On the third day after Qin Hao returned to the Magic City, an all-management meeting was held at the headquarters of "Mainas", which also included the current 12 store managers of "Mainas" and 10 stores in preparation. Reserve store manager of a store.
The huge conference room was filled, and the store managers were all whispering. This was the first time they had participated in a meeting of this level.
The executives were also whispering secretly that the boss went to Xiangjiang and held such a grand meeting when he came back. He also strictly ordered that all managers invited to the meeting would not be able to get up unless they were lying down in the hospital. Come or you will not be absent.
“Tell me, does the boss have any big plans?”
“It’s not that the company is about to go public.”
“It shouldn’t be that soon. I remember that the mainland company has only been established for more than a year."
While everyone was talking about it, Qin Hao opened the door and entered the conference room.
"Mr. Qin."
"Good morning, Mr. Qin."
The executives and store managers present stood up to greet him.
Qin Hao walked to the main seat and nodded to everyone, "Good morning, please take a seat."
After Qin Hao sat down, everyone sat down sparsely.
"The reason why we have called everyone here for a meeting today is that on the one hand, there are some things to be announced about the company's strategic level, and on the other hand, it is also to meet with the store managers. In the past meetings, I also It has been mentioned more than once that the position of store manager enjoys the same treatment as an executive in Manas. I also ask all store managers to believe that this is not an empty talk. Here, regardless of academic qualifications and qualifications, as long as you have the ability, there is no need for promotion. Ceiling."
As soon as he finished speaking, the conference room became lively.
After listening to Qin Hao’s words, some of the store managers looked happy, as if they had seen a smooth road to promotion and salary increase, and then reached the top of their lives, while others were a little disdainful, thinking that Qin Hao was just singing a high profile. , feed them chicken soup for the soul.
The senior executives all looked worried. Compared with store managers who rarely had contact with their bosses, they often saw Qin Hao. They knew very well that their young boss It's completely different from other bosses who only know how to draw big pie. What he said will really be implemented.
For a time, many executives had a sense of urgency, fearing that one day they would be replaced by store managers who were eyeing them.
"Ahem."
When everyone became quiet again, Qin Hao motioned to his assistant to turn off the lights and turn on the projector.
A t listing various data soon appeared on the projector.
“With the development of the mainland’s economy in recent years, the wealth of the middle class has also continued to rise. This is why we, Manasi, have been able to open 12 stores in just one year, and our turnover The fundamental reason for hitting new highs repeatedly.”
“Essentially, we are just standing on the edge of the trend, and how long will this trend last? When our size becomes larger and larger, can this trend continue. Carrying us to fly is all unknown, so,I hope you will not dwell on past achievements and have sufficient awareness of the crisis. ”
“Everyone should be very clear that these big-name luxury goods already have a deep-rooted influence among the domestic luxury consumer groups. The same bag can be sold for hundreds of thousands, and We can only buy tens of thousands of yuan, which is the gap, and this gap cannot be made up by us in a few years. ”
“In addition, under us, there are many foreign brands that are not well-known in China, as well as many mainland brands, which are also eyeing our current market. It is easy for us to Being replaced, I believe you should be very clear about the cruelty of the market even if I don’t tell you. When the market eliminates us one day, maybe even we won’t be able to notice it. ”
After listening to Qin Hao’s words, the atmosphere in the conference room was not as cheerful as before, and “heavy” was written on everyone’s faces.
Qin Hao nodded with satisfaction After all, it was a one-year-old company, and the awareness of crisis was still there, so he paused and said again
"So, there are only two ways in front of us, and we can catch up with those behind us. Those brands have not grown up yet, grabbed enough markets, and dug a wide enough moat for us.”
“I don’t need to talk about grabbing the market. The store managers here, in the future During this period of time, you will be very hard and the pressure will be great, but there is no way. Everyone, including me, can only bear the pressure and move forward. ”
“But please rest assured that I will not mistreat any employee who has contributed to Manasi. Let alone performance bonuses, starting from this year, all store managers will enjoy 16 salary packages. In addition, every year I will give 5% of the annual profit as a year-end bonus."
