Under the guidance of the map, everyone trudged to the shops in the golden area.
The space here is very large, not much different from the shops in ordinary shopping malls, but the route here is quite tortuous, and it will feel like "a village with hidden flowers and bright flowers".
If you didn’t have a map in hand, I’m afraid it would have been a lot of effort for everyone to get here.
Neatly arranged shelves have been arranged, but they are still empty, and no specific items have been decided on what to sell.
Pei Qian thought for a moment and asked: "What do other stores sell? Do you have a product list?"
Chen Kangtuo nodded: "Of course, here."
p>As he spoke, he handed Pei Qian the product list he had prepared in advance.
Pei Qian took it and browsed it briefly.
Each product has a picture and a specific price, and is obviously purchased according to the previous four divisions.
For example, the orange area symbolizes enthusiasm and unrestrainedness, and mainly sells things for young people. The product list includes figures, peripherals, key chains, pendants, headphones, mobile phone cases, etc.
The blue area symbolizes maturity and calmness, and mainly sells souvenirs that mature people like, such as portraits, watches, pendants, sculptures, etc.
There is also a burgundy area selling headwear and themed clothing, and a purple area selling some interesting magic props or trick toys.
Some of these products are purchased directly, and any product with a bit of horror and horror elements can be purchased, while the other part is customized in advance and directly modified with materials related to Panic Hostel and "BEQUIET" Modify it and make it into mobile phone cases, pendants, postcards and the like and sell it.
Pei Qian glanced at these products, especially the prices behind the products, and thought quickly.
This golden area is in the center of the entire golden maze. It can be said to be a transportation hub. The distance to here from any entrance is almost the same; but from another perspective, it is four The most hidden and hardest to find in the area.
Then, high-value goods can be eliminated first.
Because all goods are priced at the same percentage above the cost price, the value of the goods is high and the money earned from selling them is also high.
The Golden Zone is hard to find, but tourists have to go through a lot of effort to find it. If they see these good things that look expensive but are worth their money, they will definitely buy them.
After all, there is an old saying that goes, “Everything that comes comes comes.”
The more people buy, the profits will definitely increase.
Secondly, these products cannot be unique to the golden zone.
According to the wishes of Chen Kangtuo and other investors, it is obvious that a batch of products should be transferred from other districts to be sold in the golden area to ensure that the products in each district do not overlap.
But in this case, wouldn’t the goods in the golden zone have scarcity value and collection value? Wouldn’t everyone buy more frequently??
Definitely not!
After a brief analysis, Pei Qian quickly figured out a strategy for selecting products in the golden area.
It cannot be too expensive, and at the same time, it must be available in other districts.
This will stimulate consumers’ purchasing desire, allowing them to buy less and spend less, and Mr. Pei will also be able to save money.
This is truly good for him and me.
Pei Qian glanced at the entire list and randomly selected a few gadgets that were inexpensive but nothing new.
"This little blue will-o'-the-wisp lantern."
"This little golden lantern."
"And this... light green fluorescent stick "
"Plus this, the little devil's horn luminous headdress"
Pei Qian directly selected one product from each of the four districts, and the prices were very cheap. It ranges from 5 yuan to 50 yuan.
The will-o'-the-wisp lantern is in the orange area, the golden lantern is in the blue area, the light green fluorescent stick is in the purple area, and the little devil's horn headdress is in the burgundy area.
I originally wanted to choose something cheaper, such as postcards, small pendants, etc., but then I thought about it. Although these things are cheap, they are relatively universal and anyone can easily buy them. There seems to be a problem with too many people.
The four props selected are neither good nor bad. They should be used as collections. They are not of high quality. Just throw them away when you wear them when you go out. It is a bit luxurious.
The effect on dissuading consumers must be good!
Chen Kangtuo and the investors were a little confused.
These things...are not expensive!
Mr. Pei did not choose any of the more expensive and high-profit items, such as the exquisite souvenirs in the blue area or the customized clothing in the burgundy area. Instead, he chose marginal products with poor value for money. The kind that makes up the numbers.
