Saturday, September 3rd.
Tengda’s new game “STRUGGLE” is officially launched!
Magic City.
He An, who had just finished handling company affairs, returned home and was ready to have a good rest.
Last Friday I was going to Jingzhou to continue giving lectures to Mr. Ma, but He An had some minor problems with his own Mengguo game and needed to deal with them. He was busy until yesterday.
So, the lecture to Mr. Ma was naturally postponed to next Friday.
Although it was caused by an unexpected incident, He An felt that this time seemed good.
Because today, Tenda’s new game “STRUGGLE” is released!
He An is full of expectations for this game.
After all, the several stand-alone games that Mr. Pei has made before can be regarded as the benchmark for domestic stand-alone games, especially in terms of ideological and depth, they have reached a very high level.
This time, He An, like all other players, is full of expectations for this game called "STRUGGLE", which is mostly a large-scale action-adventure game.
He An happened to be still worrying about what he should teach Mr. Ma in this last class.
What I talked about before is basically a high-level summary and summary of He An’s decades of game production experience, full of useful information.
From the conception of a game, to production, to marketing and publicity, all aspects of it have been discussed.
But it is precisely because the content is highly condensed and contains all practical information, so if this last lesson does not provide some more practical information, it will feel a little less interesting.
Just in time, Tenda has provided a new case!
He An was thinking that there was still one week left before he went to give a lecture to Mr. Ma. This week should be enough time to get through Tenda's new game.
Maybe you can get some inspiration from this game, or stimulate some of your dusty memories, and then squeeze out some useful information as teaching content?
Just as the company's affairs were finished, He An was ready to play a game and relax.
Turn on your computer and open the official platform.
Sure enough, the most eye-catching recommendation on the homepage of the official platform is a large promotional page that reads "Tengda's new game "STRUGGLE" is on sale!"
Only on this promotional page There are no promotional posters for these artistic calligraphy.
This is a bit strange.
Because general game promotion pages will have posters, putting beautiful scenes and characters in the game can improve the player's first impression and attract players to enter.
"Mr. Pei is really willful, but he is Mr. Pei after all."
He An didn't take it seriously and clicked in.
If it were other game producers, this conventional publicity plan would still have to be followed, but Mr. Pei does not need it., anyway, even if you just write the four small words "Tengda New Game" on an inconspicuous page, players will definitely go in and watch it like crazy.
When he came to the game details page, He An suddenly realized that something was wrong.
Because on this page, there is a text introduction and pictures of the game!
Game introduction:
The so-called reality is that no matter how hard you struggle, it is difficult to escape the cycle of fate.
There are many promotional pictures of the game below. These promotional pictures are very beautiful and the art style is impressive. But the only problem is... the scenes and characters in the pictures seem to be what we expected. What a huge difference!
In modern urban settings, many foreigners wear suits, T-shirts, sweatshirts and other clothing that can be seen everywhere in real life.
He Anren was a little confused.
What about the promised large-scale action-adventure game?
Indeed, there are some action-adventure games with modern themes, but those often take place on mysterious islands and lost ruins, and the scenes cannot be modern urban backgrounds!
Judging from the promotional images, it doesn’t match the action-adventure game at all!
What is even more confusing is the slogan and the Chinese name of the game.
"The so-called reality is that no matter how hard you struggle, it is difficult to escape the cycle of fate"?
This sentence is too sad!
Yes, in a sense, this sentence is correct. Reality is often helpless and does not depend on human will.
However, this does not mean that this fatalistic idea should be promoted!
Life is indeed unsatisfactory many times, but we still have to work hard to live a good life, because there is no option to "give up" or "quit" in life. Struggle is not to live better than others, but to live a better life than others. It’s about living a better life than you did in the past.
Moreover, when comparing the Chinese name "Struggle" with the original English name "STRUGGLE", the meaning instantly changes!
The word STRUGGLE has many meanings. Before, everyone thought it was an action-adventure game, so they subconsciously interpreted STRUGGLE as meaning struggle, fighting, etc.
But now the Chinese name is "Struggle", which is equivalent to directly dispelling all the previous players' imaginations and making the game a realist theme!
At this opening, He An was stunned by Mr. Pei’s tricks before even entering the game.
At this point, smarter players have realized that they seem to have been deceived by the propaganda.
“Mr. Pei made a realistic theme, and then he was afraid that people wouldn’t come to play, so he made a false propaganda?”
“That’s not possible.”
< p> "This will not deceive players. It will not help sales but will have the opposite effect. It will only damage your reputation and cause greater losses.. ”He An felt puzzled.
At this time, he suddenly realized something and dug out the information from Tengda’s previous game promotion.
He looked at the promotional materials and then the game introduction
He An was confused.
