Although everyone in the DGE Club had planned to follow this script from the beginning, they could not show it too obviously.
Because the other party is not stupid. If it is discovered that the DGE club is deliberately not killing people, then they will come forward unscrupulously to deal with their remaining health. In that case, DGE will not be able to complete this entire task.
If the opponent's residual health comes up, if you don't kill him, the opponent will kill you; if you kill him, your life will be ruined.
So, to complete this task, you must first act well, making the other party think that DGE is fighting seriously, and making those with weak health think that they have a lucky escape.
Because his acting skills were so good, he not only deceived his opponents, but also deceived most of the audience. Until the truth was revealed at the last moment, the direction of the barrage reversed several times. After a while, someone said "DGE is the best" Club", for a while someone used "DGE Reverse Invincibility", but in the end they were slapped in the face together, the program was very effective!
After the game, Huang Wang high-fived the players to celebrate.
Perfect! Got a bonus of 100,000 yuan!
This quick money is really comfortable.
Zhang Yuan watched silently and felt pleased for the team members.
In fact, playing a dozen of these entertainment games occasionally can relax your body and mind on the one hand, and adjust your mentality on the other.
Moreover, the popularity of Huang Wang and DGE Club is also increasing rapidly!
Jiang Huan’s team is also warming up, while silently choosing a live plan.
You must not lose to the second team, otherwise you will have to practice extra!
……
……
Monday, August 15th.
Pei Qian came to his office as usual.
In the past two days over the weekend, Pei Qian has been paying attention to the ZZ Live Competition and the performance of the DGE Club.
The situation is not optimistic!
After watching the game, Pei Qian realized that the true strength of these two teams had reached this level? ? ?
Two teams from the DGE club went out to play a game before. When they came back, they were in low spirits. Pei Qian thought they had lost too badly.
Now it seems that either I was wrong, or the strength of these two teams has improved by leaps and bounds during this period.
If you think about it carefully, it seems that the former is more likely.
But Pei Qian is very confused, why are these two teams so strong?
Didn’t I arrange fitness training for you?
Judging from the muscles on these people’s bodies, their fitness training should have been completed with quality and quantity.
It stands to reason that since they have less time to train in the game and their energy is dispersed, their results should be at the bottom, right?
But the result was that they defeated those established clubs.
You can win the whole thing, which shows how big the gap in strength between the two sides is!
Therefore, Pei Qian feels more and more that something is wrong with the situation at DGE, and he must seize the time to think of countermeasures!
If the game continues like this, Huang Wang's popularity will probably take off, so he can play in a double queue with his teammates...
Maybe he will become popular at once.
It doesn’t matter if these people sign a live broadcast contract, but from another perspective, if the DGE club has five or six very popular anchors, then DGE’s reputation will not take off on the spot?
What will happen if some particularly wealthy sponsors come to visit us?
The more Pei Qian thought about it, the more worried he became.
While I was thinking about it, there was a knock on the door outside the office.
Looking up, it was Hu Xianbin.
"Mr. Pei, the development work of "Struggle" has basically come to an end. Can we start formulating a publicity plan?"
"Can you give me a general direction? ?”
“Or we won’t promote it and wait for the players to find out?”
Hu Xianbin was not sure about the game’s promotion work and had to find Mr. Pei to confirm.
After all, Mr. Pei is promoting games and is a well-deserved marketing master.
"Promotion plan..."
Pei Qian fell into thinking.
For some independent game producers, not promoting their game is basically equivalent to giving up on the market.
But for Pei Qian, Tenda Games no longer has such good things.
With the development of more and more successful games, Tenda Games is well-known. As soon as a new game is released, players will definitely pay attention to it, the media will rush to report it, and everyone will shout "I will buy it".
It is already an ostrich mentality to still place hope that "if you don't publicize it, no one will pay attention."
But if you promote it... wouldn't it be more popular and make more money?
This is very stiff.
However, Pei Qian is different now.
Because he has theoretical reserves!
Teacher He once talked about an important theory: all aspects of the game must match.
Especially the publicity work must be consistent with the characteristics of the game itself, and there must be no misalignment between the publicity and the actual product.
The main reason why Pei Qian’s previous game promotions were successful was because he was lucky enough to happen upon it.
Strictly speaking, for stand-alone games that win on quality, false propaganda is an absolute minefield. If you encounter it, you will either die or be disabled!
At that time, Pei Qian was already thinking that if "Struggle" could use the knowledge I had learned before, wouldn't it be possible to successfully complete the loss?
So, this time Pei Qian decided to give up his fantasy and start fighting.
