Every customer who attended the book signing was given a questionnaire made of cardboard before entering the door, which was used to collect statistics on why they bought the fairy tale book and what the advantages of the book were in their minds.
In order for everyone to fill it out carefully.
The card can be used as a £2 cash voucher when paying at the checkout.
Schostic Group’s marketing department will recycle these cards, analyze the sales and reader feedback of each book published by the group, and fill in its own business data model.
"Sir, I need to send these to the manager immediately."
The staff member seemed a little anxious.
“I’ll just take a handful if it’s okay, and you can send the rest away.”
Dean Hawke casually grabbed a handful of about ten survey cards from the basket. He waved his hand to signal the other party to go about their business.
The questionnaire has four items from top to bottom
Do you have the habit of regularly purchasing physical books? Have you purchased The Little Prince produced by the Townsend Mann Group before?
How did you learn about this book signing?
Have you heard of the translator Charlie Hawke before?
For what reason did you make this purchase? Book Decisions
There is a row of printed possible options below each item, allowing readers to check directly.
Dean Hawke glanced casually and saw a row of no in front.
The translator could not help but frown.
If it is not filled in randomly, look at this questionnaire.
The reader who bought The Little Prince does not usually buy books, does not know about book signings, and has not even heard of his name, Charlie Hawke.
"I came here to attend a book signing, and even I didn't know the result."
Mr. Hawke tugged at the beard on his chin in displeasure.
To be honest, I am not a world famous person.
George RR Martin, Stephen King and others are walking on the road and there are a lot of people they don’t recognize.
But this reader who just asked for his signature had no idea about his literary achievements before.
Mr. Hawke was inevitably a little sad.
In the last column, the column that drives the customer's decision to buy the book.
What was ticked by readers was not Saint-Exupéry’s reputation in the literary world, nor the Dean of Oxford’s thirty-year translation career, nor the publisher’s marketing advertisements, but the fact that he was ranked last illustration of detective cat.
Illustrations.
Another illustration
"The guy who buys a casket for a pearl. The language of my translation is so fresh and childlike. This is real skill. If you like pictures, it is better to read comics. That’s it, every page I look at is filled with pictures, just a few words of “um, um, ah, ah, ah, ah, ah, ah”.
The old gentleman complained helplessly.
Dean Hawke threw the investigation card aside casually.Pick up the next one.
Then he was stunned again.
The checked information on the next card is exactly the same as the previous card.
If it were not for the different contact phone numbers for the return visit below, he would have thought that one person submitted the two questionnaires.
"Strange."
Dean Hawke lined up all the investigation cards in his hand on the table.
He didn’t frown this time.
His eyes widened slightly, his mouth opened slightly, and his whole face was distorted for a moment in shock.
There are a total of eleven small survey forms placed on the table in front of the old gentleman.
Only one mentioned that he had heard of his name, and the reason for one’s purchase was because he was a fan of The Little Prince.
Without any exception, all the remaining ten cards were filled out exactly the same as the first survey card.
Everyone ticked the option behind beautiful illustrations and exquisite packaging among the reasons for purchasing.
This
Hawke seemed to realize something.
He looked at the crowd of readers in the bookstore in front of him who signed in at dusk, and swallowed with extremely complicated emotions.
The poor Dean of Oxford's state of mind at this time is like the dumpling chef in a dumpling shop.
After more than ten years of hard training, the mutton dumplings are made with thin skin, large fillings and overflowing juice. On the opening day, there was indeed a huge flow of people and everyone was full of praise.
But if you listen carefully, every diner is praising the vinegar in the dumpling shop for how delicious it is, and wondering if they can take a couple of them home.
The emotions in the chef’s heart must be extremely difficult to describe.
It doesn’t matter if you are happy or unhappy.
Could it be that I was the one who took advantage of that internet artist?
Dean Hawke turned his attention to the cover of the new version of the Little Prince fairy tale at hand.
