Thanks to astonkg for the big reward. Although I write slowly, I have to have an attitude.
The observation report room of the marketing department is actually a brightly lit conference room.
The difference between this conference room and other conference rooms is that the decoration of the observation report room cost a lot of money.
It is only separated by a wall from the 1:1 bookstore experimental site built by the marketing department in the building.
The main wall of the lecture room is covered by a double-sided mirror two meters high and five meters wide. Opposite it is the sofa in the rest area in the corner of the bookstore.
Looking from the volunteer side of the bookstore next door, you can only see a reflective mirror, but everyone in the observation room can clearly see the various activities and expressions of the volunteers.
In fact,
When all test tasks are completed, the various questionnaires filled out by volunteers can also have similar effects.
However, the written questionnaire is far from being able to monitor the scene at any time and is more clear and intuitive.
There are also various camera screens and sound recording devices in the observation room, so that the distinguished guests in the observation room can always understand everything happening in the bookstore.
"The preparations are very good."
The short and chubby director Morgan smiled and looked at the marketing staff behind the screen, who were pulling the statue on a trolley. Fairy tale books arranged as neatly as bricks busyly decorate the shelves and counters in the children's literature section of the bookstore.
The marketing department has bound 50 volumes of the Detective Cat version of The Little Prince and 50 volumes of the Wehrlein version of The Little Prince overnight.
Of course,
Both of these are hand-bound versions. The cover illustrations created by the two illustrators were simply typeset and printed, and then glued onto the blank text.
It only looks like a book cover, and the content inside is blank.
But as long as you don’t remove the outer plastic seal, it doesn’t look much different from the final commercially available version.
In addition to the new version of Little Prince by the two illustrators, the marketing department also put on the shelves several old versions of Little Prince that are currently circulating in the book market, both hardcover and paperback.
Since we need to conduct market research,
while determining the merits and demerits of the two illustrators, we can also survey the volunteers’ opinions on the group’s upcoming release of The Little Prince. Compare the acceptance level of the old version of Little Prince sold by competitors for more than half a century.
In this way, we can have a rough estimate of the market share and annual book sales that Schostic Group’s new version of The Little Prince can achieve after it actually enters the book market in the future.
"If all the volunteers are already here, let's get started. I will fly back to North America in the afternoon." Director Morgan touched his chin and ordered.
The marketing department has selected multiple groups of volunteers from various age groups, each group has between 80 and 100 people. They will enter the bookstore as "buyers" and choose their favorite little prince.
TestThe content is not complicated, not counting the time required to rearrange the experimental site.
Each set of tests takes about 20 to 25 minutes, and you should be able to complete them in one morning and one afternoon.
Director Morgan is prepared to watch only one or two groups of volunteers test before leaving.
Based on his experience,
Unless the gap between two painters is very close, the one who draws better will be the one who draws better.
Winning or losing is basically determined after the first group of volunteers enters the field.
Market research is not a silly variety show.
It is difficult for the first few groups of volunteers to respond poorly to your illustrations, and then the reverse occurs in the subsequent survey groups.
Director Morgan even rejected the marketing department staff’s plan to send two different versions of the Little Prince sample books of Detective Cat and Wehrlein to the observation room in advance for everyone to see.
Market research is market research.
Mr. Director does not want to establish any subjective tendency, and let the final data and results speak for themselves.
Separated by a wall,
in the bookstore, volunteers are entering one after another under the leadership of the staff.
These volunteers are very diverse,
from old men in their fifties and sixties, college students who have graduated from internship, to little girls who look like eight or nine years old led by their mothers. , available for all ages.
Kelly is one of them.
She is a third-year student at the Royal College of Art and is considered an art professional, but Kelly majors in fashion design.
She has loved illustration art since she was a child. If it were not for the pressure of AI painting nowadays, the career prospects of middle and low-level illustrators would be average.
Kelly may seriously consider becoming a professional illustrator.
Appreciating the colorful illustrations can always give Kelly a sense of relaxation full of free imagination in addition to the heavy academic pressure.
This is something that more serious art occasions such as art exhibitions and art galleries cannot give her.
Because of her love, Kelly has a better understanding of the illustration industry.
Large publishing houses and high-end illustration studios are the best options for illustrators to find employment.
A publishing group giant that attaches great importance to the quality of illustrations. There are only two Schostic Groups and its main market competitor Townsend Mann Publishing Group in the European and American markets.
