Friday, December 16th.
Magic City, Longyu Group.
Zhao Xuming is busy checking the recent work of the ioi Operations Cooperation Department in the office.
Although ioi’s domestic qualifying competition has come to an end, Zhao Xuming’s work is far from complete.
Longyu Group also needs to be responsible for cooperating with Dayak Group and Zhidou Company to continue to promote the ioi World Championship and build momentum for the upcoming ioi World Championship.
Logically speaking, the World Championship is a global event, and the promotional videos of teams and players in each region should be promoted and shot uniformly by Zhitou Company, so as to ensure the consistency of promotional materials and the content. Can be contacted.
However, after Zhao Xuming and Chretien discussed it, they decided to let Longyu Group shoot a promotional video for a domestic team first.
The purpose is very clear, which is to further increase the popularity of the ioi World Championship in China.
Due to the current situation of the ioi game operating in the world, the Chinese server is in a de facto low point, so Zhitou Company pays more attention to domestic publicity.
Longyu Group shoots a promotional video first, which can trigger discussions and increase popularity in the country. It also reflects the importance that Zhidou Company attaches to domestic players. It is a beneficial and harmless thing from any aspect.
Hosting the World Finals is a matter for Zhitou Company, and it is Longyu Group’s matter to use the World Finals to increase the popularity of ioi in the country through various methods.
"Tuk tuk tuk." There was a knock on the door outside the office, and the assistant pushed the door open and entered.
"Mr. Zhao, the finished promotional video has been sent over. If you have time, would you like to take a look?"
Zhao Xuming nodded and took the mobile hard drive from the assistant. Start playing the "National Server Special Promotional Video" of the ioi World Championship on your own computer.
The whole film is not long, only less than three minutes.
The logos of Zhidou Company and Longyu Group first appeared on the screen, and then a cool and dynamic BGM sounded, and the main content of the promotional video began to play.
This promotional video features the three teams that have qualified for the World Championship as the protagonists, and basically all the players have shots.
After all, there are only 15 people in total, so if we delete the scenes, there won’t be anything left.
The filming location was in the Magic City, with about 30% interior scenes and 70% exterior scenes.
The interior scenes were shot in a small venue with an ioi theme. The players stood or sat, each taking different actions and postures to interact with the ioi themed elements in the venue.
The exterior scenes were shot in some well-known scenic spots in the city, highlighting the regional and cultural characteristics of the city to the greatest extent.
The actions of the players are different, and the scene transitions are interspersed with narrations voiced by the team members themselves.
“Someone asked me, the gameWhat is the meaning? ”
“I said that the meaning of the game lies in persistence. ”
“The meaning of the game is to try your best to pursue victory. ”
“The meaning of the game is to break doubts and create impossible miracles. ”
“On top of the world, we are here! ”
In the final scene, fifteen members of the three teams marched hand in hand, climbing up the stairs along the high platform inside the stadium, with a supreme throne at the top.
Zhao Xuming He watched the promotional video several times and nodded slightly: "Yeah, not bad. ”
“It is not easy to complete it in such a short period of time with a high degree of completion. "
The assistant smiled and said: "Of course, this time we spent a lot of money to find the top shooting team in the country. You get what you pay for, and the effect is absolutely guaranteed. ”
The filming schedule for this promotional video was tight and the task was heavy.
From the completion of the qualifying rounds to the filming and editing of the promotional video, there was only one week. Fortunately, it was the filming time. The team is strong enough, working overtime on location, shooting, and post-editing, rushing and slowing down to finally complete it as scheduled.
There is nothing we can do about it. After all, things like promotional videos must be completed and warmed up as early as possible. The promo will be released after the World Championships, so I won’t rush there.
However, the promo itself is short, and many players only have two or three seconds of footage, which takes two or three hours. The filming is enough, so the effect is pretty good.
Zhao Xuming said with emotion: "We have to thank Tenda Group. They gave us a lot of inspiration when they shot the promotional video for the GOG Global Invitational Tournament. "
The assistant nodded: "This is the benefit of organizing competitions in the future. We can learn from the experience of previous people. Moreover, we use the same shooting team from the Tenda Group World Championships, so the quality will definitely not be bad, and we will definitely not lose face! "
Zhao Xuming asked: "Didn't Tenda find this team to shoot a new promotional video? The GPL preseason is almost over, and the spring split is about to begin, so it stands to reason that the promotional video will be out soon. "
The assistant shook his head: "I also asked the person in charge of the shooting team in a roundabout way, and he said that he had not received any news so far. ”
“There may be two situations. The first is that Tenda’s promotional video for the Spring Split has not yet started shooting, and they are not in a hurry. After all, there is still some time before the Spring Split starts; the second is that Tenda is looking for Other filming crews. However, other shooting teams are unlikely to be better than the one we are currently looking for. "
Zhao Xuming nodded, feeling more at ease: "That's good. ”
Since starting to prepare for the promotion work of the ioi World Championship, Zhao Xuming has unconsciously benchmarked all his work against Tengda.
Including this shooting of the “domestic special” of the ioi World Championship "Supply" promotional video also hired the same shooting team as the Tenda GOG Global Invitational Tournament and used similar shooting techniques.method, and even surpasses it in terms of costumes, makeup, interior layout, etc.
Zhao Xuming feels that one of the biggest advantages he has here is the geographical location.
The filming this time was done in the Magic City. The Magic City has many more landmarks, places of interest, etc. than Jingzhou. This film can be said to have a strong Chinese feel as soon as it is shot. The local flavor can resonate more with players.
