There are a lot of changes in the second half of the previous chapter, just refresh it
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Pei Qian replied: “This is very Simple, because there can only be one dominant MOBA game in the world. This is a 'winner takes all' competition."
"For me, this is not a matter of dare. , it’s a matter of having no other choice. It’s not about having the courage to burn money, but that you have to burn money. If you can’t stick to it, all the money you burned before will be in vain.”
“The question I want to ask is, For Dayak Group, what is the upper limit of spending money on ioi?"
Eric took a sip of tea and thought for a moment and said: "I don't have a very definite answer to this question. There is no guarantee of the accuracy of the answer.”
“Our company’s senior management does not have unified opinions on similar issues, and no one knows what the outcome will be before the meeting is decided.”
"Moreover, the company has a department responsible for data analysis to provide basis for high-level decision-making. The data of this department is also very important."
"If I were to judge, this number would be It fluctuates depending on the situation. If you invest a lot of resources but see no results and the market share grows slowly, then it is not completely impossible to give up."
"If you ask me to estimate a number... …I guess it’s 100 million dollars.”
“Our company only spent about 250 million dollars to acquire Zhidou Company. This has already brought a certain amount of pressure, and it is impossible to keep burning without limit, especially It’s under the condition that there is no clear prospect.”
“My second question is the same as Mr. Pei’s: For Tenda Group, what is the upper limit of spending money on GOG? "
Pei Qian smiled: "The upper limit is all the funds that Tenda can use."
"The third question is that 100 million dollars is obviously not within the capabilities of Dayak. limit, then... do you think it is possible for Dayak to burn more than 100 million dollars?"
Eric thought for a moment: "In my personal judgment, this possibility certainly exists. But it won’t be very high.”
“Everyone knows that our company has always been a company that focuses on short-term and immediate benefits. This has nothing to do with the right or wrong of the concept, it is just our company’s thinking habits. "
Hearing this, Lin Wan nodded slightly subconsciously.
The reason why Dayak Group is so notorious in the gaming circle is because they show the coldness of capital to the extreme.
Acquiring potential game companies and quickly overdrafting them to drain all their potential has destroyed many excellent game companies.
This shows that Dayak Group is indeed a capital group that only values immediate interests and does not particularly care about long-term interests. So, if the market share of Zhidou Company continues to decline and it continues to burn money like a bottomless pit with no results, Dayak Group will give up and stop losses.It's indeed a very likely option.
Eric said: "My last question is: Mr. Pei, you said that you would use all funds to market GOG, but the problem is that with Tenda's current size, doing so will inevitably It puts huge pressure on the capital chain. Once any uncertainty occurs, it may cause huge losses and bring down the entire group."
"Mr. Pei, where does your courage come from. Come?"
Pei Qian was silent for a moment and sighed softly: "My luck has always been good."
This seemed to be a very empty answer, but Eric did. He didn't feel dissatisfied, but fell into deep thought.
After a while, he smiled and picked up the wine glass: "Mr. Pei, I think we have all obtained the information we want. I propose a toast to you."
Pei Qian also He picked up the wine glass and said with a smile: "Mr. Ai, I hope we can meet again if we are destined."
...
After the dinner, at the door of Yuanda Tiandi.
Everyone in Tengda watched Eric leave.
Pei Qian couldn't tell exactly what information Eric would summarize from his words. He was only sure of one thing, that the conversation between them had always been focused on "burning money."
As long as Eric can influence the top management of Dayak Group to continue to happily burn money after Eric returns, that will be fine. Nothing else matters.
Lin Wan asked tentatively: "Mr. Pei, do you need any cooperation with Yangyang Games?"
Pei Qian shook his head: "No. Let's go shopping today. It’s been a hard day for everyone, let’s go back and rest.”
Xiao Sun was already waiting in the car. Pei Qian drank some wine at the dinner table and naturally felt sleepy at noon, so he said goodbye to everyone. , just took the car back to rest.
