Saturday, November 12th.
Imperial Capital, "Cold Noodle Girl" press conference.
It was said to be a press conference, but in fact it did not invite many audiences on a large scale, but only invited some closely related investment institutions and company bosses.
Some other Internet companies always like to hold press conferences in as large a venue as possible, hoping to accommodate tens of thousands of people.
The reason why Meng Chang chose to hold a small press conference first was not because he was low-key, but simply because he felt that holding a large press conference now might not achieve the effect he wanted.
If the time comes, he will also try to hold a press conference with tens of thousands of people in a large venue.
After all, Internet-minded “entrepreneurs” like them pursue the louder the better no matter what they do.
The larger the scale and the more people know about it, it will naturally have a marketing effect and bring popularity and traffic to the company and products.
It’s just that at the moment, the “cold-faced girl”’s awesomeness is not suitable for publicity on a large scale.
Because for Meng Chang, investors are relatively easy to fool, but ordinary people are difficult to fool.
Because investors will be keen on "Internet thinking" and various lofty concepts of coined words, on the contrary, ordinary people will only focus on the product itself.
It is easy to convince some investors that this is a grilled cold noodles with Internet thinking, but it is difficult to convince ordinary people.
So, Meng Chang’s plan is to first convince some investors, get the money, and then open the cold noodle girl’s first store, and then use money-burning marketing to increase the popularity on the Internet. After that, it can be promoted to ordinary people on a large scale.
Because the scale was relatively small, Meng Chang directly scheduled this press conference in the conference hall of a luxury hotel in the Imperial Capital. There were only a hundred or so seats in the venue.
Although there are not many places, the specifications are absolutely full.
Whether it is the decoration of the venue, the service of the personnel, the signs on the table and the gifts, they are all carefully prepared and cost a lot of money.
As for Meng Chang himself, he is still wearing the same "exquisite and down-to-earth" style as before when he met He Desheng: casual suit, solid color T-shirt, jeans, and sneakers. He looks mature and steady at the same time. , without lacking vitality.
At the entrance of the event, Meng Chang smiled and chatted happily with the investors and company CEOs who arrived, guiding them into the press conference and taking their seats.
Although most of the people who came to this press conference completely surpassed him in terms of worth, Meng Chang did not have any stage fright or inferiority complex at all. He had the mentality of a host welcoming guests.
"Mr. Li, Mr. Xue, please come in quickly."
Meng Chang saw Li Shi and Xue Zhebin arriving together, and hurriedly greeted them with a smile, although he didn't show it too obviously. But in terms of attitude, it is obviously a bit eager.
The ability to read people’s dishes is essential.
The people who came today were all carefully selected and invited by Meng Chang. Meng Chang has also made sufficient arguments and preparations about the investment probability of these people and whether they need to spend more energy to win.
He knows very well that although Mr. Li's Fuhui Capital cannot compare with some giant investment companies in terms of resources, it is still very impressive for the "cold-faced girl" in the early stages.
As for Xue Zhebin, although he does not have many resources himself, he can get a lot of resources from his father.
The most important thing is that these two are closely following Mr. Pei and have a high chance of pursuing the investment, so it is worthy for Meng Chang to spend more energy on them.
After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a man with a long face arriving.
Meng Chang hurriedly stepped forward: "Mr. congratulations! Is this... could it be the legendary Mr. Ma? Please come in quickly, please come in quickly. I have reserved the front desk for you two." Take a seat!"
Actually, Meng Chang didn't expect Mr. Pei to come, so he just invited him casually.
If Mr. Pei comes, wouldn’t he make a lot of money?
Although Mr. Pei is not here now, he has sent the very mysterious Mr. Ma who used to be in charge of the investment department. Meng Chang thinks this is an unexpected surprise.
So I specially arranged the position of P among the VIPs in the middle of the first row of the venue.
The reason for doing this is mainly for two purposes.
The first is to show sincerity to Tenda. After all, the 2 million yuan that was launched was given by Tenda; the second is to convey a message to other people present: I am not trying to sell dog meat, Tenda really They attach great importance to this project of mine!
Therefore, Meng Chang was the most enthusiastic about He Desheng and Ma Yang. He even personally led them to the first row of the venue. After watching them sit down, he expressed concern again and again before returning to the entrance of the venue to greet the others.
When they met for the first time, Meng Chang didn’t get a feel for Mr. Ma, and he didn’t know Mr. Ma’s specific attitude.
However, he also knows that caring leads to chaos, and caring too much about Mr. Ma's feelings can easily lead to overturning. So after seeing that Mr. Ma had no intention of getting close to him, he made a very sensible excuse to welcome the others and leave.
Ma Yang picked up the 10-yuan bottle of mineral water in front of him and took two sips, then wiped his mouth with his hand in a very ungraceful manner.
"What is my main task here today?" Ma Yang turned to look at He Desheng.
He Desheng said: "Mr. Ma, it's up to you. Mr. Pei just asked you to participate for him and nothing else. If you want to speak, you can speak. If you don't want to speak, don't speak. It doesn't matter."
