Chapter 27 South Korea (2)

The next day, reports on the activities of the Chinese Cultural Exchange Delegation were widely published in major Korean media, and Pei Yuchi's personal photos also appeared prominently in the pages of many newspapers.

Although South Korea has a developed idol industry culture, there are not many all-round idols like Pei Yuchi who are handsome in appearance, rich in content, mature masculine charm, and possess cultural accomplishment.

His dignified appearance and erudite speech left a deep impression on Korean audiences and readers. Pei Yuchi not only showed the vitality of the new forces in Chinese society, but also showed South Korea the diverse charm of contemporary Chinese men.

On South Korea's largest social platform, some netizens uploaded and shared video clips of Pei Yuchi's meeting with KBC executives, which instantly aroused heated discussions among netizens.

That night, the delegation received invitations from multiple television stations asking Pei Yuchi to accept interviews, but he politely declined all of them on the grounds that he would not disturb the delegation's normal schedule.

Pei Yuchi did not feel complacent because of the sudden attention. Instead, he maintained a humble and low-key style, not wanting to affect the collective mission of the delegation just because of his personal limelight. He consistently maintains a rational attitude and puts the interests of the team before personal interests.

As the leader of the group, Yu Hong was quite pleased with Pei Yuchi's actions. She understood that a person like Pei Yuchi who was well-known in the professional field would inevitably receive various invitations and pursuits from the outside world. The key was to deal with these temptations steadily.

Pei Yuchi is humble and low-key, and his work-focused style is truly commendable. In addition, Yu Hong admired him very much for his calmness and breadth of depth in meetings and speeches.

Early the next morning, the delegation went to Busan as planned to continue to have an in-depth understanding of the operations of local cultural and media organizations in South Korea.

Pei Yuchi communicated politely with the members as usual, not at all proud or alienated by yesterday's heated discussion. This made Yu Hong even more certain that her decision to choose Pei Yuchi as the deputy leader of this delegation was very correct.

Pei Yuchi’s excellent professional ability and humble personal qualities enable him to successfully complete various tasks of the delegation while also being able to cope with external concerns with ease, becoming the mainstay of the team.

This trip to Busan is of great significance to Pei Yuchi. It gathers the elites of South Korea’s local media and cultural industries and is the key to studying the development path of South Korea’s contemporary media culture.

Pei Yuchi is fully prepared every day and conducts comprehensive research on the people and institutions he is about to meet. During the exchange, he can ask pertinent and constructive questions, making every meeting an opportunity for both parties to acquire new knowledge and knowledge. A great opportunity for new ideas.

Some scholars even postponed their scheduled outings and chose to stay in Busan, just to have more time to have in-depth discussions with this charming expert in the field of Chinese and Korean media.

After the exchange, Pei Yuchi was still immersed in the rare harvest and insights.He chose to record and compile these understandings and insights in detail, and share and discuss them with experts he met in Busan.

After the third day of the trip, Pei Yuchi was invited to have dinner with Professor Jin Yuhao, the expert scholar he met that day, to further in-depth exchanges.

Pei Yuchi smiled and asked: "Professor Jin, do you have any opinions on your country's policy support in supporting the development of cultural industries?"

Professor Jin Shen Ning For a long time, he slowly said: "This topic is a long story. For South Korea to become a major cultural export country in Asia, the government's industrial policy has played a key role. The government has proposed the goal of 'creating Korean culture in the world', formulated relevant regulations and established support Institutions, through financial support and capital guidance, promote the cultural industry to become a new economic growth point.”

Professor Jin also said that South Korea has established a relatively loose TV program creation ecology and increased competition through the reform of the TV management system. .

Since 1994, South Korea has specially developed advertising-free TV stations and radio channels to ensure the provision of public welfare public media services. TV stations with advertisements use interstitial hard advertising instead of embedded soft advertising, and state agencies monopolize advertising sales, thereby reducing the commercial pressure on TV stations and providing space for creators to innovate and create.

This solves to a large extent the conflicting issues between business and producing high-quality program content.

In addition, Korean TV stations have also adopted a gradual program export strategy. They first successfully exported programs to countries with similar Asian cultures, then cooperated with Western companies in research and development and distribution, and then directly acquired Western companies, gradually entering the Western mainstream. market.

Professor Jin concluded: “A country can gradually improve its position in the global value chain through policy guidance, industrial support and corporate strategies, from learning and imitation to independent innovation to exporting independent brands. It requires active efforts from all aspects of government, industry, academia and research. South Korea has provided valuable experience in the development of the program industry.”

