An employee who has worked in the bookstore for a long time.
No one can underestimate the impact of a good promotional poster on book sales.
The proportion of readers who choose a book based solely on the cover is higher than most people imagine.
In an era of proliferation of electronics, people who are still willing to buy books in physical bookstores and paper books have a collection-like feeling for books.
When they buy books, they are not only buying words, but also buying a beloved collection.
Especially when you are wandering around in a bookstore without any purpose, drinking coffee and posting s to show your petty bourgeois lifestyle. A beautiful and lovely book is an indispensable ornament for those young men and women.
Even in the display cabinet of Waterstones Bookstore, they like to place two books with beautiful covers in conspicuous positions.
It doesn’t matter if the writing quality is rough, it’s the debut novel of an unknown author that no one has ever heard of, or it’s a very obscure pure stream of consciousness or spiritual book.
As long as the cover painting has enough style and artistic conception.
A few copies are always sold every week.
After one year, Ling Ling Zong Zong can still sell to people of all ages.
In the book circle, these books belong to the category that rely on their "appearance" to make a living.
"Perhaps the long-term sales volume of this Little Prince is higher than many people imagine." This idea came to the staff's mind.
"But Miss, if you are willing to wait until the book signing is over in the afternoon, you can take this poster away." He turned to look at Kelly and shrugged casually, "Anyway, Waterstones Bookstore keeps it. It needs to be dealt with."
"Thank you."
Kelly nodded with satisfaction.
She tilted her head and teased her best friend, "Maka, just prepare to have a platonic relationship with your boyfriend for a month."
"The painting may be okay, but this is it. It's not that good to impress my sister."
Maka snorted.
She had to say that the effect of the cover illustration of Detective Cat was really a bit beyond her expectation.
But from the beginning of this agreement, Maka was invincible.
Do you have the urge to buy a book? It’s not just a fairy tale book as I said. What’s the big deal?
I won’t buy it if I say I won’t.
Maka tilted her head proudly and looked away from the weird promotional poster.
"You think you are beautiful because your aesthetic ability is not good enough. All the truly qualified art critics in the world think Detective Cat's works are poor."
She quietly said Say these words silently in your mind.
In order to strengthen her inner belief, Maca even took out her mobile phone and entered the URL artrerd.
This is a portal website that collects art consultation recommended by professors.
artrerd itself does not produce any art criticism, but will collect news links and content summaries from various mainstream newspapers and periodicals to facilitate relevant information for viewers.
Maka entered the name "Detective Cat".
Immediately, a large number of related art reports appeared on the screen.
Why is it said that the new version of The Little Prince is a work destined to fail? Abandoning the original illustrations is the worst decision the Schostic Group has ever made. Art Space
The wonderful road to fame of the non-mainstream "art speculator" Internet celebrity illustrator Detective Cat London Art Confrontation
"From Internet gimmicks to commercial hype, this It’s time to put an end to the farce caused by unprofessional art critics and third-rate painters.” The latest interview of De Jong Van Doorn in The Moon.
What is knife painting? Is it really an art form?
In these news newspapers, whenever the name of Detective Cat is mentioned, more than 90% of them are Shui'er's negative point of view.
Very strange.
It seems that every art criticism media can’t wait to tear apart The Little Prince and its illustrator with their pens before it goes on the market.
Some media outlets that made comments can understand.
In the past half century, the average annual shipment volume of Little Prince has almost never been less than one million copies. Newspaper mouthpieces controlled by Townsendsmann, an old rival of the Schostic Group, naturally had to sneer at rivals trying to get a piece of this cash cow.
The Moon and Van Dorn have always scorned Detective Cat, so it is normal to jump out at this moment and apply eye drops.
Only newspapers such as Art Space, London Art Forum, and Literary Sunday.
They are all veteran art criticism media that are well received by readers.
