H4 Club and DGE Club played a three-day training match before, so many people left each other's contact information. Team Leader Su thought Huang Wang was an interesting player, so he also added him as a friend.
Later, the DGE club went to other clubs in Huohuo.
As a result, today, Huang Wang posted a status to celebrate!
Although there are no pictures, just the words "booking a table at an unknown restaurant" are enough to make people feel unbalanced.
After the previous food blogger incident, Dianping.com launched a wave of promotions for Wuming Restaurant, which made Wuming Restaurant famous and Team Leader Su also heard about it.
And it’s actually a private dining room?
This is a treatment only available to Tenda internal employees!
As for why a celebration banquet is held, do you need to ask?
The DGE club defeated all the bigger GOG clubs in the country. It was like beating all the invincible players in the country, and they beat each other to death. This kind of achievement really requires a celebration banquet to celebrate.
But in the eyes of these beaten clubs, this status has other meanings.
Leader Su felt that he had been provoked, and the memory of being beaten once again resurfaced.
"The game is about to start, so increase your training intensity!"
"Practice the tactics we learned from the DGE club again!"
"When the weekend game comes, our H4 club must not be embarrassed!"
Team leader Su was simply furious.
On the other side, the members of the ioi club were training in solo queue while suppressing the smiles on their faces.
The two team members discussed quietly.
"Team Leader Su seems to be furious again, what happened to the GOG branch?"
"I don't know, it's probably because of the fact that I was beaten by that emerging club before. , I heard that the abuse during that time was terrible."
"I can only say that those people in the GOG branch were too bad and embarrassed our club."
"Forget it. Just say a few words. Warm up your hands, we will play a training match with other clubs soon."
"It's okay, we are not noobs like the GOG branch. This time we won the ioi competition hosted by Tenda. , we are bound to win!”
……
……
Thursday, July 21st.
A cafe near Handong University.
It’s time for the monthly teaching again.
He An took a sip of coffee and began to explain today's teaching content.
“The successful experience I want to talk about today is the theory of supply and demand, which is not only suitable for the game field, but also for other fields.”
“The content of today’s class is based on the previous content. Summary and summary. Before that, Mr. Ma, let me test you first. Do you still remember what I said in the previous three classes?Content? "
Pei Qian thought for two minutes and replied: "Choose a marketing method for the game content, choose a game type with a high market share, and appropriately include private goods in the game. "
He An was very happy: "Well, not bad! I remember it very clearly! "
Pei Qian said in his heart, hehe, can you remember clearly? Most of them are related to my bloody lessons...
He An continued: "The previous three lessons were taught by Yi It's very difficult, and it's all about the production process of a game. ”
“First choose the correct game type according to market demand, then express your thoughts correctly in the process of making the game, and finally choose the corresponding marketing method according to the specific situation of the game. ”
“And what I want to talk about today will be more difficult: how to analyze market demand. ”
“The content of today’s lesson is the premise and the most basic step of the previous three lessons. ”
“Mr. Ma, you must remember that every step in the process of making a game is important, and the first step, correctly analyzing the market demand and choosing the right direction, is the most important! "
Pei Qian nodded and listened carefully.
I must admit that although many of the cases Teacher He talked about were Tengda cases, the content of the lecture was indeed full of useful information. It is equivalent to telling all the key content of the game from conception to production.
This kind of systematic knowledge may not be bought with money.
Pei. Qian felt that it was still very rewarding. Of course, it would be better if Teacher He would not always use Tenda's games as examples...
He An continued: "A good producer must Learn to analyze players' needs and create corresponding games to sell to them. ”
“But the point is, sometimes players just don’t know what they want. ”
“They think they want A, but in fact what they really want is B. At this time, if you give them A, they will feel that what you are doing is not the real A in their minds, and they still won't buy it. "
"So the concept of 'I will give the players whatever they want' is not wrong in itself, but if you really follow this concept honestly, you will still fail miserably. ! "
Pei Qian was silent for a moment: "What if 'I won't give the player what he wants'? "
He An was speechless for a moment, and after a moment of silence he said: "Then I can only say that you are great. "
Pei Qian asked: "Teacher He, I am serious. Is it because ‘I won’t give the players what they want’, will they definitely fail? "
He An thought carefully and shook his head: "There is a very small possibility that the things you think the players don't want are exactly the things the players say they don't want, but are very thirsty for in their hearts. In this case, not only will you not fail, but you will succeed! "
"It's just that this situation... is too rare.It’s something you can meet but cannot ask for! ”
Pei Qian: “…”
It’s too rare?
