The Sloth project itself, from site selection, design to decoration, is all in an unconventional style, full of the willful expression of Mr. Pei's personal philosophy.
As a result, the publicity work was smooth and stable...
I can’t be wrong, but it seems that it does not meet Mr. Pei’s expectations.
Liang Qingfan nodded slightly: "Then, what's Director Zhu's advice?"
Zhu Xiaoce thought for a while: "Since the concept of Sloth Apartment itself is minimalist, then our The style of this video is also very simple!"
"Compared to a lengthy documentary, I prefer to make it a short video."
"No narration. , interviews and too much foreshadowing, but it uses the expression technique of an art film to express the transformation process of a room quickly, concisely and freely."
"The core element is fast!"< /p>
“Lengthening the video can indeed raise the audience’s expectations, but it will appear too dragging.”
“Our goal is to compress the video, as if it is fast forwarding. , before the audience reacts and the original dilapidated impression of the house in their minds has not disappeared, the decorated scene is used to directly superimpose a double impact on them."
"Our video! The theme is called 'rebirth'."
"The superficial meaning is the rebirth of an old house, but the deeper meaning is that everyone who lives in it can start a new life! ”
“This kind of visual contrast created in a short period of time should be very impactful and topical, and at the same time stimulate everyone’s desire for discussion and exploration.”
“ If the video is too detailed, people may not understand it in depth, but if the video is very concise, many interested people will go online to search for information."
"As long as they are willing to search, we will. You can bring the information about the Sloth Apartment to their mouths!"
"So, I think this video must be compressed. In my opinion... just compress it to five minutes."
< p> "There is a trend in the production of video content on the Internet now, which is polarization.""Either make it long and have a lot of useful content, or make it short, highly concentrated and eye-catching."
“The former is easy to accumulate fans, especially die-hard fans, while the spread effect of the latter is very terrifying. Once it becomes popular, it will spread all over the Internet!”
“We obviously have to choose The latter."
After listening, Liang Qingfan felt a little confused.
What Director Zhu Xiaoce said is indeed very reasonable. This minimalist concept is indeed consistent with Mr. Pei’s original intention of designing the Sloth Apartment.
But... wouldn't five minutes be too short?
Liang Qingfan said: "I agree with this, but will these materials be a waste?"
The cameraman recorded the entire transformation process, and also I used a drone to take aerial photography, and all the video material adds up to an estimated two to three hours.
Cut a two- or three-hour video into five minutes? Seems a bit of a waste.
Zhu Xiaoce shook his head: "Don't waste, the essence is what is concentrated. Just like many high-end dishes in Wuming Restaurant, only a small amount of very expensive ingredients are used. This is not waste, but striving for excellence. "
"What we are pursuing is the final effect. The effect of this five-minute short video is definitely much better than the forty-minute documentary!"
Liang Qingfan was persuaded by Zhu Xiaoce! He nodded and said, "Okay, then just follow what Director Zhu said! If you two need any assistance, you can contact me at any time."
Zhu Xiaoce shook hands with Liang Qingfan: " Don’t worry, Mr. Pei, Mr. Pei’s projects are all projects with a fairy spirit. We will help you perfectly express this fairy spirit in the video!”
……
In the afternoon, Pei Qian took a car to Binhu Community.
Liang Qingfan is already waiting downstairs.
"Mr. Pei, please!"
Liang Qingfan very proudly led Pei Qian to the new building of Sloth Apartment, which had been basically renovated.
Pei Qian has been very irritated by Dayak Group's 500 million in the past two days. He doesn't even care that he is still in exam week, and immediately has to free up his hands to arrange Yangyang Games to prepare for GOG. World server, give Dayak Group some color.
It’s just that the reason why Yangyang Games was arranged to do this was different from what Ye Zhizhou and others had in mind.
Actually, this is just because Yangyang Games happens to have enough manpower and nothing to do.
Tengda Games is also responsible for the development of "Struggle" and the update and maintenance of GOG, and there is no spare time to be responsible for the world server.
The world server is not simply a multi-language version. It requires understanding the local market demand, carrying out operational activities, and doing market analysis. There is still a lot of work.
The only people who have the ability and energy to take charge of this work are the people of Yangyang Games.
In fact, Pei Qian does not have such high requirements for everyone in Yangyang Games. His basic requirements are two points:
First, the money must be spent quickly enough and before settlement. To spread all the 500 million, it is best to harm others without benefiting oneself.
Pei Qian calculated very clearly that if he lays down and takes the 500 million now, he will earn 500,000 at the end of the cycle;
But if he takes this money Spread it out into the world and work hard to create losses. Then as long as you lose five million, you can still make half a million at the end of the day.
