"By the way, go check the surveillance camera and see if the little black girl was photographed after she got the illustration book. Try to keep a straight face."
Director Morgan slowly Let out a breath.
In his mind, the image of a crying little black girl smiling after receiving the illustration kept appearing behind the double-sided mirror.
This scene is so symbolic.
If you can find the video footage, it will look like an excellent advertising video.
Many of the best and most enduring ads in the industry.
Except for an epic advertisement like the one in 2006 when Chanel asked Nicole Kidman to shoot their No. 5 perfume in the style of Roman Holiday, which cost US$60 million in a few dozen seconds, such high costs In addition to the high-yield money-burning gameplay.
Some ordinary scenes that are close to reality can still shock people's hearts without being designed in advance.
For example, luxury car brands use surveillance cameras to film their cars that have survived serious car accidents to promote vehicle safety, or footage of football star Cristiano Ronaldo removing a Coca-Cola drink from him before an interview. All have caused a huge stir on social media.
The truth is exactly the same,
it’s just that one result is positive and the other is negative.
"Understood, I will ask the staff to contact the mother and daughter just now and obtain their consent. It is best to contact the director of the commercial and shoot a few more shots."
Osborne’s eyes lit up after being prompted by Director Morgan.
Is there any more representative promotional shot than "illustrations can make a crying girl smile"
Not only is it a book promotion for The Little Prince, it is also regarded as the annual commercial of the Schostic Group. Commercials are also very good.
For commercial advertising, black mothers and daughters need to obtain their consent and pay a sum of money as compensation.
No one wants to be on TV, and at most ten or twenty thousand dollars should be enough to get it done.
A professional commercial film costs more than this amount just for the stage setting, and it also lacks this unpolished sense of shock.
“The supply chain has been arranged. Calculating the time, the first batch of 300,000 books will be released to the European and North American book markets by April at the earliest. Printing should be expedited. If you do, you won’t miss the Easter holiday book promotions of major book dealers.”
Deputy Director Schubert is now looking very happy.
He believed that Detective Cat would win with a high probability, but the deputy director never expected that he could win so cleanly.
Especially when I saw Director Charlie’s expression looking as ugly as if he had eaten a fly.
He felt even better.
After being treated as a transparent person for so many years, I am finally proud and proud. This feeling of joy and accomplishment cannot be obtained by throwing darts that hit the bull's-eye.
Schubert patted the marketThe shoulders of the field manager.
"You can start printing peripheral postcards and illustration books. The gift boxes should be exquisite and of the highest production standards, and don't be reluctant to pay. The illustrations of Detective Cat are worth spending the money." He suggested.
It is also a collection gift box, and there are different cost standards within the publishing house.
For example, on eBay today, the 99 edition Harry Potter commemorative gift box is priced at tens of thousands of dollars. The letters harryotter on the cover are genuine and printed with gold powder.
A few letters don’t cost much gold, but if you add up a small amount, it will cost a lot of money.
The printing cost of the highest standard gift box set is more than ten pounds, and the selling price is more than one hundred pounds. It is a light luxury souvenir.
The marketing department generally will not spend such a large cost easily.
If it cannot be sold, it will cost a lot of money.
"Okay. By the way, see if you can recruit Detective Cat to work in the art department of the group. If she is willing to work full-time for the group, you can consider allocating some shares to her. If not, you can also Sign a long-term contract agreement, and don’t let anyone be poached by competitors.”
Director Morgan thought about it and made a decision.
"Don't worry, Mr. Director, I will personally contact Detective Cat." Deputy Director Schubert nodded crazily like a chicken pecking at rice.
As happy as Deputy Director Schubert is, Charlie is irritated.
He is more than just irritable.
Charlie is even breaking into a cold sweat now.
The power field in the art department is a zero-sum game.
Now this market competition is so loud that even the North American headquarters in Los Angeles expressed concern and sent a director to fly to London.
Charlie simply cannot afford to lose.
He originally thought this was an opportunity to defend his dignity, cut off Osborne's tentacles reaching out to the art department, trample Deputy Director Schubert under his feet, and kick the bullshit Detective Cat out of the house at the same time.
