Seeing Yu Pingan's extremely confused expression, Pei Qian smiled slightly.
Confused? That’s right!
You are confused, which means that my model has a high chance of losing money!
Pei Qian has also carefully considered this issue. The current models with a higher chance of success are encyclopedia and question and answer, and Qiandu has already done both.
It cannot be said to be a success, but it is not a failure either.
Although the world does not yet have Bianhu, Pei Qian can roughly derive a less successful model based on Bianhu's model.
In Pei Qian’s memory, the Bihu model was very successful, and its goal was to create a “high-quality social Q&A website.”
There are two key words here, "high quality" and "social", both of which are indispensable.
In the early days, Bianzhu was based on an invitation-only system. Registration opened two years later. In less than a year, the number of registered users increased from 400,000 to 4 million, and a year later it received 20 million U.S. dollars. Series B financing.
Many people believe that open registration has worsened the atmosphere of the entire community. This is an objective fact, but it is also a trade-off that this business model has to make.
The invitation system and strict limit on the number of registered members can indeed ensure the high quality of the entire website content, but having said that, any website needs a large amount of traffic and users to develop.
The invitation system and strict limit on the number of registered members will indeed make the atmosphere of the website better, but if you want to obtain financing, gain popularity and revenue, the traffic of the website must be high.
For creators, they also need a lot of traffic to gain exposure and convert this exposure into popularity and tangible benefits.
The successful model of a similar platform should be to find a perfect balance between the user growth rate and the quality of Q&A, both of which are indispensable.
So, Pei Qian’s approach is not to seek any balance point, not to want any popularity and traffic, and to try to persuade users to leave as much as possible!
First of all, all users of the useful APP must pay, and they can only browse the content after purchasing a membership.
This article directly dissuaded more than 90% of the users.
Furthermore, determining the profit model also plays a role in fooling the system.
Pei Qian knows that even ten years later, the payment rate of similar Q&A platforms will be extremely low, because most people are not willing to pay for knowledge. This is a conceptual issue.
Without users and traffic, useful apps cannot become popular.
Secondly, cracking down on reprinting, stealing, and copying and pasting is partly because Pei Qian deeply hates this kind of behavior, and partly because it is also to further reduce the popularity.
Although the world has a strong sense of copyright and piracy in movies, games, etc. has been extremely rare, there is still no way to completely ban things like manuscript washing.
After all, the persistence of this thingThe cost of the method is too high, and it is even difficult for most people to find out if their manuscripts have been scrapped.
What if the high-quality content on the useful APP is reposted in various ways and attracts users?
Pei Qian thinks that it is better to prepare a team of lawyers for the useful APP team. Every day when there is nothing to do, he just stares at the Internet to see if anyone is cleaning the content on the useful APP.
On the one hand, it prevents the secondary dissemination of useful APP content and increases its popularity. On the other hand, it also combats these bugs who steal things on the Internet and work as porters to avenge themselves!
When Pei Qian thought about the large number of web pages with duplicate content that he found when he used Qiandu to search for information, he wanted to pick up a knife and follow the network cable to talk to these plagiarism self-media. Life.
Finally, all real-name authentication is implemented, and all-round strict restrictions are imposed on users.
Ordinary users, that is, users, although you have paid and are members, you can only watch, but cannot express your own opinions, or even leave messages for discussion.
As for those creators, they can only answer content in their own professional fields, and if it is found that the article is not correct or the answer is wrong, it will be deleted.
Of course, the hard-written answers will be sent to the original author via private message, but they will not be displayed on the useful APP.
On the surface, you can earn money by writing answers here, and the monthly membership fee will be distributed to the creators as rewards.
But the key point is that under this model, few people will actually pay, so the creators will not get much money.
As a result, we fall into a vicious cycle of "no traffic - no money - no creators".
Isn’t it easy to lose money and succeed?
The more Pei Qian thought about it, the more he felt that this model was so perfect.
You can definitely lose money!
Yu Pingan is obviously aware of this.
He originally specialized in educational projects and had a deep understanding of similar encyclopedias and Q&A products. How could he not see the fatal flaw in Mr. Pei’s model?
But after carefully thinking about Mr. Pei’s previous operations, Yu Pingan still suppressed his doubts.
He thought for a moment and asked: "Then...Mr. Pei, can you tell me the specific method?"
Pei Qian nodded: "Of course."
