At the beginning of the video, Qiao Liang mainly used his interpretation of the gameplay to reduce the discussion about the lack of gameplay of "Tailored" in the original review black draft.
But just saying this is not enough to fundamentally attack the black draft of this review.
At best, both sides can say their own things, and each has his own reasons.
Which side players will identify with depends on whether they can feel the fun contained in the game "Tailored".
This is obviously detrimental to Qiao Liang.
Because "Tailored" can be seen as a variant of some kind of farming game, and this game type is originally a niche type, and among this group, more people like to shape people and design clothes. Niche, once filtered by VR games, the real target group of this game is very small.
So, Qiao Liang must find another angle to counterattack this review.
"The game "Tailored" marks that Chi Xing Studio has found a new entry point to influence reality through games."
"Here I first want to raise a question, Why is the clothing brand linked to the game "Made to Measure" called luxury?"
"In the context of the current trend, this name seems very unwise."
"It is an indisputable fact that foreign clothing brands collect IQ taxes from domestic leeks. This has also aroused more and more consumers' resentment. Recently, many foreign brands have joined forces to boycott my country's high-quality cotton, which has attracted even more attention. The public is furious!”
“Under this background of rising patriotic sentiment, the average domestic consumer is willing to support local brands and those that do not charge IQ taxes and do not over-market, and make products in a down-to-earth manner. Affordable brands have become a general trend and trend!"
"But the brand name luxury seems to be incompatible with many domestic clothing brands."
"First of all, he used it. An English word is used as the name of the brand, and what’s even more outrageous is that the English brand name actually means luxury goods.”
“Isn’t this contrary to the current wishes of domestic consumers?”
p>“It is obviously a domestic product, but it pretends to be a foreign brand, and it is obviously an affordable clothing but it wants to be a luxury brand.”
“If you look at it from this perspective, it is You will feel that this brand has been full of twists and turns since its birth."
"But if you knew the origin of the brand name luxury and the connotation behind it, you wouldn't think so."
“This clothing brand originally came from the classic work of Tenda Games, which is the interactive movie game "Struggle"."
"In the game "Struggle", The producer deeply exposes and criticizes the poison of consumerism to ordinary people, and luxury, a clothing brand, is a tool for the rich to harvest the poor.It is a tool of the upper class and a discipline used by the rich to the poor. ”
“Rich people attach many additional concepts to clothing brands, thus creating the idea that by wearing these famous brand suits and carrying famous brand leather bags, they can gain dignity, become superiors and integrate into the circle of the rich. the illusion. ”
“But in fact, the real rich do not need the luxury brand to prove their identity. On the contrary, those who are eager for luxury are ordinary working-class people who rely on their wages to support themselves!” ”
“And this simple and crude name also represents the creator’s attitude towards the clothing brand. The golden logo composed of two capital letters "L" looks bright and bright on the surface, but in fact it is dressing itself up in a high-sounding way by constantly sucking the blood of the poor. ”
“After understanding this, if you look at the luxury brand in reality, you will find that it is actually completely opposite to the luxury clothing brand positioning in the game. ”
“In reality, this luxury clothing brand has stripped away the marketing attributes and luxury attributes of its products to the greatest extent. We can see on the official website that all luxury clothing is basically affordable clothing. Based on the original design fee and raw material processing fee, the premium is not obvious. At least compared with those foreign brands, the price gap can be seen at a glance. ”
“After I checked online, I found that the raw materials and processing plants of luxury clothing brands are all in China, and they use the best raw materials and top-notch OEMs. From this aspect, there is actually not a big gap between it and foreign brands, because most of the foundries of these foreign brands are also in our country. "
"Of course at this time, some people may say that the value of a piece of clothing is not only raw materials and processing, but other aspects are also very important, such as brand value and styling design. ”
“If these are included in the cost, the price will definitely increase further. Luxury clothing brands cannot meet the needs of consumers in these two aspects, so low prices are just a last resort. ”
“But obviously this is not the case! Luxury clothing brands have already taken these aspects into consideration. ”
“First of all, in terms of styling design, the luxury clothing brand invited some well-known domestic designers to do the design. Of course, some people may say that this is not enough. After all, there is a certain gap between domestic fashion designers and top international designers in terms of aesthetic level and design level. ”
“So luxury clothing has another biggest killer feature, and that is the game “Tailored”. ”
“I wonder if you still remember how Tenda Group responded to the initial update war between gog and ioi? ”
