Zhang Yuan was silent for a moment and thought about it. He seemed to have no reason to refuse.
Peng Bin’s offer is already full of sincerity.
Now can be seen as a turbulent era in the live broadcast industry. Capital from all walks of life is rushing in to see the trend, and a money-burning war between live broadcast platforms is about to break out.
As one of the earliest live broadcast platforms, Waiwai Live has relatively strong financial resources and is relatively generous in this regard.
From the current point of view, the price of 2 million per year is already considered very high. After all, how many corporate executives can earn two million per year?
As for the astronomical figures signed by the top anchors, on the one hand it is because the major capitals have wildly raised their prices after they settled in, and on the other hand it is also because there is a lot of water in the numbers and there is a lot of bragging. ingredients.
At least for Huang Wang personally, he certainly did not expect that he, an Internet-addicted teenager who was eating instant noodles in an Internet cafe a year ago, could sign such a big contract.
Of course, Peng Bin is only willing to offer this kind of price to Huang Wang for the time being. The main considerations are three aspects: personal skills, eloquence and image (muscle).
He judged that Huang Wang was a player worthy of investment, with great topics and prospects, and he was very suitable for the anchor job.
The 2 million yuan sponsorship for the DGE club naturally has very realistic interests to consider.
Peng Bin has already learned some information about the DGE club from the H4 club, and there are three points that interest him:
DGE is currently the only powerful club in the country;
The DGE club is taking the lead in arranging training matches between various teams;
The DGE club is supported by Tengda, and the club manager was once a confidant of President Pei.
Does a club like this need to worry about not being exposed?
If there is no exposure, why should Tenda spend money to support it?
After the previous GOG game time, Peng Bin felt that he had reason to suspect that Tenda arranged the DGE club in advance just to achieve a catfish effect!
DGE Club’s high-intensity competition before the GOG competition has improved the competitive level of all teams and allowed these teams to quickly move towards regularization.
Peng Bin didn’t believe it was an unexpected surprise.
DGE Club is obviously an important part of Tenda’s promotion of GOG!
In the future, maybe DGE Club will also play a role in regulating the competitive environment of major clubs and become a model for all clubs to learn from.
The audience has a natural tendency to worship the strong. As long as the DGE club can always maintain its strength, there will always be opportunities for exposure.
What's more, these two million can also improve the favorability of Tenda, so why not?
On Zhang Yuan's side, he was also happy to accept the money.
Zhang Yuan also hopes that his team members can stand out., can gain higher attention and lead a better life, so the club will not take a penny from the two million given to Huang Wang by the live broadcast platform.
As for the DGE Club, if others give you money, why not?
Two million is not too much, but it is definitely not too little. I don’t know how much other clubs are eager for this opportunity.
For a club, income mainly comes from a few limited aspects: investment and advertising sponsorship, game bonuses, live broadcast platform signing fees, team uniforms and peripherals, player transfer fees, etc.
Most clubs are unprofitable, but just because they are unprofitable does not mean they do not want to make a profit.
DGE doesn’t expect to receive game bonuses, and don’t expect team uniforms and peripherals at the moment. If it doesn’t accept investment and advertising, will it really become a pure money-burning charity organization? Definitely inappropriate.
First earn a symbolic two million. For Mr. Pei, this small amount of money is definitely not worth mentioning. The main purpose is to send a signal: DGE Club is profitable. Mr. Pei, you don’t want it. Worry!
The more Zhang Yuan thought about it, the more suitable it became. The two parties hit it off and immediately agreed to take time to sign the contract.
……
……
August 8, Monday.
In the morning, Pei Qian came to Yangyang Game.
He is very concerned about the GOG world server.
Of course, he doesn’t care about GOG’s overseas market share. He mainly wants to know how the money is spent. If these 70 million dollars cannot be spent in one day, Mr. Pei will not be able to sleep peacefully. .
In the conference room, everyone quickly arrived.
Everyone can feel that Mr. Pei obviously attaches great importance to the GOG world server and feels the heavy responsibility on his shoulders.
Ye Zhizhou began to report on the situation of the GOG world server.
"Mr. Pei, the translation of the English version of GOG has been basically completed, and it will be launched in Europe and the United States in the near future. As for the promotion strategy, there are currently three main directions: online advertising, anchor promotion and Channel promotion. "
"The current strategy is mainly to test the waters. After all, we don't know the situation overseas. We will test it a little first and increase investment if the effect is good."
“In terms of channel promotion, due to the nature of data exchange between GOG client games and mobile games, we consider appropriately tilting the focus of promotion towards mobile games. After all, ioi does not have mobile games, which is the biggest advantage for us. "
After Ye Zhizhou finished speaking, he silently added in his heart: We suffered a big loss from this at the beginning...
After hearing this, Pei Qian was silent for a moment and said: " So, what is the specific amount of funding?"
Ye Zhizhou cleared his throat and said with some confidence: "These words... are five million dollars."
Pei Qian frowned. Wrinkled.
Five million dollars?
AndAnd you may not be able to spend it all within a week?
At your speed, if you burn through 70 million knives, it’s going to be the year of the monkey and the moon of the horse?
Can I still lose money this cycle?
Don’t mess with me!
Pei Qian lightly knocked on the table twice: "It's too ink-stained. Leave some necessary operating costs, budget the remaining money, and spend it all in about a month!"
p>Ye Zhizhou was shocked: "Mr. Pei, is this not good?"
"At present, GOG may not necessarily meet the taste of overseas players, and we are not sure which promotion plan is better. With so much money all at once, I don’t know where to spend it...”
