At the beginning of 1998, Indonesia's financial crisis resurfaced. Facing the worst economic recession in history, on February 11, the Indonesian government announced that it would implement a linked exchange rate system in which the Indonesian rupiah and the US dollar maintained a fixed exchange rate to stabilize the Indonesian rupiah. This move was unanimously opposed by the International Monetary Fund, the United States, and Western Europe. The International Monetary Fund threatened to withdraw aid to Indonesia. Indonesia is in a major political and economic crisis.
On February 16, the price of the Indonesian rupiah fell below 100,001 against the US dollar. Affected by this, the Southeast Asian foreign exchange market has experienced turbulence again. The Singapore dollar, Malaysian ringgit, Thai baht, Philippine peso, etc. have fallen one after another. The Korean won has not been spared. It almost fell below the 2000:1 mark at one time, which made the already very difficult Korean economy even more difficult. To make matters worse, many Korean companies could not hold on and fell into bankruptcy crisis. Only a small number of chaebols received government financial assistance and were able to breathe.
Among them, Shunyang Group and Samsung Group are relatively special entities. Samsung Group can obtain financing from the U.S. capital market on its own, while Shunyang Group has sold Shunyang Automobile and Hando Steel. The working capital is also abundant, so it will definitely be no problem to hold on for a year or two.
The old man Chen Yangzhe was sitting in the office and suddenly came up with the idea that all this was within this kid’s plan
In mid-March, Samsung Group obtained American capital For a capital injection of US$1.3 billion, Qin Hao and Chen Yangzhe jointly sold 11 shares. Since Samsung Group is not a listed company, it did not notify this equity transfer, and even many Samsung Group employees did not Knowing this, Qin Hao would naturally not publicize it.
After receiving the capital injection, Qin Hao also began to flex his muscles. He successively acquired the construction company from Halla Group, which was on the verge of bankruptcy, and the automobile department of Ssangyong Group. His successive generosity also made many chaebols marvel at Samsung. The group’s strong financial resources.
The reason why he acquired Halla Group's construction company was because Qin Hao remembered that after the Asian financial crisis, Korea's economy began to recover, thus starting a large number of infrastructure projects. This will be a big cake in the future.
As for the automobile department of Ssangyong Group, it mainly produces high-end brands. Although its sales volume is not as good as that of Daying and Yazhen, its overall brand image is better and its profit margin is also good. The main reason for its closure is actually Ssangyong Group's operations have flaws and are heavily in debt, which have little to do with Ssangyong Motors itself.
Wu Shixian was very curious and asked privately, "Boss, you have acquired three automobile companies, what route do you want to take?"
Qin Hao did not answer, but called All the automotive department executives came to the conference room.
"Mr. Wu just asked me a question. I think it is indeed time to hold a meeting to finalize the future plan of our Samsung Shunyang Automobile."
After saying that, Qin Hao asked his assistant to turn off the lights in the conference room, and a picture appeared on the screen. It was a picture of a car, but it was different from ordinary cars. This car had a higher floor and slim-backed lines.It looks more generous than a sedan.
“Isn’t this the Sportage launched by Yazhen a few years ago?”
Someone present immediately recognized it.
Qin Hao nodded appreciatively, "Yes, this is the Sportage, the SUV model of Yazhen Motors in 1993. This is our first flagship product of Samsung Shunyang Motors."
As soon as he finished speaking, there was a heated discussion in the conference room. The SUV model had actually been developed a long time ago. The first mass-produced SUV was the Chevrolet Suburban, which was born in 1935.
However, at the beginning, SUVs were not as popular as later generations. For a long time, car consumers felt that SUVs were not as stable as cars in the city, and they were not as smooth as off-road vehicles. It can travel over mountains and ridges, and it is not as practical as a pickup truck when it comes to hauling goods.
It was in the late 1990s that SUVs were gradually re-accepted by car consumers. As urban traffic conditions became better and better, SUVs gradually gained favor due to their comprehensive strength.
Qin Hao raised his hand and pressed it, and waited until the conference room became quiet again before he spoke.
“Although many car manufacturers have indeed launched SUV models, so far, no SUV has become a hit, such as Toyota rav4, Honda crv and Ford escae. The sales of these models are actually It’s not too high. In fact, there is still a lot of room for development of SUV models.”