Moreover, the promotional video for the GOG Global Invitational Tournament was well shot, and Zhao Xuming can learn from it.
Including the layout of the interior, the interaction between players and game elements, transition styles, etc., they are all very inspiring. Just by copying the cat and drawing the tiger, you can make the quality of the promotional video not inferior to that of the GOG Global Invitational Tournament promotional video.
Zhao Xuming knew in his heart that there was only one criterion for shooting promotional videos, and that was to beat Tenda.
As long as we can beat Tenda, we will have a satisfactory explanation for both Zhidou Company and ioi players.
This time, I spent a lot of money to decorate the interior and hire a shooting team, and it finally paid off.
Zhao Xuming felt proud and watched the promotional video twice.
"Unfortunately, the lines are a little awkward." Zhao Xuming said.
The assistant nodded: "Well, a little bit, but there is nothing we can do about it."
"The filming team didn't know enough about ioi. In order to ensure that the theme of the promotional video does not get lost Yes, we have to write our own lines. The contestants are not professional voice actors, so it is difficult to find the right voice and tone. We have to choose the general from the shortest, which will be a bit embarrassing. ”
"However, there are pros and cons to retaining the original voices of the players. At present, the effect is acceptable."
Zhao Xuming added: "Why do people in the FV club have so many shots? And they also shoot So handsome? The other two clubs feel much different."
He was instinctively unhappy.
Now the whole world knows that FV Club is a club invested by Mr. Pei and is a complete competitor with GOG. It is not an exaggeration to say that they are undercover.
FV Club won the qualifying round and got the top seed in the World Championship. This was already a slap in the face. However, in the promotional video, it was still in the absolute C position, and the other two teams became complete foils. , which made Zhao Xuming instinctively unhappy.
The assistant was also helpless: "Mr. Zhao, there is nothing we can do about it."
"The players in FV Club have a good image and good temperament, compared with the Internet-addicted teenagers from other teams , just like models, they look better than the other two teams. In order to ensure the best shooting effect, the shooting team must give them more shots."
"Besides, FV. After all, we are the top seed in our division. If we don’t stand in the C position, people will definitely say that we are being small-minded and suppressing the FV club. "
Zhao Xuming felt helpless.Nodding: "Okay."
If you want to blame it, you can only blame the other two teams for not living up to their expectations. If they were fighting for the next seed, wouldn't they just stand in the middle?
Zhao Xuming watched the promotional video twice more, and the more he looked at the members of the FV Club, the more he disliked them.
But he had no better way, so he could only reluctantly said: "Okay, let's pick a suitable time and send out this promotional video."
"After sending it out, buy some popularity on the entire network. Don't make the scene too ugly, at least it can't be less popular than the promotional video for the GOG Global Invitational Tournament at that time."
The assistant nodded: "You don't need to worry about this. I'll definitely take care of everything!"
He was about to leave when he was stopped by Zhao Xuming again.
"Wait a minute. There is also the preparation for the World Championship. What is the current situation?" Zhao Xuming asked.
The assistant replied: "According to previous arrangements, the world server has been updated with a new version, and all foreign clubs are already training with the new version."
"As for us The national server may be updated a week later than overseas, that is, around next Monday. However, the players in the club are currently playing ranked and training matches on the world server, so the impact is not very big.”
Zhao Xuming was thoughtful.
Zhidou Company will use the new version to compete in the World Championship. This is confirmed news, and all major clubs have known about it for a long time.
It is understandable that Chretien will use the World Championship to show the new version of ioi to players around the world and enhance the viewing experience of the ioi World Championship. But he must also update the version in advance to familiarize players with it and allow the team to train in the new version environment.
The teams must be somewhat dissatisfied. After all, the new version has changed a lot. To adapt to these changes in such a short period of time will test the team’s learning and adjustment abilities, as well as the players. They practice hero abilities.
However, considering that all teams have to practice and learn, and everyone is starting from scratch, it is not particularly unfair, so most teams just complain and don’t take it too seriously. Protest vehemently.
Zhao Xuming thought for a moment and asked: "Is the training situation of foreign teams better than domestic teams?"
The assistant nodded: "Of course, Mr. Zhao."< /p>
“Foreign teams all play in the world server. There is no delay and you can communicate with teammates. The RANK environment is better than the national server. Moreover, the old e-sports clubs in Europe and the United States are in contact with each other and can make appointments frequently. In training matches, many teams practice together, so they will improve naturally."
"There are only three teams in our country, and those two clubs are not very good at dealing with the FV club, so it is difficult to practice back and forth. The results were great."
Zhao Xuming nodded, and after thinking for a moment, he said, "Let's contact the Zhidou Company and I will arrange for the players to go to Los Angeles in advance!"
< p>The assistant was stunned for a moment: "Go early?"Zhao Xuming: "Yes, go early. On the one hand, it is to adapt to the living environment there in advance to avoid being acclimatized there; on the other hand, You can train in a low-latency world server environment, and you can also schedule training matches with established clubs in Europe and the United States, which can improve your performance."
"Although you probably won't be able to beat Europe and the United States and win the championship, But if you lose too much, you won’t be happy.”
“As for the expenses, it’s just more money for food and accommodation. We will reimburse the club for this money. You must practice hard and fight well, and don't embarrass our Longyu Group!"
The assistant nodded quickly: "Okay, Mr. Zhao, this is a good idea! I will go and talk to Zhitou Company! , book flights and accommodation in advance! ”