Of course, these products are also stamped with the Terror Hostel logo, but you can’t just put a stamp on them and have customers buy them without thinking, right?
But now that Mr. Pei has spoken, everyone is too embarrassed to question and can only bury the question mark silently in their hearts.
Chen Kangtuo asked: "Uh...Mr. Pei, so these things are not sold in other districts, right?"
"Huh?" Pei Qian asked strangely, "No more selling? How could you not sell it? Of course it's still the same."
Chen Kangtuo opened his mouth and wanted to say something, but in the end he still didn't say it.
Obviously, the current sales method has completely failed to achieve the original design purpose!
Originally, the golden area was the hardest area to find. It should sell some high-value, unique products to stimulate customers’ consumption**. But now it’s better. These items are also sold in the other four areas, and It has no commemorative value!
But Mr. Pei had already made up his mind and had no choice but to write it down silently.
"Okay, there's no problem, let's just settle it." Pei Qian was very satisfied with everyone's attitude.
It didn’t take much effort to leave the golden maze. Everyone walked around casually and found a passage out. The whole process was extremely smooth, without even looking at the map.
However, looking back at the way back, it would be extremely difficult to go back and find the shops in the Golden District.
Back in the square again, Pei Qian suddenly felt a little need to urinate.
"Where is the bathroom?" Pei Qian asked.
Chen Kangtuo pointed to both sides: "There are public restrooms on both sides, and there are also restaurants and hotels. Do you want me to take you there?"
Pei Qian quickly waved his hand: " No, just wait for me here.”
It’s a pain in the ass to have someone accompany you when you go to the toilet.
Pei Qian estimated the distance and it seemed that the distance from the square to the two bathrooms was the same.
This is normal. After all, bathrooms are usually located in such marginal areas and cannot be built in squares or next to fountains.
After draining the water in the bathroom, wash your hands in the fountain? That's so inappropriate.
Pei Qian walked to one of the restrooms. He could also check how well the restrooms were covered and whether they were implementing the Tengda spirit and giving tourists the best restroom experience.
Seeing Mr. Pei leaving, Li Shi immediately came over and asked Chen Kangtuo: "Why did Mr. Pei choose these things to sell? This is unreasonable!"
Others Investors also echoed: "Yeah, you can't make any money from this!"
Everyone is obviously very concerned about this issue. After all, everyone has a share of the income from the Golden Maze, and they all get a share. I definitely hope to earn as much as possible.
No one mentioned it just now, just because Mr. Pei was present and it was not easy to discuss it openly. It would appear that everyone was questioning Mr. Pei's decision.
Now that Mr. Pei is not here, how long will it take if we don’t discuss it?
Chen Kangtuo also had doubts about this. He frowned and tried hard to use Tengda's spiritual thinking method to interpret the profound meaning of President Pei's move.
"The idea of the golden maze was thought up by Mr. Pei. He must also understand the importance of the golden area. The things here should be of rare value."
" These optional items are not of rare value!"
"What do they have in common..."
Chen Kangtuo still had no idea and could only use his brain. Feng Feng looked at the investors: "Do you think these things selected by President Pei have anything in common? Once you find the common ground, you can proceed to the next step of inference."
Everyone looked at each other in confusion.
"Are they all affordable? Neither expensive nor very cheap?"
"Can they all be carried around?"
"Uh... they all shine. ?”
The more investors say, the more outrageous they become.
However, Chen Kangtuo suddenly had an idea: "Yes, they can be carried with you, and they all shine!"
Li Shi was a little confused.However, he asked confusedly: "So... what does this mean?"
Chen Kangtuo said excitedly: "This means that they can all be brought to the third project of Panic Hostel , can be used as some kind of interactive props!"
"If you think about it carefully, these four glowing shapes and colors are completely different."
"We can definitely use them. This kind of props can segment customers."
"The small blue ghost fire lamp can reduce the attention of monsters."
"The small golden lantern can disperse monsters. Some monsters."
"The green glow stick can attract the attention of nearby monsters."
"The red little devil headdress is equivalent to provoking monsters and will be destroyed. Target monsters and get the most extreme horror experience!"