Unexpectedly
Charlie could even hear the slow collapse of the throne of the Art Department that he had worked hard to build for twenty years.
A king who cannot keep his word is a king who is ignored.
A lion king who cannot beat the shit out of a male lion who challenges his authority is an aging lion king who is not fit to sit on the throne.
Deputy Director Schubert may not be able to compare with himself in the art department now.
But equally,
Everyone will quickly realize that the art department in the European area is no longer entirely up to him, Charlie.
shit
The more Charlie thought about it, the more scared he became.
"Bang"
He suddenly threw the gui sunglasses in his hand towards the wall. The expensive luxury sunglasses smashed into pieces on the wall, sending out glass lenses. The sound of breaking.
"Who would admit the results of this damn market survey? The marketing department didn't design a statistical plan at all."
Charlie suddenly raised his head and looked into the observation room. The art director lost his composure, and everyone looked stunned.
The whites of his eyes were red, and his nose looked like he had just finished a 100-meter sprint. He was breathing heavily,
"Shit, how did you design the investigation plan? Herd mentality, this must be a herd mentality that is not accurate."
Director Charlie looked extremely pale and grabbed the collar of the marketing director.
The so-called herd mentality,
means that when everyone gathers together and you see others talking about choosing a certain style of product, you will subconsciously follow what others do. Make similar choices.
"Director Charlie, please be polite. The investigation plan is agreed upon by both parties."
The marketing director looked ugly and pushed the irrational Director Charlie.
This guy is really crazy.
Charlie also knew that he was speaking forcefully, and how weak his argument was.
So what if it is really a herd mentality? Herd mentality itself is a part of consumer psychology. Illustrations can make most volunteers have a tendency to make a certain choice. This has already been explained. The success of Detective Cat.
But he really didn't want to let himself believe such a result.
"Morgan Director" Charlie looked at the old gentleman pitifully.
"Mr. Charlie"
The director frowned, suppressing his unhappiness.
Director Morgan knows Director Charlie. He is also an old acquaintance with Charlie’s boss, President Hill, the top leader in Europe, and their personal relationship is not bad.
The current market research is not only a competition between Wehrlein Illustration Studio and Detective Cat, but also a struggle between two different factions, President Hill and President Osborne.
Even the old head of the group based in North America has personally asked about this matter.
Morgan’s original personal preference was actually on Charlie’s side, otherwise he would not have flown all the way here as a representative of the board of directors to pay attention to this overt and covert struggle.
However, after all, management must put the company's interests first.
You proposed the investigation, you agreed to the conditions, and you were the one who caused all the trouble.
In the end, if you lose, you will be like a street gangster who refuses to admit his defeat.
It’s too shameful.
No one from Morgan or Osborne mentioned the results of the investigation or Wehrlein's name just now. They were trying to save face for Charlie.
"If you are shameless, you can't blame others."
Morgan thought to himself.
He waved his hand and was about to ask the security to take the gloomy art director out to sober up, but was interrupted by a voice.
"Okay. Charlie, it's over."
A somewhat depressed voice sounded at the door of the observation room, but it was Wehrlein.
The illustrator's facial features are pale, but his expression is very calm.
After entering the room, he even greeted everyone present before patting Director Charlie on the shoulder.
"My friend, let's end it like this, leaving some dignity for yourself, and some dignity for me as a loser."
"You, you"
Director Charlie looked at Wehrlein as if he had seen a ghost, speechless.
Werlein put the Detective Cat version of the Little Prince illustration into Director Charlie's arms.
“Take a good look at this picture, Charlie, how do you expect me to win against such an opponent? If I do the investigation again, I will only lose worse. With such a clear distinction between good and bad, if I lose, I will still lose. It would be too ugly not to admit it."
Weierlein sighed and turned to President Osborne.
"Congratulations on finding such an excellent painter. I feel it is not a shame to lose to such an opponent."
At this moment,
< p>The volunteers have made detailed statistical data into tabular histograms and distributed them to everyone in the observation room.Detective Cat's red bar chart marked 53 is eye-catchingly arranged on the far left side of the statistics table, while other different types of statistics of the Little Prince version only have a few scattered ones.