Both these two publishing groups have a market value of more than tens of billions of dollars, and together they almost monopolize the entire children's literature market.
Countless famous illustrators have collaborated with them.
For this reason, when Kelly was in a bookstore near the school, she met a man who was handing out flyers and asked her if she was willing to participate as a volunteer in an internal survey organized by the Schostic Group.
Kelly chose to agree without too much hesitation.
“It is indeed a giant-level business empire, but it is rich.To actually build such a large physical bookstore in the financial building."
Kelly looked at the simulation test room in front of her that looked the same as the chain bookstore near the school, smacked her lips, and secretly
"Welcome volunteers, please line up in an orderly manner. Please collect your mission card from the marketing staff in gray uniforms before entering."
< p>The staff with loudspeakers directed everyone to enter.When it was Kelly's turn to enter, the staff glanced at Kelly's age and gender. He handed over a blue handbasket and asked her to grab an envelope from the basket.
Scenario You are a young girl who loves literature and art. The Christmas vacation is coming next week. You are going to buy a Little Prince fairy tale book from the bookstore as a Christmas gift for your boyfriend.
You can only choose one book with a budget of 40 pounds
Please complete it within twenty minutes. Your selection work.
The Little Prince
The task card she drew was very detailed and set up relevant plot backgrounds for the volunteers to easily substitute into the actual purchasing scene.
“It seems that the rumor that Schostic Group is about to release a new version of Little Prince is true. We are doing preliminary market research and we don’t know which illustrator will write it. ”
This thought came to Kelly’s mind.
The twenty minutes were not very tight. She first walked around in this large bookstore. Still at the bar in the bookstore, I asked the waiter for a free cup of American coffee.
"Merry Christmas, Miss." ”
The guy from the marketing department who acted as a temporary clerk at the bar was very attentive. Even though it was early spring, he still said a Christmas greeting, and the bookstore also played “Jingle Bells, Jingle Bells.” "Jingle Bell" Christmas blessing song.
After going around in a circle,
Kelly actually got into the situation of choosing a Christmas gift for her boyfriend.
“If the little prince had to choose a book as a gift, I would probably choose the classic one produced by Townsendsman. ”
Kelly had only had an impression of this version of The Little Prince before.
She remembered that the hardcover edition produced by Townsendsman was beautifully printed, and that Saint-Exupé The original illustration is used as the cover.
It is indeed a good choice for literary and artistic young people to choose holiday gifts.
“I don’t know if the new version of Schostic Group’s Little Prince will surprise me. Let me reverse this plan. "
As Kelly thought, she turned to the shelves in the children's literature section.
In the first row of shelves, in the most conspicuous position was a book she had never seen before. A new style of The Little Prince
Title of the work: The Little Prince
Original author: Saint-Exupéry, France
Translator: Charlie Hawke, UK
p>Illustrator Jan VerlayYin UK
Kelly could tell at a glance that the illustration on the cover of The Little Prince was a very exquisite and thoughtful watercolor painting.
“It turned out to be a work written by the artist Wehrlein. It looks okay.”
With illustrations created by a well-known artist like Wehrlein, Kelly understood that the Schostic Group dared to The confidence to challenge rival Townsendsman’s classic version of The Little Prince.
The art profession will die of drought and drought.
With the pressure of AI painting to compete for jobs, the income of small illustrators has dropped sharply, but the names of first-line illustrators like Wehrlein are still a guarantee of quality.
The exquisite brushwork of the illustration artist and the degree of soul compatibility with the theme of the original work are still cold and incomparable to AI.
Kelly can even be considered half of Wehrlein's fans.
In my sophomore year, I wrote a sincere letter of recommendation, hoping to intern in the other party’s illustration studio during the summer. Unfortunately, nothing came of it and I didn’t receive any reply.
This did not affect Kelly's admiration for Mr. Wehrlein. She lined up in the early morning to buy the commemorative album Green Wilderness released by Wehrlein.
Compared with Mr. Wehrlein's past works, this painting also belongs to the very careful category.
Like the original author Saint-Exupéry, Wehrlein is obviously much more professional than Saint-Exupéry in expressing the content of the little prince sitting on the beach and watching the stars.
He swept away the shortcomings of the original artist who was a non-professional artist.
Wehrlein completely reconstructed the composition of this picture, using the golden ratio of a professional portrait. The image of a heroic young aristocratic boy sitting with his arms crossed is drawn.