Don’t know where to spend it?
Looking at Ye Zhizhou's unfamiliar appearance, Pei Qian knew that he had to help him.
It’s no wonder that most subordinates don’t dare to make decisions for their boss after receiving such a large amount of money.
You have to go into battle yourself.
Pei Qian thought for a while: "In this case, you can spend it according to my method."
"Does anyone know the price of the big screen in Times Square?"
Everyone looked at each other, and finally Lin Wan spoke: "Mr. Pei, Shenhua bought it there. The price of the screen in Times Square is very different. The largest screen has a traffic of 300,000 people every day. One month is 2.5 million... soft girl coins."
Pei Qian: "?"
Only 2.5 million, soft girl coins?
That's a bit too cheap.
Pei Qian thought for a while: "Then I can cover a few more dollars. Can I cover a whole street? Just spend two million dollars."
"Then Times Square If it is covered, do other squares need to be covered symbolically? In this way, it will be increased to 10 million dollars.”
“The sky above has been covered, do the subways in various countries also need to be covered? There should be a lot of them on buses, so I’ll spend another 10 million dollars to buy some advertising space on subways, buses and bus stops.”
“Let’s just buy some online ads. Another 5 million dollars.”
p>
"How can we just find anchors to promote? This kind of thing still has to rely on clubs! We will directly sponsor those old foreign clubs. Each club will sponsor 1 million dollars, and we will sponsor ten first!"
"When the time comes, I will also print the GOG logo on the team uniforms of those ioi clubs. They must turn on the camera to broadcast ioi, and by the way, they will advertise GOG!"
" If they are all sponsored, then let these clubs also set up branches of GOG. Isn’t it too much?”
“Then we will set aside another 5 million dollars and we will prepare a new global invitational tournament. This time we will invite The world's top clubs are playing together, and apart from the money for organizing the event, everything else will be given out as bonuses!"
"There are still more than 20 million U.S. dollars..."
No way! Needless to say, this amount of money is really large. Even Pei Qian, who has always squandered (system funds), could not think of it for a moment.Where else could I spend it?
He looked at everyone, trying to get some tips from everyone, but everyone was obviously shocked by Mr. Pei's generosity, and none of them were embarrassed to speak.
Pei Qian thought for a while, and now he had to use everyone’s brainstorming effect in reverse.
"The last money is left for you to do a small test."
"There is still one most important direction in the current promotion plan that has not been completed. Think carefully about what it is. , and then complete the plan."
Ye Zhizhou quickly recorded and nodded quickly: "Okay, Mr. Pei, I understand!"
Although I don't know the last thing about Mr. Pei. What exactly is "a small test", but since it is a test, you can't ask too much, you have to understand it yourself.
After writing everything down, everyone felt relieved.
I have to say that this money is indeed too much, and everyone is spending it without restraint. No matter where they spend it, they are afraid of losing money.
Mr. Pei was still courageous, and the problem that everyone had been struggling with for a long time was easily solved!
Although I feel that this value is a bit hasty, it is only a general problem and the details can be studied slowly.
Pei Qian, who had made a plan to spend money, felt relaxed and asked: "Do you have anything else to say?"
Lin Wan said: "Yes. Mr. Pei."
"As far as I know, Eric's first wave of promotion strategies have basically failed."
Pei Qian looked confused: "Ai Rui. Who is Ke? What kind of strategy did he promote?"
Lin Wan was a little helpless, thinking that Eric really overestimated his position in Mr. Pei's heart. In fact, Mr. Pei I don’t even remember his name at all...
"He is the person in charge of Dayak Group’s Greater China area that was parachuted to Zhizou Company. That is to say, he actually formulates the ioi national server promotion strategy and directly competes with us. "
"Oh..." Pei Qian seemed a little impressed, "How long has it been since they took over the ioi national server? Did they fail so efficiently?"
Lin Wan couldn't help but wonder. Smiled: "Yes, Mr. Pei."
"The first thing Eric did after taking over the ioi national server was to find some chain Internet cafes to seek cooperation, because this trick is very popular in South Korea. When we promoted it, it had an immediate effect and the results were remarkable."
"However, most Internet cafes are not interested in it. After all, this is what we have left."
p>"Even if some Internet cafes accept it, few players will really play ioi because of the reduced Internet fee."
Lin Wan had an unkind smile on her lips. , because Dayak's current experience is the same as what happened before Yangyang Games. It is simply a repeat of history.
Pei Qian was a little disappointed: "That's it? I suggest that he increase his efforts, preferably more price wars. How can this be done if he wants to grab users but is reluctant to spend more money?"
Ye Zhizhou said: "He must have just entered the domestic market and is not familiar with the situation. He wants to test it out first. After all, there are certain similarities in the market environment of East Asian countries, so he feels that copying South Korea's experience may be useful."
Pei Qian chuckled.
Try it out?
Well, after you try it out, you will find that no path will work, because the Yangyang game has already tried all kinds of tricks before...
"Okay , let’s disperse.”
Pei Qian stood up and prepared to leave.
As soon as I walked to the door, my phone vibrated.
When I took it out, I saw a picture sent by Zhang Yuan. I didn’t see the details clearly, but there was only the figure of 2 million, which was particularly eye-catching.
Zhang Yuan: "Mr. Pei! DGE Club finally has its first income! Congratulations!"
Pei Qian was stunned and clicked on the picture to take a closer look. , it was like a thunder strike, and the whole person froze, almost yelling.
"Why are there sponsors for clubs that can't play games?"
"Crazy!"