Monday, September 23rd.
Feihuang Studio.
Huang Sibo and Zhu Xiaoce are looking at the online reviews of the two movies "My Property" and "The Future You Choose".
For them, in fact, after completing the filming of "The Future You Choose", the work task has been completed.
Being able to win the Golden Lion Award, and the current box office trend is good, has proven that they have exceeded the goal set by Mr. Pei.
But even so, these two people still did not relax.
While the entire studio has entered a semi-holiday celebration state, Huang Sibo and Zhu Xiaoce are still paying close attention to online film reviews and public opinions.
Because they know very well that the war is far from over at this point.
Although this film has achieved both good reputation and commercial success, it is still the end of the most important public opinion battle.
The Anti-Tengda Alliance has not lost yet, and "My Property" is still a fulcrum for the opponent's counterattack. Naturally, the Tenda Group cannot relax in the public opinion war.
While browsing the webpage, Zhu Xiaoce said: "It is currently impossible to determine how many film critics Fanqi Media has found, but two things can be determined."
"First, they are This time I adopted a very smart strategy, which was very tricky."
"It was not a forced attack like before, but we made two preparations."
"The first is to attack "You Choose." Compared with "My Property", the content expressed in "The Future" is more superficial, does not touch the core and essence, and is slightly inferior in depth."
"If this is not true. , then just praise the two movies together, but focus on the allusion to Tenda Group in "My Property""
"Second, they should find a lot of film critics and use the cultivation method. The strongest one has been raised, and it has basically surfaced, and this is it."
Huang Sibo looked at Zhu Xiaoce's computer screen and found that there was a very popular movie review titled "Double Stars." shine! Domestic science fiction movies usher in a bright moment"
This film review is very long because he analyzed both movies in detail.
From the content point of view, this film review does not obviously criticize or criticize. The analysis of the two films is in-depth and describes the techniques in the films.
This is obviously a natural choice among netizens.
In order to create greater public opinion momentum, Fanqi Media obviously found a lot of film critics to do film reviews, and at the same time gave them a general direction to express freely, because they did not want their own ideas to cause too much interference. .
Some of the film critics are quite obvious in criticizing the film, but this is basically seen through at a glance and cannot generate effective popularity.
This film review praises both, but focuses more on them. It is the most effective of all film reviews.
And this film review has indeed hit the mark, whether it is analyzing the deep connotations of the two films, or analyzing some specific techniques in the filming process, or analyzing the superb dedication of the actors in the film. The acting skills all hit the point just right.
But the "essence" of this kind of film criticism lies in nine truths and one falsehood.
That is, after using a large amount of true content to enhance the credibility of the manuscript, misleading statements are made in an extremely subtle aspect.
Most people can’t even see any problems at all. This kind of manuscript has the greatest impact.
The main focus of this film review is in the following paragraphs.
"Comparatively speaking, I think the two movies have their own advantages and disadvantages, but they express different focuses."
""The Future You Choose" focuses on a The little man, through his life changes, hints at the closed and desperate state of the whole society. It can be said that the big is seen in the small. "
"In the process of fully expressing the life of this little man. , the audience can be well brought into a specific person, and they will naturally feel more empathy for this emotion. Therefore, it is not difficult to understand why this film won two Best Actor and Golden Lion awards at the Venice Film Festival. The grand prize is because the audience can deeply relate to the character played by Lu Zhiyao."
"My Property" does not give the audience too much sense of involvement, but always. Showing the entire society from the perspective of a calm bystander, although a lot of space is spent on showing the life of the poor protagonist, the emotions are rational and cold with almost no subjective emotions. ”
"The changes in the life of the poor protagonist are actually just a microcosm of the changes in the entire society. On the surface, it is describing the changes in one person's life, but in fact it is describing the changes in the entire society."
"So from From this point of view, the future you choose is more likely to make people empathize, while my property is more objective and makes people think deeply."
"The Future You Choose" It is easier to win awards at international film festivals because the emotions brought in are common to foreigners, but the way of thinking of "My Property" is more in line with the thinking of domestic audiences from my personal perspective. Generally speaking, I still prefer the expression of my property.”