Taking advantage of the realism of watercolor, the little prince’s face has three-dimensional and exquisite features, which is more handsome than the simple children’s drawing style painted by Saint-Exupéry with two eyes and one nose. In more ways than one magnitude.
It can be used directly as the mobile phone wallpaper of adolescent girls.
Kelly's eyes lit up at first, and then hesitated.
"This is a very good illustration, but is this really the little prince?" After the initial love, such thoughts emerged in her mind uncontrollably.
Kelly knelt down and took out a copy of Townsendman's classic version of The Little Prince from the lower shelf for comparison.
The composition of the classic version of Little Prince is much unprofessional.
The sky is extremely far away and the desert is wild. The image of the little prince only occupies a small part of the picture.
The little prince's painting is not pretty, but its composition has a strange and long-lasting quality, which is unique to this lonely fairy tale.
Of course the paintings drawn by Wehrlein are very beautiful.
This is a very good illustration with a standard composition that can be used in art class teaching materials.
The problem is that it is too standard.
It is completely based on rigorous art theory, like a model produced according to a certain mold on an industrial assembly line.
Kelly looked at the two illustrations in front of her.
She suddenly felt that the little prince written by Mr. Wehrlein had a ridiculously beautiful smile. Just like the Korean plastic surgery star who was once a hit in Europe.
Beautifully unreal and beautifully empty.
In addition, the Saint-Exupéry version is an original and accompanying illustration work written by the original author himself, which is an obvious plus.
If she could only choose one book, even if she was a fan of Mr. Wehrlein, Kelly would be more inclined to choose Townsend Mann's classic version.
"By the way, the budget on the task card is forty pounds."
Kelly suddenly remembered something.
The budget column on the task card is randomly selected for each volunteer. Each volunteer's budget is slightly different, some are high, some are low.
Forty pounds to buy a fairy tale book is quite wealthy.
The two books in front of me are paperback editions.
Thomsonsman’s classic version of Little Prince is priced at 19 pounds, and Wehrlein’s new version of Little Prince has a handwritten price tag on it. One pound is 18 pounds.
If she remembers correctly, Townsendman’s hardcover version of The Little Prince should be priced at 32 pounds on the market.
If her budget was 20 pounds, she might hesitate between two books.
With the current budget,
when giving gifts to others, the more expensive and exquisite hardcover version is obviously a better choice.
Kelly stood up and walked around the shelf of this volume. Sure enough, on the other shelf, she saw the Townsendsmann hardcover Little Prince gift box with a more gorgeous coated paper cover.
The bookstore is not small, but many people have gathered in front of the bookshelf on this side, at least a dozen people gathered around one shelf.
"Everyone is here to get the hardcover version of The Little Prince"
Kelly took a few steps forward.
Huh
She suddenly discovered that the volunteers here were not surrounding the hardcover version of the Little Prince.
The focus of their discussion was another set of Little Prince styles that Kelly had never seen before on the right side of the hardcover version.
“So beautiful.”
“It’s heart-pounding.”
“Wow, this painting method is so unique, I’ve never seen it before Such an ethereal and dreamy color.”
People were talking about it.
"This is knife painting, a very unpopular painting method." Kelly narrowed her eyes and said softly.
She walked through the crowd and picked up this version of The Little Prince from the shelf.
The annotations on the cover are similar to those on the cover of the previous Wehrlein version, except that the illustrator column was replaced by Wehrlein
The illustratorDetective Cat Algeria
This painting
has a very special ethereal feel.
She adopts a composition that is almost identical to that of Saint-Exupéry, and exquisitely retains the original author's slightly Zen temperament.
And the painting is much better.
Not only is it much better than the dabbler Saint-Exupéry, it is also much better than the artist Wehrlein.
In principle, artistic works of different styles cannot be compared.
But this is Kelly’s current subjective feeling.
The long yellow sand, the vast desert sky,
The blurry missing moon, the twinkling stars, the boy with slightly moving shoulders sitting sideways on the high sand dunes, as if he would turn around at any time. Turning to smile at you.
The moment she saw this illustration, Kelly felt that the portrait was suspended on a hydrogen balloon and would fly away or break in her hands at any time.
This illustration is so beautiful, so perfect that it doesn’t look like a human work. Please remember to collect it, the latest and fastest website is free to read without anti-theft