After watching Mr. Pei leave, Lin Wan, Zhang Yuan and Min Jingchao gathered together to discuss what happened at the previous dinner table.
Zhang Yuan looked puzzled: "What do these three questions from Mr. Pei and Eric mean?"
"The three questions they asked seemed to be It's not a very critical question;"
"When answering, they are all true and false, false and true;"
"But the two people's answers to the questions are very Satisfied, this..."
"It's a bit like playing a charade, I can't figure it out."
Zhang Yuan is really confused.
Min Jingchao also nodded in agreement: "Yes, the two of them seemed to have said a lot of things, but they didn't seem to say anything."
"Some information seems important, but In fact, based on the intelligence acquisition capabilities of both parties, this information should be obtained sooner or later."
"Furthermore, everyone is actually in a chain of suspicion at the dinner table, even if Eric said something. We will not believe that it is true information, but will consider it in the opposite direction..."
"Anyway, I don't understand it at all.. "
Lin Wai also shook his head: "I don't know, but I guess that there should be some hidden information in the focus of the issues between both parties, but we can't understand it and can't interpret it. "
"Sure enough, Eric is still not a simple person. Those who can reach the top of a multinational company are not just ordinary people. ”
“We were able to defeat him before, but in the final analysis, we still relied on Mr. Pei. Our rank was still too low. "
"In short, I still believe Mr. Pei. I think the Dayak Group will never give up. "
...
On the plane, Eric pulled down the visor on the window and closed his eyes to rest.
During the long flight, he had It took a lot of time to slowly sort out the information he collected in his mind and dig out useful information from those three questions.
At the dinner table, he and Mr. Pei asked three questions each. Questions and answers to three questions.
Eric knows very well that they are both old foxes and cannot take what the other person says completely seriously.
But Eric also knows very well that he does. The purpose of Mr. Pei is to dig out some useful information for himself from the other party's true and false answers.
"The three questions Mr. Pei asked me were from the ioi national server. The new person in charge, the upper limit of Dayak’s money burning, and the possibility of breaking through this limit. "
"Obviously, he is still somewhat curious about his new opponent, but he is not very concerned about it. What he cares more about is how much money the Dayak Group will burn. "
"This shows that...'burning money' is the crux of this business war. ”
“The three questions I asked are actually related to Tenda’s marketing strategy. Although Mr. Pei’s answer is true or false, as long as you analyze it carefully..."
Eric thought carefully.
In the past few months, he has already done A large number of investigations, except for some implementation details, have basically clarified GOG's operating methods.
It was nothing more than a desperate attempt to burn money!
Originally, iResearch. Ke thought that Tenda was just willing to spend money on marketing, but later he discovered that making less money was actually burning money in disguise.
GOG’s heroes are all free, and the skins are all priced at a bargain price, and the heroes are designed by players. The first skin is directly discounted... With such a discount, it is almost the same as giving it away.
Ioi has always been unable to beat GOG. A very important reason is the pricing of heroes and skins.
Although the price war is low, it is indeed effective.
Eric knows this, but he can't change it because it is difficult for him to convince Dayak and Zhidou company executives. Changing the price of the skin to the same price as GOG would involve too much profit.
So, the question Eric wants to ask the most is, why is Tenda so bold to burn money?
Things to knowTao said that since Tenda is not listed, there is no option to burn the money of investors and shareholders. All that is burned is the company's money. Or to be more precise, all Mr. Pei's money was burned.
That’s why Eric is confused. Doesn’t he feel distressed when Mr. Pei burns money like this?
Mr. Pei’s answers to the three questions can actually be summed up in one point.
Because MOBA games are winner-take-all, you must keep burning, otherwise all your efforts will be wasted;
Tengda will use all the funds it can use to burn money to promote GOG;
As for the risk of the capital chain breaking, Mr. Pei’s answer is simply “believe in your own luck.”
This is a gambler’s mentality!
