Chapter 1621 Newspapers need to change their style

Lao Lin said without hesitation: "What about our original intention of running a newspaper? Our original intention of running a newspaper is to give voice to the common people, so that the common people can see the real news, and write articles with strong moral and moral integrity. This My teacher told me that as a reporter, you want to let readers know what they should know. No matter whether it is commodity prices, real estate trends, or financial news, the audience has the right to know the truth. ”

He Yuzhu said mercilessly: “Is this important?

What the people want to know is rice, oil, salt, vinegar and tea. , what the common people want to know is gossip. What the common people want to know is that I have been working for a day, and I need to be happy.

I don’t need those messy things, why the house prices have gone up today, and what happened in the Middle East tomorrow. We went to war together, and then the price of gasoline increased. Does this do me any good? It will cost me more, right?

The audience doesn’t like this. What the audience likes is happiness. , I’m tired after a day’s work, and I don’t want to watch TV. It’s annoying to pick up a newspaper and read it, so who would be happy about it, right?

Even if you are watching, the stock has fallen. I hate it because it makes me feel uncomfortable. If I buy a stock, I will lose money if the stock goes down. So you see, in this case, what does the common people in China have to do with those professionals?

It doesn’t matter. It really doesn’t matter. In fact, most people don’t care much about international news or major events. People can let them know about it, but they can’t know about it.

This is not interesting. The audience will be happy after hearing this, and the audience does not particularly like to hear this. This is a key reason why your newspaper cannot make a lot of money. It does not mean that your newspaper cannot be sold. It does have some readers, but you cannot make a lot of money, plus your printing and other expenses. If so, you still have to lose money.

Why? It makes no sense to lose two dollars a month to run a newspaper. If you don’t lose money, there is no point in the newspaper. If it doesn’t fall into my hands, it falls into my hands.

That doesn’t mean that in a sense, the function of running a newspaper is very good. Financial news lets everyone know some financial news, but Professional does not meet the general audience and does not need to be professional. It just means that a small number of white-collar workers in offices may read your professional news. Maybe this is your broad audience.

But. There are relatively few of these people, so if you want to make money in this situation, you have to change. Look at Jin Yong, look at what Jin Yong did, no matter whether it is current affairs news, entertainment news or written by himself, novels can even Writing things like green lines is to cater to readers. Only those who pay attention to their needs can run a newspaper.It has to be done.

But just remember one thing. Don’t post or report any false news. As long as you stick to this bottom line, everything else doesn’t matter. So we half-baozi need to change, the kind of real change.

The New Paper must also change. At this time, financial news will be retained. Lao Lin, you are the professional in financial news, and your subordinates are also professional. The financial section must be retained. This is Our specialties.

However, the Hong Kong Economic and Financial Newspaper should be changed into a comprehensive newspaper, while the financial newspapers should be changed into comprehensive newspapers like the People's Daily.

Tips about celebrities, about a rich man marrying a new wife, etc. These can all be reported, right?

Under normal circumstances, these news about rich people and celebrities are welcome to hear. As long as they don’t cause trouble with the four major families, under normal circumstances, it doesn’t matter even if they report some news about rich people. .

If this is big enough, even if it is the four richest people, we will not be able to report it. Anyway, you remember this, as long as the news you can verify can be implemented, even if The news of the four major families can be reported equally, and I will be your backing.

Whoever dares to cause trouble for you, let them come to me, I will talk to them, I will negotiate with them, I will let them quietly talk about how much and let us talk about news thing.

In this case, wouldn’t the money come? ”

Lao Lin didn’t expect his boss to be so tough, but he was still a little curious and said, “Boss, what you said, how come it involves the four major families and so on, so he will definitely be able to make money.

It seemed unrealistic to earn money from the four major families before. Each of the four major families has a background, how can we make money from them? They make about the same amount of money as we do, and they don’t need food and clothing. , birth, old age, illness and death on Hong Kong Island. Basically, Hong Kong people never leave the four major families from birth to death.

These four rich people are basically the top configuration of our Hong Kong Island rich people. They don't make money from us. It's just Amitabha. It's almost unrealistic for us to make money from them. Even if we buy a bottle of Coke, in this case, we are actually making money for the four rich families.

So in this case, what do you mean by asking those four wealthy families to make money from them? Is this possible? ”

He Yuzhu said without hesitation: "Why is it impossible? It is very possible.

People's money is money, but people's money is small money. How much does a newspaper cost? A little adds up to a lot, so it is possible to say something like this Make a lot of money, but make money from those rich people, even the four major families, I said, as long as the melon is big enough, as long as you keep the truth, then in this case you can report it.

As long as the news is. It’s okay if it’s true, but if those rich people don’t want us to follow upIf you report it, then you can use money to buy peace. We don’t tell lies. What we pay attention to is true news, but we don’t have to report it, right?

It is definitely true that we want to report, but we also have the right not to report. As long as those rich people spend enough money to buy their news, then we can not report some negative news about the rich people. , these are all ok and no problem. Make money, not shabby.

How much money do ordinary people have? How much money can we make from a newspaper? It is the money of the rich that can make a lot of money. Those rich can just give some money casually, ranging from hundreds of thousands to millions. If you think about it, if you can make it once a month, then we will definitely be in a drought. Guarantee a good harvest. "

Lao Lin also said with certainty this time: "It's impossible. It's good to have this kind of news a few times a year, but once a month is not realistic at all. "

He Yuzhu laughed loudly after hearing this and said: "That's what I meant, let's use an analogy, right? There are a few times a year that we can make more money, and we also want Mark Six Lottery, horse racing, etc. All of these must be available. The layout can be smaller and a dedicated gambling section can be created.

