On the other side, Pei Qian turned off the live broadcast and finally felt relieved.
He was no longer in the company, but came to Moyu Internet Cafe and watched the last part of the street food competition on his mobile phone.
Because the company has already got off work before the competition is finished.
Pei Qian repeatedly ordered employees not to work overtime, and of course he could not break the rules, so he rushed people on time as soon as he got off work and left with the employees.
I ordered dinner at Moyu Internet Cafe and watched the finale of the street food competition while eating.
The final result of the street food competition was basically in line with Pei Qian's expectations.
This event costs a lot of money. It invites famous food stall owners from all over the country and rents the venue in a luxury hotel. There are also various expenses such as food ingredients and photography.
The event itself did not bring any popularity to Tengda. Although the cold-faced girl appeared, she was severely criticized and denigrated by the judges as worthless. It served as a completely negative advertisement. Effect.
As you can imagine, the brand Cold Noodle Girl must be more cool than cold.
In the catering industry, the most important thing is repeat customers, and the key to attracting repeat customers lies in taste and reputation.
Now that the cold noodle girl’s reputation has collapsed, and the previously praised taste has been brought back to its original state, not many people will go to the cold noodle girl’s store to eat, so the money to maintain the normal operation of the store will be reduced. It's like wasting water.
Pei Qian even had a bolder idea.
If the cold-faced girl continues to be in this dead-end situation, with no profit at all, then Pei Qian can try to do some publicity and spend more money.
Advertising costs money much faster than normal business!
Of course, the premise is that the cold-faced girl is completely dead and cannot be saved no matter how much advertising is done.
We can’t act too hastily now, we have to wait and see.
Thinking of this, Pei Qian was in a good mood, and even the food at Moyu Internet Cafe was a bit sweeter.
......
In the evening, not long after Qi Yan returned home from the follow-up finishing work, she received a message from her colleague.
"The video of today's game has been edited and uploaded."
Qi Yan immediately replied: "Well, thank you for your hard work, take a good rest."
Follow Meng Chang's original plan was that the video should be carefully edited and made according to the standards of a variety show, and various special effects should be added to ensure the program's effect.
However, Meng Chang’s plan no longer counts.
Qi Yan called He Desheng to ask for permission. He Desheng said that there was no need to take this video too seriously, just cut it and post it online.
So, after the event, Qi Yan’s colleagues started editing and uploaded it directly to the Internet without adding any special effects.
Qi Yan arrived home and the video just passed the review.
She took a look and found that this video was similar to her ownAs expected, basically no views.
Qi Yan is too lazy to care about these things anymore. After all, in her opinion, this street food competition is over and there will be no follow-up.
This video will probably be buried in the ocean of the Internet like most videos on the Internet.
Of course, you can spend money to get to the homepage, but it seems unnecessary.
Although today's competition was relatively successful, Qi Yan had no idea what the significance of such an approach was, and she couldn't help but have deep doubts about her future career as a cold-faced girl.
At this moment, she received another message from another colleague.
"Sister Qi, it seems that many people on the Internet are discussing this competition, and some are analyzing the deeper meaning of this competition!"
Seeing this message, Qi Yan's expression was blank, and a question mark floated over her head.
It is understandable to discuss this game, but what is the deeper meaning of analyzing this game?
This street food competition was originally just a marketing activity to promote cold noodle girls. What deep meaning could it have?
With these confusions, Qi Yan searched the Internet and quickly found what netizens were discussing.
Although the Cold Noodle Girl brand has gone out of business, there is still a lot of discussion online, and it is very high.
After all, as the representative of an internet celebrity catering brand, Cold Noodle Girl spread its advertising all over the internet when it was most popular, and its various bizarre marketing activities left a deep impression on netizens.
Later, netizens launched a heated discussion around whether "Cold Noodle Girl" was a new business model or a scam. It was not until Cold Noodle Girl closed down that this discussion gradually came to fruition.
So, once news related to the cold-faced girl appears on the Internet, many netizens will still participate in the discussion.
This time, netizens are discussing the question of "where will the cold noodle girls go in the post-Meng Chang era?" The street food competition is a trigger.
The most reprinted and discussed article is an article titled "Looking at the "break" and "establishment" of cold noodle girls from the street food competition."
This article has just been published. In less than an hour, it already has tens of thousands of views and hundreds of comments, and it is still increasing rapidly.
Qi Yan took a look and felt that the author's name looked familiar. She looked through his previous articles and found that this was actually the author who wrote "The so-called Internet thinking of the cold-faced girl is nothing more than pretense"!
The previous article was written before Cold Noodle Girl went bankrupt, and it was a perfect last-ditch effort.
The sentence inside "Meng Chang is like a child sitting in the passenger seat of a car, posing as if he is driving, thinking that he is controlling the direction of the car, and accepting the passengers as the driver." Money; but in fact, neither the car nor the road is under his control." It can be said that it was a murderous act and gave the cold face at the timeA heavy blow for the girl in public opinion.
Qi Yan also read this article at that time and admired the author very much.
At that time, the cold-faced girl seemed to be fine, but in fact, there was an undercurrent.
It definitely has many problems, but not everyone can see these problems clearly.
The author of this article can not only clearly see the crux of the cold-faced girl, but also use such easy-to-understand vocabulary and appropriate metaphors to convey these contents to others. This is definitely an expert.
