"The little prince is the main business of the group this year Anna, do you know what this means?" Osborne asked.
"I know, this book is very important to Schostic Publishing Company, and it is also very important to you." Anna said softly.
Making a book is very expensive.
Especially for the classic hardcover works of the Little Prince, the paper is made of thick pure paper produced in the Netherlands, which is three to five times more expensive than the light paper commonly used in ordinary publications.
With the entire paper-making and printing industry experiencing price increases during the epidemic, the minimum printing volume the group has booked with printing plants is still in the order of hundreds of thousands of copies.
This is just printing.
The cost of publicity and distribution is even more staggering.
It is similar to the process of promoting a movie. It involves writing book reviews in major newspapers across Europe, buying ads on Amazon, odreader, and Douban, dozens of meetings with translators and readers, and various book reviews across Europe. Large physical bookstore chains hold related activities and so on.
A large number of beautiful knives were thrown out.
This is a book that does not allow failure, and there is no reason to fail.
To put it bluntly, this newly published book The Little Prince already has all the factors to become a new best-seller of classic translations of famous names.
If Osborne does not do well, the loss is still a small matter, and the board of directors will really doubt your ability.
"Then you should also know the importance of illustrators for fairy tale books like The Little Prince." Osborne asked in a calm tone.
Appearance determines sales.
This is especially true for classic works.
What you sell is Little Prince, and other publishing houses sell Little Prince too.
Why should I buy your version?
The foreign physical book market has high sales , competition is also strong, there may be five or six different versions on a bookshelf.
The first thing that determines a reader’s purchasing choice is the quality of the translation.
Professional readers like Eastern Xia who are more sophisticated should buy Zhu Shenghao’s version when buying Shakespeare, choose Feng Zikai’s when reading Turgenev, and choose Fu Lei’s translation of Balzac’s works
The second is illustrations and covers.
The translation quality of a translated work is the “bone” of the book.
Then the illustrations designed by the illustrator are the "surface" of a book.
A beautiful, high-end book with pictures that readers will naturally like.
In a sense, whether illustrations, especially cover illustrations, can attract readers is even more important than content.
Humans are visual animals.
Whether the content of the book is good or bad, the cover illustration is the first impression you make on the reader.
Big data statistics from the Group Marketing Department,
In front of a row of bookshelves, ordinary readers often subconsciously choose the version with the most pleasing cover illustrations and put it in their shopping carts.
Moreover, Osborne also understood that the publishing house had conducted a professional questionnaire survey in advance.
A large proportion of Little Prince’s annual sales are Christmas gifts bought by parents for their children and souvenirs for literary couples. They are bought back and placed on the bookshelf at home as a stylish display. The attributes of decorations and gifts are even greater than their attributes.
If you want the cover to be ugly, it will directly impose a death sentence on this part of the sales.
"If it were an ordinary illustration work, if Anna came to me, I would not be able to refuse. However, the little prince is different. The group's plan is to hire a well-known first-line illustration studio to create this work. The work is protected, and even the senior illustrators in-house don’t have the opportunity to write.”
Osborne admitted his difficulties.
Schostic, as a large publishing group with a market value of tens of billions of dollars, naturally has its own art and design department.
The vast majority of publication design is completed by in-house staff, which results in lower costs.
Only particularly important masterpieces will adopt the outsourcing policy.
This is exactly the same reason as the group also has its own professional translation department, but hired Dean Hawke from Oxford University to write the translation.
In the schostic project, because Little Prince has entered the field of public books, only two authors share the expenses.
In order to achieve the best final effect of this book, the conditions given to the translator and illustrator were very generous.
Dean Hawke can get 18% of the royalties from sales, which is the majority, and the rest is for the illustrator.
The quote for the main cover illustration is US$25,000, and the remaining small-size illustrations inside the book range from US$3,000 to US$9,000 each, plus a further 5% of the royalties.
This salary is very tempting,
almost enough to hire any famous first-line illustrator.
According to industry practice, the illustrator of a hardcover book can receive a royalty share of 3 to 4, and the royalty share for children's fairy tales may be slightly higher.
Five percent of the salary does not seem to be too high.
But the calculation is not that way.
Generally, the sales volume of many unpopular works in the European and American book markets range from a few thousand to 10,000 copies.
A physical book that can sell tens of thousands of copies is considered a normal level, neither high nor low. The sales of most well-known popular publications in the industry hover around this range.
According to the standards of the Schostic Group, a work that sells about 100,000 copies can be considered a best-seller.
As long as they are not extravagant, basically anyone with a best-selling book to their name can live a leisurely life of skiing in the Alps in the summer and sunbathing on the Mediterranean beaches in the winter and applying sunscreen to girls in bikinis.
The Little Prince’s annual sales volume is expected to reach a terrifying level of about one million copies. Every additional percentage point will be a huge sum of money.amount of salary.
Any painter who is lucky enough to write for the Little Prince will gain huge benefits, whether in terms of fame or financial income.
"If it were an ordinary work, I wouldn't bother Uncle Osborne with a call. I believe that as long as you are willing, there is still a way, right."
Anna is sincere request.
Faced with Ms. Detective Cat’s request for a manuscript, she thought for a long time.
Knife painting is too unpopular.
It is almost impossible to find many good opportunities in the industry in a short period of time.
Of course,
she can still find some low-end contracts.
But she thought it would be better not to accept this small appointment of several hundred euros.
In particular, this will be the first serious illustration of Detective Cat.
The painter is very important, just like an actor’s first role in a web drama. . Or as the heroine in Cameron's A-level commercial film, the future development prospects will be completely different.
The African female painter was originally an online illustrator.
She came from a poor background and needed a higher platform.
When the little prince faced Detective Cat’s request for drawings, this was the most suitable choice Anna could think of.
