Yongtai 19th year, the first day of May.
It is written in the almanac: Sui Sha north, eight earths are broken, five riches are made, avoid breaking the ground and burying, it is better to open the door and start a business.
Obviously, this is an auspicious day to start a business.
Sun Yixie’s "West Lake Seating" chose this day to officially open for business.
In those days, there were no TV commercials or online media. Apart from shouting, the best means of publicity was leaflets.
Of course... the cost of printing flyers is not cheap.
Although the printing technology in Dashu was already quite prosperous, the efficiency of printing things at that time was completely different from the efficiency of modern printing plants. Not only was paper expensive, but printing also required a lot of manpower. In terms of shipping speed... In our modern printing factories, as long as the order is placed on the assembly line, the quantity of tens of millions will be shipped out in a day or two. But in the past, if you wanted to print thousands of flyers, not even half of them would be printed. The moon cannot come down.
Fortunately, Sun Yixie was well prepared and had been handling this matter more than a month in advance. Therefore, the news of "The West Lake Lounge is opening" had already spread throughout Hangzhou seven days ago. , even the surrounding counties have spread.
On the first day of May, the city of Hangzhou was buzzing with gongs and drums, and firecrackers were blasting. Although there were no red flags, there were still huge crowds of people.
Other owners and madams of restaurants and brothels in the city also wisely chose to close their doors for the day, and came to Sun Yixie with congratulatory gifts to pay homage to Sun Yixie.
If before the incident caused by "Red Plum Bird", they still had some doubts about the rumors Sun Yixie left in the world, then after that incident, in addition to "recognizing their elder brother" They didn't have any other ideas - after all, they didn't want to be fucked to death.
As for Sun Yixie, he is also a good person. Before opening, he had already said hello to all the colleagues in the same industry: I will eat this bowl of rice, but I will not hit you. rice bowl.
How does he operate it?
The main focus is on business hours and market positioning.
Sun's West Lake Restaurant is not open year-round like other high-end restaurants and brothels in Hangzhou. Instead, it adopts "one break every three days" and "one break every seven days." business schedule.
For example, if it opens on the first day of May, then the first and second days of the lunar month will be the normal business days. The so-called "normal business" refers to the full lunch market and evening market: the lunch market is the two hours before and after noon, only open seating on the two floors downstairs, the price is moderate, and it is open to the public, so as to make a profit and make a profit. The dinner market starts at midnight and ends at midnight. It only opens on the upper two floors and only provides private rooms. The dishes on the menu are guaranteed to be unseen and unavailable in other restaurants... Pricing Well, it's also extremely high, and it's just about making money from those high-ranking officials.
Then, on the third day of the Lunar New Year, there will be a "half-day" break, that is, there will be no lunch market on this day, only the evening market.
On the fourth, fifth, and sixth day of the Lunar New Year, normal business will be open for three more days, and then the Lunar New YearOn the seventh day, we have a "full day off", that is, we are closed all day on the seventh day of the lunar month, and all restaurant employees are also on holiday.
Starting from the eighth day of the Lunar New Year, this cycle will start again.
Everyone, that was Zhao Chao. Do you know how Zhao Chao worked at that time?
At this time, Zhang said the actor was about to reply: "I don't know." Then listen to what I have to say.
Since Emperor Taizu himself came from a poor background and was a real working person, he was extremely strict with himself, let alone others. At that time, the whole country only had three days off a year. They are the Spring Festival, the Winter Solstice, and the emperor's birthday. The other 362 days are working days.
This approach is obviously contrary to human nature and science, so... after Taizu died, there was a serious "backlash" in the policy for a few years, and the new emperor actually announced that consecutive holidays could be held around the Spring Festival. Let it go for more than a month, from the twentieth day of the twelfth lunar month to the twenty-fifth day of the first lunar month, but this is a bit overkill.
It was not until the mid-to-late Shuo Dynasty that the issue of holiday allocation became stable. In addition to the fixed three days of leave every month, various holidays could also be taken throughout the year... Anyway, zero or zero All in all, it takes about fifty days.
What is this concept? It is equivalent to you working a 996 job now. You only have the prescribed day off every week, and you have to work on all national holidays.
Why else would the lifespan of people at that time be short? You are short-changed if you do this.
However, the specific situation must be explained in detail. Most of the officials in the Zhao Dynasty did not work twelve hours a day like the people in 996. Especially the local officials, there were not so many official duties for them to handle. , besides, they can allocate their office hours by themselves, and things that are not particularly urgent can be postponed for ten and a half days.
As for the common people, there are those who work without stopping for 365 days, not daring to rest for a day, and do manual labor; there are also those who occupy rooms and lie on the ground, working day and night. There are people who just sit around collecting rent and have enough food and clothing...but generally speaking, the majority are working people.