Before Qin Hao finished speaking, the conference room became chaotic. The reason is also very simple. Everyone has heard of it. Although I don’t know the specific profit of the company’s turnover, if you look at other luxury brands, the profit will definitely not be much different.
And the most important thing is that "Mainasi" is different. There are so many employees in these luxury brands. At present, all the employees of "Mainasi" combined are only 200 people. If the profit of 5 is divided between 200 people, it will be such a huge sum. Just think about it. It's exciting.
The store managers present were eager to go back to the store and sell more products to increase sales.
Some executives couldn't help raising their hands to ask questions. "Mr. Qin, are the 5 profits you just mentioned as the year-end bonus shared by everyone?"
"Yes, including the sales in the store, everyone is rated according to their own performance. As for Executives are rated by me personally. ”
After receiving Qin Hao’s affirmative reply, the executives present also smiled.
The atmosphere in the conference room also became particularly peaceful, and everyone was in high spirits. Waiting closely for Qin Hao’s next instructions
“While grabbing enough markets, we must also create a moat to ensure it.To avoid being beaten to death on the beach, the first thing to do is to enhance the brand image. Where does the brand image of luxury goods come from?"
"Publicity"
"Although When we promote, we repeatedly emphasize that light luxury is a lifestyle that respects the quality of life and has nothing to do with wealth or status. It represents the pursuit of high-quality life details, but this is for our customers. , we ourselves cannot fool ourselves. ”
“In essence, light luxury is still a luxury product, just because most people are not rich enough to buy these big-name luxury goods, and at the same time they want to pretend that they are rich and social. Status, to show one's own uniqueness. ”
“So, next, the focus of our publicity is to create the difference of Manasi, so that customers can have a sense of superiority when wearing our products. ”
“To do this, we first need to understand our user group. Our users are generally younger than those users of big-name luxury goods, so we should seize this point to create v these Big-name luxury goods are only bought by the elderly. Young people should fully show their personality and create a unique atmosphere. ”
Some store managers listened in confusion, and some were thoughtful, but the executives’ eyes were bright. If they could really achieve what Qin Hao said, Manasi may not be able to reach the heights of v's big-name luxury goods in the future, or even surpass them
Qin Hao paused, letting everyone digest, and then continued
"How. To show the personality of young people, on the one hand, I will invite more internationally renowned young designers to make our products younger and more distinctive. On the other hand, we also need to make certain improvements in our offline stores. "
Hearing Qin Hao say that he wanted to improve offline stores, the store managers present became nervous. After all, this was a matter involving their vital interests.
"Since The purpose is to make customers feel that Manas has personality and characteristics. Then our offline stores can't just be a place to sell products. We want to make customers feel more involved. ”
A store manager mustered up the courage to raise his hand and asked, “Mr. Qin, what else can this offline store do besides selling products?”
Her question aroused the attention of the store managers present. Resonance.
Qin Hao smiled leisurely, "This is exactly where we want to differentiate. Have you ever thought about it, compared to the same products, something unique in the world?" Gifts, aren’t they more valuable?”
“Unique”
Qin Hao pointed his finger at the conference table, “Yes, why can’t we set up a DIY area in offline stores for Those young people will make a unique product in the world, give it to themselves, or give it to someone they like, a commemorative gift."
Not to mention the store managers, even The executives present were stunned and couldn't keep up with Qin Hao's rhythm.
"But.Yes, is this feasible? Will those customers be willing to take the time to learn this?"
Qin Hao smiled and said, "DIY does not mean that customers make everything by themselves from beginning to end. For example, a T-shirt can be semi-finished by us. , let customers design their own patterns or text, and then print it on it, wouldn't it be unique in the world?"