The name of the illustrator, Detective Cat A, hangs majestically below his signature.
The old man has been preparing to translate this classic fairy tale since 2000.
After ten years of sharpening his sword, Dean Hawke was a little unhappy when he learned that a newly hired illustrator had the same authorship rights as him.
She was just a person who drew a few pictures. He thought that adding a small note on the title page would be too shameful for her and he was not qualified to be nominated on the book cover.
This situation after the listing was something Charlie Hawke did not expect at all.
It can be said that it is a coincidence that one or two readers bought the book because of the illustrations, but it is not a coincidence that all the owners of the ten questionnaires paid for the books because they like the illustrations.
In fact,
Even the only reader who bought the book because he was a fan of The Little Prince had a total of two check marks in his purchase intention.
In addition to checking that I am a fan of Saint-Exupéry, I also put another check in the small box that I think the illustrations are beautiful.
There is a 100% chance that customers will think that the illustration makes them excited.
Then there is no excuse.
No matter how unwilling to believe it, Hawke must believe it.
It seems that the awesomeness of Detective Cat’s illustrations caused such a hot scene.
Looking at the smiling faces in the store who were full of admiration while flipping the books, I also thought of the reaction of the audience when I preached on the podium before.
For the first time, an idea came to Charlie Hawke's mind that he had never even thought about before the book was released.
"Let me go. This great translator like me will not be taken away by the detective cat."
"Sir, something happened."
< p>The staff member carrying the basket rushed into the manager's office on the second floor and said breathlessly."The Little Prince is selling very hotly. This is the third basket of reader survey cards that have been collected, and all the prepared intention survey cards have been distributed."
"Everyone Finished sending”
The Oxford Street store manager of Waterstones Bookstore, who was sitting at the computer drinking black tea and communicating about work matters, almost choked on his tea and asked after coughing twice.
"Ahem, not even one of the 2,000 cards left"
The store manager was not very concerned about the situation of the Little Prince autograph session.
It’s just a book signing.
This bookstore holds book signings and reader meetings for major authors every two days.
I’ve seen a lot of big scenes.
Recently, the headquarters is negotiating for Anne Ernault to hold a reader meeting here next month.
Since the other party became the 16th female Nobel Prize winner in Literature last year, Waterstones has wanted to invite the other party to hold a series of reader meeting events.
But Erno was not in good health and could not make the trip.
This time, female writers are coming to London for academic exchanges, which is a good time.
The store manager is following up on all aspects of this important work with the headquarters specialist, and has little time to focus on the autograph session downstairs.
He did hear that it seemed to be quite lively outside the window in the afternoon.
But Oxford Street
There is always a busy time throughout the year, and the store manager didn’t take it seriously.
So when I suddenly heard the news that all the survey cards had been sent out, the person in charge of the bookstore couldn't believe it.
Two thousand survey cards means that two thousand readers and customers have entered the venue in the past few hours. In terms of the carrying capacity of a bookstore, this is very close to full capacity.
Waterstones Bookstore did almost no large-scale warm-up activities before the book signing, but so many readers spontaneously poured into the bookstore.
Thinking of this, the store manager gasped.
"We have all given out, and the number of customers entering the venue has exceeded 2,100." The staff nodded like a chicken pecking at rice.
This number cannot be determined byThe store manager didn't pay attention to it, so he temporarily couldn't care about studying the details of the Nobel Prize winner's reader exchange meeting. He told the commissioner at the headquarters to talk to him in the evening and interrupted the conference call.
"What about the shipment volume? How many new books have we sold?"
The store manager walked to the wall and lifted the curtain, looked at the people still queuing under the bookstore sign, and clicked his tongue twice. Voice.
"Have there been more than six hundred copies? No, this battle must have happened. Tell me, have there been more than eight hundred copies?"
The store manager asked curiously.
There must be many people who come into the bookstore at normal book signings who are just looking at the book without buying, or they come with their family and friends.