Generally speaking,
No matter how much the writers of these newspapers hate a painter, they are not willing to publish such strong words and clear opinions before actually seeing the other person’s paintings. Review article.
This will make them seem unprofessional and too subjective.
In the unlikely event of a slap in the face, it would be no fun to be caught and attacked by competing media.
The formation of such a trend of public opinion is more due to the influence of the shareholders of the oil painting magazine.
The art circle is a big spider web woven by connections.
The shareholders of Oil Painting Magazine are the big spiders in the center of the web.
Their disciples, disciples, and grandsons are all over the entire art criticism system.
Shareholders can convey their ideas from inside to outside through spider threads, and implant negative expectations about Detective Cat in advance into the minds of every enthusiast and collector who pays attention to the art field. heart.
So Sir Brown is also nicknamed the "Pope of Art" in the chats of some artists.
He is the muse in the worldSpokesperson.
The major shareholders of Oil Painting Magazine are his Cardinals.
Lower-level magazines such as Art Space and London Art Forum are the priests of various small churches who use personal connections as bridges.
Perhaps deep down in their hearts, each of these art media has the ambition to replace the oil painting magazine, but generally they do not have the courage to go against the grain.
Nothing else to say.
Guang was caught every day in oil painting magazines scolding him for his poor artistic vision. It was a kitsch magazine that catered to Middle Eastern buyers and oil nouveau riche for art speculation.
This is enough to destroy the credibility of these newspapers and periodicals in the minds of collectors.
Sir Brown has such influence that he can use his own will to make some art magazines that were originally cautious to give up their moral integrity and form a unified rhetoric against Detective Cat and Anna behind it.
These magazines don’t care what competitors come to find fault.
Anyway, you are scolding, and your competitors are also scolding, so why are you afraid of capsizing?
Art Space and Literary Sunday are both major reader groups competing in the British Isles. Newspapers and periodicals used to have a lot of friction with each other. In the past, they were tit-for-tat media outlets that disliked each other regarding concepts such as avant-garde art, Dadaism, and trendy toys.
But when it comes to the detective cat, the tone retains a high degree of consistency.
On the contrary, the oil painting magazine itself has remained silent on this issue.
Except for the video of the shareholder meeting resolution, the daily official publication does not mention a word about Detective Cat.
Silence is the highest form of contempt.
“Oh, Detective Cat, I actually admire her. Who doesn’t have the right to pursue their own hobbies? It’s just that she was pushed to an inappropriate height by the wrong person at the wrong time. . It’s nothing more than a personal grudge.”
A few days ago, Ole Kruger, the equity representative of Kruger Brothers Bank, officially replaced Miss Irina and became the executive director of Oil Painting Magazine. during the ceremony.
Sir Brown said to the reporter who raised this issue, "We are an authoritative and serious media magazine. Unfortunately, the level of online painters is not within the scope of our normal work."
Different from the roommate who was fascinated by the detective cat.
There is a reverence for authority in Maka's character.
When she is designing clothes in class, she will spend a long time studying the artistic language of luxury brand designers such as Chanel and Louis Vuitton this year, and then follow them step by step to express them in her own designs. come out.
Art critics hold a lot of weight in Maka’s heart.
From the first moment she saw the media article, she was a loyal supporter of these arguments.
Every time she argued with Kelly and criticized Detective Cat, Maka felt as if there were countless senior masters standing behind her, joining her.speak out.
These words are written at this time.
Gradually, the charming attraction that the strange illustration of Detective Cat had just created in her heart was expelled from her heart again.
"Please, I'm a student at the Royal College of Art. I don't want to be like those tasteless bastards who buy some works by Internet illustrators and put them on the bookshelf. They have no style at all. ”
Maka curled her lips vigorously.
She spoke a little loudly this time. In fact, she was not muttering to her best friend Kelly, but to herself who was inexplicably shaken.
When she saw the promotional poster, she really fell in love with the painting.
What the hell
Maka was very angry that her artistic taste was so far behind the masters.