It’s something you can meet but cannot ask for?
Then why do I always Can it be encountered in any game?
He An continued: “If you want to understand this problem in depth, you must understand the three levels of meeting needs. ”
“The first level is to interpret the needs. ”
“The second level is to dig deep into the needs. ”
“The third level is to create demand. ”
“Most producers can’t even reach the first stage. They are still stuck in the stage of ‘re-reading needs’. ”
“The so-called ‘replay demand’ means that players will provide whatever they want, but this kind of producer often fails. Because sometimes the players themselves don’t know what they want. ”
“What they think they want is often misaligned with their real needs. Moreover, each different player has different positions, different tastes, different preferences, and naturally their demands are also different. ”
“If you just ‘reread’ the demands put forward by players, then you will lose control of the entire project, which is the next best thing. ”
“To give you a simple example, some players have seen the existence of epic weapons in other games. They feel that this thing is very expensive and sells well, so I would like to make suggestions to you. I hope that in the future There are also epic weapons in your game. "
"At this time, if you just 'reread' the needs of players and feel that players need this thing, and this thing happens to be able to make money, then go for it, and the outcome will often be failure. ”
“Have you ever considered whether it’s just a small group of players who want epic weapons, while the majority of players hate them? "
"Perhaps what this player wants is not an epic weapon, but a good-looking appearance, or privileges that are different from other players? "
"Maybe you made the epic weapon, but you didn't make it look satisfactory to him, so he didn't buy it? ”
“Obviously, if you don’t think about these issues, you will inevitably face failure. ”
“You must first distinguish clearly which players’ needs are available and which are not available. If you can’t even do this step, you will never make progress. ”
“So, the first level is to interpret the needs. From the many needs of players, decipher their real demands, subdivide and dismantle a general desire, and carefully analyze whether these demands conflict with the game itself or the demands of most players. ”
“Only after carefully demonstrating its safety can we really do it. ”
“The next level up is to dig deeper into demand. ”
“Sometimes, players can’t even express what they want, or even realize what they want. ”
“For example, through data analysis, we may findThere are currently a lot of players losing on the third day, but after conducting a questionnaire survey, no useful opinions were collected at all. ”
“At this time we have to analyze why so many players were lost on the third day? Why are they dissatisfied? What do they need? ”
“Through various clues, we can discover the needs hidden in the players’ hearts that they themselves may not be aware of. This is the second level. ”
“If you can achieve this level, you are considered a successful game producer in the general sense. This means that you are on the right track and have the ability to make a game better and better. "
"As for the third level..."
"Creating needs that players don't have in the first place is the ultimate level! ”
“As for this, I won’t go into details. It’s too profound and complicated, and the cases often cannot be replicated. ”
“Because the new needs that are created are no longer new needs after they are widely accepted by players. "
" Regarding this point, I have only just begun to get a glimpse of the way. If I talk too much, it will easily mislead you and make you think of reaching the sky in one step or taking shortcuts. ”
“Mr. Ma, as long as you learn not to reread the requirements, but to carefully interpret and dig into the requirements, it is enough. "
Pei Qian was silent for a moment and asked tentatively: "Then...Teacher He, can you tell me, is there anyone who has achieved this level of creating demand? "
He An: "Mr. Pei from Tengda Games. ”
“Mr. Pei’s ability to make something that most people don’t like into something that most people like is unique among domestic game producers! "
"Mr. Ma, you are a good friend of Mr. Pei. If it is convenient, you can ask for some advice in this regard. But again, don’t learn it rashly, it’s very dangerous. "
Pei Qian: "..."
I don’t know what to say for a moment.