"Hey, Haojun, what are you doing?"
That day Chen Yangzhe returned to Zhengxinzhai from Shunyang Group. As soon as he entered the study, he saw the original desk with A boxy thing, my grandson was playing with it with a worker wearing Samsung Communications.
When the worker saw Chen Yangzhe, he immediately jumped up from his chair, looking at a loss. Qin Hao stuck his head out from behind the computer screen and smiled at Chen Yangzhe.
"Grandpa, let me give you a gift, see if you like it."
Chen Yangzhe shook his head, looking uninterested, "Isn't it just a computer? Grandpa, I It’s not like I’ve never seen it before.”
“Grandpa, this is not an ordinary computer. It uses Intel’s latest generation Pentium CU586”
The reason why Qin Hao is interested in this CU The fundamental reason for being so concerned is not how powerful the CU itself is, but that he knows very well that the "Pentium" processor has opened a new era, and an era of the Internet is coming.
"Grandpa, did you know that in the near future, we will be able to put aside the phone and communicate with strangers on the other side of the ocean in real time? We will no longer need a fax machine. We can just send an email. European and American merchants are bargaining, and at the same time, we can also display Shunyang and Samsung products on it, so that consumers around the world can see our products."
Looking at Sun Tzu talking. , Chen Yangzhe said unconvinced, "Don't think that your grandpa and I are just old antiques. Grandpa knows about the Internet."
After the workers who installed the network left, Chen Yangzhe said to Qin Hao, "You kid You’ve told me so much, just tell me what you want to do.”
Qin Hao solemnly said, “Grandpa, your original decision was right. The semiconductor industry is about to experience explosive growth. It’s time to expand the scale of production.”
After so many years of getting along, Chen Yangzhe also understands Sun Tzu’s character. Sun Tzu will not joke about such a major matter.
Shunyang Semiconductor took a total of 6 years to go from a serious loss at the beginning to a slight profit over the years. In these six years, other businesses of Shunyang Group have gained at least ten This also caused shareholders to criticize him. A project lasted for six years and so much money was invested, but it was just not losing money. For capitalists, this was simply a blood loss.
If it can be true as Sun Tzu said, even if Shunyang Semiconductor has completely turned around, Chen Yangzhe can also express his anger that he has been holding in for many years and make those jokes go away. The human guy opened his eyes wide to see what Chen Yangzhe's vision was
However, after getting excited, Chen Yangzhe felt something was wrong again. His grandson had never directly intervened in the business of Shunyang Group before. , why are you so concerned this time?
"Are you thinking of some bad idea?"
Qin Hao smiled and said with a smiling face, "Look what you said, I can fight." What a bad idea, that is, I plan to split the Samsung Group's business and establish a subsidiary of Samsung Electronics to install mobile phones together with the newly developed computer business. "
Chen Yangzhe couldn't help laughing and scolding, "You said you didn't have a bad idea, but you are making structural adjustments. You just said it casually to get grandpa to agree to such a big thing."< /p>
“Why did you just say it casually? The shareholders meeting of Samsung Group is being held right now. "
Chen Yangzhe was speechless. It's true that they are the only two shareholders of Samsung Group, and his grandson is still the major shareholder.
"Oh, okay, who will let You are the major shareholder, so even if I object, it will have no effect."
"How could it be possible? "
"Little Slippery"
Chen Yangzhe finally understood that this boy has exactly the same character as himself. If he sees something right, he will stick to his opinion even if the whole world opposes it. However, Chen Yangzhe didn't intend to object. Just like Shunyang Semiconductor, if it hadn't been for his persistence, he would have been swallowed up by Xiaozhi.
"You are planning to do the second ib." Chen Yangzhe's tone became serious, and his eyes became sharp.
Qin Hao smiled lightly, "ib no, ib's mode is too cumbersome. I want to eat myself like an elephant. In the end, he became a domestic pig with no attack power. ”
Arrogance seems to be a common problem among large European and American companies. Large European and American companies will eventually either rely on monopoly to become industry giants, or they will eventually kill themselves due to various tricks.
ib is one of them. The most typical representative, since the 1980s, ib has entered the fast lane of development and is almost invincible in the entire field of home computers. Perhaps it is this illusion of "invincibility" that makes ib feel that it can really dominate the world.
