Everyone finally understood why Nie Yunsheng said that this move could only be used at the end.
Because only when Tenda Group makes rapid progress in various fields, gradually occupies a monopoly position, and defeats the anti-Tengda alliance, will the fear of Tenda growing into a new monopoly group rise to a level in the minds of ordinary people. Threshold!
Prior to this, the good reputation Tenda Group has established over a long period of time was enough to support ordinary consumers on their side.
Perhaps this is called risking your life to survive!
Once Nie Yunsheng’s plan succeeds, the relationship between the Anti-Tengda Alliance and the Tenda Group can be said to change from offense to defense.
If most consumers recognize the concept spread by Nie Yunsheng and believe that Tenda Group’s market monopoly position has posed a danger, then when Tenda Group and the Anti-Tengda Alliance launch commercial competition activities, these Consumers will be helpless.
They will stand aside and watch the fun, because both sides are evil capital seeking monopoly, so what difference does it make who is standing?
Even in the most optimistic scenario, Tenda Group will have a backlash due to its previous good reputation, and people's previous love for it will turn into greater hatred.
At that time, once Tenda’s undefeated golden status is broken, it will be time for the anti-Tengda alliance to counterattack.
Boss like Nie Yunsheng and Zheng Hao started from humble beginnings and worked their way up from the bottom step by step. They are not afraid of conventional business competition. I am afraid of companies like Tengda Group that do not follow common sense and do not adhere to martial ethics.
If both parties can be brought to the same starting line, I can’t say that I can definitely defeat Mr. Pei, a business wizard. At least the chance of success will be greatly increased. The living space gained by your own business will also be significantly improved.
I won’t be overwhelmed by the pressure like now.
One boss said: "Mr. Nie has a good plan! If this plan can really succeed, we do still have a chance to turn around, and it is not impossible to even completely defeat Tengda!"
"But there is a small problem now. The network cleanup campaign some time ago has hit the activities of trolls across the country. I'm afraid we won't be able to find as many trolls as easily as before."
"This How to solve the problem?"
Nie Yunsheng said: "It doesn't matter, there will be brave men under the reward, and the navy cannot be banned forever."
" Of course, this is a tough battle, and we cannot count on the navy. After all, the navy’s power is limited. They can only wave flags and cheer behind us, but they cannot really enter the frontal battlefield."
“The real decisive battle still depends on ourselves!”
He said, looking at Lu Xiaoping, the vice president of Fanqi Media next to him: “Mr. Lu, I can tell you about the movie. Let’s talk about it.”
Everyone else looked at Lu Xiaoping with surprise on their faces.
Previously Nie YunShengli was determined to pull Fanqi Media and some other media companies into the anti-Tengda Alliance camp against all opinions, and even paid a lot of price for this, which also made some veteran companies somewhat dissatisfied.
But now it seems that Nie Yunsheng was actually prepared for a rainy day and had already thought of today's situation.
Fanqi Media is a media and entertainment group with considerable influence in China. Its main business includes film investment, production and promotion, TV series investment and distribution, artist management, etc.
In addition, Fanqi Media will also undertake the promotion and distribution work of some overseas blockbusters in the mainland, and has a good say.
They were responsible for the announcement of the previous overseas blockbuster "Battleships", but it happened to coincide with Tenda Group's "Mission and Choice".
This tragic failure has always been a pain in Lu Xiaoping’s heart!
With the rapid development of Tenda Group and Feihuang Studio, many excellent movies and online dramas have been released, which has made the tastes of domestic audiences more and more sophisticated, and they are more and more interested in some overseas blockbusters and popular works. More and more disapproval.
This undoubtedly cuts off an important source of income for Fanqi Media!
Because of this alone, Fanqi Media has sufficient reasons to fight to the end with Tenda Group.
Lu Xiaoping looked around the crowd and said: "Actually, Mr. Nie has already anticipated the current situation in advance. Although it seemed to be the worst situation at the time, facts have proved that it is always right to plan ahead. ! ”
“In fact, most of the anti-Tengda Alliance’s support for Fanqi Media has been used to invest in a movie, and the movie has been filmed and is scheduled to be released at the end of this month.”
"And this movie will become our clarion call to counterattack the Tenda Group!"
When everyone heard this, they couldn't help but cheer up.
Obviously, if you want to defeat Tenda in the battle of public opinion, you must have a media.
Just relying on trolls to build momentum on the Internet with empty words will not achieve very good results. Because there is neither a support point nor an intention that can resonate with ordinary people, it is impossible to achieve great things by relying solely on the navy.
The reason why Tenda is able to take advantage of the public opinion war is because Tenda has a variety of cultural products, whether they are games or movies, which can accurately hit the hearts of ordinary audiences or players. heart, thereby arousing widespread resonance.
So after various failures in public opinion battles, everyone finally realized that if they want to defeat Tenda, they must use the knife in the areas that Tenda is best at.
The most suitable core areas are nothing more than two - games and movies!
Let’s not talk about games. Tenda’s current game development level is unique in the country, and even if it has two ranks, there will be no successors. Looking for trouble with Tengda in this place is definitely asking for death.
So the film field is the only feasible breakthrough.
Fanqi Media has been deeply involved in this field for many years, has a wide network of contacts and sufficient resources.Sufficient enough, and with the help of resources from the Anti-Tengda Alliance, if we can really launch a work that directly hits the soul, it will definitely bring a great advantage to the public opinion war!