So strictly speaking, Pei Qian did not give up 500,000 yuan for revenge. For him, the money gained was still the same or even more. At the same time, he also completed the attack on Dayak Group. revenge, wouldn’t this kill two birds with one stone?
Anyway, as long as the money is spent quickly enough and the loss at settlement is greater than 5 million, it is an absolute bargain for Mr. Pei.
As for why we should harm others without benefiting ourselves...
The reason is very simple.Shan, hurting others is for revenge, but not benefiting himself because Pei Qian doesn't want to plant a time bomb for future cycles.
The best result for Pei Qian is that if I don’t make money, you shouldn’t make money either. If we don’t make money together, then I will feel comfortable.
So although everyone at Yangyang Games was very moved and felt that Mr. Pei had special trust in them, in fact, Mr. Pei did not have high expectations, nor did he really want them to directly take care of ioi. die.
It would be best to wait a little longer, burn money while disgusting the Dayak Group, and be executed late, and you can still happily lose money. This is the most perfect.
However, whether it can be done depends on how things develop in the future. After all, the Dayak Group is a multinational company and will definitely resist.
While Yangyang Games is working hard to spread 500 million yuan, Mr. Pei has not relaxed his supervision of other projects.
Because you can still lose money during this settlement cycle, provided that no more projects explode.
The Sloth Apartment project is currently a high-quality project that can sustain large losses in the long term and deserves more attention.
"Mr. Pei, please come in."
Liang Qingfan proudly led Mr. Pei to the room on the top floor.
Liang Qingfan is very proud of the transformation results here.
Not only has the house been renovated well, but it has also strictly implemented Mr. Pei’s minimalist style. It is more difficult to do this in a small apartment than in the large flat floor in the city’s dawn. Much more.
Pei Qian simply walked around the room and fell into silence.
Is this still the dilapidated building I picked before?
This is obviously another house!
Pei Qian’s impression of this place still remains when he visited the house before. After all, he is usually very busy and has no interest in running over every day to see the decoration.
In my impression, this house has narrow corridors, is full of mildew, and the kitchen and bathroom are very crowded, making it uninhabitable.
But now, all these shortcomings are gone!
The aisle has been magically widened, and the layout of the kitchen and bathroom seems to have been redesigned. The kitchen and living room are integrated and you can see the lake view, and the bathroom area has been expanded, and there is even a Small bathtub.
Pei Qian could feel that Liang Qingfan must have made major changes to the building of this house, but even the aisles could be widened, which was never expected.
Pei Qian originally thought that the walls on both sides of the aisle must be load-bearing walls, but now it seems that luck is not on his side.
What a weird structure!
Pei Qian was very angry at first, but then he thought about it. The structure of this house was very strange to begin with, and he chose this house precisely because of its strange structure.
Now that I have been cheated because of the weird structure of the house, I seem to have nothing to say.
That’s okay.
In short, the house has been renovated. The first impression is eye-catching and makes you want to live in it.
Especially this arc-shaped living room with 180-degree floor-to-ceiling windows. Originally, it was difficult to make full use of this place due to the irregular space. However, Liang Qingfan cooperated with the kitchen and used other furniture such as sofas and bookshelves to make full use of it. The living room is partitioned, which maximizes the use of space while retaining the perfect view.
Fortunately, the concept of the family style has not changed.
There is almost no storage space. Even the bookshelves in the living room are decorative and can only be filled with some beautiful handicrafts.
I want to store things, but I’m sorry, but I can’t do that.
Furthermore, the furniture and layout in the room cannot be moved. This is a hard and fast rule and is very unkind, but this is enough to persuade them to leave.
In short, if it weren’t for the price and this unkind rule, Pei Qian would have almost thought that the house would be rented out.
For now, it should be fine.
Pei Qian turned around and found no fault: "Well, very good, I am very satisfied."
Liang Qingfan was very happy: "Then, does Mr. Pei still want it? Let’s take a look at the commercial and residential building over at Shundong Garden?”
Pei Qian shook his head: “No need.”
The renovation of the commercial and residential building is more difficult than this. The sides are too low. This side can be transformed into what it is now, and there is no need to look at the commercial and residential buildings. The appearance will definitely be good.
Now Pei Qian can only rely on unkind regulations and impractical decoration styles to save himself.
Liang Qingfan said expectantly: "Then, Mr. Pei, can we start promoting it? As long as the photo is posted on the agency website, it will definitely be snapped up in minutes, right?"< /p>
Pei Qian quickly said: "Absolutely not!"
Liang Qingfan: "Huh?"