Pei Yuchi deeply agreed with Professor Jin’s words and said that it opened his eyes to culture. We have a clearer understanding of the direction of industrial development.

Professor Jin took a sip of red wine and slowly said: "The Korean film and television industry has developed rapidly and has become one of the world's important cultural exporters. However, fierce market competition is a problem."

Pei Yuchi nodded in agreement and replied: "Korean film and television works are worthy of our careful study and reference in terms of script creation, production level and innovative marketing strategies. Korean film and television works have compact plots and well-made productions, which have great influence on young people. Attractiveness."

Professor Kim rubbed his beard and thought for a moment before saying: "The Korean film and television industry has made great progress not only in film and TV series production, but also through diversification. Development, integrating multiple fields such as music, fashion and variety shows."

Pei Yuchi said enthusiastically: "Professor Jin,I have benefited a lot from discussing the current development status of the Korean film and television industry with you tonight. Korean works are well-produced and are worth learning from. ”

“In addition, South Korea’s variety shows are full of creativity and eye-catching, and China should also actively develop innovative, intellectually interesting entertainment programs. " At this point, his tone rose, full of admiration.

"The successful export of Korean film and television content can also inspire Chinese film and television to increase its international reputation and influence. Of course, South Korea's advanced promotion strategies are also worthy of our in-depth study. These will inspire China's cultural industry to become more international and internationally competitive. ”

“In the future, I believe that the cultural circles of China and South Korea can carry out close cooperation by strengthening technical cooperation and talent exchanges. At the same time, outstanding Korean film and television works are also likely to receive greater publicity and distribution through the vast market of China. Let us toast to the bright future of the cultural industry! "

After hearing this, Professor Jin nodded repeatedly, raised his glass and said: "I agree with Mr. Pei's point of view. Let's drink to further cooperation in the cultural industry between China and South Korea! ”

While tasting Korean food during dinner, they had an in-depth discussion on the development status and future trends of the Korean cultural industry. Professor Jin shared his research experience and opinions, and Pei Yuchi listened and raised his own questions from time to time.

On the morning of the fourth day, Pei Yuchi came to a famous Communication University in South Korea with enthusiasm, where he would give a keynote speech.

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Walking into the spacious lecture hall, Pei Yuchi was pleasantly surprised to find that the small venue originally scheduled for the lecture had already been filled with thousands of students due to the vigorous promotion on social media. Unable to accommodate such a large audience, the organizers had to temporarily hold the event in the hall. Students rushed to enter, hoping to hear the speech of this star Chinese scholar.

See the students' focused expressions. , Pei Yuchi was sincerely pleased. This shows that young people are full of love and curiosity about Chinese culture, and also reflects their desire to acquire knowledge and explore the truth.

When Pei Yuchi stepped onto the podium. , warm applause resounded throughout the lecture hall. He took a deep breath and began his speech entitled "The Unique Charm of Eastern Traditional Culture and Its Impact on the World"

He spoke in plain and vivid language. The students were fascinated by the profound and profound description of this ancient and mysterious Eastern civilization. He also expressed certain views in Korean from time to time, allowing the students to understand the content more accurately and deeply.

Pei Yuchi explained, "In Chinese culture, 'one' represents heaven, 'two' represents earth, and 'three' represents human beings. , constitute the concept of 'three talents'. "He expressed in Korean at the right time and smoothly switched between bilingual languages ​​to impress the audience.Refreshing.

"The core of Eastern culture lies in the idea of ​​'harmony', which gives it inherent inclusiveness and unity." Pei Yuchi's tone was calm, as if he was explaining ancient wisdom. The students were attentive and did not want to miss a word.

When Pei Yuchi mentioned Confucianism, his eyes shone with admiration.

"'Ren' is the core concept of Confucianism, which emphasizes 'loving others' and 'altruism'. 'Ritual' is the external expression of 'benevolence'."

He While explaining, he wrote the Chinese characters for "benevolence" and "li" on the blackboard. The students expressed their interest in learning Chinese characters.

Seeing the enthusiasm of the students, Pei Yuchi said happily: "Language is an important carrier of culture. By learning a language, you can have a deeper understanding of its cultural connotation."

He added with a smile: "Of course, it takes a long time to fully master a language and culture. I hope you can deepen your understanding of Chinese culture through learning, which will help us connect our hearts."