Although Fanqi Media was beaten by Feihuang Studio before, at this moment, the situation is a little different.
In the past, Feihuang Studio’s attack on Fanqi Media was deliberate and unintentional, but now the offensive and defensive momentum of both parties has changed.
The bosses immediately became active and talked about it one after another.
"Mr. Lu, Mr. Nie, what is the specific content of this movie? Can you reveal it?"
"Yes, what is the subject matter?"
"In my opinion, it is mostly a realistic theme, describing the process of an entrepreneur starting from scratch to becoming the helmsman of a monopoly group. In the process, his words and deeds are slowly shown to be inconsistent and changing, thus making everyone realize , once they gain a monopoly, all entrepreneurs will eventually become like this!”
“I think realistic themes are too straightforward. If you want to allude to Mr. Pei, you will probably have to use it in the end! For an actor with a similar image to Mr. Pei, the intention would be too obvious and could easily backfire. It might be better to change the background."
"I think the ancient background is also good. There were many wealthy businessmen in ancient times. Put these. After businessmen become big, they show their unkindness for the sake of wealth, and then contrast it with the way they made their fortunes when they were young. This can also play a very good role in making fun of the past, and in this way it is not easy to cause widespread controversy. Boycott!”
When it comes to movies, many bosses get excited.
After all, most people have watched the movie and can generally come up with some ideas.
Although they already knew that the film was finished, it did not hinder their curiosity and enthusiasm for discussion.
Lu Xiaoping and Nie Yunsheng looked at each other and smiled slightly.
Lu Xiaoping explained: “Everyone’s ideas are good, but none of them meet our requirements!”
“Everyone is right about one thing, this film is too good to be true. , so we must not shoot realistic themes, and we must not allude to Tenda Group too obviously. This will expose our intentions too much."
"Once our intentions are exposed, public opinion will form a negative impression on Tenda Group! If we have such sympathy, we will completely fail to achieve our goal, and it will backfire on ourselves."
"It is indeed a way to use the past to satirize the present, but there are many limitations in the context of ancient themes. , the audience can’t understand that we are actually alluding to Tenda Group, isn’t that a waste of time?”
“In addition, there is the most important point, which everyone has ignored. The story, the excellence of the script itself."
"If we only think about alluding to Tenda Group, but come up with a very bad script, then no matter how much money is invested, no matter how much money is invested, it will not work. No matter how good a director is, the audience will not buy the final movie.How could a bad movie have an impact on Tengda in terms of public opinion? "
The bosses looked at each other, then nodded and said, "Mr. Lu is still thoughtful. ”
“Then, Mr. Lu, how exactly was this movie shot?
Lu Xiaoping smiled slightly: "Mr. Nie and I have repeatedly considered this issue before. The last solution we came up with was to buy the copyright of novels from outstanding science fiction authors." ”
Everyone couldn’t help but nod, and they all thought it made sense.
If you want to make a good movie, you must first have a good script. And if you want to get a good script, the best The solution is to buy a good story that has been proven successful and then adapt it.
Although the adaptation may still turn out to be a failure, it is much better than writing a story from scratch
Domestically. Science fiction has developed well, and a number of excellent works have appeared. In recent years, science fiction movies have also shown signs of recovery.
If it is true as Lu Xiaoping said, buy an excellent one. Science fiction novels, if you use appropriate guidance during filming to allude to Tengda Group, you may be able to achieve unexpected results.
Someone asked: "Which science fiction novel is it specifically? "
Lu Xiaoping said: ""My Property". "
The bosses looked at each other, and some of them said they had heard of it, but didn't know what the story was.
Lu Xiaoping smiled slightly and introduced. "This It is a relatively old science fiction novel. Although it is a short story, it has a good reputation and was written by a famous Chinese science fiction writer. ”
“This novel uses two clues, one light and one dark, to tell a bizarre future society. ”
“Two children from poor families, one of them continued to develop in business. The company became bigger and bigger, and continued to annex other companies. In the end, more than 90% of the world’s industry and wealth were concentrated in him. in one's hands. Another child he knew when he was a child grew up to be an ordinary worker, doing nothing. ”
“Because the world’s wealth includes the mineral resources, water and air on the entire planet, the poor can only live in small compartments and survive through the life cycle system. The protagonist can enjoy all the wealth in the world, and he is also called the boss. "
"The poor child lost his job when he grew up, and his father and mother passed away due to some reasons. Finally one day, the child saw his boss walking outside and vaguely recognized him as his childhood playmate, so he broke out at the risk of being shot dead on the spot by law enforcement units. ”
“In the end, out of friendship and compassion for the child, the boss used part of his wealth to build a starship and send all the poor people to another planet. The story ends here . ”
Someone asked quite puzzledly. “But this story can really reflectDid you hit Tengda Group and Mr. Pei? "
Lu Xiaoping smiled slightly: "Even if all the groups in the Anti-Tengda Alliance have a monopoly, they only occupy a dominant market position in a certain industry. ”
“But Tenda Group is different. It is a new type of company that spans multiple groups and has achieved success in countless fields! ”
“Only Tenda Group meets such a definition and concept! "
"Not only that, the boss in the story started from scratch step by step from a small businessman, relying entirely on his honest legal labor, as well as his talent and intelligence in business. It is precisely because every step he took was completely legal, which makes this story even more ironic. "
"Think about it carefully, is this character more consistent with Mr. Pei? ”