It is impossible for two thousand people to be able to consume.
The normal paid conversion rate range is 3040, and very popular works can occasionally exceed 50.
"The shipment volume of Computer Backend has exceeded 1,200 copies, 1,236 copies to be precise, and the 60 sets of limited collection gift boxes were sold out not long after they went on sale. The 600 hardcover editions were also sold out just now Sold out. 576 of the 700 paperback books have been shipped, and it is expected that the remaining 100 copies will not last long."
The staff smiled bitterly, "Sir, I know you have an important conference call this afternoon. . I came to you just because almost all the inventory in the warehouse has been bought and there is no way to replenish the goods."
"I just called the distribution warehouse in West London. , they said that more than 100 books in stock at two other Waterstones bookstores in London have also been bought, and they are asking for replacements."
"All sold out"
Stores. I'm a little confused.
Shop rent on Oxford Street is very expensive.
The area of the back-end warehouse of Shuishishi Bookstore has been compressed to a very small size. On normal days, there are only 25 books in stock. When they are sold out, they are replenished. Some less popular books are simply put on display. The only one on the bookshelf in the store.
But today is the first day of autograph signing.
They have stocked up on extra items.
President Osborne’s most optimistic estimate for the publishing house is that he can only sell 600 sets of books.
Waishishi Bookstore has nearly 1,400 sets of goods, which is fully two and a half times this number. With such a redundant quota, it was still sold out.
Wait,
The more the store manager smacked the taste of these numbers, the faster his heart beat.
2,000 customers lined up to buy nearly 1,400 books, and the payment conversion rate has exceeded 70.
Often the higher the paid conversion rate, the greater the long-term potential of the book.
It can make more than half of the customers who enter the store pay.
It means that either this book is a national topic, or the content of the book itself is very attractive to readers.
No matter what the situation is, it will not be a three-minute hit, and the shipments will be shipped throughout the sales cycle.The data curve is unlikely to be significantly weak.
In addition, more than 1,000 books were sold on the first day.
The best-sellers he has seen that meet these two statistics almost never stay on the Moon's weekly book sales list for less than 10 weeks.
There are even some more powerful ones that can reach the top for weeks in a row.
If we talk about the shipment quantity and payment conversion rate, the store manager has seen more fierce ones, then the warehouse’s shipment ratio makes him really don’t know how to evaluate it.
All 60 sets of collector’s gift boxes are sold out
Each set costs 100 pounds.
London’s per capita wage income leads the British Isles by a cliff, and one hundred pounds is the remuneration for most people for half a day’s work.
In the outskirts of the city, many people can earn a hundred pounds without eating or drinking for two days.
This is a gift for hard-core readers who are not short of money. Normally, they might not be able to sell a few sets in a week, but now it seems like they are free of charge.
"Today's sales are almost 50,000 pounds. Even the hardcover version is selling out so fast. Have you heard of such a thing before?" the store manager asked in surprise.
"No." The staff member shook his head.
After all, the base of collection gift boxes is too small, the atmosphere at the autograph session was lively, and people who came to Oxford Street to shop were relatively generous.
There is a possibility that a few people will get so excited that they will end up with sixty sets after each person takes one set.
But the fact that the hardcover version was sold out before the paperback version made the store manager completely confused about what kind of magic this book was.
The average number of hardcover and paperback editions of the same book sold by Waterstones Bookstore is about 14.
Occasionally popular books that have just been released can reach 1:3.
Most of the customers who buy books in physical bookstores are book lovers.
The shipment proportion of this hardcover book is actually much larger than the number sold on Amazon's online store.
As a result, today’s more expensive hardcover version has almost as many shipments as the paperback version, selling more than ten copies more than the paperback version.
Outrageous,
It’s really outrageous
This kind of thing has never happened before for books where the price difference between hardcover and paperback is more than 10 pounds. Pass.
It’s not a question of whether it’s powerful or not, but this data completely violates the basic laws of the book industry.