"Oh." Ma Yang nodded and scrolled through his phone silently.
……
Soon, it was time for the press conference.
Because it is an invitation-only event, the list of people who come has been decided beforehand, and the seats are almost all occupied. Only a few bosses did not come due to schedule reasons..
The lights dimmed a bit, and after the countdown on the big screen, the promotional video for the conference began to play.
The picture has a pure white background. Meng Chang appears in the picture in a sitting position, still wearing the solid color T-shirt. He confidently faces the camera and speaks the title of the promotional video in English. Prologue.
"As we all know, my country's catering culture has a long history."
"The emergence of the 'cold noodle girl' will open up a new food trend, and it will be a new trend." An opportunity to change the world.”
After the simple opening remarks, the iconic logo of the cold-faced girl appeared on the big white screen.
This film was shot and edited in the past two days. Because the time was very tight, there were not many fancy scenes.
But it’s just a white background + BGM, coupled with Meng Chang’s relaxed demeanor, confident body language and extremely standard and fluent English, but it inexplicably gives a feeling of superiority.
The expressions of the few investors sitting in the back row who originally just wanted to come over to make a splash suddenly became more solemn.
After all, making PPT and speaking PPT are also the core competitiveness of Internet entrepreneurs.
People who are eloquent and confident will naturally give people a feeling of trustworthiness.
Ma Yang frowned, and his long face seemed to stretch even longer.
"There are no foreigners here. What do you say in English?" Ma Yang was a little confused.
He Desheng whispered: "Nowadays, we pay attention to international thinking and vision. Fluent English is a bonus in the eyes of many people."
Ma Yang curled his lips. My first impression of Meng Chang was not very good.
On the big screen, the video continues to play.
First, let’s talk about the "essential differences" between the grilled cold noodles made by the brand "Cold Noodle Girl" and other grilled cold noodles, and introduce its raw materials, standardized processes, sizes, methods, and tastes. Breakthrough;
Then let’s talk about the Internet thinking contained in the brand "Cold Noodle Girl": paying attention to user experience in details, using more advanced marketing methods to shorten the distance with users, and creating a unique "cold noodle culture" " etc.;
Finally, let’s talk about the subsequent expansion of the "Cold Noodle Girl" brand. It will not only be limited to a catering brand, but will expand into a lifestyle and concept, and ultimately create a new business model.
This video lasts less than 5 minutes, so the content is very brief, but it can be seen that this should be a summary and summary of the entire conference.
The reason why it is placed at the front is to get a head start, so that all investors and bosses present will have a clear understanding of the content of this conference.
After watching this promotional video, everyone present had different expressions.
Some people looked at it with gusto and seriousness, some looked a little confused, and some looked at it with great interest.His brows were furrowed.
But no one dozed off.
Whether they agree or disagree, at least everyone's attention is attracted.
Xue Zhebin was also one of those who frowned. He turned his head and whispered to Li Shi: "Creating a 'cold noodle culture'? A 'cold noodle business model'? Is it reliable?"
Li Shi Shi was noncommittal: "Listen to what he has to say later."
Meng Chang stepped onto the stage with a smile on his face and a graceful step.
His eyes swept across the audience and naturally noticed the expressions of the investors.
This promotional video completely achieved the effect he wanted to achieve.
The so-called marketing, the first task is to let everyone notice you. Even if you get some bad reputation, it is better than no reputation at all.
Although the content of this promotional video is very exaggerated, it maintains a baseline of restraint and does not appear too outrageous.
Coupled with the sophisticated production and Meng Chang's confident performance, it objectively has the effect of segmenting the crowd.
Some people think that this film was shot in a high-end way, and that Meng Chang is very capable and fastidious; others think that it is too exaggerated, and some of the prospects are too far away, like castles in the air.
But it doesn’t matter, because Meng Chang didn’t originally intend to conquer everyone with a promotional video or a press conference.
The routines are all interrelated, and this is just the first small step.
Meng Chang looked around at the people in the venue and smiled slightly: "Maybe many people will feel a little confused after watching this promotional video."
"Some people may want to ask, no. Just make grilled cold noodles?"
"Isn't it nonsense to brag about the Internet thinking and business model of grilled cold noodles?"
"Of course. I know that this concept may be difficult to accept at first glance, and it will subvert our usual concepts.”
“But I would like to ask you a question here. If you hear an entrepreneur say this. Do you dare to invest in a concept or model that everyone thinks is reliable, feasible, and absolutely successful?"
"If I were an investor, I would not dare to invest."
< p>"Because everyone thinks that a reliable business model must be a model that many people have tried and the competition is extremely fierce. It makes no sense to enter the market as an entrepreneur at this time.""So, the birth of a new business model must be accompanied by many doubts."
"Please listen patiently to me after finishing this lecture. During this process, I will simply Every step of the plan for Mian Girl's brand will be explained."
"Even after I finish speaking, you don't have to rush to invest. You can observe first."
"Wait. Every step I take gradually begins to come true. After proving that this business model is feasible, everyone can decide whether to invest."