"Useful APP is a combination of encyclopedia and Q&A mode. We will also create many entries based on keywords, including 'core content' and 'derivative content'."
"Our creators are divided into three different star ratings and have corresponding problem areas."
"If you want to become a creator, you must provide certification information to our reviewers. Prove your professionalism in this field."
"One-star creators can only edit and interact in 'derivative content', that is, they can only answer questions within their own professional field., or comment under other answers. ”
“Two-star creators can edit in ‘core content’. ‘Core content’ is equivalent to the essence and index part of the entire concept. At the same time, they have the authority to report if they believe that the content created by a one-star creator contains factual errors. ”
“In addition to the editing rights for all content, Samsung creators can also view the historical version of each entry edited and view the additions and deletions of content by various creators. At the same time, they can handle the reported content. ”
“Our staff have the highest authority. If a Samsung creator commits any violation, it will be dealt with after discussion by the staff. ”
“All the first, second and third-star creators in the early stage were invited by our official staff. After that, the review can be started, and based on the quantity and quality of the creators' output, it will be decided whether they can be upgraded. "
"If a creator violates our creative regulations, such as if the article is not on topic, the facts are wrong, the answer is maliciously inducing, etc., it will be deleted. ”
“The name of our APP is ‘useful’, which means we must ensure that all the information on it is useful.” ”
“We don’t have to have a certain entry, but as long as we have it, we must ensure its accuracy. ”
“For some highly controversial and inconclusive issues, we need to mark the issue as controversial and write down the views of both parties in the dispute; if it is an entry that is too controversial, we simply don’t Included. ”
“For example, we will not do any emotional questions, witty questions, or war-provoking questions that have high traffic volume. ”
“Real-name and membership-based charges. ”
“Our real-name authentication must be as strict as the payment software. Each account must be bound to an ID card and facial recognition, and we have only one charging model: membership, delayed charging. ”
“Every month, we will charge based on the member’s usage time and number of views in the last month. ”
“If it has not been used at all, there will be no charge. "
"If it has been used, the minimum charge is 1 yuan and the maximum charge is 15 yuan. ”
“At the same time, we must do a good job in preventing theft and grabbing. For those who wash manuscripts online, we prepare a team of lawyers to litigate lawsuits at any time. The compensation recovered will be a penny, and all will be repaid. To the creators! "
"At the same time, creators can receive incentives. The value of incentives mainly depends on three aspects: the creator's star rating, the number of edits and answers made by the creator, and whether there are any violations. ”
“We use 90% of all monthly membership fees as incentives for creators. The remaining 10% is used for daily maintenance and development of the website. If the maintenance and development costs are not enough, I will make up for it. "
"That's almost it. Any questions? ”
Pei Qian said all his ideas in one breath, took a sip of tea silently.
Yu Pingan was at a loss. He was silent for a long time before asking: "Well, Mr. Pei, where did the last batch of content on our useful APP come from? We have to contact Qiandu Encyclopedia or some other Do you want to cooperate with other similar websites and use their content? ”
Many encyclopedia websites pluck ready-made products directly from the Internet. This phenomenon is very common.
Pei Qian immediately shook his head: "Of course not!"
"What we want to do is to be absolutely original, and of course we have to start from ourselves! We don't let others copy us, and we naturally also You can’t copy others.”
“All entries must be edited from scratch, and they must be clearly different from Qiandu Encyclopedia.”
Yu Pingan was stunned. : "Mr. Pei... This is a workload that is as big as Yu Gong moving mountains!"
"If we follow this approach, I am afraid that in the next ten years, this APP will not have any possibility of making a profit..."< /p>
"Let alone making a profit, I'm afraid it will be difficult to even increase traffic..."
Pei Qian couldn't help but feel happy.
Really? Do you think so too?
Great!
We won’t be able to make a profit in the next ten years. You are more optimistic than me!
Pei Qian felt that it would be a blessing if this thing could guarantee no profit for five years.
Five years, at least a dozen cycles, enough to make you lose a lot of money!
It is simply unthinkable to not make a profit for the next ten years.
Pei Qian smiled slightly: "Yes, this is indeed a foolproof job."
"But it is also very meaningful. We have to do something for the Internet that is full of garbage. , create a pure land without garbage."
"There is a saying that the best time to plant a tree is ten years ago, and the second best time is now."
"Since. The workload is so heavy, that’s why we have to start quickly, right?”