"Mr. Pei..." …There is no false propaganda, everything is true. "
"This is at best deliberately misleading. "
"Is this a new routine? ”
He An found that the content written in the game information did exactly match the content of the game itself!
The main reason why everyone misunderstood was because of the term “all motion collection” A little bit. Everyone subconsciously thought that since they spent a lot of money on action collection, it must be an action-adventure game!
It turned out to be a reality-based game.
Ah! What kind of actions are used to collect realistic themes?
If it were someone else, He An would definitely be angry and yell, thinking this is false propaganda.
He. When An gave a lecture to Mr. Ma before, he said that game marketing is an important part of the success of the game. If the promotion method of the game is misaligned with the game itself, it will be a devastating blow to the stand-alone game.
The result?
The promotion of Mr. Pei’s new game is completely wrong!
He An is confused and confused. He always made a mistake that seemed very stupid to him, but it made him feel even more incredible.
Who is Mr. Pei?
What a marketing genius!
For every game, we can find the best way to promote it and know how to create buzz among players.
Well, this is definitely a special marketing model!
It’s just that you have to play the game to know why it is special.
He An was about to buy the game, but he discovered a second confusing point.
The dual protagonist mode is purchased separately?
After clicking the purchase button, an introduction page pops up, with the rich version on one side and the poor version on the other. The original painting shows a business elite in a suit, swaying a glass of red wine and overlooking the entire city from the floor-to-ceiling window on the top floor of a skyscraper. He seems to have a domineering air of dominating the world and having everything under control.
Text introduction: If you are born into a rich family, your struggle will be extremely smooth, but the reason why fate is unpredictable is that everyone is equal in the face of death. If you are a rich person, it is not recommended to buy it, you will feel boring.
< p>Price: 19 (original price 29)The original painting on the poor version is of a poor man in shabby clothes, empty-handed, looking up at the towering skyscrapers on a street with endless traffic, with a shadow in his back. A trace of envy
Text introduction: Born in poverty.As a people's house, your struggle will be full of pain, struggle and helplessness. You firmly believe that struggle can change your destiny, but your destiny is not intended to be changed by you. No matter you are poor or rich, it is not recommended to buy because you will only gain some meaningless negative energy.
Price: 79 (original price 99)
The purchase buttons on both sides are separate. Obviously, you can buy the poor version or the rich version separately, and there is no such thing as "buy all". options.
He An didn’t take it seriously. Wasn’t it just one more click of the mouse?
I bought the rich version first, and then the poor version.
However, when clicking the purchase button of the poor version, a prompt box pops up on the page.
"There is no second chance in life. If you want to experience two lives, you cannot enjoy discounts. All purchase prices are the original price, and the total price is 29+99=128. Are you sure?"< /p>
He An carefully read this long string of words, his mouth slightly opened, his face full of shock and question marks.
What does it mean?
Making trouble?
This pricing method is really unheard of for even a veteran producer like He An!
Other dual protagonist modes are all implemented in the game. After entering the game, you choose which one you want to play.
It’s better here, just split it into two parts and sell it!
Not only that, they also priced them separately, selling one for 19 and the other for 79, a price difference of four times!
But will the poor version really have four times more game content than the rich version? Obviously impossible!
The most outrageous thing is that if you buy both versions, you won’t be able to enjoy any discount and it will cost 128. Compared with the rich version that can be bought for only 20 yuan, the price is six times higher!
In He An’s view, this pricing strategy is also very outrageous. 19 yuan is obviously too cheap, and 128 yuan is too expensive. If we make a compromise and sell for about 98 yuan per serving, wouldn’t it be right? suitable?
With this current pricing strategy, doesn’t it force players to only buy the rich version?
Moreover, this introduction is cruel enough.
The rich seem to be hinting at some bad endings, and they are not recommended to buy it.
On the poor side, they directly said that they cannot change their fate, and it is also a bad ending. Moreover, it is not recommended for the poor and the rich to buy it?
Doesn’t that mean that everyone should not buy it?
Outrageous!
He An decisively pressed the payment button.
It’s expensive, so what? Am I the one short of this 128 yuan?
I will sell it at the original price, I am happy!
I have to see what goodies you hide in the poor version!
He An guessed that since there are two protagonists and two versions, there must be some connection between the two versions. So maybe some easter eggs and hidden endings can only be triggered by buying both versions?
He An thinks more and more, the more I feel that this routine must be as I guessed.
If there is really no connection between the two versions, then something is seriously wrong.
Because the majority of players do not buy a game without thinking when they see it, most players will still be affected by online reviews.
If the first batch of players bought two versions but did not find any easter eggs or hidden endings, they would definitely yell at each other, and subsequent players would not do such stupid things again.
He An felt that Mr. Pei would definitely not make such a stupid mistake, so he became more determined that buying two copies together would definitely have a hidden ending.
