Turn around and take Andy's car to work as usual. Just before reaching the intersection of Financial Street, Guan Juer suddenly pointed to the rearview mirror.
"Sister Andy, have you noticed that there is a car behind us that seems to have been following us?"
Andy glanced at it and frowned slightly, "It seems to be right from the entrance of the community. Behind."
But Andy didn't think much about it, "Maybe he happens to be in the same community as us and works in the Financial Street."
Guan Ju'er thought about it, it just happened. The light turned green and the car started slowly. When we got downstairs from the company, Guan Juer forgot all about it.
When Andy came to the company's underground garage and parked the car, he suddenly felt something was wrong. When he looked back, he found nothing.
Shaking his head, Andy thought he was too sensitive, so he walked straight to the elevator and went to work in the company.
On the other side, Qin Hao is also having a meeting to discuss the promotion of electric toothbrushes and electronic beauty devices.
"Mr. Qiu, is the price of 159 electric toothbrushes a bit high? After all, an ordinary toothbrush on the market now only costs more than ten yuan, and the prices of some other electric toothbrush brands are also high. In this range, as a new product, we are competing with some established manufacturers at the same price, are we at a disadvantage?" the manager in charge of sales asked a question.
The people in the sales department nodded.
Qin Hao said unhurriedly, "First of all, the price of 159 is to create more profit margins for our later sales operations. Everyone should know that there is an anchoring effect in consumer psychology. If We set the price at 99 from the beginning. What will we do in the future?”
“We are not doing charity, and we are not selling products to make friends with customers. Making money is our purpose.”
At this point, everyone in the conference room agreed.
The sales manager explained awkwardly, "I'm just afraid that the product sales will be frustrated due to the high price."
Qin Hao waved his hand, "We did a lot of market research in the early stage. The audience groups of electric toothbrushes and traditional toothbrushes are different. Even if we set the price of electric toothbrushes at 99, customers who use traditional toothbrushes will not buy electric toothbrushes. A toothbrush worth more than ten yuan is enough. "
"Users who are willing to spend 99 to buy an electric toothbrush are generally younger, have a strong ability to accept new things, and have strong spending power. For them, the price of 159 is not expensive, and The cheaper the product, the better it sells. Many times, the cheaper you make it, the more people think your product is not good.”
There is a classic case in business. A gem merchant in the United States wanted to leave at first. It was a small profit but quick turnover route, but what he didn't expect was that no one would take any interest in the store after it opened.
At first, the gem dealer thought that his price was not attractive enough, so he lowered the price again and sold it at cost price. However, the sales volume did not improve.The gem merchant was very depressed.
One day, the gem merchant was going to attend a church gathering, so he left the gem store to his son. Due to his carelessness, his son wrote the wrong price tag on the new batch of gems, writing more at the end. A zero.
After the gem merchant came back from the party, he found that many customers had come to his store. The new batch of gems had been robbed, but the previous gems were still uninterested.
Although electric toothbrushes are not a luxury product like gemstones, the business logic is actually the same.
Wang Baichuan was even more convinced by Qin Hao when he saw this scene. No wonder the other party was able to establish such a company with an annual revenue of billions in such a short period of time at such a young age. He was determined to do more with the other party. study.
After the price is set, a marketing plan must be formulated.
Qin Hao continued, "First of all, we must have a unified thinking. Our electric toothbrushes, from appearance design to core accessories, are on par with the first-line electric toothbrush brands on the market. . ”
“So, I hope everyone will not have this inherent notion that we are a new brand, and that we are a first-line brand. If we don’t even recognize our products, how can we make customers believe it? Our products are good."
Everyone in the conference room couldn't help but shine. In 2015, chicken soup for the soul was becoming popular. When Qin Hao drank the bowl of chicken soup, all the employees were in high spirits.
Qin Hao took a panoramic view of this scene and nodded secretly. If the ideas cannot be unified, execution will be impossible. The main reason why many companies have no vitality is that they use their employees as screws. He had no idea what he was doing and just obeyed orders repeatedly.
For large companies, this can be done in pursuit of efficiency, but for a small company like Qin Hao with only one or two hundred people, it is actually necessary to let employees know why they do what they do.
"Of course, it is useless for us to know how good the product is. We need to let customers know about it, so marketing is the top priority."
Qin Hao said and scanned He glanced at the sales manager and began to assign tasks. "First of all, we have to formulate a complete brand promotion plan. This is also the strength of our company. Manager Jiang, I will leave this matter to you."
Manager Jiang Hearing this, he immediately patted his chest and said, "No problem."
Qin Hao looked at Wang Baichuan again, "It's up to Manager Wang to connect the procurement with the factory. The quality must be strictly controlled. Marketing is just the icing on the cake." , if you want to sell well, the product itself must be excellent."
Wang Baichuan straightened his chest and expressed, "Don't worry, Mr. Qiu, I will personally monitor it during this period. Even if I live in the factory, I will ensure the product." Quality."
Qin Hao nodded with satisfaction, Wang Baichuan was reliable in his work.
“Don’t let the progress of electronic beauty devices fall behind. We can first cooperate with some big beauty bloggers on Weibo and Xiaohongshu. In addition, our advantages in the field of short videos are alsoTo take advantage, Douyin, Kuaishou and Zhan can conduct a wave of pre-heating publicity first. ”
The audience of electronic beauty devices is not as wide as that of electric toothbrushes, but fortunately, users of this type of products belong to impulse consumer groups. As long as the publicity is in place, they will not worry about sales.
Boss Just by talking, the employees started to get busy.
Qiu Yingying was no exception. In order not to hold back the team, she also started to work overtime all day long. This gave Qin Hao and Guan Ju'er a lot of opportunities to be alone.
Qin Hao even thought unkindly whether he should give Qiu Yingying's team more tasks in the future.
At last it was the weekend, and Qiu Yingying was finally looking forward to taking a break. Of course, what she was even more looking forward to was the young fellow Ying Qin who invited her to watch a movie.
Qiu Yingying was excited early in the morning. She asked Fan Shengmei to help her with ideas and choose clothes. She was busy until about ten o'clock before going out.