. But this kind of recommendation is more of a long-term and subtle effect, and the effect in the short term will not be particularly obvious. "
"However, Pei can always get such a recommendation for Moyu Takeout, which is of course a good thing! ”
Pei Qian let out a sigh of relief.
Well, it’s good that there’s not much danger in the short term.
Moyu Takeaway is now placed on his own High hopes, nothing can happen.
Rui Yuchen said that even under the best-case scenario, it would take several months to turn a profit, and even some stores would turn a profit. Pei Qian said It feels much more practical.
Then you can worry about other things, such as managed gyms...
After all, the impact of this comprehensive review is too large. All the projects of Tenda Group that were still losing money were included.
Fortunately, the Sloth Apartment project was very low-key and had almost no publicity, so it was temporarily escaped.
"I. Got it, just keep the status quo and continue! "
...
Watching Mr. Pei leave, Rui Yuchen was full of energy again.
It seems that Mr. Pei still attaches great importance to fish delivery!< /p>
Although Mr. Pei is busy with work, he still came to the No. 1 store in person to inquire. The most important thing is that he came from QuanminThere is such an important recommendation in the review, which is very helpful for the long-term planning of Moyu Takeout!
Rui Yuchen synthesized the improvement plans he had collected before and gave them to the chef to make a new one based on the improvement plans.
I just stopped and wanted to rest for a while, when I looked up, I saw an acquaintance again.
"Brother Lin?"
"You are a little late, Mr. Pei has just left five minutes ago."
Rui Yuchen asked Lin Canrong to sit down.
Lin Canrong was a little surprised: "Mr. Pei has been here? That's such a pity. I also want to thank him in person and tell you about my new insights."
Rui Yuchen: " It doesn’t matter, Mr. Pei is not someone who cares about these little details. What do you want to thank Mr. Pei for?”
Lin Canrong said seriously: “Of course, I want to thank Mr. Pei for helping me find my true identity in the catering industry. Correct positioning!"
Rui Yuchen was stunned for a moment: "Huh?"
Lin Canrong took a sip of his drink and asked: "What about foreign food bloggers? Got it?"
Rui Yuchen nodded: "Yes, I heard something."
Lin Canrong had discussed with Rui Yuchen before that Mr. Pei would not allow Mingyun Private Kitchen to open a branch. The true meaning is that the rare resource of this kind of high-end restaurant is the chef. The chefs of Mingyun Private Kitchen are all hired from all over the country at high prices. This kind of talent cannot be mass-produced, so it is impossible to guarantee the quality when opening a branch.
After Lin Canrong understood this, he invested all his money in employee training, and it really paid off.
But obviously, Lin Canrong now has a new understanding.
"Before, I thought that Mr. Pei's thinking only went to this step. Now I find that I only understood it to this step!"
"I originally thought that Mingyun Private Kitchen was recommended by well-known foreign food bloggers. At most, it only allowed Mingyun Private Kitchen to attract more foreign customers and increase its popularity."
"But I saw what Mr. Wang of Dianping said. I was deeply inspired by the operation, and realized that there is a way to do it!"
"Convert word-of-mouth into popularity; convert popularity into traffic; and then use traffic to transform into other aspects of implementation! Real profits!”
“The premise of all this is that Mingyun Private Kitchen can provide customers with the best taste and become a high-end catering brand widely recognized by the public!”
Rui Yuchen nodded: "Well, that's it. Then what?"
Lin Canrong smiled slightly: "Mr. Wang has already shown us the correct solution to Mr. Pei's idea. The next step is of course to copy Homework!"
"Let's go back to the original question and think about it carefully."
"Since Mr. Pei knows that Mingyun Private Kitchen cannot make more money. If you already have money, why do you keep investing money here? Obviously, you want more word-of-mouth, and more word-of-mouth can bring you popularity and more profits......"
"Obviously, Mr. Pei has long thought of the plan of exchanging word-of-mouth for popularity, traffic, and income from other places, and he is waiting for us to solve it. ”
“It’s just that Mr. Wang from Dianping guessed it before us! ”
“Actually, if you think about it carefully, this should be an unexpected surprise, because Mr. Pei’s routine is more like prepared for us! ”
“Now I understand that the branch I have been struggling with has always been there. Isn’t it just a takeaway? "
Rui Yuchen was stunned: "Brother Lin, what do you mean..."
Lin Canrong smiled slightly: "There are only a limited number of great chefs. If you open a new store, you won't be able to find them." With such a powerful chef and not using such precious ingredients, what's the difference between it and taking out a fish? ”
“Although we are not in the same department, we are both catering. If we can use the reputation of Mingyun Private Kitchen, that is, the nameless restaurant, to convert part of it into Moyu takeout, and then create an affordable version, wouldn't this also meet President Pei's expectations? ”