Noon on Tuesday, November 29th.
Didu, the cold noodle girl’s first store.
Li Shi and Xue Zhebin had already seen the long queue in front of the Cold Noodle Girl store from far away.
Xue Zhebin couldn't help but be a little surprised: "So many people are queuing up? Just to eat grilled cold noodles? And today is still Tuesday."
Li Shi was noncommittal: "Maybe it's because it's almost lunch It's time, maybe it's because the marketing is very successful and people nearby want to come here to eat."
Xue Zhebin said: "Why don't you just call Meng Chang? "
Li Shi shook his head: "No need, only by observing in secret can you discover the details, and the details determine success or failure."
Xue Zhebin nodded and followed Li Shi to the last position of the team. Like two ordinary melon-eaters passing by.
Li Shi and Xue Zhebin have just been busy with the GOG club recently, so they rushed to the Imperial Capital non-stop to see the situation of the cold-faced girl.
Although many of Meng Chang's characteristics look like that of a liar, as Li Shi said, sometimes there is just a difference of thought between a genius project and a liar project, not to mention that even if it is a liar project, it is not Absolutely no vote.
In any case, based on the current momentum, Cold Noodle Girl is a project worth investing in and worthy of further in-depth investigation.
The queue is quite long, but probably because the cold noodle girl mainly makes fast food, grilled cold noodles can be mass-produced quickly, and most of the customers come here to eat grilled cold noodles, so the queue is very long. soon.
Xue Zhebin noticed that some customers would choose to take away, some would choose to dine in, and some takeaway boys were waiting to pick up their meals.
All of this is no different from those popular fast food restaurants, which proves that the cold noodle girl is indeed as popular as said on the Internet.
After waiting in line for about ten minutes, the two finally ordered food and found a seat in the store.
The two of us hadn’t had lunch yet, so we were both a little hungry, so we ordered some of the recommended signature dishes: golden grilled cold noodles, fancy fried cold noodles, side dishes, traditional cold noodles and Healthy porridge.
Fancy fried cold noodles and traditional cold noodles are the staple dishes here.
Fancy fried cold noodles seems to be a special way of making fried cold noodles. The raw materials include eggs, tomatoes, ham, cucumbers, chopped green onions, etc., all cut into small dices, and then used with about 6 pieces. Cut the cold noodles into long strips like wide noodles and stir-fry them in a pot.
This kind of fried cold noodles feels a bit like ordinary fried noodles, but the difference is that the fried cold noodles themselves are very chewy and taste much better than ordinary fried noodles.
The yellow ham is mixed with eggs, red tomatoes, and green cucumbers, and is served on a navy blue porcelain plate. It feels very good and quite appetizing.
There is nothing much to say about traditional cold noodles. The noodles are soaked in cold water and then added with ham, cucumber shreds,Shredded radish, shredded lettuce and other side dishes, and then topped with special cold noodle sauce.
The traditional cold noodles here are not much different from those in some traditional Chinese noodle restaurants. The portions are the same, but the side dishes are placed more conscientiously.
As for the gold medal grilled cold noodles, it is the most standard style of grilled cold noodles. The cold noodles are fried with eggs and then wrapped with onions, coriander, grilled sausages and other side dishes, and then topped with various dipping sauces before cutting. into short sections.
It’s just different from the kind that is served directly in paper cups at roadside stalls. The grilled cold noodles here are neatly stacked on a long porcelain plate like sushi, and they look good-looking. Much higher.
The accompanying side dishes are a platter of some common side dishes, and the health porridge is not much different from the porridge in some common steamed bun porridge shops, divided into two small bowls.
Overall, the portion is not small and the ingredients are good. The most important thing is that the appearance is indeed much higher after some packaging.
The price is not very expensive. All these together are enough to feed two people, a total of 65 yuan.
Compared to the generally affordable steamed bun and porridge shops, it is a bit more expensive, but considering that this is the downtown area of the Imperial Capital and Cold Noodle Girl is an internet celebrity product, the price is not high. Far from unacceptable.
As for the entire store environment and the service attitude of the waiters, they are on par with all chain fast food stores, and the waiters are quite eye-catching.
Li Shi and Xue Zhebin began to taste the food.
"Mr. Li, what do you think?" Xue Zhebin asked after taking two bites.
Li Shi chewed the grilled cold noodles carefully and couldn't think of what to say for a while.
Both of them are regular customers of unknown restaurants, and they have eaten good food when traveling across the country. Therefore, although they are not as good as professional food connoisseurs in terms of taste, they are as delicious as You can still tell clearly whether it tastes good or not.
But the reason why both of them are now entangled is because the current situation has touched upon their knowledge blind spots.
