Tuesday, July 12th.
Four days have passed since the official opening of the Frightening Hostel, and the weekend when the peak flow of people is also passed.
However, until now, Pei Qian has not mustered up the courage to take a look, and can only grasp the trends there through Guan Shuisheng's report.
The biggest bad news during the opening period was that Qiao Liang ignored the dissuasion and still passed the "Ultimate Terror", but there was nothing Pei Qian could do about this.
After all, paying someone to kill someone is not okay.
At this time, I can only comfort myself. Qiao Liang is just a UP owner in the game area. Even if there is a video recommending the Terror Hostel, not many people will watch it... right?
Pei Qian was drinking coffee in the Moyu Internet Cafe while checking the visitor experience report of the three days of Jingtang Hostel.
Although it is only three days of data, some clues can still be seen.
Overall, it seems...okay?
The flow of people was slightly higher than Pei Qian expected, but it was still within the acceptable range, because the actual income basically met Pei Qian's expectations compared with the estimate.
In short, the losses are still quite large.
Most of the flow of people is in the first project "Desperate Escape", and the carrying capacity of this project is limited. It can receive so many people in one day. If there are more people, you will have to queue up.
The number of people who have experienced "Haunted House Nightmare" and "Ultimate Horror" so far is not an order of magnitude compared to "Desperate Escape".
The reason is simple, these two projects are too scary!
And "Haunted House Nightmare" directly eliminated 90% of the people who wanted to commit suicide. They gave up after trying it, and they couldn't get the admission ticket for "Ultimate Horror" at all.
According to Pei Qian's original design, "Escape from Desperate Situations" is cheap, and you can't make much money even if it is operated at full capacity;
"Nightmare in the Haunted House" charges a moderate fee, but only for novices. They will be scared to death and will not go again, and experts will not go again after clearing the level;
Not to mention the "ultimate horror", novices will not be able to get admission at all, and experts will not go back after clearing the level. Partial refunds will also be made based on data such as difficulty and number of saves.
In other words, the Terror Hotel is indeed theoretically profitable as the system requires, but it must have a large enough flow of people from "Haunted House Nightmare" and "Ultimate Terror".
If these two projects are also full, plus 50% of the revenue from all the goods in the golden maze, the Frightening Hotel project can make a lot of money, but it is obviously not very profitable from the current data. Reality.
The golden maze is a bit embarrassing. This maze does not seem to have the effect of dissuading players, but there are not many products sold, especially the various props in the golden area, because "the ultimate "Horror" is not experienced by many people, so it has no added value for most tourists, so it doesn't sell well.
What’s more, even if it makes a profit, it’s still early to recover the cost.
In short, the current situation is completely acceptable!
Pei Qian couldn't help but feel better.
The Panic Hostel, a project that almost collapsed in terms of publicity due to various reasons at the beginning, is actually developing well so far?
Well, this should obviously be attributed to my far-sighted judgment!
Pei Qian couldn't help but feel a little proud.
While I was watching the report, the phone on the table vibrated twice and received a message.
Pei Qian picked up the phone and saw that it was from Rui Yuchen.
"Mr. Pei, Moyu's new high-end brand 'Shi·He' is ready to be officially launched. Can you please taste it at noon today and give us your opinions?"
Huh?
The action is quite fast!
As for this high-end takeaway brand, Pei Qian has actually been watching its every move. From the very beginning, when Rui Yuchen and Lin Canrong began to secretly meet and develop secretly, Pei Qian had already mastered it. monitor their movements and observe them closely.
The result of observation is...it seems that the success rate of this method is very low?
Therefore, Pei Qian has not interfered too much, but has been watching silently, waiting for this new high-end brand to go online.
Pei Qian replied: "Okay, send it to the Moyu Internet Cafe here at Handong University."
Because it has just been launched online, the high-end "Shi·He" The brand is only available at Moyu Takeout Store No. 1, which is the Food Laboratory.
You need to test the waters a little, see the feedback from most consumers, and then decide whether to promote it to other Moyu takeaways.
Because the recipes of "Shi·He" are different from the regular Moyu Internet cafe meals, and the delivery methods are also different. If it wants to be promoted, it means that every Moyu takeout chef will have to re- Training, preparing additional ingredients, and purchasing large quantities of food boxes and other meal delivery supplies.
In short, it would cost a lot of money, so Rui Yuchen did not dare to promote it rashly.
Pei Qian’s idea is exactly the opposite. He will try a meal today. If he feels that there is no possibility of making a profit, he must seize the time to promote it and spread it to all the current Moyu takeout stores!
Around noon, the takeaway boy arrived.
Wearing the same uniform as the other Moyu delivery boys, but instead of carrying an insulator on his back, he was carrying an elegant, low-key food box.
"Mr. Pei, please use it slowly."
The delivery boy placed the food box in front of Mr. Pei and turned to leave.
It is a little strange to eat Moyu takeout at Moyu Internet Cafe. After all, Moyu Internet Cafe itself serves all the meals of Moyu takeout.
But Pei Qian didn't care about this. After a brief study, he successfully opened the food box and saw the food inside.
This food box is obviously specially customized. Its principle is an insulated lunch box, but it does not look like one.It's the kind of shiny stainless steel, but it's covered with a special skin-friendly material.
The appearance of the food box looks a bit like a traditional wooden food box in terms of color at first glance, and it is also decorated with some traditional and classical patterns, but it feels completely different and very comfortable.
A lot of effort has obviously been put into customizing the food boxes.
Although stainless steel thermal insulation barrels have good thermal insulation effects, their appearance will give people a cheap feeling and cannot express the concept of the "food and harmony" brand; but if traditional wooden food boxes are used, There is no way to solve the thermal insulation effect and cannot guarantee the dining experience.