Is the world crazy?
Everyone has changed their mind and insisted on buying a book to take home and collect.
The store manager can’t understand the data, but his The heartbeat was already as fast as a drumbeat.
Suddenly he opened the drawer and took out a copy of Theoon issued on Monday.
Turn directly to the culture section of the ninth page of the newspaper.
Every Monday, The Moon Newspaper's editorial department will update the UK's book sales data on this page.
All publishers will always pay attention to this list.
The current number one is still Prince Harry’s autobiography Spare Tire, which sold 72,321 copies last week. It has topped the book sales list for 20 consecutive weeks, with sales exceeding 50,000 copies per week for 20 consecutive weeks.
Whether it is the book sales ranking of The Moon Newspaper or the New York Times bestseller list on the other side of the ocean, it leads the second place in sales by tens of thousands of copies by a cliff.
The Spare Tire has become the best-selling non-fiction book in human history.
And it is expected to become the second best-selling work in the publishing industry after the completion of Harry Potter and after the millennium.
Countless book reviewers have predicted that it will have no rivals in the field of books this year, and its total annual sales volume is likely to open a gap of more than 1 million copies between the second place.
The second place is Romance True by Douyin celebrity writer Hoover. This is also an old face that has dominated the best-selling list for a long time, with weekly sales of 39,721 copies. The third place is a much-anticipated work by a rising star in the industry, which was just released last Monday, with sales of 36,521 copies.
The store manager only glanced at the top 10 on the list and stopped.
Under normal circumstances, to break into the top ten of the weekly best-seller list, you almost need sales data of around 5 digits.
In a quiet month when there are no major releases, there may be hope for seven or eight thousand copies.
The tenth place this week is an old book, a historical drama that became popular again with the broadcast of the BBC's historical documentary about the Tudor Dynasty.
It sold 10,098 copies last week, which happened to be the last week on the list to sell more than 10,000 copies.
The new version of Little Prince sold 1,400 sets in this bookstore alone in three or four hours, even excluding the increase in foot traffic on Oxford Street.
Maybe if we add up all the bits and pieces, today’s first-day sales will exceed 10,000 units.
What about this week?
The store manager looked at the sales data of the first three in the table.
He suddenly had a vague hunch that he might have sold a remarkable work today.
Perhaps the spare tire, which has been at the top of the best-selling lists of major newspapers and periodicals for hundreds of days, may have to move.
"The autobiography of the little prince and Prince Harry, what kind of battle of princes is this?"
The store manager muttered to himself.
Prince Harry’s autobiography did not hold a new book launch party at Waterstones Bookstore. Of course, the store manager hoped that the little prince would win.
He was filled with very, very strong expectations.
The store manager pushed open the window, stuck his head out, and looked out the window at the door where reporters were still guarding.
Many of these reporters were invited by the Schostic Group itself.
There are also some book journalists in London who heard about the popularity of the Little Prince book signing on Oxford Street through various contacts in the industry, and took the initiative to come over and follow the news.
Now the door looks like a celebrity is about to walk on the red carpet. Reporters from more than a dozen media have gathered., even the interview car of the British National Broadcasting Corporation came.
“No, don’t move the warehouse to replenish the goods. The time that can be postponed for the book signing is limited. At this point, even if we move goods from other areas, we won’t be able to sell many books. I don’t care about the extra one or two hundred copies.”
Looking at the reporters, the store manager gave the order.
"From now on, be prepared to hang up all the windows as soon as the sales are completed. All 1,400 copies of the new edition of the Little Prince by the Schostic Group have been sold out. Please come back tomorrow." Try to make the sign as eye-catching as possible, and use our biggest publicity board that can be seen by everyone on Oxford Street.”
Book promotion also focuses on topicality.
In the field of journalism, crazy readers emptied the entire Oxford Bookstore of books, but the difference between selling 1,400 books or 1,500 books is more of a media selling point.
The store manager who has been tested in the book market for a long time is a smart person.