First it broke with Microsoft, and then it drew a clear line with software manufacturers and refused to be compatible with external software, which ultimately caused ib's market sales to plummet.
"Tell me what you plan to do" Chen. Yang Zhe asked with interest.
Qin Hao said unhurriedly, "First of all, after the end of the Cold War, the rise of global trade is an inevitable trend, and the huge transaction data that will come with it will inevitably explode the computer. The huge market demand, whether it is in the public sector or the household sector, will continue to rise. ”
“IB’s decline is inevitable. The main reason why it hasn’t collapsed yet is because no computer manufacturer can match its shipment volume and after-sales quality. What we have to do is to expand in the short term. Within a short period of time, we will impact the ib market and pull it down from the altar."
Chen Yangzhe did not expect that his grandson's ambition would be so great. After thinking for a moment, he said in a solemn tone, "It is not easy to achieve this. easy. "
"Of course, we cannot rely on our own strength alone. We need more friends"
"The enemy of our enemy is a friend. "
Chen Yangzhe twitched his eyebrows and looked at Qin Hao in surprise, "You mean, to cooperate with Intel and Microsoft?"
"Not only Intel and Microsoft, but also all software and hardware manufacturers," Qin Hao added.
Chen Yangzhe kept tapping his fingers on the table after hearing this, "But, like this First of all, aren't we just an assembly manufacturer? All the core things belong to others. "
Qin Hao nodded, "In a sense, that's the case. ”
“But grandpa, this is the future trend. In the future, the division of labor in all industries will become more and more detailed. The capital cost and time cost required by a company to fully master an industrial chain are really too high. , and after careful division of labor, many small and medium-sized companies can take the opportunity to break through. As long as they are at the forefront of the market in a single field, they can survive. ”
“With the pace of global trade, we only need to find our own positioning and deepen our cultivation. After reaching a certain scale, it will be too late to penetrate into the upstream and downstream industrial chains, and as long as our scale If we do this, Shunyang Semiconductor will receive more and more orders. With more orders, we will naturally have money to invest in technology research and development. This is a positive cycle. ”
Chen Yangzhe thought for a long time, patted Qin Hao on the shoulder, and laughed and scolded, “Did you already have this idea in mind when you first made mobile phones?”
Qin Hao spread his hands and said calmly, "Of course, from making mobile phones to building our own sales channels, they are all part of the plan. "
"Well, now that you have made a decision, grandpa can only fully support you. Come on, brat. ”
Wait until Qin Hao left.
Chen Yangzhe slowly walked to the window.
It was a sunny afternoon, and the sky was like It is a piece of blue silk, dotted with white clouds, and occasionally birds fluttering across the sky.
"Perhaps, it is really the world of young people now, but Grandpa, I am not old yet. Ten years from now, let’s see whether my Shunyang Group is better or your Samsung Group comes from behind.”
“Haha”
With Chen Yangzhe’s support, Qin Hao is naturally full of firepower. It has reached cooperation with Intel and Microsoft and launched related series such as "Samsung Notebook" and "Samsung Home Computer", with a total of 12 products covering the needs of all mid-range, high-end and low-end users.
< p>With the previous sales channels of Samsung mobile phones, coupled with self-built store channels, the Samsung computer series attracted widespread attention from users as soon as they were released.Qin Hao is the one who knows what computers should look like. With the absolute right to speak, under his instruction, Samsung computers are completely different in appearance from IB, Apple and other manufacturers.
The first is the display, and all Samsung computers, whether laptops or desktops. , the monitors all use LCD screens.
In this era when computer monitors are still in the "big back" and a monitor is heavier than the computer host, it is simply outstanding.
In 1993, LCD screen technology had made great progress, and the highest LCDThe size of the crystal screen has reached 21 inches. Although there is still a big gap compared with later ultra-thin and narrow frames, it is enough to make people shine.