In fact, it was Porsche that really pushed SUV models to the status of mainstream models. In 1998, Porsche’s performance declined year after year. In order to stop the decline, they made a decision that went against their ancestors and developed an SUV model. This made countless car fans and the automotive media denigrate at the time. However, with the launch of the Porsche e Cayenne in 2002, in just 5 years, sales exceeded 150,000 units. You must know that Porsche's pricing has always been high. The profit brought by 150,000 units even exceeded the sales brought by the original main sports car business.
While the executives in the conference room were still thinking, Qin Hao had already asked his assistant to change the picture to a new one.
This is also a car picture, but unlike the previous Yazhen Sportage, this car looks weird, especially the front face, which looks like a lying down car. The two protruding headlights look like the eyes of a toad.
"Isn't this a bit ugly?"
"It's not ugly, but it is quite eye-catching."
"It's quite special. Yes, but can consumers accept such a radical design?"
Qin Hao did not stop the executives from talking, but looked at Wu Shixian.
Wu Shixian’s face turned into a porridge, “Boss, who designed this? It’s too out of the ordinary.”
Qin Hao said seriously, “Although I acquired There are three automobile companies, but they never expected to survive by relying on their capital. Don’t forget, Koryo Automobile has nothing to do in the global market.France competes with Japanese, German, and American brands. If we don’t innovate, we will be eliminated sooner or later. ”
“This car is to show our attitude to the market, in order to get rid of consumers’ inherent impression of us, and tell them that we are a brand new car manufacturer and we are different”
p>
“Well, who makes you the boss? You can always convince me. "Wu Shixian spread his hands and said helplessly.
After the meeting, a model called Samsung Shunyang e was officially finalized. It has been half a year since the acquisition of Yazhen Automobile, and the entire Samsung Automobile Department has also been The comprehensive reorganization was completed and the research and development phase began.
At the same time, Samsung Motors also began to recruit workers on TV and newspapers. As soon as the news came out, Samsung Motors’ recruitment center was crowded. After the car employees got the news, many of them rushed to sign up. In such a bad economic environment, the job market was naturally full of people. Many of them relied on the severance pay to support their families. Looking at the living examples around him, he naturally became very fond of Samsung Group and rushed to apply for jobs.
Chen Yangzhe also saw the news of Samsung Group’s recruitment on the TV and took advantage of the weekend party. At that time, he called Qin Hao to the study room.
"The first model has been finalized"
Qin Hao did not hide it and told Chen Yangzhe the plan. /p>
"You plan to take the mid-to-high-end SUV route"
As expected of Lao Jianghu, who has been familiar with the automobile racing circuit for many years, he guessed Qin Hao's idea right away.
< p> "That's right. In the past, neither Yazhen Auto nor Shunyang Auto could compete with Daying Auto in the low-end field. This was true in Korea, and it was even more difficult in the entire world. Rather than competing with Japanese car companies, it is better to open up another track and seize this part of the market as soon as possible before those luxury brands launch SUVs, while also establishing a high-end brand image in the minds of consumers. "Qin Hao explained.Chen Yangzhe pondered for a long time and sighed, "This is another risky move for you."
Doing this will undoubtedly cost all the treasures. They are all focused on the SUV track. Once the first product does not achieve a sensational market effect, Samsung Motors will face serious losses.
Qin Hao smiled, "It's a small-risk business. It means there is no profit, everyone is doing it, and the competition faced is greater. "
"Oh, you kid always has your own ideas. Well, grandpa won't argue with you, just follow the path of your choice. "After Chen Yangzhe finished speaking, he said seriously.
"However, it is indeed time for you and Xianmin to have a child. When grandpa was as old as you, your uncle was already four or five years old. ”
Qin Hao teased helplessly, “Grandpa, why are you like my grandma now? This is not like your style at all. ”
A trace of loneliness flashed in Chen Yangzhe’s eyes, as ifIf it were ten years ago, he would never have given up Yazhen Auto at the last moment of the bidding, let alone sell Shunyang Auto. But he is 71 years old and he knows his own body. What's more, his second grandson is so capable, so He is really thinking about retirement.
Of course, as the heir of Shunyang Group, it is a must to have someone to succeed him. Only in this way can he hand over Shunyang Group to his grandson with peace of mind.
"You kid, don't take it seriously. Hold on tight. Grandpa has prepared all the gifts for you." Chen Yangzhe patted Qin Hao on the shoulder and said with a smile.
Qin Hao thought, "Grandpa, do you want to retire?"
"Nonsense, I am very old now. Why should I retire?" Chen Yangzhe said firmly.