He is going to give reporters an opportunity to hype up the news.
March 26, 2023, 130 am.
London’s Financial Street is still brightly lit, on the 41st floor of the Schostic Group’s European headquarters building.
"Tryroads, takeho"
The sound of a broken gong-like voice singing John Denver's famous ballad in the office came through the soundproof office door to the person in front of the desk in the secretary room. In the ears of the clerk lady.
She inadvertently pressed her earlobe secretly and smiled bitterly.
Leaders always have various quirks.
President Osborne's quirk is that he inexplicably likes to hum this old tune from the 1970s, "Take Me Home, Country Roads."
The happier I am, the more I have to sing, but I always run away.
The secretary is an old man who follows President Osborne and is his most trusted subordinate.
The last time the secretary heard Osborne humming this song loudly, the other party had just finished a meeting with the board of directors. In that meeting, he was promoted from regional manager to vice president of Europe.
I sang like this all the way back in the car.
Today is the first day for the listing of Little Prince, which President Osborne is officially responsible for.
After eating a takeaway late-night snack at around ten o'clock, the off-key singing of "Try Road" came from the CEO's office and continued intermittently.
Judging from the loudness and duration of the sound and the extent to which President Osborne let himself go.
Looking at this situation, the sales of the little prince are not average.
In the president's luxurious office at this time, Osborne has transformed into a happy middle-aged British uncle.
Except for having a little bald hair.
Osborne is almost twenty years younger, and he is as excited as he was when he went on a date with a girl for the first time when he was in middle school.
While humming a song, he played office golf and scanned theTake a look at the screens around you.
On the table, window sill, and cabinet next to me, there are several unfolded laptops and IADs for watching the news.
Even the large TV hanging on the wall, which was used to monitor the group's stock price, was fixed on a certain frame on the BBC Evening News channel.
All news interfaces almost invariably display the same theme of "dout sold out"
In the accompanying picture of BBC's evening news studio,
Black Oxford In the window under the signboard of Shuishishi Store on the street, staff are hanging a huge promotional board with "dout" written on it.
The number 1,360 volumes is written in Arabic numerals the size of human heads next to it, with three bright red underlines.
It is so eye-catching that you can see it at a glance from across the road.
This accompanying picture has become the most important news photo in the entire field of English books today.
On the first day the new version of The Little Prince was launched, a long queue formed in front of Waterstones Bookstore. The leader in the field of children's literature, the Schostic Group, played a new fairy tale trump card
Dout the fanatical buying crowd, the first-day sales volume of the new version of The Little Prince has undoubtedly exceeded that of the original work on April 6, 1943. Maybe you should also buy a copy and take a look
All 1,360 copies in stock were sold out in four hours, setting a new record for similar fairy tale books sold by Waterstones Bookstore in a single day in 2023
Among giants The confrontation between Townsendsman Publishing House and Schostic Group, who can monopolize the exclusive ownership of the gold medal i of The Little Prince in the English world
Under the many doubts about the illustrated fairy tale book at the center of public opinion, the new version of The Little Prince First-day sales are expected to exceed 10,000 copies.
Nowadays, mass media saves the time of paper typesetting and printing.
For some efficient electronic media web pages, the time from the reporter's submission to the update of the report on website a can be controlled within 30 minutes.
The Little Prince is the biggest publication this Easter holiday.
In the past few hours, almost all British book media have reported on the panic buying on Oxford Street.
Even the evening culture section of the Moon News had to mention sourly, "The success of the first-day sales may not be attributed to the level of illustrations, but the text content is the key point."
< p>President Osborne doesn't care.When sales take off, they take off. No matter how weird and strange it is, it can’t hide the fact that Little Prince’s sales exploded on the first day.
Even he didn't expect it.
This new version of the book project was able to deliver such a perfect answer on the first day.
Osborne now waits for another call. Please remember to collect it, the latest and fastest website is free to read without anti-theft