"Yurun" is the brand Qin Hao registered for this electric toothbrush. As a product with no reputation on the market, how can it quickly stand out?
Qin Hao summarized it in two words "Pengci"
"Although this approach sounds a bit low-end, it is very practical. We can sort out the various brands of electric toothbrushes on the market and make a recommendation list. On the list They are all well-known brands, and then we add our brand in a relatively moderate position. Just imagine if customers will think that Yurun is also a well-known electric toothbrush."
The promotion is relatively low-end. The method is to put others down in order to elevate yourself. Not only will this easily lead to lawsuits for yourself, but users will also be suspicious.
Really smart publicity is to praise others and at the same time praise yourself, making the cake bigger together. This kind of publicity also makes it easier for customers to believe that what they see is not an advertisement, but a blogger. Conscience recommendation.
Everyone in the conference room looked like they had learned something.
Wang Baichuan was even more inspired. It turned out that publicity can still be done in this way. He felt that he had learned more during this period than he had learned in the previous ten years.
Qin Hao continued to analyze, "People-friendly is the attribute we give to Yurun's product. Why should we give it such an attribute? Electric toothbrushes are emerging products, so their positioning is for those aged over 12 and under 50. Customers of this age group.”
“Let’s imagine the usage scenario of electric toothbrushes. When we get up from bed every day and brush our teeth with the people closest to us, will we inadvertently make eye contact? It will make people feel very happy. By extension, this close person can be a boyfriend or girlfriend, a husband or wife, or a parent."
"When we present this picture to the customer, We want to guide customers to incorporate these happy scenes into our products, so that when customers think of similar scenes, they will think of our products."
Wang Baichuan couldn't help but think of a certain place in Magic City. In the residential complex, when he got up from his room, Fan Shengmei had already gotten up and squeezed out toothpaste for him. The two stood in front of the sink, looking at each other in the mirror and smiling.
"If I saw such a promotion, I would probably buy it immediately." Wang Baichuan couldn't help but admire it secretly.
Qin Hao continued, "The sense of technology is also another attribute we give to this electric toothbrush. Why should we give it such an attribute? It also has something to do with its audience. As a young consumer group, we have a strong interest in the product. The demand is no longer just usable, more fashionable appearance, more powerful performance, and a more technological user experience, these are what young consumer groups are pursuing."
Qin Haona said. There are samples of Yurun electric toothbrushes on the conference table.
“This is also the reason why we abandoned the traditional plug and chose this charger during design. At the same time, why did we design the bottom of the electric toothbrush to be slightly rounded?”
Qin HaozhiThen stand the electric toothbrush on the conference table "so that it can be placed on the dressing table independently. Customers do not need to equip it with a shelf or put it in a cup like traditional toothbrushes. These small details in the design look like It’s inconspicuous, but it’s the key to our products standing out.”
The reason why Qin Hao broke it down and told it to his employees was to ensure that the publicity plan he had formulated could be restored to the greatest extent. implement.
Even in the era of mobile Internet, the cost of communication between people is still very high. Limited by personal IQ and understanding ability, not everyone can implement the established plan.
Just like when painting, at first we wanted to paint a cat, but as we painted, it turned into a duck, then into a guinea pig, and finally the whole painting was scrapped. , and even smashed the brush and easel.
Qin Hao is not the kind of boss who likes to hide things, and he is not afraid that employees will find new jobs after learning from him. Those who are truly capable and ambitious and want to start a business can still learn from them no matter how hard they hide it. On the contrary, those with average understanding may not be able to implement it in place because of your vague words.
“If you have anything you don’t understand, you can raise it or ask me at any time. But when it comes to implementation, no one is allowed to make their own decisions. Everything will be done in accordance with the established implementation plan. Do you understand? "
"I understand, boss"
"If you still don't understand, then you don't have to go out to work, just go home and take care of the baby."
Qin Hao. Nodding, "Okay, let's follow this plan."
With unified thinking, work efficiency will naturally be high, and soon the entire company began to promote the "Yuren" electric toothbrush. Some contact big v bloggers for promotion, some contact Internet companies such as Baidu and Toutiao to bid for search rankings, and some find business articles to write soft promotional articles.
Qin Hao called Wang Baichuan to the office.
"How's it going? It's been going smoothly lately, right?"
Wang Baichuan replied seriously, "It's going very well."
Having been with the processing factory for ten years With the experience of dealing with things, Wang Baichuan jumped out of parts processing and went directly to the terminal link, but he was like a duck in water. Wang Baichuan could see through the tricks of the bosses of the contract processing factories at a glance. After canceling orders from several factories, and knowing that Wang Baichuan knew what he was doing, the factory boss I don’t dare to be cunning anymore.
In the past, because the orders he received were small and the requirements were high, Wang Baichuan would often encounter some factory bosses who would look down on him. Now, they all wish he was their ancestor.
Coupled with the growing relationship with Fan Shengmei, Wang Baichuan now only regrets not meeting Qin Hao earlier.
Qin Hao smiled secretly, nodded and said, "That's good, your task will be very heavy next, not only to manage factory orders, but also to handle warehousing, shipping and subsequent after-sales."
p>“Remember, after-sales is the top priority. The reputation of a product often collapses from after-sales.No matter how good the front-line marketing is, once the after-sales service fails, even the gods can’t save it.”
Wang Baichuan patted his chest and said, “Don’t worry, Mr. Qiu, I will go all out and never hold back the company.”
"Well, let's do this. The company's business will definitely expand in the future, and the number of people in your purchasing department will also increase. You don't have to do everything yourself. Pick a few who are serious and responsible, mention it, and leave the specific matters to them. If you do it, you just need to make overall arrangements and check everything. "Qin Hao reminded.
Wang Baichuan was overjoyed when he heard this. This was quite a delegation of power to him.
"Well, I understand what to do. ”
Soon, according to the publicity direction set by Qin Hao, a large number of soft articles about electric toothbrushes began to appear on the market. Recommended by the brand.
Unknowingly, an electric toothbrush called "Yurun" began to appear frequently in the eyes of netizens. Please remember to bookmark it and read the latest and fastest website without anti-theft.