Monday, October 10th.
Pei Qian was in the office thinking about the planning of the real industry in the next cycle.
What frustrated Pei Qian the most in the last cycle was actually not the 500 million in the company's shares, but "Tengda Life".
Projects such as Moyu Internet Cafe, Moyu Takeout, Sloth Apartment, Managed Fitness, Nameless Restaurant, and Panic Hostel have become popular. Those who lost money before have made money, and those who have made money before have made a lot of money, and they are academic masters. After the Qilai APP was revamped into the Tengda Life APP, all industries were connected together and revitalized instantly.
Isn’t it uncomfortable to have a good loss at first, but in the end, the chain reaction has turned losses into profits.
Pei Qian has also struggled a few times. For example, Moyu Internet Cafe has been opened from 1.0 mode to 3.0 mode. As a result, no matter how it is opened, it makes money, which is very uncomfortable.
However, since the last letter from the tenant of the Sloth Apartment, Pei Qian has also undergone some changes in his mentality towards these physical industries.
Pei Qian had not thought much about the influence of Tenda Group before. After all, it was a two-year-old company, and most of its real industries were concentrated in Jingzhou.
Take Moyu Internet Cafe as an example. How much influence can it have if it is just a local chain of Internet cafes?
Jingzhou has a population of more than 7 million and covers 11,000 square kilometers. In such a large area, even if Tengda opens dozens of Internet cafes and hundreds of Moyu takeout stores, how can it be done? How much impact will it have on the huge Jingzhou?
If we expand our sights to the entire Handong Province or even the whole country, Tengda's physical industry will be even more insignificant.
Therefore, Pei Qian has never taken the influence of real industries such as Tengda seriously.
But after the last cycle, Pei Qian realized a problem.
The influence of Tengda’s real industries has actually exceeded my imagination.
Take Internet cafes as an example. Moyu Internet Cafe may not be as good as the local Xingle Internet Cafe in Jingzhou in terms of the number of stores, but in terms of reputation and popularity, it is overwhelming.
Many outsiders also know that Jingzhou has the Moyu Internet Cafe brand, but they are confused when they hear about Xingle Internet Cafe.
As for why there is such a difference, Pei Qian thought about it carefully. It is probably because of two reasons.
First of all, Tenda’s profit models in these physical industries are very different from other competing brands, and it is easier to trigger online discussions. Coupled with Tenda’s brand endorsement, it has received relatively high attention;
Secondly, just like the Sloth Apartment, some industries are simply a competition. As long as you act more conscientiously and earn less, you will have defeated 90% of your peers.
After reading the letter from the tenant of Sloth Apartment, Pei Qian had mixed feelings, but the most important feeling was that he realized that Tenda’s physical industry has had a huge impact on many people’s lives. influence.
YesAs the saying goes, the greater the ability, the greater the responsibility.
There must be many more consumers in this world who are harmed by formaldehyde rooms and various garbage products like that tenant.
Before, Pei Qian felt that he was not capable of solving these things, but now he suddenly realized very clearly that he could actually easily solve some problems that others could not solve within his own ability.
It is no longer impossible to expand the various industries of Tengda Life to the entire Jingzhou, Handong Province and even the whole country to change the lives of more people.
As for Pei Qian himself, these physical stores will consume a lot of money during the expansion process, which is enough to consume all the money currently earned from these industries, and he can still save some.
If you make money, you can continue to put money into it. Anyway, it’s still early to open these stores nationwide.
If it can really change some people's lives, then Pei Qian feels that it doesn't matter even if he makes money or suffers some losses in the end.
After all, I don’t have to worry about food and clothing now, and there are so many people in the world who really need help.
Furthermore, this also made Pei Qian realize a huge advantage brought to him by insisting on losing money: precisely because he doesn’t care about profits, he can spend all his funds when doing these real industries. Use it to expand and strive to maximize all aspects of experience.
If you really aim to make money, you must consider how to control costs and how to maximize benefits.
If that were the case, there would be no such models as Moyu Internet Cafe, Moyu Takeaway and Managed Fitness.
And if industry profits are directly linked to his own income, it will be difficult for Pei Qian to be sure whether he can still do these things willingly according to his current mentality.
Assume that if the decoration materials of the Sloth Apartment can reduce the cost of each room by 1,000 yuan without affecting the health of the tenants, the final profit will be one million more. If profit is the goal, How would you choose?
Pei Qian doesn’t know the answer to this question and doesn’t want to try, because people often cannot stand the test.
Once one's own interests and customers are put on opposite sides, few people will be able to refuse the temptation of money.
Pei Qian does not think he is a saint, and he does not want to undergo this kind of torture, so it is best not to think about this issue.
The goal of losing money remains the same, because only in this way can you not feel bad about spending money and continue to maintain your current mentality.
On this basis, the current physical industries related to Tenda Life, including Moyu Internet Cafe, Moyu Takeout, Sloth Apartment, managed fitness, etc., are completely liberalized.
Let the heads of each department formulate their own expansion plans and open branches wherever they want.
There are only two requirements: first, you must stick to the current model and have a conscience; second, you can ask for money, but you must not hand over money.
Pei Qian is too lazy to care about other things. He now has to focus on industries that are more likely to lose money.
In addition, for the sloth apartment model, Pei Qian is considering launching the sloth apartment 2.0 model.
This time the initial system fund has been increased by 10 million, so Pei Qian can at least spend another 50 million to buy a house.