Therefore, Moyu Takeaway has made comprehensive considerations in this regard. The function must be thermal insulation, the appearance must be differentiated, and the cost must be controlled as much as possible.
If a food box like this is mass-customized, the cost can be reduced to twenty or thirty yuan, but the price is still ten times higher than the original porcelain bowl used by Moyu Internet Cafe.
In other words, if the porcelain bowl is lost, Moyu Takeout can bear the loss, but if the food box is lost, it cannot afford it.
This thing is like a shared bicycle. If it is lost and there is no accountability, then many people will definitely hide it for private use.
Pei Qian doesn’t mind losing a few more, but the system will definitely not agree.
Therefore, the specific operation method of the "Shi·He" brand must be different from that of Moyu Internet Cafe in details.
Pei Qian opened the food box. There were several layers inside, which could be pulled out separately and placed on the table.
The food in the food box looks good, and it can be seen that it has not been shaken violently. It is obvious that stricter requirements have been imposed on the delivery personnel of "Shi·He".
Higher-end brands will naturally have better services and higher added value.
The meals here include an appetizer and preserves platter, Longjing shrimp, two dishes of soup, vegetarian fried rice, and matsutake mountain delicacies soup.
Each layer in the food box has a different shape and function. For example, the layer of the platter is divided into fan-shaped compartments, while the layer with soup has a lid to prevent splashing.
The portions of these dishes are not large, and all together they are an ordinary serving for one person, but there are more varieties, and we strive to be nutritionally balanced.
These meals are basically from the menu of Mingyun Private Kitchen, but the production methods are definitely different.
It is impossible for "Shi·He" to make recipes according to the level of Mingyun Private Kitchen. No matter in terms of time, investment or price, it can only selectively remove some time-consuming and long-lasting recipes. , There are few steps to improve, while ensuring that the taste is better than ordinary meals, while striking a balance between overall experience and price.
Pei Qian took out the matching tableware from the food box and ate all the dishes quickly.
After eating, I smacked the taste and it was quite good.
It is certainly incomparable to the original meals from Mingyun Private Kitchen, but compared to regular takeout,The taste and experience have definitely improved.
Pei Qian thought about it and felt that this thing cannot be said to have no possibility of making money. The key lies in the price and specific marketing strategy.
Thinking of this, Pei Qian called Rui Yuchen.
"Mr. Pei? Have you tried it? How do you think it tastes?" Rui Yuchen's voice seemed a little nervous and a little expectant.
After all, this is a new brand and new model that he and Lin Canrong are studying, and Mr. Pei’s approval is very important.
Pei Qian pondered for a moment: "How much is this portion?"
Rui Yuchen replied: "Currently it is... 58 yuan. The specific price depends on different prices. Catering."
His voice lowered unconsciously, and he was obviously very unsure about the price.
Compared with the previous Moyu takeout, the price has increased two to three times.
Pei Qian was overjoyed, but he did not show it so obviously. He continued to ask: "What should I do if the food box is lost?"
"Also, I look at these meals. The amount of rice is basically about one-third of the regular portion, that is, one dish should be divided into three portions and sold? "How to ensure the time and taste?"
In order to achieve a balanced nutrition, the entire set meal consists of several portions. It’s a combination of dishes, and each portion is not large. It is impossible for the chef to fire up each small dish once. He can only fry one plate at a time and distribute it to three customers.
However, customers order at different times. Even if it is insulated, the taste will definitely deteriorate if it is left in the insulated bucket for too long.
Rui Yuchen said: "For food boxes, we require customers to pay a deposit first to prevent the food box from being lost or used for personal use. Of course, the deposit can be refunded at any time."
"As for the issue of time, , the solution we are currently considering is to unify the delivery time, but there is a problem that some customers may wait a long time..."
Pei Qian: "How can we make customers wait for a long time? This is definitely not appropriate? ! ”
“I think it’s better to just make reservations like Mingyun Private Kitchen. We only accept reservations two hours in advance. We cook, pack and deliver according to your order.”
Rui Yuchen was stunned for a moment: "You can only make an appointment in advance? Mr. Pei, isn't this too unfriendly to new users? If you want to order a meal, you must not only pay a deposit first, but also two days in advance." How many hours to make an appointment?"
Pei Qian chuckled: "We want long-term regular customers. If we are persuaded to quit after this setback, it means we have no chance of joining this brand."
< p> "Moreover, it is not appropriate to pay a deposit. Our meal is only open to old users of Moyu Takeout and Tengda, and they must have good credit. If the meal box is lost, you will either lose money or have your credit value deducted.""Since it is a high-end brand, it might as well be more high-end."
On the other end of the phone, Rui Yuchen fell into silence.
It seems that no matter how radical a plan he proposes, Mr. Pei can always come up with something moreRadical plan...
Only old users with high credit value can taste the "Shi·He" brand, and they must make a reservation 2 hours in advance. The price is 2~3 more expensive than ordinary Moyu takeout. Times...
Although Rui Yuchen's initial goal was to become a higher-end takeout brand, to such an extent, he still felt that this step was a bit big.
If you are not careful, you will pull the egg.
But since Mr. Pei has already given instructions, it is definitely inappropriate not to listen.
Rui Yuchen said: "Okay, Mr. Pei, then I will do as you said. I will conduct pilot projects in several major fish delivery restaurants first. I will check the situation after a week and report to you. "
Pei Qian smiled and nodded: "Well, let's go. We will decide next week whether to extend the 'Shi·He' model to all other Moyu takeout stores."