"Then it's over, don't worry, let nature take its course, don't worry, I will let you hold your great-grandson before you retire."
"Humph, if it weren't for the old lady Who cares if you talk to me all day long?"
"Yes, you don't care."
When Qin Hao and Chen Yangzhe came down from the study, Chen Yongji's originally gloomy face suddenly appeared. Like a spring breeze, this also made Qin Hao wary. Chen Yongji, an old yin, was not an idiot like his son Chen Xingjun. If he had taken action last time, the assassination plan would never have been such a trivial matter.
After lunch, Qin Hao went to the back garden for a stroll. Not long after he came out, Chen Daojun followed him. In this life, because his father received enough severance pay, his mother did not take out a loan. He traded in stocks to raise money for his son's tuition, so his mother did not commit suicide. Chen Daojun was still in a good mood.
"I heard that Samsung Motors is recruiting workers, can you do me a favor."
Qin Hao pretended to be curious and asked, "Oh, what's the favor?"
"Hire an automobile worker. He was originally an employee of Yazhen Automobile. He is a very skilled and serious person."
Qin Hao interrupted him directly, "What can I get from helping him?" "
Chen Daojun smiled bitterly, "I thought you would ask why I should help him."
"That is your business and has nothing to do with me. I only care about what I can do. What benefits do you get?"
"We are also a family, so there is no need to be so businesslike, and it is just a piece of cake for you," Chen Daojun said depressedly.
Qin Hao turned his face towards the front hall sarcastically, "As a family, you are talking about the uncle and the others."
Chen Daojun was speechless, but he directly Sitting on the recliner next to Qin Hao, he looked like he was in ruins, "Tell me, I owe you a favor anyway, what do you want me to do."
"I just acquired Halla I have reorganized the group's construction department and formed Samsung Real Estate. I heard that the Seoul New Town Plan is about to be launched. I want to know which land is within the new town. ”
< p>Seeing that Chen Daojun was about to refute, Qin Hao sneered and said, "Don't tell me that you don't know. I won't ask you about the source of the information, but you'd better tell me what you know and treat it as repayment."The previous favor was gone. ""What about this time?" Chen Daojun's face was a little uncertain. He always felt that this cousin seemed to have seen through him.
Qin Hao smiled and took the photo Patting Chen Daojun on the shoulder, "Let's do it this time. I'll treat it as a favor this time and I'll give it to you. How about it, it's a good deal."
Chen Daojun had a bitter look on his face, "Can I still say no? "
"Then it will be a pleasure to cooperate. "
"I have to confirm the accuracy of the information before telling you. "
Qin Hao was happy. I'm afraid this kid has traveled through time for a long time and has forgotten a little bit.
"It doesn't matter, it's still early, there's still time. "
""
At the same time, in the front hall, the originally harmonious atmosphere of the family was also destroyed by Chen Huaying's words.
Chen Huaying said that her husband He was preparing to run for minister of Seoul and wanted to gain his father's support. However, Chen Yangzhe's expression changed immediately after hearing this. What he hated most in his life was politicians.
Chen Yongji said to Chen Huaying and Qin Hao. He was also very dissatisfied with the move, and took the opportunity to sarcastically say, "Actually, it's good for my brother-in-law to just stay in the prosecutor's office, why bother messing around?"
This made Chen Huaying very angry, and said to Chen Yongji Staring angrily.
“Okay, there is no need to discuss this matter for now, let’s maintain the status quo. "After Chen Yangzhe finished speaking, he went back to his room to rest.
"Dad"
Chen Huaying was still acting up, so Cui son-in-law quickly stopped her.
Wang Looking at her father's decisive back, Chen Huaying was angry and helpless, but when her eyes fell on Mao Xianmin, she suddenly had an idea.
After dinner, Qin Hao and Mao Xianmin returned home. When Hao was about to do something bad, Mao Xianmin stopped him.
“Don’t make trouble, my aunt said she wanted to treat you to dinner in the afternoon. ”
“You need to ask for something when you eat.”
“Well, my uncle wants to run for minister of Seoul, and grandpa doesn’t seem too happy. "
"Okay, you book a place and ask them to have a meal at noon tomorrow. "
After Qin Hao finished speaking, he pinched Mao Xianmin's chin unhappily, gritted his teeth and said, "If you dare to be such a disappointment in the future, let's see how I deal with you."
"Come on, I'll wait for you. . "Mao Xianmin smiled and got into the bathroom.
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