Comparing products in the same price range, ib and Apple are still using large back-facing displays, while Samsung has already used LCD screens. Although the cost has increased, it does not affect the user’s final choice. After all, Customers who can afford to buy a home computer in this era will not care about the price difference of one or two hundred dollars.
"Oh, Mom and Dad, look at this, it's so cool, I want to take it home." An American child pestered his parents. < /p>
The child said with a look of disgust, "I don't want it. Those computers are too ugly. The manufacturer is Samsung. I use their mobile phones. The quality is very good. Just buy it. Please." You did.”
In the end, the mother agreed to buy a Samsung computer after her child’s insistence.
This scene began to play out in North America. By the time ib and Apple reacted, their market share had been eroded a lot by Samsung. At the same time, Samsung computers also began to leave a mark among the consumer group. Expensive, fashionable” label.
Apple responded quickly and released a home computer with an LCD screen in the shortest possible time. However, ib stubbornly felt that the LCD screen technology was not perfect at this time and the imaging effect was not as good as the traditional CRT. Technology, users will not be affected by temporary gimmicks, and will eventually return to the big family of CRT displays.
However, even Apple, which responded the fastest, released an LCD computer one month after the release of Samsung computers. It is difficult to regain the lost market share, and Samsung computers are gradually gaining ground. The European and American markets have gained a firm foothold.
At the same time, Qin Hao has not forgotten the Asian market. He has invested a lot of publicity expenses in developed areas such as Japan, Korea, and Singapore. He has spent a lot of money and orders have followed. This has also directly led to Samsung. Computers became scarce for a time.
With the support of this scarcity attribute, Samsung computers have caused a wave of craze in various Asian countries. Many channel vendors have even begun to sell them at a higher price, and some have directly increased the price by US$500. The supply is still in short supply. At one time, even many children from the wealthy class were complacent about owning a Samsung computer.
In this regard, Qin Hao could only say that he had no intention of starvation marketing, and it was entirely caused by insufficient production.
As for why there is insufficient production, it is largely caused by the insufficient supply of various components.
After all, most component manufacturers did not increase production capacity in advance like Shunyang Semiconductor. At the same time, they did not expect that the fledgling "Samsung Computer" would actually take away the power from the two giants IB and Apple. Such a big piece of cake.
"Boss, the sales statistics for last month are out." Wu Shixian took out a document from behind with a face full of joy.
Qin Hao took it and said with a smile before opening it, "Looking at your expression, it should be a good seller."
"It's not just good, it's just crazy." Wu Shixian was excited Waving arms.
Qin Hao smiled and shook his head, "Okay, don't make trouble, the bonus will be yours."
As he spoke, Qin Hao had already opened the document bag and looked directly at the final sales. Statistics.
Sales in North America alone reached 230,000 units, of which 60,000 were notebook computers.
It seems that the sales volume is not much. In fact, this sales volume has already ranked among the top five in the North American market. After all, home computers during this period only occupied a small market share, and the real majority were in commercial use. In North America, this market is basically dominated by ib and Apple, and Qin Hao does not expect to be able to seize the opportunity.
On the contrary, the European market can be manipulated.
The sales volume in the European market is not easy to calculate. The document only counts Germany and the United Kingdom, with a total of 90,000 units. This result is also quite impressive. As for the Asian region, the combined sales volume Reached 120,000 units.
In total, last month, Samsung’s global sales of computers exceeded 440,000 units, with sales exceeding US$2.2 billion. This achievement is absolutely dazzling.
"Well done, everyone has worked hard recently. Let's do this. The R&D department will receive three times the bonus at the end of the year, and the manufacturing department will receive double the bonus. For your executives, you will start with seven times the bonus, and the rest You decide it yourself, but you have to pay close attention to subsequent sales. Christmas will be in one month, and you must formulate a Christmas marketing plan as soon as possible."
"Long live the boss, boss. Promise to complete the task."
"Go away, stupid, I'm not interested in men."
After the laughter, Qin Hao came out of the office and went to the basement, preparing to get in the car. Suddenly, I heard the noise of tires scraping the ground rapidly from behind me. Please remember to bookmark the website, the latest, fastest and free to read without anti-theft