Therefore, for those who work in the "West Lake Lounge", Sun Yixie's "one break every three days and one break every seven days" is simply an earth-shattering benefit.
A rough calculation shows that they have at least 12 days more "regular leave" than others in a year, and they can also take "half a day off" every week; don't underestimate this half day. It is completely different from our modern "half-day holiday". At that time, people didn't have to get up an hour and a half early to go to work, and then have to squeeze into the subway, squeeze into the bus, or drive on the road and be stuck in traffic for about an hour. There was no need to do this when getting off work. Another time... People in ancient times really "worked nearby". They walked to and from work. The commuting time was no more than half an hour at most, and the dinner market in the restaurant didn't start until seven o'clock in the evening. For people at that time, It's equivalent to letting go until dinner. In a year, there are fifty-two days of such "breaks"... With the same salary and benefits, the capable guys in the city must be rushing to come here.Do it.
With such business hours, in addition to the fact that only ordinary people’s business is done in the lunch market, and the number of Kaizi that can be received in the evening is also limited, it will not form a monopoly; The restaurant's business is a bit scratched, as the evening market has only captured a small number of high-end customers.
Moreover, Sun Yixie's restaurant does not provide accommodation or sell laughs like a brothel, so overall it does not have that big an impact on the business of his peers.
Brother Sun made this calculation very clear. When he told the bosses and madams, they made a calculation in their minds and felt at ease - since the young master of the Sun family is willing to leave a way for everyone to survive. , then everyone is here to give you a gift today, so you should be polite and courteous.
In addition to these "capitalists", "officials" are definitely indispensable in today's scene.
No, the new Hangzhou magistrate, Mr. Lu Wenlu, who was transferred just after the year, also "condescended to come".
Speaking of Mr. Lu, we have to say a few more words.
Lu Wen, whose courtesy name is Yancheng, is eighty-eight in his forties this year. He was the number one scholar appointed by the late emperor. He was a Beijing official three years ago. What a pity... He was unlucky, so he was just hanging around in the officialdom. When he was in good health, his father suddenly fell ill and died.
There is no way. According to the filial piety system of the Zhao Dynasty, Lu Wen had to immediately return to his hometown to observe filial piety for three years (actually, it is twenty-seven months to be precise).
The matter of "keeping filial piety" is similar to the current military service system in South Korea. No one who is an official can escape. For them, it is equivalent to "overcoming a tribulation"; as for overcoming this tribulation Whether you can return to the center of the political stage after that... depends on your luck.
There are some people who are unlucky, and they catch up with observing filial piety when their official career is prosperous. However, after observing the filial piety, due to various reasons, they are not reinstated immediately, but are demoted. There are also some people who are lucky, maybe His abilities are average, but his elders all died early. He endured it slowly, but he never stopped getting promoted all the way.
Lu Wen undoubtedly belongs to the former...
The officialdom in the capital is so dangerous. After he has finished observing his filial piety, his original position has long been occupied; fortunately He had a good relationship with the adults in the Ministry of Civil Affairs. After some work and planning, he was assigned to Hangzhou Mansion.
Although the official position was demoted and he only became a local magistrate, in this land of plenty in the south of the Yangtze River, there is a lot of money and money. Lu Wen figured that he could stay here for a full term and use the money and money to get back to work. It is not difficult to "walk around" and return to the capital.
However, while he was still on his way to take office, he heard something that made him very unhappy - the "Red Plum Bird" was arrested in Hangzhou.
This news made him so angry that he slapped his thigh. Mr. Lu said in his heart: "Who did this? You said you would take action three to five days later? Wait until I take office and you can do this." The gangster is done, isn't this achievement mine? Now it's better to let my predecessor get a big advantage."
How did you know when?Taking office? Besides, if it really takes three to five days, even if Hong Wei hasn't run away yet, how many good women will he harm?
But Lu Wen didn't think so from his perspective. Therefore, after he took office and understood the cause and effect of the matter, he felt wary of Sun Yixie.
In fact, Lu Wen had heard of Sun Yixie's name before he came here - recently, Mr. Zhang, who was transferred from Zhoukou to the capital, told people everywhere that he had been in office before. I have met two "young heroes", one named Sun Yixie and the other named Huang Donglai. Their methods and virtues... are amazing! Especially the young hero named Huang, who is the master of murder in the cesspit, who can afford to offend him?
In addition, there are some rumors that these two people are also related to Jin Yiwei, but I don’t know whether it is true or not...
As a person who is quite ambitious in the officialdom, Lu Wen inquired He is very diligent in all kinds of news, and he has naturally heard about these things. Therefore, even if he is slightly dissatisfied with Sun Yixie in his heart, he does not dare to openly fall out with him before he finds out how much he has. .
Today, Lu Wen came to the West Lake Residence just because he wanted to meet Sun Yixie in person. He also wanted to show off his official power with this boy and try to shake the mountain and shake the tiger...