But this time, he actually wrote another article about the cold-faced girl.
What will this article say?
The cold-faced girl has already cooled down. If the author just declares the correctness of his prediction and adds insult to injury, then this article is very unnecessary.
With some confusion, Qi Yan clicked on the article to check it out.
"The cold-faced girl went bankrupt just as the author had predicted. It is said that Meng Chang had to bear millions of debts and became the person to be executed, and his whereabouts are still unknown. This all proves the author's previous predictions. , and also proves that Meng Chang's "Internet thinking" and "conforming to the trend of the times" are just beautiful words that can deceive investors, but they cannot deceive business rules."
"Many people say that they are cold-faced. The girl is finished, and there is no possibility of her coming back. This is what I thought before today, but after collecting some information from the industry and seeing today’s street food competition, I suddenly changed my opinion. ”
< p> "It is rumored that Tengda Group has acquired 70% of the shares of Lengmian Girl and gained absolute control. Although it is not clear which aspect of Lengmian Girl Mr. Pei is interested in, the author can be 100% sure , Mr. Pei has found a way to break the cold noodle girl's situation in the 'post-Mengchang era', and this street food competition is just the beginning!"...
See here! , Qi Yan was a little confused and a little surprised.
As an insider of Cold Noodle Girl, she knows very well what this street stall food competition is like: This was originally a marketing activity designed by Meng Chang to promote Cold Noodle Girl.
So, the analysis in this article seems a bit ridiculous. How could the Street Food Competition be the solution that Mr. Pei found to break the situation?
But Qi Yan thought about it again, and it seemed that this possibility was really possible.
Mr. Pei specifically asked, saying that the recording should be changed to a live broadcast, and asked the judges to evaluate the cold-faced girl realistically and harshly.
Mr. Pei is so busy, is it necessary to ask about such a trivial matter?
Could these two trivial changes not be Mr. Pei’s whim, but have a deeper meaning?
Qi Yan quickly continued reading.
......
"The author has analyzed before that Internet catering brands such as Cold Noodle Girl all have the same crux: focusing on marketing and not on products. To put it simply, it means that they are bragging Too much, own productThe product does not live up to the marketing hype. "
"The author once said that in any era, no one is more stupid than anyone else. No matter how smart a person is, he can only deceive consumers for a while, but not forever. Whether Cold Noodle Girl's grilled cold noodles are delicious or not, everyone has an answer in their mind. No matter how good the marketing is, if the taste of the grilled cold noodles cannot be achieved, it will still be a castle in the air in the end. "
"The crux of the cold-faced girl also reflects Meng Chang's biggest flaw as an entrepreneur: He has been trying to look up and look far away, but he has not kept his feet on the ground. "
"So, the failure of the cold-faced girl is inevitable. ”
“But after the cold noodle girl changed her boss, Mr. Pei conveyed a new business philosophy to everyone through the street stall food competition, which is: seek truth from facts, value products, and respect talents! "
"This is completely different from the business philosophy of the cold-faced girl during the leadership period of Meng Chang, or in other words, it is completely opposite. ”
“In this street stall food competition, we can see that the cold noodles of the cold noodle girl competed with the grilled cold noodles of outstanding stall owners from all over the country. Without any bias, he objectively and even harshly pointed out the many problems with the cold face of the cold-faced girl. "
"This illustrates two points:"
"First, there is a definite answer to what the cold noodle girls tasted during the Meng Chang period. It tastes better than the average roadside stall, but not nearly as delicious as Meng Chang claims. ”
“This is equivalent to the official conclusion, completely denying Meng Chang’s previous excessive marketing methods, and telling all consumers the true taste of Cold Noodle Girl’s food. "
"Second, since we have rejected the business philosophy of Meng Chang's period, we are also announcing to everyone the establishment of a new business philosophy! ”
“Meng Chang has been bragging about how delicious the cold noodle girl’s grilled cold noodles are, but in today’s street food stall food competition, his true colors were revealed. Regardless of the heat used to bake the cold noodles, the amount of seasonings, or the timing of spraying water, the cold noodle girl's chef failed to do everything well, and was even inferior to some outstanding vendors. ”
“This shows that Meng Chang’s so-called ‘strict requirements for taste’ were just lip service, and he did not really study the taste of grilled cold noodles. "
"What Mr. Pei conveyed to everyone is actually this concept: the cold noodle girl in the future will strictly control the details to further improve the texture and taste of the grilled cold noodles; at the same time, We must also seek truth from facts about taste and stop making any false propaganda! ”
“In addition, the most critical point is the emphasis on talents. ”
“This street food stall competition brings together outstanding food stall owners from all over the country. Through this competition, Pei always shows a thirsty attitude and discovers the true talents of the people.” Experts who are good at cooking snacks, give them a better stage to show themselves! ”
“So, this street stall food competition seems to be just an ordinary marketing activity.It moves, but the meaning behind it is very important. ”
“It can be seen as a summary: it summarizes and criticizes Meng Chang’s previous wrong business philosophy; it can also be seen as a declaration, declaring that the cold-faced girl will take the following measures in the future. The correct business philosophy! ”
“How will Cold Noodle Girl develop in the future? Can this already cold brand be revived in the hands of Mr. Pei? Let’s wait and see! ”