Is the grilled cold noodles delicious? How do you calculate this?
Compared with the grilled cold noodles on the street, the grilled cold noodles here are definitely more delicious. After all, there are obvious improvements in both the raw materials and the chef's cooking techniques.
But the question is, how much better is this "tastier" food?
Are diners willing to pay the premium, and will they soon get tired of it?
No one can explain this clearly.
Li Shi tasted several dishes and said: "Actually... it's better than I thought. Among Internet celebrity brands, it is also relatively delicious."< /p>
"But having said that, the grilled cold noodles themselves are not that delicious. Moreover, because they will subconsciously compare them with the grilled cold noodles at the roadside stalls, they will invisibly lower their appreciation. I have high expectations for the taste, so I think it seems pretty good..."
"As for the cold noodlesThe porridge is pretty good. "
Xue Zhebin asked: "Then... can this project be invested? So far, it doesn't seem like there's anything wrong with it. "
Li Shi shook his head: "Not sure yet. ”
“What we are doing now is strictly speaking, mine clearance. We have to look for the defects and problems that may cause the project to fail in the details. If we find them, we will definitely not be able to invest, but if we can't find them, it doesn't mean that there are no other problems in the project. "
"Judging from the current situation, although the cold noodle girl project is burning money like crazy, the product quality is still passable, not outstanding, but it will not deduct a lot of points because of the taste. . ”
“To achieve this level, it means that the funds on hand of Meng Chang have been spent on practical purposes except for marketing, and he has not made any outrageous operations. ”
“It is indeed a success in terms of marketing. The brand Cold Noodle Girl is at least known to many people. As for whether these people can recognize this brand and become loyal diners...it's hard to say. "
Xue Zhebin scratched his head speechlessly: "What a troublesome thing! ”
“We have been staring at this project for such a long time, but we still can’t tell whether it can be invested. "
Li Shi smiled slightly: "Young people are easily impatient, and investing is a job that requires patience. ”
“Really experienced investors know that you must not be afraid of trouble when investing, otherwise you will be struggling with your own money. ”
“Even if many investors are very careful and guard against all details, in the end the project will still fail and all their money will be lost. "
"As for those investors who are careless, lack patience, and just want to invest money to get quick returns, they will basically lose all their money. "
Li Shi paused and continued: "Why do you think I particularly like to follow Mr. Pei? ”
“Because if you follow Mr. Pei, you can make money no matter what project you invest in. It’s just the difference between making more and less, making early and making late. For these investment projects, how easy would it be to just copy the standard answers? ”
Xue Zhebin was full of admiration: “Mr. Pei’s reputation as an investment genius is indeed not in vain. "
"Hey, Mr. Li, tell me, when Mr. Pei invests in these projects, will he also conduct on-site inspections and confirm repeatedly like us? He still has so many properties, where does he get the time? ”
Li Shi shook his head: “I don’t know about that. Mr. Pei is so elusive. Who knows what he is usually busy with.” "
"As for investing, I think Mr. Pei must have a smarter and more time-saving way, but ordinary people will definitely not be able to learn it. "
"Take what happened before..."
"Have you not noticed that Meng Chang has almost stopped taking advantage of Tengda's popularity recently? Since that press conference, I have restrained myself a lot. ”
Xue Zhebin recalled carefully:"It seems true. Meng Chang has been engaged in a lot of marketing activities recently, such as driving a sports car to deliver grilled cold noodles, but he has never mentioned Tengda investment again."
"Is it the last time I posted it? At the meeting, Mr. Pei used Mr. Ma to beat Meng Chang, and it worked?"
Li Shi nodded: "Yes. This shows that Mr. Pei can pass on some clues even if he is not present in person. To determine the truth behind it, all details cannot escape his eyes."
"And Mr. Pei can see through these details and control and speculate on the direction of the entire project from a macro perspective. This should be his unique investment method."
"It's a pity that this kind of investment is mysterious and mysterious, and it is absolutely impossible for ordinary people to learn it."
< p>After thinking about it for a while, Xue Zhebin sighed: "Hey, investing is too difficult. As expected, it is easier to follow Mr. Pei and just copy the correct answer."Li Shi smiled: "It doesn't matter. , as long as you slowly investigate and learn from Mr. Pei's projects, you will always make progress."
"Investment geniuses like Mr. Pei who have no plans at a young age are rare. There are only a handful of people, you are still young, you can learn these things slowly, don’t think about becoming a fat man in one bite.”
Li Shi stood up: “Let’s go, the GPL is about to start. Go back and arrange the newly recruited players. GOG's competition has a much higher status in President Pei's mind."
"I have almost learned about this project, let's observe again. For a while, based on President Pei’s attitude... the final answer should be revealed soon."