But we must arrange the news about gambling, some news and so on, so that everyone is willing to take a look at you and think about it. Everyone wants to get rich overnight. If we don’t If Mark Six Lottery is reported but Zuma is not reported, then in this case, why should people buy our newspapers, right?

Writing novels is also a must. We have to arrange martial arts novels, horror novels and the like, and they have to attract everyone's attention. Even if they just want to read the novel, if they buy our newspaper, it can be regarded as the success of our novel. In this case, you Several people discussed it and arranged to publish the novel as soon as possible.

I will give it to you as soon as possible, but this layout change, this novel news serialization must be arranged, and a special literary section should be arranged. If not, it will be ok with current affairs news. You are professional in how to attract readers, so just arrange it like this.

I will give you the manuscript of the first novel in one week or three days. When the time comes, you just have to make arrangements for me, and we will make a fortune from this.

So just remember, we have to change. We cannot report on finance professionally. How much is it worth to report on finance professionally? ”

Old Lin said with some dissatisfaction at this time: “Boss, if you want to do this, will our letter newspaper still be called the letter newspaper?” Under such circumstances, the reason why the general public trusts our New People Newspaper is that we are professional and can report financial news in a timely and truthful manner.

In this case, some readers will be lost. "

But He Yuzhu said without hesitation: "Although we may lose some readers, in this case we will attract more readers. I am informing you.We, instead of asking for your opinions, okay?

Now that I am the owner of this newspaper, I have not changed the name of this newspaper, but it is already quite good.

So, if we change the newspaper, then at this time, we need to comprehensively change the letter and the newspaper. We also need to change the nature of the newspaper. Your name is too long. Now that we have changed it to a comprehensive newspaper , then simply change its name to the Hong Kong Economic and Trade Press. Believe that our newspaper will give you the most authentic and timely news.

This is the Economic Times. Look, look, what name have you changed? How many people can remember this thing with so many characters? Look at Jin Yong’s name in the newspaper. It’s not that I look down on you, your name is just not as good as others. It's simply not as easy to remember as others, right? Why do you choose such a professional name? What's the use? Do people care?

Do you know that your newspaper is called Xinbao in the hearts of ordinary people?

Hong Kong Economic News: Does choosing such a long name make you look taller and stand out from the crowd?

There is no meaning, Ren Jiaming Newspaper is very simple. But Mingbao is easy to remember, so its Mingbao is loved by the people and can develop to the scale it is today. Jin Yong is one of the reasons, but the newspaper is comprehensive.

More attractive to the audience, this is another aspect, so listen to my advice on this matter and do not change the name. Anyway, just shorten the name. I will just report two of them here. The words are so easy to remember.

At such a time, you should keep up with the trend of the times. What everyone needs now is to simply know?

Why do you make your newspaper so complicated when you can simply remember it?

You publish a newspaper, don’t you want everyone taking graduate school entrance exams to know about it? Therefore, it is better to have a simple and direct name in this matter.

Old Lin, just tell me that you are too good at what you do. ”

Old Lin hesitated and said, “If you want to do this, boss, can we still call it a professional newspaper?” "

He Yuzhu pointed out without hesitation: "Of course it is not called a professional newspaper. I just said comprehensive."

You are a professional newspaper? You have been losing money for many years, right?

Under this situation, if you continue to lose money, your newspaper will be finished. Do you know? It’s over and we have to stop publishing and we can’t make any money, so you’re all drinking the northwest wind, right?

So. At this time, we don’t need professional newspapers. If others need it, they can do it themselves. We will change it to something that the common people like to read, whether it is gossip news, gambling, current affairs news, martial arts novels, science fiction novels, etc., now As long as the people like it, we will be on it, as long as we guarantee it is true, and as long as our news is true, there will be no problem. Everything else is easy.

Think about your newspaperIt will be over once the publication is stopped, and it will be gone. So in this case, will you do anything professional for me? Is it useful? Interesting?

If you make yourself bankrupt, no matter how much you insist on being professional or not, there will be no such thing as professionalism. In any sense, it is necessary to run a newspaper well. After you make money, you can make your own financial sector more professional. This is OK.

But before you make money, put away your simple self-esteem, put away your cheap self-esteem, your self-esteem is yours. Face, or the face of us literati, is worthless, you know?

To be honest, if the face I know is worthy, it is worth a thousand pieces of gold and will last forever, but if it is not valuable, it is worthless, you know. In the face of great right and wrong, our literati's face, literati's self-esteem, literati's backbone, and literati's arrogance will shine through the ages and be famous for centuries to come.

But in terms of life, we still do it to make money. Face is not valuable at all. Heed my advice and change quickly. In this case, you will still have a chance to catch the special train of becoming a celebrity. If you don’t change, I dare not say that you will definitely stop publishing. It will definitely be finished. But at least you will make money. It doesn’t cost a lot of money, I’m sure of this kind of thing.

If you want to make a lot of money, you have to change and you have to be shameless. I allow you to leave directly if you have nothing in common with me. I will not fire you and will compensate you with one month's salary. But if you want to work with me and make a lot of money together, then it's OK to listen to my changes. Do you know?

Think about it, I am going to become a billionaire. I have barbecue to eat, can I cook your soup? Right?

If you figure it out, keep on working. If you don’t figure it out, just leave and turn around. I’ll just let Lao Lin continue and recruit other people. It’s hard to say anything else about Hong Kong Island, but there are so many people. "Recent transcoding has been serious, which makes us more motivated and updates faster. Please use your little hands to exit the reading mode. Thank you