"The book signing has almost begun."
The staff placed all the advertising signs.
He checked the time, walked back and took off the "Closed" sign in front of Waterstones Bookstore.
The audience began to trickle in slowly.
Maka followed Kelly to the door of the bookstore without saying a word.
Standing under the black signboard of the store that says aterstone039s, the moment you are about to step into the black glass door. The girl couldn't help but look back at the advertising illustration in the distance that was facing the crowd.
Looking again, it is still beautiful.
Just across the street, a primary school student holding a hydrogen balloon pointed at the poster and said something, and then he pulled his father towards the bookstore.
This scene fell in Maka’s eyes.
For the first time, Maka felt uncontrollably shaken by the authoritative views of art critics.
“This painting really has very low artistic attainments and has indescribable shortcomings. Is it just because I don’t have enough artistic accomplishment that I can’t see it?”
“At least, It’s not as bad as those media say.”
Illustrations that generate such appeal are not good enough.
Then,
What do the works of other illustrators she has seen before count?
Kelly picked up the picture from the staff at the door. After getting a purchase intention survey card, I couldn't wait to walk into the main hall.
The bookstore has been decorated with a brand new look.
The store area of Waterstones Bookstore on Oxford Street is not small.
They have rich experience in hosting various book signings. Under the careful arrangement of the staff, it immediately felt like entering the fairy tale world of the little prince.
An orange-red planet with a diameter of one meter that looks like a round cheese hangs from the celestial panel above the head. This is the model of the asteroid B612, the astronomy code name of the little prince's hometown.
The surface of the model has chocolate-colored volcanic protrusions.
The exhibition next toIn the display window, there is a pair of dark leather strap flying glasses and a pen that Saint-Exupéry used when he flew a water reconnaissance plane during World War II.
There is also a 50cm tall wax figure of the Little Prince holding a rose growing in a glass windshield.
Under the spotlight, the little prince wax figure doll looks lifelike.
Even the wallpaper on the surrounding load-bearing columns has been replaced with the main body of roses.
What attracted Kelly the most was not these, but the display cabinets with books around.
There are special sections in Waterstones Bookstore, from the best-selling section, children’s section, and science fiction section on the outside to the emotional reading section on the inside.
Because today is the first day of the Little Prince’s autograph session.
So the staff removed the innermost part of the bookstore yesterday and placed the r18 restricted works area with pornographic covers such as protruding and exposed girls, which does not fit in with the fairy tale theme.
Four large display cabinets filled with physical books of The Little Prince were placed next to the door.
The brand-new Little Prince covers are placed neatly on the bookshelf, with the aroma of ink that just rolled out of the printing factory's assembly line still lingering between the pages.
There are 280 sets of paperback editions of The Little Prince and 70 sets of hardcover editions of The Little Prince with thicker printing paper and hard covers for readers attending the book signing to place as soon as they enter the door. Get it easily.
Kelly couldn’t wait to hold a book in her hand.
Oo
The blonde girl suddenly twisted her neck and couldn't help but exclaimed.
“og.”
The moment when she and the little prince looked at each other in the illustration on the cover, it was like a hallucination.
The little man sitting on the top of the golden sand dune seemed to blink his eyes
Kelly also blinked her eyelids equally hard.
This time, the illustration is still the same static one.
The four-dimensional space cannot be broken, and the little prince has not really come to life.
But the feeling in her field of vision that the little prince was about to really walk out of the picture at any time did not disappear at the same time.
It’s really too vivid
Kelly lowered her head and couldn’t help but say hello to the character in the cover painting.
"Heo, Your Excellency the Little Prince."
During the publishing house's simulated market survey, Kelly had seen this cover of The Little Prince.
Her expectations were originally focused on other illustrations in the book.
At this moment, hold the physical book in your hands.
She suddenly felt that the painting in front of her was the same as the photo bound in white text that she had seen before.
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