Eric rubbed his temples.
"Judging from the available information, President Pei's actual behavior is indeed consistent with what he said. It is not an exaggeration to say that he is a gambler."
"If this information is true, then Mr. Pei may have two purposes for saying this:"
"The first possibility is to scare off Dayak Company and tell Dayak The company’s war is a bottomless pit. If you don’t dare to follow until the end, then please give up as soon as possible.”
“It’s like putting all your chips on the poker table and creating a huge loss for the other party. Due to psychological pressure, the opponent dare not follow and eat the chips on the table."
"The second possibility is to let Dayak Company burn money as a way of motivating the generals, including giving skins. Lower the price. In this way, the two sides will be involved in a dangerous close combat, but the entire MOBA game group will further expand rapidly."
"When the cake gets bigger, the winner takes all. You can get greater benefits."
"But the latter is obviously too risky and does not seem like a rational behavior."
"If this is Pei. What about the false news that Mr. Pei deliberately released?"
"That means Mr. Pei is not a gambler, but is bluffing, so it still serves the purpose of 'intimidation'. To put it bluntly, he still wants to achieve success. Yake Company was scared."
"Sure enough, it is still too difficult to guess President Pei's psychology."
"However, I can also avoid this problem. Let’s start with the actual conditions.”
“Mr. Pei’s answers to these three questions actually inadvertently verified one of my guesses, that is...”
“Tengda. Although the money burning is ruthless, the capital flow is not particularly healthy. In other words, Tenda Group is actually in a state of dancing on the edge of a knife." Eric has already analyzed it. It is believed that based on the investment and returns of the company Tengda, it is very likely that it will always maintain a small amount of profit or even a small loss. In other words, Mr. Pei seems to pay too much attention to the turnover speed of funds, resulting in the company's ability to resist risks. powerful.
Tengda is indeed willing to spend money, but there are limits to this kind of spending.
Once the money is thrown out quicklyIf the price exceeds Tenda's profitability, Tenda's capital chain will become very dangerous.
When Eric asked about the capital chain, Mr. Pei's answer was "it depends on luck."
Eric already has a vague answer: "In other words, I don't need to worry about Mr. Pei's mentality. Regardless of whether he is a gambler or not, Tenda Group's capital chain is actually In a relatively tense state.”
“In other words, Dayak Group’s money burning will have a ‘limit value’. This limit value is the combined profitability of all the industries of the entire Tenda Group and The upper limit of funds that Tenda Group can obtain through various means."
"When it does not exceed this limit, it is useless no matter how much money is burned, GOG's first-mover advantage cannot be shaken; but once it is exceeded. This extreme value may bring down the entire Tengda Group!"
Eric couldn't help but smile.
When he answered Mr. Pei’s question before, he once said a number: 100 million dollars. He said this was the upper limit of the amount of money he estimated the Dayak Group could bear.
If burning money does not achieve obvious results, then Dayak Group will only burn so much money at most.
It is difficult to tell whether this is true or false. But whether Mr. Pei believes it or not, this will establish an anchor point in Mr. Pei's psychology and play a certain hinting role.
Furthermore, Eric's hypothesis is that the Dayak Group is not particularly clear about the situation of the Tengda Group, and will only give in if it burns its own psychological bottom line.
But the question is, what if Eric shares this information with the top management of Dayak Group?
Chretien will adopt a different operating strategy from Eric, and may make certain modifications to the ioi game itself, and may cooperate with local Chinese game companies to operate it.
But Eric judged that the effect of Chretien's series of measures would not be any better than his own.
When Chretien also fails, Eric can take the opportunity to report this information to the top management of Dayak Group, and it is very likely that he will get a chance to make a comeback.
When the time comes, Dayak Group will either give up its money-burning war with Tenda Group, or it will follow Eric’s suggestion and burn money to the limit of Tenda!
If it’s the former, it goes without saying; but if it’s the latter, then Eric has a chance to turn around!