"In this way, isn't there another breakdown of horror difficulty?"
"For those who are timid, You can buy a golden lantern to enter, and hardcore players who want to experience it a second time can enter with a glow stick and a little devil headdress."
"Challenge the higher difficulty. You can also get better rewards!"
"Is there any better promotion method than combining props with project content?"
Li Shi thought for a while. : "But, this is still not unique, right? These four props can also be purchased in other districts."
Chen Kangtuo smiled slightly: "This is the most wonderful design! If this The four props can only be purchased in the golden area, so all players will be crowded in the golden area. On the one hand, it will not be easy to evacuate the crowd, and on the other hand, it will also cause other areas to be relatively deserted."
"Others. The flow of people in the area has decreased, and other products have been sold less, which still does not help the income. "
"According to the current design, other areas also have these props. If the customer only wants a certain item. If you want to buy props, you can buy them in other areas; if tourists want to get all four props, they should either visit all the other four areas or come to the golden area, which also guarantees the status of the golden area. ” p>
Investors suddenly realized.
That’s it!
If you think about it this way, it is indeed much more reasonable.
It not only ensures the unique status of the golden area, but also does not distract the passenger flow from other areas too much;
These hard-to-sell items have become props in the game and are It is given additional symbolic meaning and is easier to sell;
And the price of these things is neither high nor low, so most tourists can afford it, and profits are guaranteed...
< p>Li Shi couldn't help but give a thumbs up: "As expected of a great talent from the game department, this reasoning is simply perfect!"Chen Kangtuo hurriedly said: "No, I'm just basing this on Mr. Pei It’s just a trivial analysis.”
He sounds humble, but in fact, Chen Kangtuo is very proud.
PeiThe general problem was solved by me again!
I am awesome!
The joy of solving Mr. Pei’s puzzle is really addictive!
While everyone was discussing, Pei Qian came back.
Being far away, Pei Qian felt that something was wrong in the atmosphere.
When we left, everyone looked worried, but it had only been a few minutes, so why were everyone talking and laughing, as if their worries had disappeared?
Seeing Pei Qian back, Li Shi immediately gave a thumbs up: "Mr. Pei! These products you selected for the golden area are so suitable! I admire you, I admire you!"
Pei Qian: "?"
He decisively realized that something was wrong and the situation had changed!
Mr. Li suddenly opened his mouth to praise for no reason. These people must have misunderstood me again!
Looking at the proud-looking Chen Kangtuo next to him, Pei Qian's bad premonition suddenly worsened.
"So, what do you see?"
The investors all looked at Chen Kangtuo. After all, it was him who answered Mr. Pei's intention, and no one else. Sorry to take the credit.
Chen Kangtuo recounted his reasoning very proudly.
"How about Mr. Pei, it should be quite different from your previous expectations, right?" Chen Kangtuo's expression was like that of a primary school student who had just scored 100 points in the exam.
Pei Qian was so shocked that he was completely speechless.
I just went to the bathroom, and you guys made up so much?
Is your skill instant and non-CD? !
Looking back at the beginning, when Chen Kangtuo was transferred to the haunted house project, he was originally "exiled" because this guy worked too much overtime in the game department and had to be eliminated.
I never expected that after coming to the Panic Hostel, it didn’t stop, but intensified!
Looking at the attitude of Mr. Li and investors towards Chen Kangtuo, there is definitely no less collusion in private.
No matter what, we can never let it go like this! Must be severely punished!
He was silent for a moment and said: "Chen Kangtuo."
Chen Kangtuo had a smile on his face: "Huh?"
Mr. Pei looked like this Seriously, do you want to... praise me?
Pei Qian paused for a moment: "As the person in charge of the Panic Hostel project, it is very reasonable and normal to understand every detail of the Panic Hostel before it opens, right?"
< p>"How can you conquer tourists if you haven't fully and carefully experienced it yourself?""Before the opening, within a week, every corner of the Terror Hotel, especially the first Experience all the details of the second and third projects, and be familiar with the entire process, just like shopping in your own backyard."
Chen Kangtuo's smile froze on his face. .