The visual contrast of the histogram,
is like the slums at the foot of the towering Empire State Building.
Director Morgan still changed his flight ticket.
He did not fly back to the Los Angeles headquarters in the afternoon as originally planned.
The director wants to see the entire market survey, and finally the detailed data of the questionnaire survey compiled based on all the volunteers in so many groups.
Even if you are already prepared in your heart.
When he actually saw the final report submitted by the market, he was still shocked.
The group’s questionnaire classified Detective Cat and Wehrlein’s illustrations into five levels of impression: unacceptable, bad, average, good and excellent.
Fifty-six percent of the volunteers gave Detective Cat an excellent rating, and 37% gave it a good option.
The negative reviews for Detective Cat as unacceptable and terrible add up to just over one percent.
In the comparison of consumer data between Detective Cat and Wehrlein, the number is 95 to 5, showing a trend of defeat.
In other words, for every twenty volunteers who choose Detective Cat, only one will choose Wehrlein's version.
What makes Morgan most gratified is that, even with a budget of 40 pounds, he can buy a children's fairy tale book with unlimited content as a gift. In this subdivided statistical range, the Detective Cat version of Little Prince, which sells for 18 pounds, still leads the market with a ratio of 336.
Far awayThe Tomssensman version of the gift box set, which is priced twice as much as hers, has a figure of 135, which is far higher than other hardcover fairy tale books.
"Big sales, this is the potential for big sales."
In the conference room, Director Morgan took a sip of coffee and looked at Osborne opposite with pleasure.
"When the publicity resources are fully utilized, the annual sales volume of 300,000 copies will look very easy." He commented.
Looking at the data on the statistics table, Osborne couldn't help but raise the corners of his mouth.
This exceeded his previous best-case expectations. For the first time, Mr. Vice President felt that annual sales of 300,000 copies did not seem too difficult.
"How high do you think it can be on the ranking list? I mean SD or NY," Director Morgan asked, raising his eyebrows.
The physical book market in Europe and the United States is highly competitive.
Similar to entertainment products such as pop songs and newly released movies, companies also need to list them.
There are two criteria for evaluating the level of works published by a publishing company, quality or sales.
For statistical quality standards, Europe and the United States have very authoritative book review systems, including the New York Times Book Review nytisbooks, Kirkrevies, book review index bookreviedex
and the audience on the Internet platform odreaders Scoring system.
With the level of production and translation of The Little Prince, there is no need to worry about quality issues. The key is how many copies can be sold.
Schostic Group always pays attention to the ranking of its own published works on major book sales rankings.
The sales ranking list is a battleground for all Western publishing giants.
Be able to have your own place at the top of the rankings.
It is not only a success in sales, but also an increase in fame and honor.
Similarly different singers will always stare at lists such as the Billboard Hot 100, always thinking about getting higher in the rankings.
There are many authoritative lists in Europe and the United States that have been in business for decades.
ny refers to the New York Times bestseller list, which is the authoritative list of book sales in North America.
sn refers to the Saturday News, a subsidiary of The Moon, which is the newspaper that once made Anna's dirty joke on the front page.
Although this newspaper is famous for its vulgarity, it was once the most widely circulated newspaper in the world. It also published a column every week to count the book sales rankings in the UK.
Together, these two lists account for almost 70% of global English-speaking sales.
"Can it be in the top 50 or 30?" Osborne did not dare to make big claims.
In the past two years, the New York Times’ annual book sales champion has been close to 3.5 million copies each year, and in less popular years, it can reach 2.7 million copies.
On average, every weekIt is not an exaggeration to sell 50,000 to 60,000 copies in a week if there is a promotion during the Easter or Christmas holidays.
The little prince is still far away from this goal.
"Vice President Osborne, I am a little more confident than you. Maybe in some unpopular sales weeks, we may be able to break into the top ten." Director Morgan knocked on the table.
Osborne was startled and a little fascinated.
If a book can stay in the top ten on the SN and NY lists for a month or two.
In North America and Europe combined, even an annual sales volume of one million copies does not seem too far away. Please remember to collect it, the latest and fastest website is free to read without anti-theft