The painting style of children's fairy tales is very consistent with the temperament of Hua Dao painting.
It is magnificent and changeable, with rich colors, thick paint, dreamy and layered.
If Ms. Detective Cat is really good at drawing, drawing, and drawing, Anna can't think of a more suitable scene than this.
"It seems that the painter is really important to you."
Osborne sighed, "Let me tell you which painter it is first. If it's not too bad, I'll come up with something."
"It's Detective Cat."
The other end of the phone was silent for a few seconds.
"That detective cat"
"That detective cat." Anna nodded.
"Fuck, you actually became Detective Cat's agent. Anna, this damn Detective Cat has caused you enough trouble."
Osborne on the phone His voice became angry, "Do you know what you are doing? Even if you really like this shitty Internet painter. Being her agent will do you and her no good."
"So I'm not her agent."
Anna said calmly.
"Then what the hell are you planning on"
The incomprehensible absurdity revealed in Osborne's voice towards Anna's choice.
"She is a very good painter, that's all. And I believe Uncle Osborne, you will keep the matter of recommending the detective cat a secret for my sake, won't you?"
< p>Anna’s tone remained calm."Auntie gave me your phone number. If I want to ask Uncle Osborne for anything, then this is it."
"Are you blackmailing me, Miss Anna Elena?"
Osborne's tone became colder.
"No, this is a formal request. I need Uncle Osborne's help for this, and I am personally very grateful."
Anna's tone was extremely serious.
Osborne does owe a favor to the elders of the Elena family, but he is not a subordinate of the Elena family, and now he is the European vice president of the Ten Billion Publishing Group.
Things like human feelings will always fade away the more you use them.
You spent a favor on this matter, and it will be difficult to speak up next time.
There are also some people with low emotional intelligence who naturally feel that others will always owe you, and they feel comfortable ordering others to do things. In the end, benefactors may turn into enemies.
Anna’s emotional intelligence is not low.
Why did Uncle Osborne only offer to help Anna deal with Sir Brown and the artist Van Dorn when he called the other party?
Is it because Osborne just learned about Anna’s situation at this moment?
Of course not.
He was waiting for Anna to ask him for help.
"I can help you with this, but please remember, this is what you asked me to do."
After helping you, I won't owe the Elena family anything. .
Anna did not agree immediately because she preferred to use her precious favor on this matter.
"Well, since you are so stubborn, all you can say is, I will find a way." Osborne sighed.
"By the way, regarding this invitation, let me tell you in advance that Detective Cat thinks she is better at drawing, drawing, knife drawing." Anna said softly.
"What a liar, where did this liar come from? Nonsense, are you sure you are really sober now? You are not on drugs. I want to talk to your housekeeper."
"I'm an adult, Uncle Osborne, and I'm pretty sure what I'm talking about. If you're not sure how serious I am now, then I can tell you that I'm doing the Royal Prayer at Melk Abbey. Hall."
There was another silence.
"Can I give you a piece of advice Anna."
Osborne knew how important the decisions made in the Royal Prayer Hall were for members of the Irina family. of solemnity.
"You said."
"If you are in the monastery now, I suggest that you should ask Abbot Melk to perform an exorcism ceremony for you instead of I'm making this call. Anna, you seem to be possessed."
Beep
The other person hung up the phone.
Anna put the phone in her pocket expressionlessly.
She looked up at Athena above her again and left the royal prayer hall.
She did not go back the way she came.
Anna maneuvered the wheelchair through the door inside the royal prayer hall and headed towards the depths of the monastery.
ThisThe barrier-free facilities here are well done.
After passing through several turns, she finally came to a quiet courtyard alone.
This is the cemetery of the monastery, and it is also where the ancestors of the Elena family rested after their deaths.
It is raining slightly in the sky, and there is a unique melancholy in the atmosphere of the cemetery.
She took a flower from the flower bed for mourners and placed it in front of her aunt's grave.
Then,
Anna turned the wheelchair again and walked towards the depths of the cemetery according to the vague impression in her memory.
The wheelchair passed over wet leaves and slight water on the road, and finally stopped in front of a stone monument. She took out a tissue from her pocket and wiped off the dust on the tombstone.
A name that she had seen countless times in the family tree appeared before her eyes.
Kara von Jelena
The courage to pursue beauty is the motivation for me to fight against life aerra
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"Grandma Kara, I found The person I want to pursue."
Anna asked softly, "If it were you, you would make the same decision as me, right?"
Among the histories recorded in Elena’s family genealogy, the story of Grandma Karazu moved and impressed Anna the most.
Grandma Carla’s mother is a noble from Greece.
She is half Greek and has rare long golden-red hair.
The elders in the family like to call her Carol after the Greek goddess Ra.
As a noble girl born in the long 19th century.
Grandma Kara’s normal life track should be like other noble ladies, keeping her waist thin and her chest high, attending various high-society salons and tea parties every day and dance.
The Elena family has always been famous in old Austria for producing beautiful girls, and is in good financial condition, unlike some down-and-out European nobles who need to sell their daughters to rude American rubber plantation owners or oil tycoons. In exchange for money to maintain the family's dignity.
Theoretically,
As long as Grandma Carla works hard on the two promising paths of seducing men and showing off her coquettishness, she can hang a Habsburg prince in her bed. It is not impossible to be a rich man.
However, when she should be famous at social dances, she went to France to study at the Paris Academy of Fine Arts.
It was a rare thing in those days for girls to go to college.
At first, the elders of Elena’s family recognized her.
Anyway, there is a strong artistic atmosphere in the family, and for girls, learning art is also a way to gild the marriage market in the future.
However, soon, Carla wrote from Paris announcing that she planned to become a professional painter.
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