“After all, since I have decided to shoot this subject, the profoundness of my thoughts must come first.”< /p>
"In order to win the award, the movie "The Future You Choose" added some tricks and biased the focus. In my opinion, this is a small flaw that is not a problem. It is a nitpick. "Bones."
"Of course, the two movies are actually very good. It's hard to distinguish them. I don't think it's necessary to criticize them. Instead, we should focus on what these two movies are about. The profound connotation expressed."
"The two movies actually express the same thing.The connotation is that when a monopoly controls every aspect of our lives, it will inevitably stand on the opposite side of ordinary people and consumers. ”
“Even under certain special circumstances, some companies achieve monopoly status through legal means, which is a phenomenon that we should be wary of. Therefore, every country has anti-monopoly laws. When the laws do not match the actual situation, certain adjustments to the laws must be considered to prevent the power of capital from overexpanding. "
"In the movie "My Property", there is a very thought-provoking fragment. The rich man started from scratch and reached his current scale step by step. Every step he took was completely legal. So that the poor protagonist was speechless. He felt that something was wrong, but he couldn't tell what was wrong. ”
“If you want to seriously dismantle the life of this rich man, then in the first half of his life, he is a glorious and righteous fighter: starting from scratch, constantly defeating competitors through his own intelligence, of course in business The process of innovation will inevitably provide a powerful driving force for social development. "
"But in the process of development, as he continued to extend his hands into different fields and achieve monopoly, he eventually became such a big villain. Everything he did seemed to have no problems from his own point of view, but in the end it brought disaster to the entire world. ”
“In reality, we should also be in awe of this, be vigilant, and keep capital in a cage at all times. ”
“Of course, this is not directed at any company or individual. Just like what the game "The Future You Choose" wants to express, the big villain in it is not a certain company, but the kind that can parasitize any company. The invisible will of the company. ”
After reading this film review, Huang Sibo couldn’t help but nod slightly.
It’s not that he agrees with the statement of this film review, but he agrees with the analysis made by Zhu Xiaoce before.
< p>The impact of this film review is profound, because it does provide a rich and detailed analysis of the two movies. However, the last paragraph may seem objective and fair on the surface, but in fact it has a special hint and inducement. .The first is to express that "The Future You Choose" pays more attention to details and sense of substitution, while "My Property" pays more attention to connotation and ideological nature, inducing the audience to make a judgment: the connotation of "My Property". It is more profound, and it is naturally superior to others.
At this point, some viewers have already established this idea, but some people will disagree and even feel conflicted.
So the author immediately stopped. He smoothed things over and said that both movies were good, and there was no difference between them.
The connotation of both movies was to attack monopolies, and the film reviews were both. The focus is on using the rich characters in "My Property" to intentionally or unintentionally lead the target of attack to Tenda Group.
The boss started from scratch and constantly defeated his competitors through his intelligence. thisThis process provided a strong impetus for social development, but it continued to develop into different fields and achieve monopoly. If you have to choose the right person, this person can only be Mr. Pei.
Although at the end of the film review, it is said that it is not directed at any company or individual. It is aimed at the invisible will parasitic on the company. But in fact, the target of the attack is directly at Tenda Group.
Because everyone can see that in the war between Tenda Group and the anti-Tengda Alliance, Tenda Group has actually won a complete victory, and will continue to achieve such strength in many fields in the future. monopoly position.
At this time, many people’s fear of monopolies is actually growing secretly.
Even though many people have a favorable impression of Tenda Group, this kind of uncertain imagination about the future still makes people wary.
Just like what is described in "My Property", all the actions of the rich protagonist are completely legal and earned through his own intelligence. Even in the early days of starting a business, there may have been heroic actions to fight against monopolies and gain support from ordinary people.
But once a monopoly is really formed among most industries, and even various industries can cooperate closely and interconnect with each other, will a company with such huge power, for the sake of its own interests, What about gradual changes?
It’s not surprising that changes happen, it’s human nature, but it would be weird if things didn’t change.
So through the interpretation of the two movies, in the end, intentionally or unintentionally, the finger was pointed at Tenda Group. There is no doubt that the effect originally intended by the Anti-Tengda Alliance was perfectly achieved.
See you in the picture!