“At that time, ioi was not an idle fish company. They are ambitiously releasing a variety of new heroes every day, hoping to maintain frequent version updates andRapidly expand to seize the market; gog did not pile up manpower, but came up with a better way. ”
“By soliciting a large number of players’ ideas on the forum, gog quickly emerged with a large number of excellent hero designs. Official designers will conduct a comprehensive evaluation of these ideas, fully accept the good ideas and share the interests with the creators, while improve some of the worse ideas and integrate them into the game as much as possible. ”
“gog has formed a crushing trend on ioi both in quantity and quality. Many of the excellent classic heroes we play now, such as the Wind Smokeer, all emerged during this period. . ”
“This shows that the creativity of the people is endless! "
"The same is true for clothing design. Once the broadest group of players and designers are mobilized, various excellent designs will surely emerge in endlessly. Moreover, the game "Tailored" also has a complete screening mechanism. These designs will be screened by players at all levels, and can best reflect the tastes of ordinary people and the aesthetic needs of the public. ”
“How many well-known designers have mastered so many advanced theories, but yet they design clothes that are eye-catching and unacceptable to ordinary people? What's more, Western cultural aesthetics may be excellent in the system they are good at, but they will never be able to make clothing with excellent Eastern cultural connotations. ”
“The luxury clothing brand wants to delegate this power to ordinary players, and by stimulating ordinary people to continuously emerge with excellent designs, it can achieve an effect of “reducing talents without sticking to one style”, so that truly outstanding players can The design is not buried. ”
“Even if the profits of these clothes are shared with the designers, the actual cost will be far less than hiring top designers, and these cost savings will be reflected in the clothing. on the selling price. ”
“As for many people talking about brand value, I would like to ask what is brand value? ”
“If your so-called brand value is just what everyone else says, and everyone says it is good, you will think it is good, or you can’t tell what the specific brand value is and can only talk about some false cultural heritage. , or celebrity recognition, then I think this brand value may just be a manifestation of vanity! ”
“To be precise, brand value should be the comprehensive image of a brand in the minds of consumers. Including the improvement of image, quality, grade, culture, personality and many other aspects that this brand brings to consumers. In other words, the so-called brand value is the value recognition of this brand by a large number of consumers. ”
“Or to put it more extreme, your recognition of a certain brand value represents a certain attitude towards your life. ”
“When you think that although expensive luxury goods have no improvement in use value, they can bring you psychological satisfaction, it may mean that you are a person who is keen to show others what you have. wealth man. ”
“When you thinkDaily necessities should return to their use value and should not be hijacked by too much marketing. Choosing some affordable brands may mean that you value pragmatism, resist consumerism, and hope to spend money on more meaningful things. People on things. ”
“Of course there are individual cases. It may be because you are too rich or too poor. ”
“From this perspective, I think the brand value advocated by luxury is a more correct and healthier brand value! All luxury brands actually consider issues from the perspective of the enterprise, and use various methods to imbue the brand with cultural and spiritual connotations, so as to better capture the interests of consumers. Luxury is the only brand that stands from the consumer's perspective, helping consumers to resist merchants' many methods of brainwashing and inducing consumption, and return products to their use value. ”
“This is the true meaning of Chi Xing Studio’s creation of luxury clothing brand! ”
“So everyone went back and watched the game “Tailored” and found that it is not just a game, it is also a bridge for all ordinary consumers to communicate with luxury clothing brands. . ”
“Every ordinary consumer can actually influence luxury clothing brands and even the entire clothing brand consumer market through this game. Here, consumers are no longer leeks who obediently take out their pockets and let others slaughter them, but are the masters who can truly change everything and decide their own destiny! ”
“That’s why I said that the game “Tailored” not only did not reach a dead end, but was exploring a new path! ”
“On the one hand, it polishes the quality of the game to the extreme and is willing to pay for the fun of some niche players. It is definitely not a fun game as some people say. For those players who like dress-up games, this game can be played for a lifetime! ”
“On the other hand, although it is a game, it is constantly affecting reality. Not only is the game linked with real-life clothing brands, but more importantly, every game player can participate in the innovation of real-life clothing design and clothing brand markets. ”
“Many people say that games are the ninth art. We might as well think carefully, besides influencing people's spiritual world and making people feel happy, what else can this ninth art do? "
"Perhaps, Chi Xing Studio is constantly exploring the combination of games and reality, making games a tool to transform reality. This path is the general direction of future game development! ”