Don’t think that not publicizing is good. Not publicizing is not enough. Reverse publicity is necessary to persuade players to quit!
But how to reverse publicity, cause publicity andProduct misalignment is a problem.
Because the system does not allow fraud.
During the promotion process, Pei Qian cannot deliberately release false news to deceive players. This is not allowed.
However, this does not trouble Pei Qian.
I really can’t tell lies, but I can only tell part of the truth!
Although it is true, as long as some information is hidden, it can still mislead players!
Pei Qian knows very well that the reason why "misalignment between publicity and product" is very damaging to the product itself is ultimately due to the misalignment of the player group.
For example, your game is obviously a casual game, but after the promotion, not many casual players were interested, but instead a group of Liver Emperor players came over, which would be very embarrassing.
Isn’t it GG if people who like this game don’t come to play it, and people who don’t like it run away after playing it for a while and leave you negative reviews?
So, Pei Qian felt that he should also create this kind of dislocation.
Pei Qian thought silently.
“Now let’s start a comprehensive analysis based on Teacher He’s theory.”
“Which group of people should be the target group of “Struggle”?”
“ Well, it should overlap with the player group of "Game Producer". They are the kind of players who don't need too many operations and focus on exploring and analyzing the connotation of the game."
"So, I am promoting. The opposite should be done when the situation arises.”
“Let this group of people become disinterested and not want to play after seeing the slogan; while another group of players who like operations and big scenes come in, Just walk away cursing."
"As long as this 'dislocation' is completed, everything will be easy!"
Thinking of this, Pei Qian felt enlightened and said to Hu Xianbin: "Propaganda. Please remember a few key points.”
“When promoting, we should not use the name “Struggle”, but the English name of the game: “STRUGGLE”.”
"Revealing to players that this game has the following features:"
"Various choices and rich strategies;"
"Exquisite graphics, all actions are performed by real people Action collection;"
"The plot is complex and exciting;"
"Moreover, the dual protagonist mode is innovatively used"
Pei Qian said, Hu Xianbin quickly recorded.
After finishing recording, Hu Xianbin looked up at Mr. Pei, then looked down at the notebook in his hand, with confusion written all over his face.
Is this our game?
After reading it carefully, every point in it seems to be correct.
But combined with these contents, I can't think of the game "Struggle"!
Hu Xianbin thought for a moment. If he saw these slogans, the first thing that would come to his mind would beWhat comes to mind is definitely a big-budget single-player action game with a moving storyline.
Look at these features!
All actions are collected using real-person actions, which is mostly an action game;
The choices are diverse and the strategies are rich, indicating that the combat system is very complex and has high playability;
The plot is gripping, which obviously emphasizes the plot packaging of the action game;
The dual protagonist mode is reminiscent of the plot of an action game, where two protagonists with different fighting styles switch with each other.
Hu Xianbin hesitated: "Mr. Pei, is this...not accurate enough? Should we make it clear that this is not an action game?"
Pei Qian smiled slightly: "Don't ask too much, just promote it like this."
I didn't tell any lies!
The English name of "Struggle" is "STRUGGLE", but the word "struggle" also has multiple meanings such as "struggle, fight, fight, scuffle, snatch, struggle to escape".
When talking about "struggle", most people will think of realistic themes.
But when it comes to "struggle", combined with the subsequent introduction of game features, most of them will be associated with action themes!
As for the following points, I am not wrong.
"Struggle" does have diverse choices and rich strategies, but no matter how you choose, there is only one ending. No matter how hard you try, you can't change your fate.
It is true that the pictures are exquisite and all motion collection is used, but I didn’t say that the collected motions are fighting motions?
The dual-protagonist mode is even better, and it is also a very innovative dual-protagonist mode.
The dual protagonists of other games are dual protagonists under the same plot framework. They have different fighting styles, but there will be intersections. They are mainly used to adjust the players' emotions in the game.
My two protagonists are amazing, a poor protagonist and a rich protagonist, both play the same way. They are not in the same plot framework at all, or even in the same game, because the poor version and the rich version Are sold separately.
I don’t tell any lies or false propaganda. If you insist on understanding this game as an action game, there’s nothing I can do about it!
Watching Hu Xianbin leave with a blank look on his face, Pei Qian felt that this time it should be done.
It’s not in vain to invite Teacher He to give lectures!
Although Teacher He often beats me up, there is still a lot of useful information in the course. Isn’t this useful?
After solving the publicity issue of "Struggle", Pei Qian's mood couldn't help but change from cloudy to sunny.