So far, before entering the game, He An realized that two of the four theories he had mentioned before had been overturned.
Choose appropriate marketing methods for game content? No.
Choose a game type with a high market share? No.
If it were another game producer, He An would be able to tell that the game was going to be over without even entering the game, because the starting point was already off track, how could he reach the finish line?
But if it is Mr. Pei, then He An feels that he still has to play the game before he can draw a conclusion.
Perhaps Mr. Pei can overturn all traditional theories and give himself a surprise beyond imagination?
He An entered the rich version first.
......
After a brief black screen, a male voice spoke calmly in English.
This does not seem to be a narration, but more like the man talking to himself.
“My father likes to seek wisdom from the distant Eastern culture.”
“Not long after I became sensible, he repeatedly taught me two sentences from the distant East. Words: A poor man has a good plan, but a rich man has a conscience. And, having enough food and clothing means knowing the etiquette. "
"My father said that in the original language, these two sentences are very neat and neat. It's very concise and philosophical."
"But the English translation is completely incomprehensible."
"He told me that the law of the jungle is everywhere in our society. We are high-ranking people, but because of this, there are countless people staring at us, wanting to see us fall down and die without a burial place."
"My father said, don't believe those. Poor people, never."
"It seems that in my father's eyes, we and the poor at the bottom have become two species."
"I don't agree with this. point of view."
"Of course, I will not argue with my father, because I know that I almost did not come into this world because of a lunatic, but with my mother. Falling from the rooftop of a skyscraper."
"My father said it was a poor man."
"But I insist that it was just a madman."
After the black screen and subtitles, the game screen appeared.
The same over-the-shoulder perspective as in regular 3A masterpieces, it canIt seemed that he was a Western police officer in uniform, and his rank was not low.
The place where he is now is inside a shopping mall, but it is empty. It seems that everyone has been evacuated.
There were several police officers waving to him anxiously in the distance.
A few lines of words appeared on the wall as a guide: "As a hostage expert, conduct 'negotiations' with criminals who take hostages."
He An didn't see any criminals at all, he turned After looking at the angle of view, it seemed that the only way to go was the open window where these police officers were.
The police officers waved anxiously.
So, He An controlled the police officer and walked over.
The police officers quickly helped the officer tie the safety rope, put on absorbent climbing gloves and climbing boots for him, and then moved away from the window.
"That pregnant woman is very dangerous. The hijacker is very emotional. Once our sniper shoots, the hijacker and the pregnant woman may fall down together. Sheriff Henry, please!"
He An controlled Henry to climb out of the window, using absorbent climbing gloves and climbing boots, all the way up the glass curtain wall of the building.
As he continued to climb up, new task instructions would appear on the glass wall at intervals.
"Hostage experts have arrived at the scene."
"Hostage experts are ready."
"Hostage experts are ready to start 'negotiations'."
The higher you climb, the clearer you can hear the shouts coming from above.
"Don't come over, otherwise I will jump!"
"Help, help..."
"Please don't be nervous, we are here to negotiate, We can agree to your terms..."
The criminals' crazy roars, the hostages' crying pleas, and the police using loudspeakers to comfort the criminals, all mixed together, making people feel inexplicably anxious.
Shortly after the prompt "The hostage expert is ready to start 'negotiations'" appeared, Henry also reached the top and quietly came below the criminal.
The criminal was seen holding a long table knife in his hand and holding it on the neck of a pregnant woman, standing on the edge of the building.
The criminal seemed to have realized that there was a sniper, but he held a knife in his right hand and strangled the pregnant woman's neck with his left hand. If he was shot, he would fall from the roof of the building.
Henry quietly came directly under the criminal, left the climbing gloves on his right hand on the curtain wall, then took out his gun and pointed it at the back of the criminal's head.
"Bang!"
There was a gunshot, and the criminal's head burst into blood. Amidst the screams of the hostages, the two men were shaking!
"The hostage expert's 'negotiations' are over."
Henry stretched out his strong right hand and held the pregnant woman firmly while the criminal's body fell towards the bottom of the building. .
At the moment of falling, Henry saw his face.
Before deathThe despair, panic, and madness still remained on his face, and many emotions were mixed together, making him look ferocious.
After a pause like a slow-motion movie, the camera followed the corpse falling, falling, falling...
Finally, everything came to an abrupt halt just before landing. Stops and the screen goes black again.
"My mother was frightened, so I came to this world two weeks early."
"Some friends said that I was born with a silver spoon in my mouth."
"Some friends also said that I was born at their end point."
"I will never deny this. Because for people like us, no matter it is suffering or struggle, , can’t become a conversation piece with others.”
“Few people will recognize the struggle of being born at the finish line.”