The Sloth Apartment 2.0 model changes the decoration style and provides customers with a certain amount of storage space. It can be regarded as an "affordable" rental.
From now on, Sloth Apartment will be opened in a mixture of 1.0 mode and 2.0 mode. Whichever type has greater customer demand will be opened first.
Is the 2.0 model definitely more popular than the 1.0 model? Not really sure.
Let the market decide this.
Of course, the basic purpose of Sloth Apartment remains the same: to provide housekeepers and cleaning services to ensure the quality of life; to decorate conscientiously, to be healthy and environmentally friendly; to advocate a modern lifestyle that is simple, comfortable, and conducive to concentration. .
After thinking carefully, Pei Qian called Assistant Xin and asked her to inform the heads of various departments of Tenda Life.
Then, Pei Qian continued to consider the arrangements for Yangyang Games.
In the last cycle, all the energy of Yangyang Games was focused on promoting ioi and GOG, and no new game research and development was carried out.
In this cycle, Pei Qian felt that they had to do something else.
Because the overseas version of GOG has been making rapid progress, Pei Qian feels a little unsure.
In fact, the best situation is that GOG continues to fight with ioi overseas for a long time, so that Pei Qian can continue to burn money on GOG and build the overseas version of GOG into a very valuable burning tree. money tree.
But judging from the current situation, it seems a bit not optimistic.
The development speed of GOG overseas version is a bit beyond Pei Qian’s expectation!
Originally, Pei Qian spent money on the overseas version of GOG in order to spend the 500 million as quickly as possible, so he bought advertising like crazy, took over a street in Times Square, bought a comic book company, and... Sponsored many established foreign clubs and held the GOG Global Invitational Tournament.
The money was indeed spent, but the effect was a bit too good!
Now that GOG's overseas market share is increasing steadily, Pei Qian's mood is probably the same as that of Dayak Company, but he feels a little panicked.
Especially the mobile version of GOG, its development overseas is simply overwhelming because there are no competitors at all.
Pei Qian felt that he had to slow down.
Let ioi take a breather, otherwise it will kill ioi directly. Then won’t my money-burning tree be gone?
Pei Qian thought about it and decided to allocate half of the manpower of Yangyang Games.
Half of the manpower is responsible for the GOG international server, and the other half of the manpower can free up the previous ones.Give the game a little update.
As for the Dayak Group, can I leave you with one hand?
You should struggle a little more, fight back, and grab back some market share, so that I can continue to burn money openly.
These old games from Tenda have not been updated for a while.
Pei Qian originally wanted to make some games free, but after looking at them, they seemed to not meet the system requirements.
The system requirements are: stand-alone games must have been on sale for more than 10 months, and the revenue of the previous month must have dropped to less than one-fifth of the next month’s revenue.
The time for "Return to the Shore" has been enough, but the current sales are still very strong, and Pei Qian is not sure who else is buying this game and being abused.
So, let’s make DLC.
The sales of many games have basically reached their peak. Even if DLC is released in the future, the popularity has already passed, and there should not be too many people buying it.
Of course, it doesn’t matter if you make a small profit. The main thing is to distract the energy of Yangyang Games so that they don’t focus on the GOG international server and kill ioi in one go. That would be a big loss. .
Thinking of this, Pei Qian called Lin Wan.
The call was quickly connected.
Pei Qian asked casually: "What are your work arrangements in the past few months?"
Lin Wan answered truthfully: "Oh, Mr. Pei, I just wanted to report this to you. What's going on?"
"GOG's international server has performed very well, and the previous publicity has had a very good effect. We plan to continue to increase our efforts to promote GOG overseas and seize ioi's market share... "
Pei Qian listened silently.
Sure enough, the rapid development of the GOG international server some time ago made them all eager to fight, and they had to cool down.
Otherwise, if I accidentally kill ioi, wouldn’t the money be burned?
The water must flow slowly!
Pei Qian thought for a moment and said, "Don't hang up the phone. Call Ye Zhizhou and Wang Xiaobin."
"Huh? Oh." Lin Wan was a little surprised, but she still got up. He called Ye Zhizhou and Wang Xiaobin, who were working, to his office.
Pei Qian said on the phone: "Let them guess the game and win two out of three games. Whoever wins, give him the phone number."
Lin Wan was even more confused and stunned. It took two seconds to say to the two people: "Mr. Pei asked you to guess the game, win two out of three games..."
A question mark appeared on Ye Zhizhou and Wang Xiaobin's heads.
?
Mr. Pei called here specifically just to ask us to punch?
Although it was a bit baffling, the two people still did it, and Wang Xiaobin won in the end.
Lin Wan handed the phone to Wang Xiaobin.
"Uh...Mr. Pei, do you have anything to do with me?" Wang Xiaobin's tone was very hesitant..
Pei Qian said: "Select half of the people from Yangyang Games to be responsible for formulating an update plan for Tenda's old games. It should be completed before January 20. The budget should be as high as possible while ensuring the construction period. "
Wang Xiaobin was stunned for a moment: "Huh?"
"Wait a minute, Mr. Pei, it seems more appropriate to give this job to Ye Zhizhou, right?"
"He is good at doing functions, and I am good at doing numerical values, so I will be responsible for the operation of the overseas version of GOG. It seems better to let him develop the new version..."
Pei Qian: "No, just you. . Okay, go get ready."
"But Mr. Pei..."
Wang Xiaobin wanted to say something more, but Mr. Pei had already hung up the phone.
He looked at Ye Zhizhou and then at Lin Wan with a confused expression, completely confused about the current situation.