When talking about the culture of traditional Chinese medicine, Pei Yuchi's tone was full of pride: "TCM is the treasure of Chinese culture. Its theoretical system is broad and profound, and its curative effect is outstanding. As the originator of traditional Chinese medicine, "The Yellow Emperor's Internal Classic" It has been lost many times in the long history. If it were not for the contribution of the Goryeo Kingdom in the Northern Song Dynasty, it would probably disappear forever in the torrent of history."

When the Goryeo Kingdom was mentioned, the whole audience seemed to exclaim. No one knows the history of this lost history of medical books. Pei Yuchi continued to explain: "The Goryeo envoys brought the manuscript of the Huangdi Neijing Lingshu to the Northern Song Dynasty, so that this medical classic could be handed down basically completely. This history is awe-inspiring and makes us deeply understand. I feel the importance of exchanges and mutual learning between different countries."

"The Yellow Emperor's Internal Classic embodies the Chinese nation's philosophical thought of 'the unity of nature and man', perfectly combining the metaphysical and the metaphysical." Pei Yuchi. Further analysis, "This makes traditional Chinese medicine a comprehensive knowledge system that integrates nature and humanities."

There was a burst of admiration in the audience, and everyone seemed to be grateful for the contribution of the Goryeo envoys and the inheritance of the "Huangdi Neijing" Feel uplifted.

When the speech came to an end, Pei Yuchi suddenly asked mysteriously: "Excuse me, are there any students here who have shoulder and neck strains caused by poor sitting posture for a long time, and long-term treatment has not been effective?"

Although no one understood his intention, dozens of hands were raised. Pei Yuchi asked a boy to randomly select a classmate who raised his hand to come on stage to show fairness. As soon as the classmate came on stage, he sat down and described his situation. Pei Yuchi pressed a few times on his other side, but the pressure was not on his injured part.

After massaging for a while, Pei Yuchi said calmly: "Okay, please get up and move around and see how you feel."

The classmate stood up and moved his arms with a look on his face. In disbelief, he tried to find the original pain point, but it seemed to have disappeared without a trace.

"How is it possible? My shoulder doesn't hurt at all!" He exclaimed, and the whole audience was amazed by this magical scene.

"This is the acupoint therapy mentioned in the "Huangdi Neijing" of 'treating diseases on the left with the right, and treating diseases on the left with the left'." Pei Yuchi explained, and then asked the classmate to describe his feelings.

Pei Yuchi kept a calm smile, as if he had foreseen this outcome. "The secret of traditional Chinese medicine is not to treat the parts, but to regulate the body's qi and blood." He concluded, "A few strokes of acupuncture can regulate the meridians throughout the body and achieve the effect of relieving pain. This is the secret of traditional Chinese medicine."

The whole audience was amazed by this. They did not expect this Chinese host to master traditional Chinese medicine skills so skillfully.

When Pei Yuchi thanked the students in the audience, the audience burst into thunderous applause and cheers that lasted for a long time. This not only demonstrates the miraculous curative effect of traditional Chinese medicine, but also makes young students have a strong interest in this ancient knowledge.

After the speech, students gathered around him, eager to have a deeper understanding of the charm of Eastern culture. Some proposed setting up relevant courses, and some hoped that Pei Yuchi could teach regularly on campus to introduce this ancient and profound culture more thoroughly.

"Oriental traditional culture contains profound ideological wisdom, and its influence spreads all over the world, becoming the source of nutrition for the cultures of different countries." Pei Yuchi's tone of voice was ups and downs, revealing his understanding of the ancient and vast Orient. Love and pride in culture.

…

Before leaving for home, Pei Yuchi’s suitcase had two more plaques - one "Visiting Professor" and one "Cultural Exchange Ambassador". These gains made him feel more precious than anything else.

As the leader of the exchange delegation, Yu Hong felt uncontrollable pride and joy in her heart. Whether a person is passionate and persistent often determines the success or failure of a career. And Pei Yuchi is the embodiment of this kind of enthusiasm and persistence. He lives for his dreams, burns for his career, and becomes passionate wherever he goes.

With cultural messengers like Pei Yuchi spreading Eastern wisdom, the exchanges and cooperation between China and South Korea in the cultural field will surely reach a new height. Yu Hong believes that this kind of mutual understanding and recognition of cultures will eventually resolve misunderstandings and build a bridge of friendship.

The two countries will usher in a new world of cultural exchanges with spring and prosperity.

……