"For example, for a handbag, we can provide free materials and tools for customers to sew according to the tutorial. This way, even if they can successfully sew a handbag, they will feel more involved and experience the hard work of hand sewing. I believe they will never think that our bags are expensive again in the future. ”
“If the customer successfully sews the handbag, we will issue them an invoice proving that the handbag is unique, and then we charge them money, will they still think it is expensive?”
“Of course, this process is very complicated. I will conduct a trial operation in some stores after communicating with the design and manufacturing links. If the effect is good, we will fully implement it. "
Hearing what Qin Hao said, the store managers present were relieved. After all, if a DIY production area is to be set aside in the store, there will inevitably be less display area, which will affect their performance.
After the meeting, the store managers all returned to their stores.
The store manager called all the store employees after get off work. Called together for a meeting.
“Oh, there’s another meeting, and I’m so tired that I can’t even stand on my feet. ”
“No, I’m so hungry that my chest is touching my back.” "
The store manager did not get angry when he heard the complaints from the employees below. He just smiled.
"Okay, stop complaining. I will only talk about two things in this meeting today. minute. ”
“Today I went to the headquarters for a meeting, and the superiors announced some great news. ”
When they heard that there was something good, the employees all became energetic.
“What a good thing?”
“Are we going to increase our wages?”
The store manager glared at everyone and said, "Chirp, don't let me talk anymore."
"Say it, please tell it quickly. "
All employees, including Wang Manni, looked at the store manager eagerly.
The store manager cleared his throat, "The boss said that starting from this year, the company will Take out 5% of the profit as a year-end bonus”
“Store manager, is this true?”
“It’s not just trying to spread the pie again”
Wang Manni's eyes lit up. Although she didn't know the specific profit of the company, the store she was in had sales of 20 to 30 million every month, and their store's performance was still at the bottom. It can be seen that the company's annual performance was The sales volume must be astronomical, and the profits from luxury goods are also very generous.
Wang Manni's heart felt hot when she thought of this. With this money, she could get out of that dirty and old environment. Move out, or even buy a house and settle in the magic city in the future.
The store manager pressed his hands and waited until everyone returned.Xin calmed down and said proudly.
"This is what Mr. Qin promised in front of all the store managers and senior executives. It can still be false and a formal email will be sent out tomorrow. You should just worry more about how to treat yourself." If you don’t work hard now, you will be drooling over other people’s year-end bonuses.”
Hearing what the store manager said, all the employees present felt as if they had been given a shot of blood.
"Store manager, why don't we close later today? Maybe there will be customers coming later."
"Yes, I think I can stand for another two hours." "
The store manager rolled his eyes angrily at everyone, "The company has regulations on closing the store at what time. In addition, I would like to emphasize that if you want to improve your performance, you must do it in compliance with the company's rules and regulations. Otherwise, even if you win the championship and are expelled in the end, you won't get the year-end bonus."
"Okay, let's go back and rest early. It's still early for the New Year. There are plenty of opportunities for you to show off."
After everyone left, Wang Manni found the store manager alone.
"Store manager."
The store manager looked at Wang Manni suspiciously, "There is something wrong"
"Well, the store manager asked me to apply for a dormitory."
The store manager frowned slightly, "Didn't you say you lived with your boyfriend before and broke up?"
Wang Manni hesitated for a moment and nodded silently. Living outside can have your own private space, but later I learned from my colleagues that the dormitory environment prepared by the company was very good. It was in a regular community, which was much better than the old and shabby small environment where she lived.
As for Jiang Chen, let him live alone.
"Okay, I will apply for you later and you should be able to get it. Manny, don't be too sad. You are so young and beautiful. You can't find any kind of boyfriend."
p>The store manager's words made Wang Manni feel a little guilty, but it only passed by for a moment. She was finally getting rid of that embarrassing life. Please remember to bookmark the website, the latest, fastest and free to read without anti-theft